LVL IS THE REVOLUTIONARY LASH LIFT SYSTEM THAT GIVES LEGNTH / VOLUME / LIFT TO YOUR NATURAL LASHES WITHOUT EXTENSIONS. LOVED BY CELEBRITIES AND BEAUTY BLOGGERS AROUND THE WORD, THE LVL IS SIMPLY THE ‘BEST TREATMENT EVER’ (THANK YOU IN THE FROW!).
If you’re looking for a way to elongate, enhance and exaggerate your lashes, then LVL is the answer. Say goodbye to mascara, lash curlers and extensions; here are five reasons LVL will change your life.
THEY’RE FUSS FREE
The wonderful thing about LVL lashes is that they’re NATURAL. We lift, volumise, lengthen, condition and tint your natural lashes with the LVL Lash Lift System, and once you leave the salon, that’s it! No coming back for maintenance treatments and no need to come back to remove them.
HEALTH-FIRST APPROACH TO LASHES
There is nothing like LVL on the market today. LVL is specially formulated to be kind a nurturing to your lashes. Enhanced with hydrolysed collagen & oats, the LVL Lash Lift System enhanced and strengthens your lashes while your eyes look fabulous!
THEY’RE LONG LASTING (PERFECT FOR HOLIDAYS)
LVL Lash Lift last six to eight weeks, making LVL Lashes the perfect fuss-free beauty treatment to have before your next exotic vacation.
YOU’LL SAVE TIME GETTING READY IN THE MORNING
Do you ever wake up and wish you could have ten extra minutes in bed? Well, with LVL lashes, you can! Waking up with perfect lashes every morning will cut down the time it takes you to get ready in the morning, leaving you with more time to work out, eat a nutritious breakfast, or simply hit that snooze button a few more times.
YOU CAN STILL WEAR MASCARA, THOUGH YOU WON’T NEED TO!
If you wear lash extensions, you’ll know that wearing mascara over them can cause them to clump. As LVL uses your natural lashes you can still wear mascara and use make up remover, though your lashes will look so good you certainly won’t need to. If you miss the look, then try our Enhance Mascara, designed to enhance those post-LVL lashes!Ready to get yourself that celebrity lash lift? You can find out more about LVL and read some reviews here. If you’re ready to book an appointment for the lashes you long for, visit our salon finder to find your nearest LVL salon or technician."
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LOVE THE NOUVEAU LASHES LVL TREATMENT BUT ALWAYS WONDERED, HOW DOES A LASH LIFT WORK?
WHAT IS LVL?
Our LVL Lash Lift is a revolutionary eyelash treatment which is designed to lift your natural lash at the root, creating the effect of longer, lifted lashes. With immediate results lasting between 6 and 8 weeks, it is the perfect treatment for people with a low maintenance beauty regimen, busy lifestyle, allergies and hay fever, or just those who want to make the most of their natural eyelashes!
HOW DOES THE LVL LASH LIFT WORK?
The structure of a single hair is made up of three parts: the hair cuticle, the cortex and the medulla. When the lifting balm is applied during the LVL treatment, the hydrogen comes into contact with the air and oxidises. This creates a chemical process which breaks down the disulphate bonds in each hair, allowing them to move into a new shape. The next step is applying the volumising fix, which reforms the disulphate bonds into their new shape, which is long and lifted with maximum volume!This new shape of the eyelashes takes up to 48 hours for the disulphate bonds to lock into place and cure, which is why it is important to emphasise to follow the correct aftercare for 48 hours post-treatment. Once the lashes get hot or wet, they will fall back into their alpha-keratin (natural) state and the lift will drop.
IMPACT ON LASH CARE/HEALTH
Many of our education and training team are hair and beauty experts with years of experience working in the industry, and therefore understand and emphasis to all students how the lashes on your eyes are just as important as the hair on your head. For example, you wouldn’t spend a large amount of money on a cut, colour and style in a salon, and then not invest in quality products to maintain healthy hair. When retailing this to your clients think of our Lash and Lid Foaming Cleanser as the ‘shampoo’ for their lashes, and our Lash and Brow Conditioning Serum as the ‘conditioner’.
FAQ’S
IT’S BEEN A COUPLE OF WEEKS SINCE MY TREATMENT AND MY LASHES LOOK CRISS-CROSSED OVER EACH OTHER, WHY IS THIS?Our lash life cycle lasts around 22 weeks, and includes the Anogen phase, where the hair is still connected to a blood supply, the Catagen phase, where the hair disconnects from the blood supply and starts transitioning to the next stage, and finally the Telogen phase, where the hair is at its full length and ready to drop out naturally.This can take 14 weeks. As each hair follicle is at a different stage in the lash life cycle and growing at a different rate, some new eyelashes, which may not have been exposed to the LVL process will not have been cured into shape like the others, causing them to appear to be crossing over others. This is why it is important to take before and after photos of your work.MY CLIENT SAYS THEY HAVE BEEN LOSING LASHES MORE RAPIDLY SINCE THE TREATMENT, HAVE I DONE SOMETHING WRONG?Not at all! It’s natural to lose between 2-6 lashes from each eye every day. We have explained the full lash cycle, and why your clients may be worried they are losing excessive lashes here.MY CLIENT HAS COME BACK SAYING THEIR LASHES HAVE DROPPED, BUT THEY FOLLOWED THE CORRECT AFTERCARE?It is important to make sure they do not get their lashes wet at all in the first 24 hours’ post-treatment, and no steam for 48 hours. Alongside the obvious steam rooms and saunas, things like steam coming out from a hot kettle, opening a hot oven, hair dryers and cooking in general can cause the lashes to drop, so make sure you pass this information on to your clients.SOME CLIENTS HAVE A LIFT THAT LASTS 8 WEEKS, BUT SOME ONLY LAST 6, WHY IS THIS?Again, the lash life cycle plays a big part in this. Factors that can speed this cycle up are a quick metabolism, using lash serums, pregnancy, puberty, menopause, medication and a healthy lifestyle.For more information about how the LVL Lash lift work or FAQs, read our Treatment Page or LVL Training Page."
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SINCE WE CREATED THE REVOLUTIONARY LVL LASH TREATMENT BACK IN 2006, IT QUICKLY BECAME OUR MOST POPULAR TREATMENT AND CONTINUES TO TAKE THE BEAUTY INDUSTRY BY STORM.
Immediate results, low maintenance upkeep, amazing value for money, longevity, in addition to the fact that it doesn’t damage your natural lashes (phew!) But, how should you look after LVL?
WHAT’S NOT TO LOVE?
As well as being extremely popular in the beauty industry, LVL lashes fit perfectly into every type of lifestyle. Whether you are a parent who is constantly on the go, a fitness blogger who is constantly in and out of the gym/sauna/pool, or someone who is fairly low maintenance and just wants to invest in a treatment that will accentuate the natural beauty of their eyes without needing mascara (and give them an extra 10 minutes in bed!) Celebrities such as Michelle Keegan and Lisa Snowden absolutely swear by it, and it’s regularly included in beauty bloggers round-ups as one of their favourite treatments. Just ask In The Frow, Zoe LDN and Tar Marz.One of the biggest appeals of LVL is that is requires little to no upkeep. However, the first 48 hours post-treatment do require a little bit of TLC and special attention, to ensure you get the maximum results from your lashes. Following the correct aftercare is important, as your lashes are still getting used to their new shape, and failure to do so could lead to an adverse reaction.
SHOWERS AND SAUNAS
After this time period you can shower, but avoid submerging your head and face fully in the bath or directly under the shower head. Completely avoid visiting saunas and steam rooms, as well as swimming pools for 48 hours post treatment. The high temperature can cause your lashes to drop, or not last as long as they should, which is between 6 and 8 weeks.
MANIPULATING THE LASHES
As difficult as it can be sometimes, try to avoid touching or rubbing your eye area, especially when you are washing or cleansing your face. Eyelash curlers and perming equipment are also completely out of bounds, although once you see the results of your long, lifted natural lashes you will want to toss them in the bin anyway!
PILLOW TALK
Another thing to consider is how you sleep. Facing down into the pillow, or sleeping on one side could manipulate the shape of your lashes into different positions. If this sounds like you, try propping up your head with pillows, and making an effect to fall asleep on your back.
MAKE-UP AND MAINTENANCE
An LVL treatment includes a tinting stage, which helps to lengthen and create a thicker appearance in your natural lashes without the need for mascara. However, if you still choose to wear mascara, try and use one with a water-based formula, and avoid waterproof varieties. We also recommend to avoid all oil-based products, especially make-up remover. Remember to brush your lashes through with a clean mascara wand after getting them wet to ensure they dry naturally in their correct shape.As well as following the tips we have shared above, we also suggest applying our Lash and Brow Conditioning Serum as part of your morning and evening skincare regimen. The new formula is packed full of nourishing goodness which promotes strong and healthy lashes, and even acts as a primer beneath your mascara."
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EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!"
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ARE YOU WANTING TO TREAT YOURSELF TO A GORGEOUS SET OF LASH EXTENSIONS, BUT AREN’T SURE WHICH ARE FOR YOU? INTRODUCING OUR EXTEND EYELASH EXTENSIONS
We have shared the benefits of getting SVS and Express lashes here, but in this blog post we are going to shout about how much we love Extend Eyelash Extensions! No two treatments are the same, as the technician will tailor the look to exactly how you want it, taking length, thickness and shape into consideration. With results lasting up to 8 weeks, and leaving you with a flawless ‘woke-up-like-this’ look- you better get running over to our salon finder!
TAILORED TO YOU
A classic set of Nouveau Extend Eyelash Extensions can take up to 90 minutes and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting a everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little ‘oomph’.
LIGHTWEIGHT
The one-on-one application method, together with your consultation where the technicians will has pre-assessed the condition of your natural lashes, means they will be able to decide the correct length and thickness of extensions to use. Our synthetic eyelash extensions are all developed to the very highest standards, and the premium quality means there is no chance of overloading the lash and causing damage or ‘drooping’.
LOW MAINTENANCE
The treatment itself is extremely relaxing. Once the overall look has been decided from the consultation, the pre-treatment card details have been filled out and you’ve got yourself comfy on the bed, simply lay back, relax and dream about the perfect set of lash extensions you are about to wake up with! (Lash naps are completely free of charge).
NO DAMAGE
We are dedicated to promoting and maintaining eyelash health here at Nouveau Lashes, so you can have complete peace of mind knowing that there has been absolutely no damage to your own natural lashes during the process. From the prep beforehand, to the actual treatment and the aftercare, where you have the option to purchase any of our aftercare products. We recommend our brand new Lash and Lid Foaming Cleanser, which we have carefully formulated to encourage lash health and keep debris at bay.
BEAUTIFUL RESULTS
All our Nouveau technicians are trained to the highest possible standards, taking great attention to detail to all aspects of your treatment to ensure the best experience possible. As well as leaving the salon with the lashes you longed you, we want you to know that you have been in the most experienced hands, using the highest quality products that will promote and maintain the original condition of your natural lashes- if not better!
EASY REMOVAL
The precision in which your lashes are applied, means that you can remove them yourself, from the comfort of your own home. Our Lash Extension Remover has been carefully formulated to take off your lashes safely and effectively, causing no damage to your natural lashes and conditioning them at the same time.Locate your nearest salon or technician offering Extend Eyelash Extensions on our Salon Finder. After your appointment, learn how to maintain them until your next infill by following our helpful guide."
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FOR MANY OF US, EYELASH ENHANCEMENTS & TREATMENTS HAVE RAPIDLY BECOME AN EVERYDAY BEAUTY STAPLE.
Gone are the days where dramatic, long lashes were reserved only for special occasions or Saturday nights out.If your life motto is somewhere along the lines of ‘the bigger, the better’, then SVS is your new best friend! Want to make the most of your natural lashes? Say hello to LVL! Think your natural lashes could do with a bit of ‘oomph’? Classic extensions are tailored to the exact thickness and length that you want. Got a glitzy event coming up that requires some equally show-stopping lashes? Express will last you just the right amount of time. And for those who refer to apply their own lashes, our professional range of strip lashes come in styles to suit everyone.
STRIP LASHES
Our range of professional strip lashes have been designed with you in mind, whatever your style. Whether you want a natural look, boost of volume or full-on glamour, there’s a Nouveau lash for you. As well as being purse-friendly, easy to apply and reusable, our entire strip lash range is officially accredited with the Vegan Society and 100% cruelty-free.Our Natural range adds thickness while still maintaining a light and subtle look, prefect for those who want a subtle boost to their lashes. Want a bit of volume in your life? (Who doesn’t?!) Our Volume range works with your lashes to create a feathery, textured look. Our biggest and boldest false eyelashes can be found in the Glamour range. Adding a serious amount of length and volume, to make sure you have the ultimate wow factor.
LVL
Our revolutionary lash lifting technique continues to take the beauty world by storm, and has done so ever since it was created by our founders all the way back in 2005. Exclusive to Nouveau Lashes, the LVL treatment lengthens, adds volume and lifts your natural lashes. The hugely popular treatment moisturises and protects your lashes with hydrolysed collagen & oats, whilst giving instant results that last between 6-8 weeks.
EXTEND
A classic set of Nouveau Extend lashes is where the technician applies one extension on to each of your natural lashes. The treatment itself can take up to 90 minutes, and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting an everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little extra.
SVS
Wake up to instant glamour! Our latest lash extension treatment combines the best aspects of our Extend, Express and Volume Masters treatments. SVS (speed, volume, style) puts you in control, as your technician can create a set as full or as natural as you like. Instead of the classic 1 on 1 application method, each lash is ‘fanned’ into three different lengths, creating a gorgeous fluffy, textured look that a Kardashian would be proud of.
EXPRESS
‘Express’ eyelashes are fast and easy. However, don’t be fooled into thinking rapid application process means the overall quality and appearance is lacking. Depending on which style you go for, a full set of Nouveau Express lashes can last up to two weeks. We offer Express extensions, which are applied in a similar way to Extend, and cluster lashes (otherwise known as party lashes) which are pre-fanned and create instant volume. These are perfect for parties, weekends away and special occasions.Decided on the perfect treatment for you? Find a salon using our Salon Finder & make sure you tag us in your lash selfies #lashgang"
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WE UNDERSTAND MORE THAN ANYONE THAT THERE IS NO BETTER FEELING THAN A FRESH, FULL SET OF EYELASHES! SO HOW DO YOU MAINTAIN EYELASH EXTENSIONS TO GET THE MOS TOUT OF THEM?
A set of Extend lashes carried out by one of our trained Nouveau technicians will last you up to 3 weeks before you will need to return for your infill treatment, and up to a massive 4 weeks for SVS, dependant on your preference on volume. To hold on to that fresh lash look all the way up until your next infill appointment we have shared below some simple tips to help you maintain a full set of healthy lashes.
MASCARA MISHAPS
A full set of lashes makes a dramatic difference to natural lashes. However, it is understandable that you may want to vamp up the volume for weekends and special occasions. Using mascara, however, is a big no-no. The product gets trapped between the extra lashes, making it tougher to remove at the end of the day, thus causing your lashes to fall out prematurely. The same goes for liquid eyeliner, and kohl pencil eyeliners (using on the waterline is fine though.)
BE SHOWER SAVVY
Your technician will advise you not to get your lashes wet at all in the first 48 hours after your treatment. You should also avoid saunas, steam rooms, sunbeds and use oil free make-up remover. When the 48 hours are up and you can shower, be mindful about how you position your face towards the flow of water. Do not stand directly under the showerhead with your face up, and try not to rub your eyes with the towel afterwards. Pat your face dry and be careful not to pull around your eye area.
SKIN CARE SUGGESTIONS
A large amount of skin care products; eye make-up removers, cleansers, moisturisers, are oil based. Great for having gorgeous, glowing skin, not so great for lash extensions! The oily formula can loosen the bonds holding your lashes on, meaning you will need that infill appointment a lot sooner than you usually would! To prevent losing your lashes too early, use gentle, oil-free products around the eye area, and take extra care when removing eye makeup. For Russian Volume and SVS, it is highly recommended to comb and wash your lashes daily using our Lash & Lid Foaming Cleanser.
SLEEPING BEAUTY
Slightly tricky to concentrate on whilst you are asleep, but it is important to make as much effort as possible not to disturb your lashes during the night. Position your pillows around your head to reduce the chance of crushing one side and manipulating the lashes, and avoid sleeping on your front completely.
APPOINTMENT ADVICE
It is important to keep on top of your infill appointments. Each treatment requires a different time period between each infill, so be sure to check this with your technician before you leave the salon, and if possible, book your infills there and then so you don’t forget. Attending regular maintenance sessions will preserve the condition of your natural lashes, as well as retaining the volume you desire. If you do decide to go back to being ‘au naturale’, our carefully formulated lash extension remover effectively and comfortably removes lash extensions, whilst conditioning your natural lashes and reducing any risk of damage.All set for a new lifestyle of eyelash extensions? Head to our Salon Finder"
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EXPRESS LASHES ARE A FAST METHOD TO GETTING A GORGEOUS LASH LOOK. HOWEVER, DON’T BE FOOLED INTO THINKING RAPID APPLICATION PROCESS MEANS THE OVERALL QUALITY AND APPEARANCE IS LACKING; DEPENDING ON WHICH STYLE YOU GO FOR, A FULL SET OF NOUVEAU EXPRESS LASHES CAN LAST UP TO TWO WEEKS!
We offer three styles of Express Lashes: Strips, Fillers (otherwise known as party, weekend or Clusters) and Express Eyelash Extensions. Below we have shared how you can choose the perfect style for your special occasion.
LONG WEEKENDS AWAY
A special weekend away is the perfect excuse to treat yourself to something a little more special than usual. Whether it’s an action-packed couple of days away with friends, family or a significant other, Express lash extensions will ensure you are looking gorgeous at all times. You don’t even need to pack your mascara! Depending on the length of the trip will depend on which treatment to go for, Clusters are perfect for the weekend, but we would suggest Extensions for anything longer.
MINI BREAKS
Going on a last minute getaway? Getting a set of Express lashes before your holiday means you can quickly get your lashes ready for any occasion. Remember to book your appointment for at least 48 hours before you fly, as you can’t get them wet for this amount of time following the treatment.
A wedding day is significant for everyone involved, whether you are part of the bridal party or a guest. Crying is inevitable, and the last thing on your mind is going to be whether your eyelash glue is strong enough to survive the floodgates, especially when you’re caught up in the moment. Lash Fillers/Cluster or Extensions are the perfect wedding-friendly treatment that will give the ‘wow’ factor! If maintained correctly they can last up to two weeks, and the adhesive is guaranteed to endure more happy tears than you can shake a bouquet at.
FESTIVALS
If you are a seasoned festival go-er, you will know that as the festival goes on, there is a high chance you will:
Lose everything in your tent
Become best friends with your can of dry shampoo and deodorant
Forget what a hairbrush is
Therefore, Express lashes are your best friend! When making your way over to the main stage to get down with your favourite band, one thing you won’t need to worry about is your appearance! A dramatic set of Filler or Cluster lashes means you can get a gorgeous lash look in minutes.Decided on which Express treatment is for you? Use our Salon Finder to find a talented technician in your area."
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THE HUMAN EYE HAS BETWEEN 90 AND 150 EYELASHES, DEPENDING ON THE INDIVIDUAL. AS WELL AS FRAMING OUR EYES, AND CREATING THE FOUNDATION FOR US TO CREATE A VARIETY OF DIFFERENT LOOKS, EYELASHES PLAY A VITAL ROLE IN PROTECTING OUR EYES FROM EVERYTHING FROM DUST, LIQUIDS AND GENERAL DEBRIS. SO WHY ARE YOUR EYELASHES FALLING OUT?
Fortunately, getting eyelash extensions or having a lash lifting treatment does not interfere with the condition of your lashes, and when maintained and looked after correctly according to guidelines suggested by your technician, they will remain strong and healthy.Here at Nouveau lashes, we train our technicians to carefully asses each client’s eyelashes, considering the thickness, condition and desired look, as this will depend on the weight and length of the lashes to be applied. Our exclusive application method concentrates on a ‘weight for weight’ system, meaning each lash is able to support the weight of the extensions.Nouveau technicians use the ‘classic’ method of applying one extension to each lash for a natural set, or a ‘fanning’ technique, which gives extra volume and thickness (Russian style!) This means you are guaranteed to achieve your desired look without compromising on the health or condition of your lashes.We understand that it could spark concern to wake up after undergoing a lash treatment to find an eyelash on your pillow, or to notice them falling our sporadically throughout your day-to-day life, but this is completely natural and is absolutely nothing to worry about.Unlike the hair on our head, which tends to stop, or rapidly reduce its rate of growth once it reaches a certain length, the more delicate nature of the eyelash means they fall out once they reach a certain stage in their life cycle. This can take up to 22 weeks, when they are at a length of around 9-10mm. Of course, each individual eyelash is growing at a different rate, therefore the time frame will vary.Therefore, it is important for us to understand their life cycle and know how to promote strong, healthy growth.ANAGEN PHASELasting between 30 and 45 days, the anagen phase is the most active stage of the lash life cycle. The hair follicle is connected to the bloody supply which nurtures the eyelash to grow until it reaches its full length. Naturally our eyelashes are all growing at different rates, but around 40% are in the anagen phase at any one time.CATAGEN PHASEThe hair follicle disconnects from the blood supply and enters the ‘transition’ phase. In the process of disconnecting, the hair shrinks and is pushed upwards, creating the illusion of further growth. The catagen stage can take up to three weeks, and around 20% of eyelashes are simultaneously in this phase of the cycle.TELOGEN PHASEWith no connection to an active blood supply, the follicle is dormant, which is why the final stage of the cycle is referred to as the ‘resting’ phase. Approximately 40% of eyelashes are in the telogen stage at any one time, however each lash can take up to 14 weeks to fall out, and a new hair follicle to start growing in its place.Alongside the natural lash cycle making us lose lashes on an almost daily basis, the are numerous other factors that contribute to our eyelashes shedding such as alopecia, hyperthyroidism, hay fever and other allergies, using eyelash curlers and waterproof mascara. If you have had lash extensions applied and start to notice slight gaps between the hair follicles over a period of time, our Lash Extension Remover is the perfect way to comfortably and efficiently remove the lashes, whilst conditioning your natural lashes.To ensure your eyelashes remain in optimal health, use our Lash and Brow Conditioning Serum as part of your evening skincare routine. The hypoallergenic formula is suitable to use with extensions packed full of nourishing goodness which protects from pollutants and promotes growth, strength and can even be used as a primer.
EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new for 2017 Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!Feeling like a lash expert now? Head over to the Shop to stock up…
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string(10507) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The first panel member in the hot seat is Francesca Marchetti, a highly influential optometrist (AKA eye doctor) both inside and outside of the eye health sector with over 30 years’ experience in caring for eyes. She is a member of the Council for the College of Optometrists and past chair of National Eye Health Week. Francesca is also a regular media spokesperson for the profession…
WHY DO WE HAVE EYELASHES?
“Eyelashes protect the eye. They catch all the bits of debris that could land in the eye and cause harm. Although we have a very fast blink reflex, we need the lashes there also to deflect anything that is coming towards the eye and can-do harm.”
IS THERE AN OPTIMUM LENGTH OF LASHES?
“There is not really an optimum length. Lashes that are too long can be a nuisance if you wear spectacles even sunglasses as the lashes can hit the back of the spectacle lens. Short lashes and sparse lashes can be a problem as there are not enough lashes there for protection, and sometimes short lashes can be viewed as cosmetically undesirable.”
CAN AGE AND ETHNICITY AFFECT EYE AND LASH HEALTH?
“Yes, as we age, we do suffer from hair loss all over our body and our eyes are no exception. Both our eyebrows and eyelashes do diminish with age, which is why thick long luscious lashes make us appear younger. You will find even in families that hair loss tends to be genetic, as it does with different ethnic groups. Our general health and certain medications can affect our hair, if it affects the hair on our head, it will affect our eyelashes.”
CAN POORLY APPLIED LASH EXTENSIONS CAUSE EYE PROBLEMS?
“Absolutely, poor quality lash extensions and poor application technique can cause damage to eyelashes, increasing the risk of lashes breaking, which in turn means that there is less eye protection. More seriously, poor lash extensions can lead to damage of the hair follicle, causing the lashes to drop out. Without eyelashes the eye will feel sore, dry and uncomfortable, and can lead to dry eye as the protection mechanism has been damaged.”
WHAT WOULD YOU RECOMMEND LOOKING FOR IN A LASH ARTIST?
“I suggest looking at who they are certified with, their level of hygiene and their product supplier for formulas of adhesive (lash extensions). It is important that your lash artist has done all the correct training and obtained the relevant qualifications to perform any of the procedures. I also think a patch test is essential for any products that may come into contact with your skin and a good consultation with your lash artist, so that you have the opportunity to ask what products they use.”
WHY IS THE EYE AREA SO SENSITIVE, AND WHY DO YOU HAVE TO BE CAREFUL ABOUT WHAT YOU APPLY AROUND THIS DELICATE AREA?
“The skin is a lot finer and delicate around the eyes and therefore is more sensitive, so lotions and potions need to be very delicate and perfume-free. We can also sometimes experience some dispersion of face creams into the eye area itself so these need to be chosen wisely to not upset the eye, as it can cause irritation and inflammation. I would recommend using creams as far away from the eye itself to prevent any seepage, unless you are using a gentle hypoallergenic formulation which is deemed suitable for use on the eye area.”
WHAT COMMON IRRITANTS ARE FOUND IN EYE MAKE-UP REMOVERS OR CLEANSERS THAT CONSUMERS SHOULD BE AWARE OF?
“If people are prone to sensitive skin anyway, then the area around the eye will be even more sensitive. Avoid highly perfumed eye lotions and potions. Look out for the preservative Chlorhexidine (CHG) which can cause irritation inflammation and allergy, you should avoid CHG near the eyes at all costs.”
ARE LASH TREATMENTS AND EXTENSIONS SAFE FOR CONTACT LENS WEARERS OR THOSE WHO HAVE HAD LASER EYE SURGERY?
“Yes, there is no reason why this would not be suitable for both contact lens wearers and laser eye surgery patients. For contact lens wearers it is important that the contact lenses are removed prior to the treatment and that the contact lenses are not worn for approximately 1 hour after treatment. During treatment, the eyes may sting a bit and if your practitioner advises, they may apply a lubricating drop to the eye. If so, make sure that they are using an individual vial and not putting drops in from a bottle, as this could cause cross-contamination from another client.Lash extensions are ideal for patients prior to laser eye surgery, cataract extraction and clear Lens Extraction (vision corrective surgery which replaces your internal lens with a corrective one to enable you to be spectacle/contact lens free). This is because post-procedure the patient will be unable to wear any eye make up for 3-4 weeks, due to the risk of infection. I recommend my patients to have lash extensions/LVL and eyelash tinting for that reason.”
WHAT ARE THE KEY RULES OF WEARING MAKE UP AROUND THE EYE AREA?
“Using old formulas or unhygienic make-up bags will lead to: infection, infection, infection. Never ever share eye makeup and always throw your mascara and wet eyeliners away every 3 months. The lovely warm dark environment of a mascara tube is heaven for nasty bacteria. Make sure you wash your eye makeup brushes very regularly and allow them to air dry. If you have an eye infection, it’s important to stop wearing eye makeup and any eye makeup that you may have should be thrown away as the bacteria can live long in the eye makeup.”
RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE WHEN SELECTING A TREATMENT?
“Cheapest is not the best, neither is the dearest. Get a recommendation, word of mouth recommendation (as with most things) is usually the best. Read reviews of the lash artist. Choose wisely, as a good salon with great reviews may have a ‘new member of staff’ that has recently started and has no track record or reviews yet. Make sure you know the person is qualified to carry out the procedure, feel comfortable to ask to see certificates. If possible, I would also make an appointment to have an informal chat with your lash artist prior to your actual treatment to ensure you are confident and relaxed.”
RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?
“Infection and eyelash damage are the main cause for concern. Make sure that no products are re-used as everything should be just for you. Any lubricants put in the eye to wash/flush any products out of the eye must be done using an individual vial, not with tap water nor an already opened bottle that has been used on other clients. If cheap imitation lash products are used, that perhaps have not been tried and tested, they may damage your lashes causing them to break off, fall out and damage the hair roots – which in turn could cause the eyelashes to die off and not grow back.”
MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?
“Certification, good reviews, a clean salon, recommendation from others.”
OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
“Protection and cleanliness. Always wear sunglasses when it is sunny to protect the eye area and the eye itself. Any sun spectacles that you buy ensure that they will be 100% UV and to regulatory standards. Do not wear fake designer sunglasses, as fake sunglasses also carry fake markings.Always remove your eye makeup at night, no matter how tired you are, as this will help prevent any infection. Use a gentle hypoallergenic eye makeup remover, massaging the eye area very gently to prevent stretching the fine skin, which can lead to more wrinkles. General make up removers tend to be too harsh around the eye area.I would also recommend a regular eye examination. When you struggle to see, you often screw the eyes up, which again can lead to wrinkles. Other eye conditions can make the eyes look older – for example cataract, blepharitis, and dry eye – so a regular eye examination is essential to keep the eyes healthy.”"
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string(9010) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The next panel member in the hot seat is Trisha Buller, a highly regarded Trichologist and hair expert with over 40 years of experience as a hairdresser, educator, assessor and colour specialist. She is a member of the Institute of Trichologists and is dedicated to helping those with problematic hair at her clinic.CAN YOU TELL US ABOUT THE EYELASH GROWTH CYCLE AND THE DIFFERENCE BETWEEN EYELASH GROWTH AND SCALP HAIR GROWTH?Each individual eyelash is programmed to reach a certain length (approximately 3/8 of an inch on average), fall out, and then re-grow. An eyelash undergoes a three-part growth cycle, and scalp hair also has a 3-phase cycle, however the length of each cycle is different from the eyelash, otherwise we would need to cut our eyelashes as we do hair.WHAT IS LIFE EXPECTANCY OF AN EYELASH?From 30 and 45 days.HOW MANY EYELASHES DO WE USUALLY LOSE IN A DAY?On average we lose between 1 and 4 eyelashes a day, however this differs and is dependent on lifestyle and other factors.WHAT ARE THE MAIN NATURAL CAUSES OF LASH DAMAGE AND THINNING?Ill health, nutritional deficiency and anxiety can all play a role in lash damage and thinning. Rubbing your eyes, harsh mascaras, not carefully removing eye make-up, using eyelash curlers can also damage natural lashes.HOW LONG DOES IT TAKE FOR EYELASHES TO GROW?It can take weeks and even months, for eyelashes to grow, so it’s important to take great care of your lashes.CAN DAMAGED LASHES BE REPAIRED?Yes, they can. It takes time and using the right products to encourage healthy lash growth.CAN ETHNICITY, AGE AND GENDER AFFECT EYE AND LASH HEALTH?It can affect the lash growth as certain essential amino acids and vitamins are required for healthy lash growth, certain diets that omit these ingredients can influence lash growth.AT THEIR HEALTHIEST ARE LASHES LONGER AND FULLER?Lashes that are longer and fuller will generally be down to a healthy individual with a good balanced diet and good family histology.WHAT DO YOU CONSIDER TO BE GOOD LASH CARE AND HOW IMPORTANT IS IT TO MAINTAIN HEALTHY LASHES?Gently removing eye make-up every night, applying a lash conditioner to keep the lashes hydrated and avoiding harsh mascaras and eyelash curlers are key. Always take care when using false lashes and ensure that the adhesive or glue is not going to exacerbate lash loss. Avoid rubbing your eyes and eat a healthy protein diet to assist in the healthy growth of hair, eyelashes, skin and nails.HOW CAN YOU IMPROVE THE HEALTH OF YOUR LASHES?Biotin is an essential amino acid important for lash growth, B12 and Amino mar C which is an essential fatty acid all contribute to healthy lash growth.HOW CAN LASH TREATMENTS SUCH AS EXTENSIONS AFFECT LASH HEALTH?Extensions can have an adverse effect on lash growth and condition, if the lash artist overloads the eyelashes with too much weight, ensure you see a professional who understands lash care.CAN WEARING TOO MUCH MAKE-UP DAMAGE YOUR LASHES?Depending how strong your lashes are to start with, it can if the makeup is not gently removed every night.CAN WEARING OR REMOVING STRIP LASHES DAMAGE YOUR EYELASHES?Depending on the length of time worn and how they’re removed, you could accidentally pull out natural lashes. Try to keep the strips slightly away from your lash line so you’re not pulling the lash on removal of the strips, then apply a conditioning serum after to re-hydrate and moisturise the natural lashes.DO YOUR LASHES CHANGE AT CERTAIN TIMES OF YOUR LIFE?With age, eyelashes do become weaker and density changes occur, which can sometimes be a result of medication or long-term health issues too. During pregnancy, your oestrogen levels are high so generally your lashes are healthy and grow long, the problem of lash loss could occur 3-6 months after birth when the hormone levels change, and your diet is compromised due to no time to eat and sleep deprivation.RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT WOULD YOU RECOMMEND PEOPLE LOOK FOR WHEN SELECTING A TREATMENT?Sometimes the cheaper options can end up costing you more in the long run, as the damage can take weeks even months to repair. At the same time, you don’t want to be ripped off with the latest trends that don’t work, so make sure you do your research and look for recommendations on products that actually show a success rate.RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?Always have a consultation with your lash technician; ask for their qualifications and pictures of the work they have carried out. They should have a catalogue of success from previous clients, and you could always ask to speak to an existing client. Look at the salon, you will know if it looks professional and clean, and whether they follow sterilisation methods. Contracting an eye infection or disease is a real risk so don’t be backwards in protecting your vision.RESEARCH SHOWS 29% OF LASH EXTENSION TREATMENT CUSTOMERS WERE NOT TOLD HOW TO SAFELY REMOVE THEIR LASHES WITH 21% PULLING LASH EXTENSIONS OFF THEMSELVES – HOW CAN PULLING LASH EXTENSIONS OFF CAUSE LASH DAMAGE?By pulling your lash extensions you will most certainly remove your own lashes, and it can take weeks to several months for lashes to regrow. The lashes have a growth cycle, and a resting phase so by pulling out the lashes by force you will damage the follicles and possibly cause permanent lash loss.MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?Up-to-date training on all products and services, professional image, brand reputation, client testimonials, qualified therapists and technicians that have an underpinning knowledge of lash health, offering follow up and after care advice.OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
IS THERE A DIFFERENCE BETWEEN LASH HAIR AND BROW HAIR?The growth cycle is similar to both and can be affected by nutrition, health and hormones.Looking for amazing lashes that put your lash health first? Search your postcode on our Salon Finder and discover a Nouveau Lashes certified lash artist near you!Stay tuned for more interviews with our Expert Panel…."
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LVL IS THE PERFECT SPRING LASH TREATMENT THAT'S NOURISHING FOR YOUR CLIENTS LASHES, AND PROVIDES A HASSLE FREE, LONG LASTING LASH TREATMENT YOUR CLIENTS WILL LOVE!
Spring has sprung, and people everywhere are getting ready to look their best. LVL is the party season must-have treatment which gives clients hassle-free LENGTH, VOLUME and LIFT that lasts up to 8 weeks.
But how do you get your clients excited about the amazing, healthy LVL?
Below are some of our top tips to get your clients excited about getting LVL:
Get Social:
When used correctly, social media is a huge asset in generating buzz and business for new treatments in your salon. Make sure you post before & after shots of your recent LVL treatments (or share some from our Facebook or Instagram pages) as these are powerful visual tools that show potential clients the transformative effects of LVL. Make sure you also keep them informed by posting in the comments the unique benefits of LVL being a quick, gentle and long-lasting treatment.
It's All About Health
Nouveau Lashes is passionate about lash-health! Tell your clients about LVL's gentle formula enriched with collagen & oats.
LVL is not just a lash lift, it is also a moisturising lash treatment.
Make It Visual:
Making LVL services visual in your salon is key to sparking client interest. It could be as simple as hanging a LVL poster on the wall, displaying LVL before & after strut cards in your reception area, or highlight the LVL treatment on your menu.
Cross-Promote:
Talk to your customers about LVL treatments while performing other beauty treatments. While your clients are getting their nails done, talk about LVL treatments as a perfect match for their new spring look. An easy way to start the conversation is to leave some brochures or flyers visible and easily accessible form your work station.
Retail, retail, retail!
Spark clients interest by offering them some of Nouveau Lashes amazing retail products designed to nourish natural lashes, like the Lash & Brow Conditioning Serum which is packed full of nourishing goodness of complex blend of multi-vitamins and conditioning actives. Clients will also love our anti-ageing Rejuvenating Eye Cream & Mask, which contains BEAUTIFEYE®, a clinically proven ingredient that helps lift the upper eyelid, reduce the appearance of crow's feet wrinkles, fade dark circles and diminish puffiness.
What’s not to love about the Spring? The days are starting to get longer, the nights are warmer, and nature is thriving with lush greenery and blooms in every colour of the rainbow. Ideal for socialising in the sunshine, hitting the nearest beach and BBQ’s. Not so ideal for those suffering with hay fever.
HAY FEVER SEASON CAN START AS EARLY AS SEPTEMBER, WHEN TREES BEGIN TO RELEASE THEIR POLLEN, RIGHT UP UNTIL FEBRUARY, SO FOR THOSE WITH EXTREME ALLERGIES, THEY MAY ONLY HAVE AROUND FIVE MONTHS’ POLLEN-FREE IN THE WHOLE YEAR!
Puffiness, streaming eyes, and red raw skin from having to blow your nose for the 50th time that hour is not easy to keep under control, even if you do keep yourself armed with a litre of water and a constant supply of antihistamines. To many, the mere thought of applying makeup is a complete no-no, never mind going full glam.
SO, WHAT DOES A DIE-HARD BEAUTY LOVER DO WHEN THEY HAVE HAY FEVER?
Don’t let hay fever ruin your summer fun. If you’re wondering if it is possible to accentuate your features without having to risk a pair of seriously sore panda-eyes, then the answer is YES! We have the perfect beauty treatment for you, LVL.
The LVL lash lift gives the appearance of thicker, fuller, longer lashes without the need for any mascara! The revolutionary treatment straightens your natural lashes at the root, so unlike a traditional lash perm it creates the effect of longer, lifted lashes from the moment you wake up. LVL lasts up to 8 weeks, making it the perfect high impact, low maintenance treatment for those suffering with allergies.
Skip the makeup and let your lashes do the talking! Once you discover LVL, you will never go back.
There are so many different lash growth serums on the market, we want to make it simple so you can understand how they work in order to make the best decision for you.
WHAT ARE THE DIFFERENT TYPES OF LASH GROWTH SERUMS?
Lash serums work by nourishing and boosting the lashes using a variety of ingredients and they fall into three main categories based on their key active ingredients:
Prostaglandin derived
Peptide based
Vitamin based
That sounds simple, right? There’s a lot more to it so let us explain the science…
IS EYELASH GROWTH SERUM SAFE?
Lash serums can include a variety of ingredients so it’s important you understand how they work and if there are any potential side effects. For example, it has been reported that some prostaglandin delivered ingredients can have a low risk of potential side effects. However, any product sold within the EU must adhere to very stringent cosmetic regulations to be legally sold.
WHAT IS PROSTAGLANDIN?
Prostaglandin analogues are drugs used to treat a condition of the eye called Glaucoma, and one side effect from this drug was found to be lash growth. Off the back of this, prostaglandin derived lash serums were born.
It is not always that obvious if a lash serum contains prostaglandin derived ingredients as they don’t appear in the ingredient listing as “prostaglandin” but as “isopropyl cloprostenate” or “isopropyl phenylhydroxypentene dihydroxycyclopentylheptene” or “dechloro dihydroxy difluoro ethylcloprostenolamide”, just to name a few
THE SIDE EFFECTS OF PROSTAGLANDIN DERIVED EYELASH SERUM
It’s been reported that some of the side effects from Prostaglandin derived lash serums can include irritation, redness and itchy eyelids (the more common side effects), and eye discolouration, swollen retina and blurry vision (the more rare side effects).
CAN LASH SERUMS CHANGE YOUR EYE COLOUR?
It’s been reported that there is a potential low risk side effect of eye discolouration when using lash serums with prostaglandin derived ingredients.
CAN EYELASH SERUM MAKE YOUR EYELASHES FALL OUT?
When you start using a lash serum, if you experience lash loss it could be a coincidence that some of your lashes are in the telogen phase which is when the lashes naturally fall out as part of the lash hair cycle. It’s reported that prostaglandin derived serums work by inducing the anagen phase (growing phase) whilst your lashes are already in their final stage. Therefore, when you stop using a lash growth product, your growth cycle will revert to the natural phase and therefore they may appear sparser. So, it is best to routinely use these products if you want to continue to have results. Peptide and vitamin-based serums don’t change the lash cycle.
OTHER LASH SERUM INGREDIENTS
There are a couple of other ingredients which can be found within some lash serums:
Keratin – a protein naturally found in hair, responsible for the strength and structure of the hair.
Biotin – supplements the hair with what it needs to grow and stay healthy
Sodium hyaluronate – retains moisture
Panthenol (vitamin B5) – conditions the lashes
Peptides – believed to stimulate hair growth at the follicle
Prostaglandin derived ingredients – encourage the lashes to enter the anagen (growth) phase of the lash growth cycle, and helps prolong this phase
Botanical extracts – various nourishing benefits
Vitamins – promote healthy lashes
EYELASH SERUMS WITHOUT PROSTAGLANDIN
When looking for lash growths serums without prostaglandin derived ingredients, it’s worth looking at the other two main categories of product types:
Peptide based lash serums
Vitamins based lash serums
At Nouveau Lashes, we have carefully formulated our Triple Enhance Lash Serum by combining both categories to give a powerful blend which helps improve the health of eyelash follicles via a complex of multi-vitamins and anti-oxidants, and helps to enhance lash length, strength and volume with a powerful active Triple-Peptide Complex.
TRIPLE ENHANCE LASH SERUM
Our Triple Enhance Lash Serum is a unique formula that, when used twice daily, can help enhance the length, strength and volume of your lashes. This triple-peptide product, which is applied along the lash line, is enriched with multi-vitamins, multifunctional protein and anti-pollutions ingredients, and this product is also accredited to The Vegan Society.
Nouveau Lashes in Australia is exclusively distributed by Bio Beauty Concepts. If you are interested in becoming a Nouveau Lashes technician, please register your interest here, call us on (02) 8218 4500 or email hello@biobeautyconcepts.com.au.
When it comes to skincare, we all know the drill: Cleanse, Tone, Moisturise. So why don’t we give our eyes the same care and attention? If only there was a simple system to follow. Well now there is.
As the #1 lash brand, we’re leading the way again, with our new 3 Step Lash Care System – the first ever complete system for the lash and eye area.
ONE SYSTEM. MANY BENEFITS:
A simple daily routine to keep your lashes at their best
Designed by the #1 lash experts
Anti-ageing, anti-pollution, prebiotic and conditioning
Works brilliantly with natural lashes, LVL and extensions
Pick products from across the range to build your perfect routine
Lashes look luscious for longer
Gentle on your delicate eye area
Fits seamlessly into your beauty routine, day and night
Enhances your eyes to help you confidently face the day, every day
3 SIMPLE STEPS FOR STUNNING EYES…
STEP 1: CLEANSE Effortlessly refreshes and restores your whole eye area, while maintaining healthy lashes:
It is obvious that the beauty industry has really made its
impact on the world in the past few years, from fuller lips to thicker brows,
the industry is constantly evolving and developing new trends. Moving into the
new year most trends are focused more on natural beauty, discarding trends like
contouring and fillers, the beauty consumers want easy, natural and long
lasting.
That is why there is a huge buzz about Nouveau Lashes LVL Collagen Lash Lift
LVL is the new beauty must have, a treatment that not only lasts longer (6- 8 weeks lash cycle dependent) than lash extensions but also offers fewer risks and detriment to the lash. The lash lift also offers the option to apply a lash tint at the same time, creating fuller and a more voluminous look. We call this look the, “I just woke up like this” look, and who wouldn’t want that.
Let’s talk about why LVL stands out from other lash treatments. LVL is a gentle lash lifting treatment that doesn’t frizz or damage the lashes. Instead, it focuses on lengthening and lifting while our formula conditions and treats the lashes with hydrolysed collagen and oats. The lash perming treatment involved using a roller on the lid that creates an over curled affect, where as LVL uses a wider silicon hard that is available in different size to tailor each eye, also allowing the lash to curl but maintaining the lashes length.
Beauty salons all around Australia are jumping on the trend! Take it from an experienced lash technician with 17 years’ experience in the industry.
"The real magic to LVL is in the techniques we use and the care and science that has gone into the formulation.
After 17 years in the beauty industry and countless perms in that time – it never made sense to me to coat the whole lash in product. For one thing, it creates a more curved finish to the lashes and much of the lashes length is lost on the underside of the curl. Secondly – the delicate tips of the lashes are not sturdy enough to withstand the chemical process, meaning frizzling, drying and damage of the lashes was hard to avoid. With LVL, we put the product just on the roots of the lashes which are sturdy, so not only is it SO much safer but it also means we lift from the root and see the entire length of the lash. I love that our product is a training only product. The lack of regulation in our industry means it’s just far too easy for these “ebay and youtube” techs to be causing all kinds of damage to clients and giving beauty treatments a bad name. Having a product with such a high quality and standard of training means that clients come to LVL for that very reason. Clients are savvy, and they will invest in quality and stay loyal."
The beauty industry is constantly evolving and seeking out new ways to upgrade treatments and products. Nouveau Lashes pride themselves in lash care, developing products and techniques that provide the best possible balance of health, beauty and performance. With clients now seeking treatments that will last with less damage, we believe our LVL treatment will be a key service in every beauty salon.
Nouveau Lashes is exclusively distributed in Australia by Bio Beauty Concepts. If you are interested in training with Nouveau Lashes, please complete our online enquiry form or call us on (02) 8218 4500
With all the concerns and new health restrictions due to COVID-19 at the moment, we thought we would share some of our top tips to keep you, your staff and your clients healthy during treatment visits.
Don’t feel like reading? Just scroll to the bottom to watch our video of top tips!
It is of most importance that you stay up to date with relevant and trusting official guidelines set out by the Australian Health Authorities and Government. It is your responsibility to ensure that you are informed and implementing procedures provided.
Here are some of our recommended and trusted resources
Some beauticians have taken it upon themselves to undertake the COVID-19 Infection Control Online Training Course, to then post their accreditation on their social media platforms to share with their clients.
Hand Washing & Sanitising
Encourage staff and clients to wash hands thoroughly as well as having hand sanitiser readily available
Declutter & Sterilise
Keep your work station tidy allowing an easier cleaning process, sterilise all tools after every client
Extra Time & Distance
Allow extra time between treatment sessions to clean. As well as increase distance between client chairs in waiting area
Surface Cleaning
Clean all surfaces after every service. Such as lamps, chairs, beds, tables, reception desk, seating, toilets, doors, tap handles ect.
Disposables
Use single use items whenever possible. Such as, paper towels, dental bibs and disposable/consumable tools.
Covered Bins
Have covered bins to dispose of used tissues & paper towels. Remember to empty regularly.
Implement new salon health & safety policies that staff and clients must adhere to
Communicate with your clients to reassure them of the extra hygiene procedures that you have put in place
Advise clients note to attend if they are unwell, been in contact with someone who is unwell or recently returned from overseas
We have created social media assets for you to re-use for your social media channels
Be flexible as people may become ill very quickly, it is a good idea to review your cancellation procedures.
It’s a great idea to have home care products available to provide your clients if they are unable to attend their treatment. This way they can temporarily still look after their lashes, while also maintaining your salon income and profits.
Here are just a few of our retail products that you can suggest!
Working in the beauty industry, we already take great measures to ensure the health, safety and well being of our clients and ourselves. Adding these new simple steps into your procedures will keep your mind and your clients mind at ease during these uncertain times.
The Australian government has recently released a roadmap to easing COVID-19 restrictions following a three stage plan to re-open the economy.
Within the three stage roadmap , it was outlined that beauty salons and treatments would be permitted to operate upon stage 2, scheduled on the 8th June 2020 (provided stage one is successful and no set backs of increasing infection rates).
The Road Map designed to help guide each State and Territory, who will ultimately each be responsible for the timing and level of easing restrictions. It is therefore important to keep updated with your local State or Territory updates on restriction currently in place.
From 15 May 2020, Northern Territory and Queensland beauty and nail salons will be allowed to reopen and offer services, however business owners will also be required to follow additional safety guidelines and procedures set in place by each state.
NSW, TAS, VIC, WA, ACT & SA have not moved forward with beauty salons re-opening, however this will be re-evaluated over the coming weeks, supported by the Federal Governments recommendations that salons be able to trade from 8 June 2020.
Below are some useful links to help you understand what restrictions are relevant for your current situation and state during the Coronavirus lockdown period.
Queensland
Set to open beauty salons and provide services from Friday May 15. All salons are to follow the States check list and operating guidance, as well as all government guidelines.
We recommend you print and make the checklist easily accessible for all staff to read and refer to.
Set to open beauty salons and provide services from Friday May 15. All salons are to follow the state’s set out check list and all government guidelines set out.
With stage 2 of easing COVID19 restrictions approaching, allowing beauty and nail salons reopening approaching, it is essential to start thinking about getting back to business including what stock you will need to perform services and to protect yourself, staff and clients.
Bio Beauty Concepts are working hard to give you the most relevant information, we will be working to update this COVID-19 Safety blog as frequently as possible, however we ask you to keep updated with the links provided for you relevant state. Stay safe beauties! And remember we are all in this together!
For us, and any true lash lover, the best eyelash serum is one that enhances length, strength and volume. And now there’s a new way to boost all three, while you sleep. We’re delighted to introduce Triple Enhance Lash Serum – our new and exclusive lash boosting treatment for proven transformational results. Here’s all you need to know about the latest beauty essential.
WHAT IS IT? A powerful serum which, used twice daily, can help boost lash length, strength and volume. It amplifies natural and LVL treated lashes, lessens lash loss when removing make-up and helps reduce natural lash breakage.
PROVEN RESULTS In a world of hollow hype, finally a product you can believe in. In Independent Consumer Trials, it provided noticeable improvements in lash length, strength and volume in as little as 30 days, and significant perceived improvements after only 12 weeks.*
ENHANCED CONFIDENCE Proven to boost confidence in lashes within 12 weeks of twice daily use (84%* had more confidence in their lashes).
UNIQUE FORMULA Powerful active Triple-Peptide Complex, enriched with multi-vitamins, multifunctional protein and anti-pollution ingredients.
TRUSTED BRAND Developed by Nouveau Lashes – the pioneers who invented the LVL lash lift.
WHAT’S THE SCIENCE?
Formulated with our powerful active Triple-Peptide Complex
A blend of A, E, F, H and B group vitamins, horse chestnut extract, antioxidants including Green Tea and Green Coffee extracts, Panthenol and Sodium Hyaluronate, helps provide intense nourishment to revive dry, ageing and damaged lashes
Multifunctional protein helps strengthen and fortify natural lashes from within to help minimise breakage and brittleness
Anti-pollution ingredients help prevent free radical damage by significantly reducing the adhesion of pollution particles to the lashes, whilst helping lashes recover from environmental, chemical and physical damage
Accredited by The Vegan Society
HOW DOES IT FIT INTO MY BEAUTY REGIME?
It’s weightless, non-sticky and easy to apply in seconds, making it an essential part of any lash care routine. Apply twice a day. And for truly transformational results, use as part of the Nouveau Lashes Day & Night routine:
Apply Triple Enhance Lash Serum morning and night and wake up to stunning eyes and glowing confidence.
Available from your Nouveau Lashes artist.
*Based on an Independent Consumer Trial of 99 users applying the product twice daily for 12 weeks.
Please note: Before & After imagery is not part of the Independent Consumer Trial and this trial was undertaken by separate users applying the product twice daily for 12 weeks.
LVL IS THE REVOLUTIONARY LASH LIFT SYSTEM THAT GIVES LEGNTH / VOLUME / LIFT TO YOUR NATURAL LASHES WITHOUT EXTENSIONS. LOVED BY CELEBRITIES AND BEAUTY BLOGGERS AROUND THE WORD, THE LVL IS SIMPLY THE ‘BEST TREATMENT EVER’ (THANK YOU IN THE FROW!).
If you’re looking for a way to elongate, enhance and exaggerate your lashes, then LVL is the answer. Say goodbye to mascara, lash curlers and extensions; here are five reasons LVL will change your life.
THEY’RE FUSS FREE
The wonderful thing about LVL lashes is that they’re NATURAL. We lift, volumise, lengthen, condition and tint your natural lashes with the LVL Lash Lift System, and once you leave the salon, that’s it! No coming back for maintenance treatments and no need to come back to remove them.
HEALTH-FIRST APPROACH TO LASHES
There is nothing like LVL on the market today. LVL is specially formulated to be kind a nurturing to your lashes. Enhanced with hydrolysed collagen & oats, the LVL Lash Lift System enhanced and strengthens your lashes while your eyes look fabulous!
THEY’RE LONG LASTING (PERFECT FOR HOLIDAYS)
LVL Lash Lift last six to eight weeks, making LVL Lashes the perfect fuss-free beauty treatment to have before your next exotic vacation.
YOU’LL SAVE TIME GETTING READY IN THE MORNING
Do you ever wake up and wish you could have ten extra minutes in bed? Well, with LVL lashes, you can! Waking up with perfect lashes every morning will cut down the time it takes you to get ready in the morning, leaving you with more time to work out, eat a nutritious breakfast, or simply hit that snooze button a few more times.
YOU CAN STILL WEAR MASCARA, THOUGH YOU WON’T NEED TO!
If you wear lash extensions, you’ll know that wearing mascara over them can cause them to clump. As LVL uses your natural lashes you can still wear mascara and use make up remover, though your lashes will look so good you certainly won’t need to. If you miss the look, then try our Enhance Mascara, designed to enhance those post-LVL lashes!Ready to get yourself that celebrity lash lift? You can find out more about LVL and read some reviews here. If you’re ready to book an appointment for the lashes you long for, visit our salon finder to find your nearest LVL salon or technician."
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LVL IS THE REVOLUTIONARY LASH LIFT SYSTEM THAT GIVES LEGNTH / VOLUME / LIFT TO YOUR NATURAL LASHES WITHOUT EXTENSIONS. LOVED BY CELEBRITIES AND BEAUTY BLOGGERS AROUND THE WORD, THE LVL IS SIMPLY THE ‘BEST TREATMENT EVER’ (THANK YOU IN THE FROW!).
If you’re looking for a way to elongate, enhance and exaggerate your lashes, then LVL is the answer. Say goodbye to mascara, lash curlers and extensions; here are five reasons LVL will change your life.
THEY’RE FUSS FREE
The wonderful thing about LVL lashes is that they’re NATURAL. We lift, volumise, lengthen, condition and tint your natural lashes with the LVL Lash Lift System, and once you leave the salon, that’s it! No coming back for maintenance treatments and no need to come back to remove them.
HEALTH-FIRST APPROACH TO LASHES
There is nothing like LVL on the market today. LVL is specially formulated to be kind a nurturing to your lashes. Enhanced with hydrolysed collagen & oats, the LVL Lash Lift System enhanced and strengthens your lashes while your eyes look fabulous!
THEY’RE LONG LASTING (PERFECT FOR HOLIDAYS)
LVL Lash Lift last six to eight weeks, making LVL Lashes the perfect fuss-free beauty treatment to have before your next exotic vacation.
YOU’LL SAVE TIME GETTING READY IN THE MORNING
Do you ever wake up and wish you could have ten extra minutes in bed? Well, with LVL lashes, you can! Waking up with perfect lashes every morning will cut down the time it takes you to get ready in the morning, leaving you with more time to work out, eat a nutritious breakfast, or simply hit that snooze button a few more times.
YOU CAN STILL WEAR MASCARA, THOUGH YOU WON’T NEED TO!
If you wear lash extensions, you’ll know that wearing mascara over them can cause them to clump. As LVL uses your natural lashes you can still wear mascara and use make up remover, though your lashes will look so good you certainly won’t need to. If you miss the look, then try our Enhance Mascara, designed to enhance those post-LVL lashes!Ready to get yourself that celebrity lash lift? You can find out more about LVL and read some reviews here. If you’re ready to book an appointment for the lashes you long for, visit our salon finder to find your nearest LVL salon or technician."
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LOVE THE NOUVEAU LASHES LVL TREATMENT BUT ALWAYS WONDERED, HOW DOES A LASH LIFT WORK?
WHAT IS LVL?
Our LVL Lash Lift is a revolutionary eyelash treatment which is designed to lift your natural lash at the root, creating the effect of longer, lifted lashes. With immediate results lasting between 6 and 8 weeks, it is the perfect treatment for people with a low maintenance beauty regimen, busy lifestyle, allergies and hay fever, or just those who want to make the most of their natural eyelashes!
HOW DOES THE LVL LASH LIFT WORK?
The structure of a single hair is made up of three parts: the hair cuticle, the cortex and the medulla. When the lifting balm is applied during the LVL treatment, the hydrogen comes into contact with the air and oxidises. This creates a chemical process which breaks down the disulphate bonds in each hair, allowing them to move into a new shape. The next step is applying the volumising fix, which reforms the disulphate bonds into their new shape, which is long and lifted with maximum volume!This new shape of the eyelashes takes up to 48 hours for the disulphate bonds to lock into place and cure, which is why it is important to emphasise to follow the correct aftercare for 48 hours post-treatment. Once the lashes get hot or wet, they will fall back into their alpha-keratin (natural) state and the lift will drop.
IMPACT ON LASH CARE/HEALTH
Many of our education and training team are hair and beauty experts with years of experience working in the industry, and therefore understand and emphasis to all students how the lashes on your eyes are just as important as the hair on your head. For example, you wouldn’t spend a large amount of money on a cut, colour and style in a salon, and then not invest in quality products to maintain healthy hair. When retailing this to your clients think of our Lash and Lid Foaming Cleanser as the ‘shampoo’ for their lashes, and our Lash and Brow Conditioning Serum as the ‘conditioner’.
FAQ’S
IT’S BEEN A COUPLE OF WEEKS SINCE MY TREATMENT AND MY LASHES LOOK CRISS-CROSSED OVER EACH OTHER, WHY IS THIS?Our lash life cycle lasts around 22 weeks, and includes the Anogen phase, where the hair is still connected to a blood supply, the Catagen phase, where the hair disconnects from the blood supply and starts transitioning to the next stage, and finally the Telogen phase, where the hair is at its full length and ready to drop out naturally.This can take 14 weeks. As each hair follicle is at a different stage in the lash life cycle and growing at a different rate, some new eyelashes, which may not have been exposed to the LVL process will not have been cured into shape like the others, causing them to appear to be crossing over others. This is why it is important to take before and after photos of your work.MY CLIENT SAYS THEY HAVE BEEN LOSING LASHES MORE RAPIDLY SINCE THE TREATMENT, HAVE I DONE SOMETHING WRONG?Not at all! It’s natural to lose between 2-6 lashes from each eye every day. We have explained the full lash cycle, and why your clients may be worried they are losing excessive lashes here.MY CLIENT HAS COME BACK SAYING THEIR LASHES HAVE DROPPED, BUT THEY FOLLOWED THE CORRECT AFTERCARE?It is important to make sure they do not get their lashes wet at all in the first 24 hours’ post-treatment, and no steam for 48 hours. Alongside the obvious steam rooms and saunas, things like steam coming out from a hot kettle, opening a hot oven, hair dryers and cooking in general can cause the lashes to drop, so make sure you pass this information on to your clients.SOME CLIENTS HAVE A LIFT THAT LASTS 8 WEEKS, BUT SOME ONLY LAST 6, WHY IS THIS?Again, the lash life cycle plays a big part in this. Factors that can speed this cycle up are a quick metabolism, using lash serums, pregnancy, puberty, menopause, medication and a healthy lifestyle.For more information about how the LVL Lash lift work or FAQs, read our Treatment Page or LVL Training Page."
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SINCE WE CREATED THE REVOLUTIONARY LVL LASH TREATMENT BACK IN 2006, IT QUICKLY BECAME OUR MOST POPULAR TREATMENT AND CONTINUES TO TAKE THE BEAUTY INDUSTRY BY STORM.
Immediate results, low maintenance upkeep, amazing value for money, longevity, in addition to the fact that it doesn’t damage your natural lashes (phew!) But, how should you look after LVL?
WHAT’S NOT TO LOVE?
As well as being extremely popular in the beauty industry, LVL lashes fit perfectly into every type of lifestyle. Whether you are a parent who is constantly on the go, a fitness blogger who is constantly in and out of the gym/sauna/pool, or someone who is fairly low maintenance and just wants to invest in a treatment that will accentuate the natural beauty of their eyes without needing mascara (and give them an extra 10 minutes in bed!) Celebrities such as Michelle Keegan and Lisa Snowden absolutely swear by it, and it’s regularly included in beauty bloggers round-ups as one of their favourite treatments. Just ask In The Frow, Zoe LDN and Tar Marz.One of the biggest appeals of LVL is that is requires little to no upkeep. However, the first 48 hours post-treatment do require a little bit of TLC and special attention, to ensure you get the maximum results from your lashes. Following the correct aftercare is important, as your lashes are still getting used to their new shape, and failure to do so could lead to an adverse reaction.
SHOWERS AND SAUNAS
After this time period you can shower, but avoid submerging your head and face fully in the bath or directly under the shower head. Completely avoid visiting saunas and steam rooms, as well as swimming pools for 48 hours post treatment. The high temperature can cause your lashes to drop, or not last as long as they should, which is between 6 and 8 weeks.
MANIPULATING THE LASHES
As difficult as it can be sometimes, try to avoid touching or rubbing your eye area, especially when you are washing or cleansing your face. Eyelash curlers and perming equipment are also completely out of bounds, although once you see the results of your long, lifted natural lashes you will want to toss them in the bin anyway!
PILLOW TALK
Another thing to consider is how you sleep. Facing down into the pillow, or sleeping on one side could manipulate the shape of your lashes into different positions. If this sounds like you, try propping up your head with pillows, and making an effect to fall asleep on your back.
MAKE-UP AND MAINTENANCE
An LVL treatment includes a tinting stage, which helps to lengthen and create a thicker appearance in your natural lashes without the need for mascara. However, if you still choose to wear mascara, try and use one with a water-based formula, and avoid waterproof varieties. We also recommend to avoid all oil-based products, especially make-up remover. Remember to brush your lashes through with a clean mascara wand after getting them wet to ensure they dry naturally in their correct shape.As well as following the tips we have shared above, we also suggest applying our Lash and Brow Conditioning Serum as part of your morning and evening skincare regimen. The new formula is packed full of nourishing goodness which promotes strong and healthy lashes, and even acts as a primer beneath your mascara."
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EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!"
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ARE YOU WANTING TO TREAT YOURSELF TO A GORGEOUS SET OF LASH EXTENSIONS, BUT AREN’T SURE WHICH ARE FOR YOU? INTRODUCING OUR EXTEND EYELASH EXTENSIONS
We have shared the benefits of getting SVS and Express lashes here, but in this blog post we are going to shout about how much we love Extend Eyelash Extensions! No two treatments are the same, as the technician will tailor the look to exactly how you want it, taking length, thickness and shape into consideration. With results lasting up to 8 weeks, and leaving you with a flawless ‘woke-up-like-this’ look- you better get running over to our salon finder!
TAILORED TO YOU
A classic set of Nouveau Extend Eyelash Extensions can take up to 90 minutes and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting a everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little ‘oomph’.
LIGHTWEIGHT
The one-on-one application method, together with your consultation where the technicians will has pre-assessed the condition of your natural lashes, means they will be able to decide the correct length and thickness of extensions to use. Our synthetic eyelash extensions are all developed to the very highest standards, and the premium quality means there is no chance of overloading the lash and causing damage or ‘drooping’.
LOW MAINTENANCE
The treatment itself is extremely relaxing. Once the overall look has been decided from the consultation, the pre-treatment card details have been filled out and you’ve got yourself comfy on the bed, simply lay back, relax and dream about the perfect set of lash extensions you are about to wake up with! (Lash naps are completely free of charge).
NO DAMAGE
We are dedicated to promoting and maintaining eyelash health here at Nouveau Lashes, so you can have complete peace of mind knowing that there has been absolutely no damage to your own natural lashes during the process. From the prep beforehand, to the actual treatment and the aftercare, where you have the option to purchase any of our aftercare products. We recommend our brand new Lash and Lid Foaming Cleanser, which we have carefully formulated to encourage lash health and keep debris at bay.
BEAUTIFUL RESULTS
All our Nouveau technicians are trained to the highest possible standards, taking great attention to detail to all aspects of your treatment to ensure the best experience possible. As well as leaving the salon with the lashes you longed you, we want you to know that you have been in the most experienced hands, using the highest quality products that will promote and maintain the original condition of your natural lashes- if not better!
EASY REMOVAL
The precision in which your lashes are applied, means that you can remove them yourself, from the comfort of your own home. Our Lash Extension Remover has been carefully formulated to take off your lashes safely and effectively, causing no damage to your natural lashes and conditioning them at the same time.Locate your nearest salon or technician offering Extend Eyelash Extensions on our Salon Finder. After your appointment, learn how to maintain them until your next infill by following our helpful guide."
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FOR MANY OF US, EYELASH ENHANCEMENTS & TREATMENTS HAVE RAPIDLY BECOME AN EVERYDAY BEAUTY STAPLE.
Gone are the days where dramatic, long lashes were reserved only for special occasions or Saturday nights out.If your life motto is somewhere along the lines of ‘the bigger, the better’, then SVS is your new best friend! Want to make the most of your natural lashes? Say hello to LVL! Think your natural lashes could do with a bit of ‘oomph’? Classic extensions are tailored to the exact thickness and length that you want. Got a glitzy event coming up that requires some equally show-stopping lashes? Express will last you just the right amount of time. And for those who refer to apply their own lashes, our professional range of strip lashes come in styles to suit everyone.
STRIP LASHES
Our range of professional strip lashes have been designed with you in mind, whatever your style. Whether you want a natural look, boost of volume or full-on glamour, there’s a Nouveau lash for you. As well as being purse-friendly, easy to apply and reusable, our entire strip lash range is officially accredited with the Vegan Society and 100% cruelty-free.Our Natural range adds thickness while still maintaining a light and subtle look, prefect for those who want a subtle boost to their lashes. Want a bit of volume in your life? (Who doesn’t?!) Our Volume range works with your lashes to create a feathery, textured look. Our biggest and boldest false eyelashes can be found in the Glamour range. Adding a serious amount of length and volume, to make sure you have the ultimate wow factor.
LVL
Our revolutionary lash lifting technique continues to take the beauty world by storm, and has done so ever since it was created by our founders all the way back in 2005. Exclusive to Nouveau Lashes, the LVL treatment lengthens, adds volume and lifts your natural lashes. The hugely popular treatment moisturises and protects your lashes with hydrolysed collagen & oats, whilst giving instant results that last between 6-8 weeks.
EXTEND
A classic set of Nouveau Extend lashes is where the technician applies one extension on to each of your natural lashes. The treatment itself can take up to 90 minutes, and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting an everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little extra.
SVS
Wake up to instant glamour! Our latest lash extension treatment combines the best aspects of our Extend, Express and Volume Masters treatments. SVS (speed, volume, style) puts you in control, as your technician can create a set as full or as natural as you like. Instead of the classic 1 on 1 application method, each lash is ‘fanned’ into three different lengths, creating a gorgeous fluffy, textured look that a Kardashian would be proud of.
EXPRESS
‘Express’ eyelashes are fast and easy. However, don’t be fooled into thinking rapid application process means the overall quality and appearance is lacking. Depending on which style you go for, a full set of Nouveau Express lashes can last up to two weeks. We offer Express extensions, which are applied in a similar way to Extend, and cluster lashes (otherwise known as party lashes) which are pre-fanned and create instant volume. These are perfect for parties, weekends away and special occasions.Decided on the perfect treatment for you? Find a salon using our Salon Finder & make sure you tag us in your lash selfies #lashgang"
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WE UNDERSTAND MORE THAN ANYONE THAT THERE IS NO BETTER FEELING THAN A FRESH, FULL SET OF EYELASHES! SO HOW DO YOU MAINTAIN EYELASH EXTENSIONS TO GET THE MOS TOUT OF THEM?
A set of Extend lashes carried out by one of our trained Nouveau technicians will last you up to 3 weeks before you will need to return for your infill treatment, and up to a massive 4 weeks for SVS, dependant on your preference on volume. To hold on to that fresh lash look all the way up until your next infill appointment we have shared below some simple tips to help you maintain a full set of healthy lashes.
MASCARA MISHAPS
A full set of lashes makes a dramatic difference to natural lashes. However, it is understandable that you may want to vamp up the volume for weekends and special occasions. Using mascara, however, is a big no-no. The product gets trapped between the extra lashes, making it tougher to remove at the end of the day, thus causing your lashes to fall out prematurely. The same goes for liquid eyeliner, and kohl pencil eyeliners (using on the waterline is fine though.)
BE SHOWER SAVVY
Your technician will advise you not to get your lashes wet at all in the first 48 hours after your treatment. You should also avoid saunas, steam rooms, sunbeds and use oil free make-up remover. When the 48 hours are up and you can shower, be mindful about how you position your face towards the flow of water. Do not stand directly under the showerhead with your face up, and try not to rub your eyes with the towel afterwards. Pat your face dry and be careful not to pull around your eye area.
SKIN CARE SUGGESTIONS
A large amount of skin care products; eye make-up removers, cleansers, moisturisers, are oil based. Great for having gorgeous, glowing skin, not so great for lash extensions! The oily formula can loosen the bonds holding your lashes on, meaning you will need that infill appointment a lot sooner than you usually would! To prevent losing your lashes too early, use gentle, oil-free products around the eye area, and take extra care when removing eye makeup. For Russian Volume and SVS, it is highly recommended to comb and wash your lashes daily using our Lash & Lid Foaming Cleanser.
SLEEPING BEAUTY
Slightly tricky to concentrate on whilst you are asleep, but it is important to make as much effort as possible not to disturb your lashes during the night. Position your pillows around your head to reduce the chance of crushing one side and manipulating the lashes, and avoid sleeping on your front completely.
APPOINTMENT ADVICE
It is important to keep on top of your infill appointments. Each treatment requires a different time period between each infill, so be sure to check this with your technician before you leave the salon, and if possible, book your infills there and then so you don’t forget. Attending regular maintenance sessions will preserve the condition of your natural lashes, as well as retaining the volume you desire. If you do decide to go back to being ‘au naturale’, our carefully formulated lash extension remover effectively and comfortably removes lash extensions, whilst conditioning your natural lashes and reducing any risk of damage.All set for a new lifestyle of eyelash extensions? Head to our Salon Finder"
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EXPRESS LASHES ARE A FAST METHOD TO GETTING A GORGEOUS LASH LOOK. HOWEVER, DON’T BE FOOLED INTO THINKING RAPID APPLICATION PROCESS MEANS THE OVERALL QUALITY AND APPEARANCE IS LACKING; DEPENDING ON WHICH STYLE YOU GO FOR, A FULL SET OF NOUVEAU EXPRESS LASHES CAN LAST UP TO TWO WEEKS!
We offer three styles of Express Lashes: Strips, Fillers (otherwise known as party, weekend or Clusters) and Express Eyelash Extensions. Below we have shared how you can choose the perfect style for your special occasion.
LONG WEEKENDS AWAY
A special weekend away is the perfect excuse to treat yourself to something a little more special than usual. Whether it’s an action-packed couple of days away with friends, family or a significant other, Express lash extensions will ensure you are looking gorgeous at all times. You don’t even need to pack your mascara! Depending on the length of the trip will depend on which treatment to go for, Clusters are perfect for the weekend, but we would suggest Extensions for anything longer.
MINI BREAKS
Going on a last minute getaway? Getting a set of Express lashes before your holiday means you can quickly get your lashes ready for any occasion. Remember to book your appointment for at least 48 hours before you fly, as you can’t get them wet for this amount of time following the treatment.
A wedding day is significant for everyone involved, whether you are part of the bridal party or a guest. Crying is inevitable, and the last thing on your mind is going to be whether your eyelash glue is strong enough to survive the floodgates, especially when you’re caught up in the moment. Lash Fillers/Cluster or Extensions are the perfect wedding-friendly treatment that will give the ‘wow’ factor! If maintained correctly they can last up to two weeks, and the adhesive is guaranteed to endure more happy tears than you can shake a bouquet at.
FESTIVALS
If you are a seasoned festival go-er, you will know that as the festival goes on, there is a high chance you will:
Lose everything in your tent
Become best friends with your can of dry shampoo and deodorant
Forget what a hairbrush is
Therefore, Express lashes are your best friend! When making your way over to the main stage to get down with your favourite band, one thing you won’t need to worry about is your appearance! A dramatic set of Filler or Cluster lashes means you can get a gorgeous lash look in minutes.Decided on which Express treatment is for you? Use our Salon Finder to find a talented technician in your area."
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THE HUMAN EYE HAS BETWEEN 90 AND 150 EYELASHES, DEPENDING ON THE INDIVIDUAL. AS WELL AS FRAMING OUR EYES, AND CREATING THE FOUNDATION FOR US TO CREATE A VARIETY OF DIFFERENT LOOKS, EYELASHES PLAY A VITAL ROLE IN PROTECTING OUR EYES FROM EVERYTHING FROM DUST, LIQUIDS AND GENERAL DEBRIS. SO WHY ARE YOUR EYELASHES FALLING OUT?
Fortunately, getting eyelash extensions or having a lash lifting treatment does not interfere with the condition of your lashes, and when maintained and looked after correctly according to guidelines suggested by your technician, they will remain strong and healthy.Here at Nouveau lashes, we train our technicians to carefully asses each client’s eyelashes, considering the thickness, condition and desired look, as this will depend on the weight and length of the lashes to be applied. Our exclusive application method concentrates on a ‘weight for weight’ system, meaning each lash is able to support the weight of the extensions.Nouveau technicians use the ‘classic’ method of applying one extension to each lash for a natural set, or a ‘fanning’ technique, which gives extra volume and thickness (Russian style!) This means you are guaranteed to achieve your desired look without compromising on the health or condition of your lashes.We understand that it could spark concern to wake up after undergoing a lash treatment to find an eyelash on your pillow, or to notice them falling our sporadically throughout your day-to-day life, but this is completely natural and is absolutely nothing to worry about.Unlike the hair on our head, which tends to stop, or rapidly reduce its rate of growth once it reaches a certain length, the more delicate nature of the eyelash means they fall out once they reach a certain stage in their life cycle. This can take up to 22 weeks, when they are at a length of around 9-10mm. Of course, each individual eyelash is growing at a different rate, therefore the time frame will vary.Therefore, it is important for us to understand their life cycle and know how to promote strong, healthy growth.ANAGEN PHASELasting between 30 and 45 days, the anagen phase is the most active stage of the lash life cycle. The hair follicle is connected to the bloody supply which nurtures the eyelash to grow until it reaches its full length. Naturally our eyelashes are all growing at different rates, but around 40% are in the anagen phase at any one time.CATAGEN PHASEThe hair follicle disconnects from the blood supply and enters the ‘transition’ phase. In the process of disconnecting, the hair shrinks and is pushed upwards, creating the illusion of further growth. The catagen stage can take up to three weeks, and around 20% of eyelashes are simultaneously in this phase of the cycle.TELOGEN PHASEWith no connection to an active blood supply, the follicle is dormant, which is why the final stage of the cycle is referred to as the ‘resting’ phase. Approximately 40% of eyelashes are in the telogen stage at any one time, however each lash can take up to 14 weeks to fall out, and a new hair follicle to start growing in its place.Alongside the natural lash cycle making us lose lashes on an almost daily basis, the are numerous other factors that contribute to our eyelashes shedding such as alopecia, hyperthyroidism, hay fever and other allergies, using eyelash curlers and waterproof mascara. If you have had lash extensions applied and start to notice slight gaps between the hair follicles over a period of time, our Lash Extension Remover is the perfect way to comfortably and efficiently remove the lashes, whilst conditioning your natural lashes.To ensure your eyelashes remain in optimal health, use our Lash and Brow Conditioning Serum as part of your evening skincare routine. The hypoallergenic formula is suitable to use with extensions packed full of nourishing goodness which protects from pollutants and promotes growth, strength and can even be used as a primer.
EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new for 2017 Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!Feeling like a lash expert now? Head over to the Shop to stock up…
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string(10507) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The first panel member in the hot seat is Francesca Marchetti, a highly influential optometrist (AKA eye doctor) both inside and outside of the eye health sector with over 30 years’ experience in caring for eyes. She is a member of the Council for the College of Optometrists and past chair of National Eye Health Week. Francesca is also a regular media spokesperson for the profession…
WHY DO WE HAVE EYELASHES?
“Eyelashes protect the eye. They catch all the bits of debris that could land in the eye and cause harm. Although we have a very fast blink reflex, we need the lashes there also to deflect anything that is coming towards the eye and can-do harm.”
IS THERE AN OPTIMUM LENGTH OF LASHES?
“There is not really an optimum length. Lashes that are too long can be a nuisance if you wear spectacles even sunglasses as the lashes can hit the back of the spectacle lens. Short lashes and sparse lashes can be a problem as there are not enough lashes there for protection, and sometimes short lashes can be viewed as cosmetically undesirable.”
CAN AGE AND ETHNICITY AFFECT EYE AND LASH HEALTH?
“Yes, as we age, we do suffer from hair loss all over our body and our eyes are no exception. Both our eyebrows and eyelashes do diminish with age, which is why thick long luscious lashes make us appear younger. You will find even in families that hair loss tends to be genetic, as it does with different ethnic groups. Our general health and certain medications can affect our hair, if it affects the hair on our head, it will affect our eyelashes.”
CAN POORLY APPLIED LASH EXTENSIONS CAUSE EYE PROBLEMS?
“Absolutely, poor quality lash extensions and poor application technique can cause damage to eyelashes, increasing the risk of lashes breaking, which in turn means that there is less eye protection. More seriously, poor lash extensions can lead to damage of the hair follicle, causing the lashes to drop out. Without eyelashes the eye will feel sore, dry and uncomfortable, and can lead to dry eye as the protection mechanism has been damaged.”
WHAT WOULD YOU RECOMMEND LOOKING FOR IN A LASH ARTIST?
“I suggest looking at who they are certified with, their level of hygiene and their product supplier for formulas of adhesive (lash extensions). It is important that your lash artist has done all the correct training and obtained the relevant qualifications to perform any of the procedures. I also think a patch test is essential for any products that may come into contact with your skin and a good consultation with your lash artist, so that you have the opportunity to ask what products they use.”
WHY IS THE EYE AREA SO SENSITIVE, AND WHY DO YOU HAVE TO BE CAREFUL ABOUT WHAT YOU APPLY AROUND THIS DELICATE AREA?
“The skin is a lot finer and delicate around the eyes and therefore is more sensitive, so lotions and potions need to be very delicate and perfume-free. We can also sometimes experience some dispersion of face creams into the eye area itself so these need to be chosen wisely to not upset the eye, as it can cause irritation and inflammation. I would recommend using creams as far away from the eye itself to prevent any seepage, unless you are using a gentle hypoallergenic formulation which is deemed suitable for use on the eye area.”
WHAT COMMON IRRITANTS ARE FOUND IN EYE MAKE-UP REMOVERS OR CLEANSERS THAT CONSUMERS SHOULD BE AWARE OF?
“If people are prone to sensitive skin anyway, then the area around the eye will be even more sensitive. Avoid highly perfumed eye lotions and potions. Look out for the preservative Chlorhexidine (CHG) which can cause irritation inflammation and allergy, you should avoid CHG near the eyes at all costs.”
ARE LASH TREATMENTS AND EXTENSIONS SAFE FOR CONTACT LENS WEARERS OR THOSE WHO HAVE HAD LASER EYE SURGERY?
“Yes, there is no reason why this would not be suitable for both contact lens wearers and laser eye surgery patients. For contact lens wearers it is important that the contact lenses are removed prior to the treatment and that the contact lenses are not worn for approximately 1 hour after treatment. During treatment, the eyes may sting a bit and if your practitioner advises, they may apply a lubricating drop to the eye. If so, make sure that they are using an individual vial and not putting drops in from a bottle, as this could cause cross-contamination from another client.Lash extensions are ideal for patients prior to laser eye surgery, cataract extraction and clear Lens Extraction (vision corrective surgery which replaces your internal lens with a corrective one to enable you to be spectacle/contact lens free). This is because post-procedure the patient will be unable to wear any eye make up for 3-4 weeks, due to the risk of infection. I recommend my patients to have lash extensions/LVL and eyelash tinting for that reason.”
WHAT ARE THE KEY RULES OF WEARING MAKE UP AROUND THE EYE AREA?
“Using old formulas or unhygienic make-up bags will lead to: infection, infection, infection. Never ever share eye makeup and always throw your mascara and wet eyeliners away every 3 months. The lovely warm dark environment of a mascara tube is heaven for nasty bacteria. Make sure you wash your eye makeup brushes very regularly and allow them to air dry. If you have an eye infection, it’s important to stop wearing eye makeup and any eye makeup that you may have should be thrown away as the bacteria can live long in the eye makeup.”
RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE WHEN SELECTING A TREATMENT?
“Cheapest is not the best, neither is the dearest. Get a recommendation, word of mouth recommendation (as with most things) is usually the best. Read reviews of the lash artist. Choose wisely, as a good salon with great reviews may have a ‘new member of staff’ that has recently started and has no track record or reviews yet. Make sure you know the person is qualified to carry out the procedure, feel comfortable to ask to see certificates. If possible, I would also make an appointment to have an informal chat with your lash artist prior to your actual treatment to ensure you are confident and relaxed.”
RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?
“Infection and eyelash damage are the main cause for concern. Make sure that no products are re-used as everything should be just for you. Any lubricants put in the eye to wash/flush any products out of the eye must be done using an individual vial, not with tap water nor an already opened bottle that has been used on other clients. If cheap imitation lash products are used, that perhaps have not been tried and tested, they may damage your lashes causing them to break off, fall out and damage the hair roots – which in turn could cause the eyelashes to die off and not grow back.”
MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?
“Certification, good reviews, a clean salon, recommendation from others.”
OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
“Protection and cleanliness. Always wear sunglasses when it is sunny to protect the eye area and the eye itself. Any sun spectacles that you buy ensure that they will be 100% UV and to regulatory standards. Do not wear fake designer sunglasses, as fake sunglasses also carry fake markings.Always remove your eye makeup at night, no matter how tired you are, as this will help prevent any infection. Use a gentle hypoallergenic eye makeup remover, massaging the eye area very gently to prevent stretching the fine skin, which can lead to more wrinkles. General make up removers tend to be too harsh around the eye area.I would also recommend a regular eye examination. When you struggle to see, you often screw the eyes up, which again can lead to wrinkles. Other eye conditions can make the eyes look older – for example cataract, blepharitis, and dry eye – so a regular eye examination is essential to keep the eyes healthy.”"
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string(9010) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The next panel member in the hot seat is Trisha Buller, a highly regarded Trichologist and hair expert with over 40 years of experience as a hairdresser, educator, assessor and colour specialist. She is a member of the Institute of Trichologists and is dedicated to helping those with problematic hair at her clinic.CAN YOU TELL US ABOUT THE EYELASH GROWTH CYCLE AND THE DIFFERENCE BETWEEN EYELASH GROWTH AND SCALP HAIR GROWTH?Each individual eyelash is programmed to reach a certain length (approximately 3/8 of an inch on average), fall out, and then re-grow. An eyelash undergoes a three-part growth cycle, and scalp hair also has a 3-phase cycle, however the length of each cycle is different from the eyelash, otherwise we would need to cut our eyelashes as we do hair.WHAT IS LIFE EXPECTANCY OF AN EYELASH?From 30 and 45 days.HOW MANY EYELASHES DO WE USUALLY LOSE IN A DAY?On average we lose between 1 and 4 eyelashes a day, however this differs and is dependent on lifestyle and other factors.WHAT ARE THE MAIN NATURAL CAUSES OF LASH DAMAGE AND THINNING?Ill health, nutritional deficiency and anxiety can all play a role in lash damage and thinning. Rubbing your eyes, harsh mascaras, not carefully removing eye make-up, using eyelash curlers can also damage natural lashes.HOW LONG DOES IT TAKE FOR EYELASHES TO GROW?It can take weeks and even months, for eyelashes to grow, so it’s important to take great care of your lashes.CAN DAMAGED LASHES BE REPAIRED?Yes, they can. It takes time and using the right products to encourage healthy lash growth.CAN ETHNICITY, AGE AND GENDER AFFECT EYE AND LASH HEALTH?It can affect the lash growth as certain essential amino acids and vitamins are required for healthy lash growth, certain diets that omit these ingredients can influence lash growth.AT THEIR HEALTHIEST ARE LASHES LONGER AND FULLER?Lashes that are longer and fuller will generally be down to a healthy individual with a good balanced diet and good family histology.WHAT DO YOU CONSIDER TO BE GOOD LASH CARE AND HOW IMPORTANT IS IT TO MAINTAIN HEALTHY LASHES?Gently removing eye make-up every night, applying a lash conditioner to keep the lashes hydrated and avoiding harsh mascaras and eyelash curlers are key. Always take care when using false lashes and ensure that the adhesive or glue is not going to exacerbate lash loss. Avoid rubbing your eyes and eat a healthy protein diet to assist in the healthy growth of hair, eyelashes, skin and nails.HOW CAN YOU IMPROVE THE HEALTH OF YOUR LASHES?Biotin is an essential amino acid important for lash growth, B12 and Amino mar C which is an essential fatty acid all contribute to healthy lash growth.HOW CAN LASH TREATMENTS SUCH AS EXTENSIONS AFFECT LASH HEALTH?Extensions can have an adverse effect on lash growth and condition, if the lash artist overloads the eyelashes with too much weight, ensure you see a professional who understands lash care.CAN WEARING TOO MUCH MAKE-UP DAMAGE YOUR LASHES?Depending how strong your lashes are to start with, it can if the makeup is not gently removed every night.CAN WEARING OR REMOVING STRIP LASHES DAMAGE YOUR EYELASHES?Depending on the length of time worn and how they’re removed, you could accidentally pull out natural lashes. Try to keep the strips slightly away from your lash line so you’re not pulling the lash on removal of the strips, then apply a conditioning serum after to re-hydrate and moisturise the natural lashes.DO YOUR LASHES CHANGE AT CERTAIN TIMES OF YOUR LIFE?With age, eyelashes do become weaker and density changes occur, which can sometimes be a result of medication or long-term health issues too. During pregnancy, your oestrogen levels are high so generally your lashes are healthy and grow long, the problem of lash loss could occur 3-6 months after birth when the hormone levels change, and your diet is compromised due to no time to eat and sleep deprivation.RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT WOULD YOU RECOMMEND PEOPLE LOOK FOR WHEN SELECTING A TREATMENT?Sometimes the cheaper options can end up costing you more in the long run, as the damage can take weeks even months to repair. At the same time, you don’t want to be ripped off with the latest trends that don’t work, so make sure you do your research and look for recommendations on products that actually show a success rate.RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?Always have a consultation with your lash technician; ask for their qualifications and pictures of the work they have carried out. They should have a catalogue of success from previous clients, and you could always ask to speak to an existing client. Look at the salon, you will know if it looks professional and clean, and whether they follow sterilisation methods. Contracting an eye infection or disease is a real risk so don’t be backwards in protecting your vision.RESEARCH SHOWS 29% OF LASH EXTENSION TREATMENT CUSTOMERS WERE NOT TOLD HOW TO SAFELY REMOVE THEIR LASHES WITH 21% PULLING LASH EXTENSIONS OFF THEMSELVES – HOW CAN PULLING LASH EXTENSIONS OFF CAUSE LASH DAMAGE?By pulling your lash extensions you will most certainly remove your own lashes, and it can take weeks to several months for lashes to regrow. The lashes have a growth cycle, and a resting phase so by pulling out the lashes by force you will damage the follicles and possibly cause permanent lash loss.MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?Up-to-date training on all products and services, professional image, brand reputation, client testimonials, qualified therapists and technicians that have an underpinning knowledge of lash health, offering follow up and after care advice.OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
IS THERE A DIFFERENCE BETWEEN LASH HAIR AND BROW HAIR?The growth cycle is similar to both and can be affected by nutrition, health and hormones.Looking for amazing lashes that put your lash health first? Search your postcode on our Salon Finder and discover a Nouveau Lashes certified lash artist near you!Stay tuned for more interviews with our Expert Panel…."
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LVL IS THE PERFECT SPRING LASH TREATMENT THAT'S NOURISHING FOR YOUR CLIENTS LASHES, AND PROVIDES A HASSLE FREE, LONG LASTING LASH TREATMENT YOUR CLIENTS WILL LOVE!
Spring has sprung, and people everywhere are getting ready to look their best. LVL is the party season must-have treatment which gives clients hassle-free LENGTH, VOLUME and LIFT that lasts up to 8 weeks.
But how do you get your clients excited about the amazing, healthy LVL?
Below are some of our top tips to get your clients excited about getting LVL:
Get Social:
When used correctly, social media is a huge asset in generating buzz and business for new treatments in your salon. Make sure you post before & after shots of your recent LVL treatments (or share some from our Facebook or Instagram pages) as these are powerful visual tools that show potential clients the transformative effects of LVL. Make sure you also keep them informed by posting in the comments the unique benefits of LVL being a quick, gentle and long-lasting treatment.
Nouveau Lashes is passionate about lash-health! Tell your clients about LVL's gentle formula enriched with collagen & oats.
LVL is not just a lash lift, it is also a moisturising lash treatment.
Make It Visual:
Making LVL services visual in your salon is key to sparking client interest. It could be as simple as hanging a LVL poster on the wall, displaying LVL before & after strut cards in your reception area, or highlight the LVL treatment on your menu.
Nouveau Lashes General Poster
LVL Poster
LVL Display Card
LVL Window Decal
Cross-Promote:
Talk to your customers about LVL treatments while performing other beauty treatments. While your clients are getting their nails done, talk about LVL treatments as a perfect match for their new spring look. An easy way to start the conversation is to leave some brochures or flyers visible and easily accessible form your work station.
Retail, retail, retail!
Spark clients interest by offering them some of Nouveau Lashes amazing retail products designed to nourish natural lashes, like the Lash & Brow Conditioning Serum which is packed full of nourishing goodness of complex blend of multi-vitamins and conditioning actives. Clients will also love our anti-ageing Rejuvenating Eye Cream & Mask, which contains BEAUTIFEYE®, a clinically proven ingredient that helps lift the upper eyelid, reduce the appearance of crow's feet wrinkles, fade dark circles and diminish puffiness.
What’s not to love about the Spring? The days are starting to get longer, the nights are warmer, and nature is thriving with lush greenery and blooms in every colour of the rainbow. Ideal for socialising in the sunshine, hitting the nearest beach and BBQ’s. Not so ideal for those suffering with hay fever.
HAY FEVER SEASON CAN START AS EARLY AS SEPTEMBER, WHEN TREES BEGIN TO RELEASE THEIR POLLEN, RIGHT UP UNTIL FEBRUARY, SO FOR THOSE WITH EXTREME ALLERGIES, THEY MAY ONLY HAVE AROUND FIVE MONTHS’ POLLEN-FREE IN THE WHOLE YEAR!
Puffiness, streaming eyes, and red raw skin from having to blow your nose for the 50th time that hour is not easy to keep under control, even if you do keep yourself armed with a litre of water and a constant supply of antihistamines. To many, the mere thought of applying makeup is a complete no-no, never mind going full glam.
SO, WHAT DOES A DIE-HARD BEAUTY LOVER DO WHEN THEY HAVE HAY FEVER?
Don’t let hay fever ruin your summer fun. If you’re wondering if it is possible to accentuate your features without having to risk a pair of seriously sore panda-eyes, then the answer is YES! We have the perfect beauty treatment for you, LVL.
The LVL lash lift gives the appearance of thicker, fuller, longer lashes without the need for any mascara! The revolutionary treatment straightens your natural lashes at the root, so unlike a traditional lash perm it creates the effect of longer, lifted lashes from the moment you wake up. LVL lasts up to 8 weeks, making it the perfect high impact, low maintenance treatment for those suffering with allergies.
Skip the makeup and let your lashes do the talking! Once you discover LVL, you will never go back.
There are so many different lash growth serums on the market, we want to make it simple so you can understand how they work in order to make the best decision for you.
WHAT ARE THE DIFFERENT TYPES OF LASH GROWTH SERUMS?
Lash serums work by nourishing and boosting the lashes using a variety of ingredients and they fall into three main categories based on their key active ingredients:
Prostaglandin derived
Peptide based
Vitamin based
That sounds simple, right? There’s a lot more to it so let us explain the science…
IS EYELASH GROWTH SERUM SAFE?
Lash serums can include a variety of ingredients so it’s important you understand how they work and if there are any potential side effects. For example, it has been reported that some prostaglandin delivered ingredients can have a low risk of potential side effects. However, any product sold within the EU must adhere to very stringent cosmetic regulations to be legally sold.
WHAT IS PROSTAGLANDIN?
Prostaglandin analogues are drugs used to treat a condition of the eye called Glaucoma, and one side effect from this drug was found to be lash growth. Off the back of this, prostaglandin derived lash serums were born.
It is not always that obvious if a lash serum contains prostaglandin derived ingredients as they don’t appear in the ingredient listing as “prostaglandin” but as “isopropyl cloprostenate” or “isopropyl phenylhydroxypentene dihydroxycyclopentylheptene” or “dechloro dihydroxy difluoro ethylcloprostenolamide”, just to name a few
THE SIDE EFFECTS OF PROSTAGLANDIN DERIVED EYELASH SERUM
It’s been reported that some of the side effects from Prostaglandin derived lash serums can include irritation, redness and itchy eyelids (the more common side effects), and eye discolouration, swollen retina and blurry vision (the more rare side effects).
CAN LASH SERUMS CHANGE YOUR EYE COLOUR?
It’s been reported that there is a potential low risk side effect of eye discolouration when using lash serums with prostaglandin derived ingredients.
CAN EYELASH SERUM MAKE YOUR EYELASHES FALL OUT?
When you start using a lash serum, if you experience lash loss it could be a coincidence that some of your lashes are in the telogen phase which is when the lashes naturally fall out as part of the lash hair cycle. It’s reported that prostaglandin derived serums work by inducing the anagen phase (growing phase) whilst your lashes are already in their final stage. Therefore, when you stop using a lash growth product, your growth cycle will revert to the natural phase and therefore they may appear sparser. So, it is best to routinely use these products if you want to continue to have results. Peptide and vitamin-based serums don’t change the lash cycle.
OTHER LASH SERUM INGREDIENTS
There are a couple of other ingredients which can be found within some lash serums:
Keratin – a protein naturally found in hair, responsible for the strength and structure of the hair.
Biotin – supplements the hair with what it needs to grow and stay healthy
Sodium hyaluronate – retains moisture
Panthenol (vitamin B5) – conditions the lashes
Peptides – believed to stimulate hair growth at the follicle
Prostaglandin derived ingredients – encourage the lashes to enter the anagen (growth) phase of the lash growth cycle, and helps prolong this phase
Botanical extracts – various nourishing benefits
Vitamins – promote healthy lashes
EYELASH SERUMS WITHOUT PROSTAGLANDIN
When looking for lash growths serums without prostaglandin derived ingredients, it’s worth looking at the other two main categories of product types:
Peptide based lash serums
Vitamins based lash serums
At Nouveau Lashes, we have carefully formulated our Triple Enhance Lash Serum by combining both categories to give a powerful blend which helps improve the health of eyelash follicles via a complex of multi-vitamins and anti-oxidants, and helps to enhance lash length, strength and volume with a powerful active Triple-Peptide Complex.
TRIPLE ENHANCE LASH SERUM
Our Triple Enhance Lash Serum is a unique formula that, when used twice daily, can help enhance the length, strength and volume of your lashes. This triple-peptide product, which is applied along the lash line, is enriched with multi-vitamins, multifunctional protein and anti-pollutions ingredients, and this product is also accredited to The Vegan Society.
Nouveau Lashes in Australia is exclusively distributed by Bio Beauty Concepts. If you are interested in becoming a Nouveau Lashes technician, please register your interest here, call us on (02) 8218 4500 or email hello@biobeautyconcepts.com.au.
When it comes to skincare, we all know the drill: Cleanse, Tone, Moisturise. So why don’t we give our eyes the same care and attention? If only there was a simple system to follow. Well now there is.
As the #1 lash brand, we’re leading the way again, with our new 3 Step Lash Care System – the first ever complete system for the lash and eye area.
ONE SYSTEM. MANY BENEFITS:
A simple daily routine to keep your lashes at their best
Designed by the #1 lash experts
Anti-ageing, anti-pollution, prebiotic and conditioning
Works brilliantly with natural lashes, LVL and extensions
Pick products from across the range to build your perfect routine
Lashes look luscious for longer
Gentle on your delicate eye area
Fits seamlessly into your beauty routine, day and night
Enhances your eyes to help you confidently face the day, every day
3 SIMPLE STEPS FOR STUNNING EYES…
STEP 1: CLEANSE Effortlessly refreshes and restores your whole eye area, while maintaining healthy lashes:
It is obvious that the beauty industry has really made its
impact on the world in the past few years, from fuller lips to thicker brows,
the industry is constantly evolving and developing new trends. Moving into the
new year most trends are focused more on natural beauty, discarding trends like
contouring and fillers, the beauty consumers want easy, natural and long
lasting.
That is why there is a huge buzz about Nouveau Lashes LVL Collagen Lash Lift
LVL is the new beauty must have, a treatment that not only lasts longer (6- 8 weeks lash cycle dependent) than lash extensions but also offers fewer risks and detriment to the lash. The lash lift also offers the option to apply a lash tint at the same time, creating fuller and a more voluminous look. We call this look the, “I just woke up like this” look, and who wouldn’t want that.
Let’s talk about why LVL stands out from other lash treatments. LVL is a gentle lash lifting treatment that doesn’t frizz or damage the lashes. Instead, it focuses on lengthening and lifting while our formula conditions and treats the lashes with hydrolysed collagen and oats. The lash perming treatment involved using a roller on the lid that creates an over curled affect, where as LVL uses a wider silicon hard that is available in different size to tailor each eye, also allowing the lash to curl but maintaining the lashes length.
Beauty salons all around Australia are jumping on the trend! Take it from an experienced lash technician with 17 years’ experience in the industry.
"The real magic to LVL is in the techniques we use and the care and science that has gone into the formulation.
After 17 years in the beauty industry and countless perms in that time – it never made sense to me to coat the whole lash in product. For one thing, it creates a more curved finish to the lashes and much of the lashes length is lost on the underside of the curl. Secondly – the delicate tips of the lashes are not sturdy enough to withstand the chemical process, meaning frizzling, drying and damage of the lashes was hard to avoid. With LVL, we put the product just on the roots of the lashes which are sturdy, so not only is it SO much safer but it also means we lift from the root and see the entire length of the lash. I love that our product is a training only product. The lack of regulation in our industry means it’s just far too easy for these “ebay and youtube” techs to be causing all kinds of damage to clients and giving beauty treatments a bad name. Having a product with such a high quality and standard of training means that clients come to LVL for that very reason. Clients are savvy, and they will invest in quality and stay loyal."
The beauty industry is constantly evolving and seeking out new ways to upgrade treatments and products. Nouveau Lashes pride themselves in lash care, developing products and techniques that provide the best possible balance of health, beauty and performance. With clients now seeking treatments that will last with less damage, we believe our LVL treatment will be a key service in every beauty salon.
Nouveau Lashes is exclusively distributed in Australia by Bio Beauty Concepts. If you are interested in training with Nouveau Lashes, please complete our online enquiry form or call us on (02) 8218 4500
With all the concerns and new health restrictions due to COVID-19 at the moment, we thought we would share some of our top tips to keep you, your staff and your clients healthy during treatment visits.
Don’t feel like reading? Just scroll to the bottom to watch our video of top tips!
It is of most importance that you stay up to date with relevant and trusting official guidelines set out by the Australian Health Authorities and Government. It is your responsibility to ensure that you are informed and implementing procedures provided.
Here are some of our recommended and trusted resources
Some beauticians have taken it upon themselves to undertake the COVID-19 Infection Control Online Training Course, to then post their accreditation on their social media platforms to share with their clients.
Hand Washing & Sanitising
Encourage staff and clients to wash hands thoroughly as well as having hand sanitiser readily available
Declutter & Sterilise
Keep your work station tidy allowing an easier cleaning process, sterilise all tools after every client
Extra Time & Distance
Allow extra time between treatment sessions to clean. As well as increase distance between client chairs in waiting area
Surface Cleaning
Clean all surfaces after every service. Such as lamps, chairs, beds, tables, reception desk, seating, toilets, doors, tap handles ect.
Disposables
Use single use items whenever possible. Such as, paper towels, dental bibs and disposable/consumable tools.
Covered Bins
Have covered bins to dispose of used tissues & paper towels. Remember to empty regularly.
Implement new salon health & safety policies that staff and clients must adhere to
Communicate with your clients to reassure them of the extra hygiene procedures that you have put in place
Advise clients note to attend if they are unwell, been in contact with someone who is unwell or recently returned from overseas
We have created social media assets for you to re-use for your social media channels
Be flexible as people may become ill very quickly, it is a good idea to review your cancellation procedures.
It’s a great idea to have home care products available to provide your clients if they are unable to attend their treatment. This way they can temporarily still look after their lashes, while also maintaining your salon income and profits.
Here are just a few of our retail products that you can suggest!
Working in the beauty industry, we already take great measures to ensure the health, safety and well being of our clients and ourselves. Adding these new simple steps into your procedures will keep your mind and your clients mind at ease during these uncertain times.
The Australian government has recently released a roadmap to easing COVID-19 restrictions following a three stage plan to re-open the economy.
Within the three stage roadmap , it was outlined that beauty salons and treatments would be permitted to operate upon stage 2, scheduled on the 8th June 2020 (provided stage one is successful and no set backs of increasing infection rates).
The Road Map designed to help guide each State and Territory, who will ultimately each be responsible for the timing and level of easing restrictions. It is therefore important to keep updated with your local State or Territory updates on restriction currently in place.
From 15 May 2020, Northern Territory and Queensland beauty and nail salons will be allowed to reopen and offer services, however business owners will also be required to follow additional safety guidelines and procedures set in place by each state.
NSW, TAS, VIC, WA, ACT & SA have not moved forward with beauty salons re-opening, however this will be re-evaluated over the coming weeks, supported by the Federal Governments recommendations that salons be able to trade from 8 June 2020.
Below are some useful links to help you understand what restrictions are relevant for your current situation and state during the Coronavirus lockdown period.
Queensland
Set to open beauty salons and provide services from Friday May 15. All salons are to follow the States check list and operating guidance, as well as all government guidelines.
We recommend you print and make the checklist easily accessible for all staff to read and refer to.
Set to open beauty salons and provide services from Friday May 15. All salons are to follow the state’s set out check list and all government guidelines set out.
With stage 2 of easing COVID19 restrictions approaching, allowing beauty and nail salons reopening approaching, it is essential to start thinking about getting back to business including what stock you will need to perform services and to protect yourself, staff and clients.
Bio Beauty Concepts are working hard to give you the most relevant information, we will be working to update this COVID-19 Safety blog as frequently as possible, however we ask you to keep updated with the links provided for you relevant state. Stay safe beauties! And remember we are all in this together!
For us, and any true lash lover, the best eyelash serum is one that enhances length, strength and volume. And now there’s a new way to boost all three, while you sleep. We’re delighted to introduce Triple Enhance Lash Serum – our new and exclusive lash boosting treatment for proven transformational results. Here’s all you need to know about the latest beauty essential.
WHAT IS IT? A powerful serum which, used twice daily, can help boost lash length, strength and volume. It amplifies natural and LVL treated lashes, lessens lash loss when removing make-up and helps reduce natural lash breakage.
PROVEN RESULTS In a world of hollow hype, finally a product you can believe in. In Independent Consumer Trials, it provided noticeable improvements in lash length, strength and volume in as little as 30 days, and significant perceived improvements after only 12 weeks.*
ENHANCED CONFIDENCE Proven to boost confidence in lashes within 12 weeks of twice daily use (84%* had more confidence in their lashes).
UNIQUE FORMULA Powerful active Triple-Peptide Complex, enriched with multi-vitamins, multifunctional protein and anti-pollution ingredients.
TRUSTED BRAND Developed by Nouveau Lashes – the pioneers who invented the LVL lash lift.
WHAT’S THE SCIENCE?
Formulated with our powerful active Triple-Peptide Complex
A blend of A, E, F, H and B group vitamins, horse chestnut extract, antioxidants including Green Tea and Green Coffee extracts, Panthenol and Sodium Hyaluronate, helps provide intense nourishment to revive dry, ageing and damaged lashes
Multifunctional protein helps strengthen and fortify natural lashes from within to help minimise breakage and brittleness
Anti-pollution ingredients help prevent free radical damage by significantly reducing the adhesion of pollution particles to the lashes, whilst helping lashes recover from environmental, chemical and physical damage
Accredited by The Vegan Society
HOW DOES IT FIT INTO MY BEAUTY REGIME?
It’s weightless, non-sticky and easy to apply in seconds, making it an essential part of any lash care routine. Apply twice a day. And for truly transformational results, use as part of the Nouveau Lashes Day & Night routine:
Apply Triple Enhance Lash Serum morning and night and wake up to stunning eyes and glowing confidence.
Available from your Nouveau Lashes artist.
*Based on an Independent Consumer Trial of 99 users applying the product twice daily for 12 weeks.
Please note: Before & After imagery is not part of the Independent Consumer Trial and this trial was undertaken by separate users applying the product twice daily for 12 weeks.
LOVE THE NOUVEAU LASHES LVL TREATMENT BUT ALWAYS WONDERED, HOW DOES A LASH LIFT WORK?
WHAT IS LVL?
Our LVL Lash Lift is a revolutionary eyelash treatment which is designed to lift your natural lash at the root, creating the effect of longer, lifted lashes. With immediate results lasting between 6 and 8 weeks, it is the perfect treatment for people with a low maintenance beauty regimen, busy lifestyle, allergies and hay fever, or just those who want to make the most of their natural eyelashes!
HOW DOES THE LVL LASH LIFT WORK?
The structure of a single hair is made up of three parts: the hair cuticle, the cortex and the medulla. When the lifting balm is applied during the LVL treatment, the hydrogen comes into contact with the air and oxidises. This creates a chemical process which breaks down the disulphate bonds in each hair, allowing them to move into a new shape. The next step is applying the volumising fix, which reforms the disulphate bonds into their new shape, which is long and lifted with maximum volume!This new shape of the eyelashes takes up to 48 hours for the disulphate bonds to lock into place and cure, which is why it is important to emphasise to follow the correct aftercare for 48 hours post-treatment. Once the lashes get hot or wet, they will fall back into their alpha-keratin (natural) state and the lift will drop.
IMPACT ON LASH CARE/HEALTH
Many of our education and training team are hair and beauty experts with years of experience working in the industry, and therefore understand and emphasis to all students how the lashes on your eyes are just as important as the hair on your head. For example, you wouldn’t spend a large amount of money on a cut, colour and style in a salon, and then not invest in quality products to maintain healthy hair. When retailing this to your clients think of our Lash and Lid Foaming Cleanser as the ‘shampoo’ for their lashes, and our Lash and Brow Conditioning Serum as the ‘conditioner’.
FAQ’S
IT’S BEEN A COUPLE OF WEEKS SINCE MY TREATMENT AND MY LASHES LOOK CRISS-CROSSED OVER EACH OTHER, WHY IS THIS?Our lash life cycle lasts around 22 weeks, and includes the Anogen phase, where the hair is still connected to a blood supply, the Catagen phase, where the hair disconnects from the blood supply and starts transitioning to the next stage, and finally the Telogen phase, where the hair is at its full length and ready to drop out naturally.This can take 14 weeks. As each hair follicle is at a different stage in the lash life cycle and growing at a different rate, some new eyelashes, which may not have been exposed to the LVL process will not have been cured into shape like the others, causing them to appear to be crossing over others. This is why it is important to take before and after photos of your work.MY CLIENT SAYS THEY HAVE BEEN LOSING LASHES MORE RAPIDLY SINCE THE TREATMENT, HAVE I DONE SOMETHING WRONG?Not at all! It’s natural to lose between 2-6 lashes from each eye every day. We have explained the full lash cycle, and why your clients may be worried they are losing excessive lashes here.MY CLIENT HAS COME BACK SAYING THEIR LASHES HAVE DROPPED, BUT THEY FOLLOWED THE CORRECT AFTERCARE?It is important to make sure they do not get their lashes wet at all in the first 24 hours’ post-treatment, and no steam for 48 hours. Alongside the obvious steam rooms and saunas, things like steam coming out from a hot kettle, opening a hot oven, hair dryers and cooking in general can cause the lashes to drop, so make sure you pass this information on to your clients.SOME CLIENTS HAVE A LIFT THAT LASTS 8 WEEKS, BUT SOME ONLY LAST 6, WHY IS THIS?Again, the lash life cycle plays a big part in this. Factors that can speed this cycle up are a quick metabolism, using lash serums, pregnancy, puberty, menopause, medication and a healthy lifestyle.For more information about how the LVL Lash lift work or FAQs, read our Treatment Page or LVL Training Page."
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LVL IS THE REVOLUTIONARY LASH LIFT SYSTEM THAT GIVES LEGNTH / VOLUME / LIFT TO YOUR NATURAL LASHES WITHOUT EXTENSIONS. LOVED BY CELEBRITIES AND BEAUTY BLOGGERS AROUND THE WORD, THE LVL IS SIMPLY THE ‘BEST TREATMENT EVER’ (THANK YOU IN THE FROW!).
If you’re looking for a way to elongate, enhance and exaggerate your lashes, then LVL is the answer. Say goodbye to mascara, lash curlers and extensions; here are five reasons LVL will change your life.
THEY’RE FUSS FREE
The wonderful thing about LVL lashes is that they’re NATURAL. We lift, volumise, lengthen, condition and tint your natural lashes with the LVL Lash Lift System, and once you leave the salon, that’s it! No coming back for maintenance treatments and no need to come back to remove them.
HEALTH-FIRST APPROACH TO LASHES
There is nothing like LVL on the market today. LVL is specially formulated to be kind a nurturing to your lashes. Enhanced with hydrolysed collagen & oats, the LVL Lash Lift System enhanced and strengthens your lashes while your eyes look fabulous!
THEY’RE LONG LASTING (PERFECT FOR HOLIDAYS)
LVL Lash Lift last six to eight weeks, making LVL Lashes the perfect fuss-free beauty treatment to have before your next exotic vacation.
YOU’LL SAVE TIME GETTING READY IN THE MORNING
Do you ever wake up and wish you could have ten extra minutes in bed? Well, with LVL lashes, you can! Waking up with perfect lashes every morning will cut down the time it takes you to get ready in the morning, leaving you with more time to work out, eat a nutritious breakfast, or simply hit that snooze button a few more times.
YOU CAN STILL WEAR MASCARA, THOUGH YOU WON’T NEED TO!
If you wear lash extensions, you’ll know that wearing mascara over them can cause them to clump. As LVL uses your natural lashes you can still wear mascara and use make up remover, though your lashes will look so good you certainly won’t need to. If you miss the look, then try our Enhance Mascara, designed to enhance those post-LVL lashes!Ready to get yourself that celebrity lash lift? You can find out more about LVL and read some reviews here. If you’re ready to book an appointment for the lashes you long for, visit our salon finder to find your nearest LVL salon or technician."
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LOVE THE NOUVEAU LASHES LVL TREATMENT BUT ALWAYS WONDERED, HOW DOES A LASH LIFT WORK?
WHAT IS LVL?
Our LVL Lash Lift is a revolutionary eyelash treatment which is designed to lift your natural lash at the root, creating the effect of longer, lifted lashes. With immediate results lasting between 6 and 8 weeks, it is the perfect treatment for people with a low maintenance beauty regimen, busy lifestyle, allergies and hay fever, or just those who want to make the most of their natural eyelashes!
HOW DOES THE LVL LASH LIFT WORK?
The structure of a single hair is made up of three parts: the hair cuticle, the cortex and the medulla. When the lifting balm is applied during the LVL treatment, the hydrogen comes into contact with the air and oxidises. This creates a chemical process which breaks down the disulphate bonds in each hair, allowing them to move into a new shape. The next step is applying the volumising fix, which reforms the disulphate bonds into their new shape, which is long and lifted with maximum volume!This new shape of the eyelashes takes up to 48 hours for the disulphate bonds to lock into place and cure, which is why it is important to emphasise to follow the correct aftercare for 48 hours post-treatment. Once the lashes get hot or wet, they will fall back into their alpha-keratin (natural) state and the lift will drop.
IMPACT ON LASH CARE/HEALTH
Many of our education and training team are hair and beauty experts with years of experience working in the industry, and therefore understand and emphasis to all students how the lashes on your eyes are just as important as the hair on your head. For example, you wouldn’t spend a large amount of money on a cut, colour and style in a salon, and then not invest in quality products to maintain healthy hair. When retailing this to your clients think of our Lash and Lid Foaming Cleanser as the ‘shampoo’ for their lashes, and our Lash and Brow Conditioning Serum as the ‘conditioner’.
FAQ’S
IT’S BEEN A COUPLE OF WEEKS SINCE MY TREATMENT AND MY LASHES LOOK CRISS-CROSSED OVER EACH OTHER, WHY IS THIS?Our lash life cycle lasts around 22 weeks, and includes the Anogen phase, where the hair is still connected to a blood supply, the Catagen phase, where the hair disconnects from the blood supply and starts transitioning to the next stage, and finally the Telogen phase, where the hair is at its full length and ready to drop out naturally.This can take 14 weeks. As each hair follicle is at a different stage in the lash life cycle and growing at a different rate, some new eyelashes, which may not have been exposed to the LVL process will not have been cured into shape like the others, causing them to appear to be crossing over others. This is why it is important to take before and after photos of your work.MY CLIENT SAYS THEY HAVE BEEN LOSING LASHES MORE RAPIDLY SINCE THE TREATMENT, HAVE I DONE SOMETHING WRONG?Not at all! It’s natural to lose between 2-6 lashes from each eye every day. We have explained the full lash cycle, and why your clients may be worried they are losing excessive lashes here.MY CLIENT HAS COME BACK SAYING THEIR LASHES HAVE DROPPED, BUT THEY FOLLOWED THE CORRECT AFTERCARE?It is important to make sure they do not get their lashes wet at all in the first 24 hours’ post-treatment, and no steam for 48 hours. Alongside the obvious steam rooms and saunas, things like steam coming out from a hot kettle, opening a hot oven, hair dryers and cooking in general can cause the lashes to drop, so make sure you pass this information on to your clients.SOME CLIENTS HAVE A LIFT THAT LASTS 8 WEEKS, BUT SOME ONLY LAST 6, WHY IS THIS?Again, the lash life cycle plays a big part in this. Factors that can speed this cycle up are a quick metabolism, using lash serums, pregnancy, puberty, menopause, medication and a healthy lifestyle.For more information about how the LVL Lash lift work or FAQs, read our Treatment Page or LVL Training Page."
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SINCE WE CREATED THE REVOLUTIONARY LVL LASH TREATMENT BACK IN 2006, IT QUICKLY BECAME OUR MOST POPULAR TREATMENT AND CONTINUES TO TAKE THE BEAUTY INDUSTRY BY STORM.
Immediate results, low maintenance upkeep, amazing value for money, longevity, in addition to the fact that it doesn’t damage your natural lashes (phew!) But, how should you look after LVL?
WHAT’S NOT TO LOVE?
As well as being extremely popular in the beauty industry, LVL lashes fit perfectly into every type of lifestyle. Whether you are a parent who is constantly on the go, a fitness blogger who is constantly in and out of the gym/sauna/pool, or someone who is fairly low maintenance and just wants to invest in a treatment that will accentuate the natural beauty of their eyes without needing mascara (and give them an extra 10 minutes in bed!) Celebrities such as Michelle Keegan and Lisa Snowden absolutely swear by it, and it’s regularly included in beauty bloggers round-ups as one of their favourite treatments. Just ask In The Frow, Zoe LDN and Tar Marz.One of the biggest appeals of LVL is that is requires little to no upkeep. However, the first 48 hours post-treatment do require a little bit of TLC and special attention, to ensure you get the maximum results from your lashes. Following the correct aftercare is important, as your lashes are still getting used to their new shape, and failure to do so could lead to an adverse reaction.
SHOWERS AND SAUNAS
After this time period you can shower, but avoid submerging your head and face fully in the bath or directly under the shower head. Completely avoid visiting saunas and steam rooms, as well as swimming pools for 48 hours post treatment. The high temperature can cause your lashes to drop, or not last as long as they should, which is between 6 and 8 weeks.
MANIPULATING THE LASHES
As difficult as it can be sometimes, try to avoid touching or rubbing your eye area, especially when you are washing or cleansing your face. Eyelash curlers and perming equipment are also completely out of bounds, although once you see the results of your long, lifted natural lashes you will want to toss them in the bin anyway!
PILLOW TALK
Another thing to consider is how you sleep. Facing down into the pillow, or sleeping on one side could manipulate the shape of your lashes into different positions. If this sounds like you, try propping up your head with pillows, and making an effect to fall asleep on your back.
MAKE-UP AND MAINTENANCE
An LVL treatment includes a tinting stage, which helps to lengthen and create a thicker appearance in your natural lashes without the need for mascara. However, if you still choose to wear mascara, try and use one with a water-based formula, and avoid waterproof varieties. We also recommend to avoid all oil-based products, especially make-up remover. Remember to brush your lashes through with a clean mascara wand after getting them wet to ensure they dry naturally in their correct shape.As well as following the tips we have shared above, we also suggest applying our Lash and Brow Conditioning Serum as part of your morning and evening skincare regimen. The new formula is packed full of nourishing goodness which promotes strong and healthy lashes, and even acts as a primer beneath your mascara."
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EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!"
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ARE YOU WANTING TO TREAT YOURSELF TO A GORGEOUS SET OF LASH EXTENSIONS, BUT AREN’T SURE WHICH ARE FOR YOU? INTRODUCING OUR EXTEND EYELASH EXTENSIONS
We have shared the benefits of getting SVS and Express lashes here, but in this blog post we are going to shout about how much we love Extend Eyelash Extensions! No two treatments are the same, as the technician will tailor the look to exactly how you want it, taking length, thickness and shape into consideration. With results lasting up to 8 weeks, and leaving you with a flawless ‘woke-up-like-this’ look- you better get running over to our salon finder!
TAILORED TO YOU
A classic set of Nouveau Extend Eyelash Extensions can take up to 90 minutes and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting a everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little ‘oomph’.
LIGHTWEIGHT
The one-on-one application method, together with your consultation where the technicians will has pre-assessed the condition of your natural lashes, means they will be able to decide the correct length and thickness of extensions to use. Our synthetic eyelash extensions are all developed to the very highest standards, and the premium quality means there is no chance of overloading the lash and causing damage or ‘drooping’.
LOW MAINTENANCE
The treatment itself is extremely relaxing. Once the overall look has been decided from the consultation, the pre-treatment card details have been filled out and you’ve got yourself comfy on the bed, simply lay back, relax and dream about the perfect set of lash extensions you are about to wake up with! (Lash naps are completely free of charge).
NO DAMAGE
We are dedicated to promoting and maintaining eyelash health here at Nouveau Lashes, so you can have complete peace of mind knowing that there has been absolutely no damage to your own natural lashes during the process. From the prep beforehand, to the actual treatment and the aftercare, where you have the option to purchase any of our aftercare products. We recommend our brand new Lash and Lid Foaming Cleanser, which we have carefully formulated to encourage lash health and keep debris at bay.
BEAUTIFUL RESULTS
All our Nouveau technicians are trained to the highest possible standards, taking great attention to detail to all aspects of your treatment to ensure the best experience possible. As well as leaving the salon with the lashes you longed you, we want you to know that you have been in the most experienced hands, using the highest quality products that will promote and maintain the original condition of your natural lashes- if not better!
EASY REMOVAL
The precision in which your lashes are applied, means that you can remove them yourself, from the comfort of your own home. Our Lash Extension Remover has been carefully formulated to take off your lashes safely and effectively, causing no damage to your natural lashes and conditioning them at the same time.Locate your nearest salon or technician offering Extend Eyelash Extensions on our Salon Finder. After your appointment, learn how to maintain them until your next infill by following our helpful guide."
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FOR MANY OF US, EYELASH ENHANCEMENTS & TREATMENTS HAVE RAPIDLY BECOME AN EVERYDAY BEAUTY STAPLE.
Gone are the days where dramatic, long lashes were reserved only for special occasions or Saturday nights out.If your life motto is somewhere along the lines of ‘the bigger, the better’, then SVS is your new best friend! Want to make the most of your natural lashes? Say hello to LVL! Think your natural lashes could do with a bit of ‘oomph’? Classic extensions are tailored to the exact thickness and length that you want. Got a glitzy event coming up that requires some equally show-stopping lashes? Express will last you just the right amount of time. And for those who refer to apply their own lashes, our professional range of strip lashes come in styles to suit everyone.
STRIP LASHES
Our range of professional strip lashes have been designed with you in mind, whatever your style. Whether you want a natural look, boost of volume or full-on glamour, there’s a Nouveau lash for you. As well as being purse-friendly, easy to apply and reusable, our entire strip lash range is officially accredited with the Vegan Society and 100% cruelty-free.Our Natural range adds thickness while still maintaining a light and subtle look, prefect for those who want a subtle boost to their lashes. Want a bit of volume in your life? (Who doesn’t?!) Our Volume range works with your lashes to create a feathery, textured look. Our biggest and boldest false eyelashes can be found in the Glamour range. Adding a serious amount of length and volume, to make sure you have the ultimate wow factor.
LVL
Our revolutionary lash lifting technique continues to take the beauty world by storm, and has done so ever since it was created by our founders all the way back in 2005. Exclusive to Nouveau Lashes, the LVL treatment lengthens, adds volume and lifts your natural lashes. The hugely popular treatment moisturises and protects your lashes with hydrolysed collagen & oats, whilst giving instant results that last between 6-8 weeks.
EXTEND
A classic set of Nouveau Extend lashes is where the technician applies one extension on to each of your natural lashes. The treatment itself can take up to 90 minutes, and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting an everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little extra.
SVS
Wake up to instant glamour! Our latest lash extension treatment combines the best aspects of our Extend, Express and Volume Masters treatments. SVS (speed, volume, style) puts you in control, as your technician can create a set as full or as natural as you like. Instead of the classic 1 on 1 application method, each lash is ‘fanned’ into three different lengths, creating a gorgeous fluffy, textured look that a Kardashian would be proud of.
EXPRESS
‘Express’ eyelashes are fast and easy. However, don’t be fooled into thinking rapid application process means the overall quality and appearance is lacking. Depending on which style you go for, a full set of Nouveau Express lashes can last up to two weeks. We offer Express extensions, which are applied in a similar way to Extend, and cluster lashes (otherwise known as party lashes) which are pre-fanned and create instant volume. These are perfect for parties, weekends away and special occasions.Decided on the perfect treatment for you? Find a salon using our Salon Finder & make sure you tag us in your lash selfies #lashgang"
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WE UNDERSTAND MORE THAN ANYONE THAT THERE IS NO BETTER FEELING THAN A FRESH, FULL SET OF EYELASHES! SO HOW DO YOU MAINTAIN EYELASH EXTENSIONS TO GET THE MOS TOUT OF THEM?
A set of Extend lashes carried out by one of our trained Nouveau technicians will last you up to 3 weeks before you will need to return for your infill treatment, and up to a massive 4 weeks for SVS, dependant on your preference on volume. To hold on to that fresh lash look all the way up until your next infill appointment we have shared below some simple tips to help you maintain a full set of healthy lashes.
MASCARA MISHAPS
A full set of lashes makes a dramatic difference to natural lashes. However, it is understandable that you may want to vamp up the volume for weekends and special occasions. Using mascara, however, is a big no-no. The product gets trapped between the extra lashes, making it tougher to remove at the end of the day, thus causing your lashes to fall out prematurely. The same goes for liquid eyeliner, and kohl pencil eyeliners (using on the waterline is fine though.)
BE SHOWER SAVVY
Your technician will advise you not to get your lashes wet at all in the first 48 hours after your treatment. You should also avoid saunas, steam rooms, sunbeds and use oil free make-up remover. When the 48 hours are up and you can shower, be mindful about how you position your face towards the flow of water. Do not stand directly under the showerhead with your face up, and try not to rub your eyes with the towel afterwards. Pat your face dry and be careful not to pull around your eye area.
SKIN CARE SUGGESTIONS
A large amount of skin care products; eye make-up removers, cleansers, moisturisers, are oil based. Great for having gorgeous, glowing skin, not so great for lash extensions! The oily formula can loosen the bonds holding your lashes on, meaning you will need that infill appointment a lot sooner than you usually would! To prevent losing your lashes too early, use gentle, oil-free products around the eye area, and take extra care when removing eye makeup. For Russian Volume and SVS, it is highly recommended to comb and wash your lashes daily using our Lash & Lid Foaming Cleanser.
SLEEPING BEAUTY
Slightly tricky to concentrate on whilst you are asleep, but it is important to make as much effort as possible not to disturb your lashes during the night. Position your pillows around your head to reduce the chance of crushing one side and manipulating the lashes, and avoid sleeping on your front completely.
APPOINTMENT ADVICE
It is important to keep on top of your infill appointments. Each treatment requires a different time period between each infill, so be sure to check this with your technician before you leave the salon, and if possible, book your infills there and then so you don’t forget. Attending regular maintenance sessions will preserve the condition of your natural lashes, as well as retaining the volume you desire. If you do decide to go back to being ‘au naturale’, our carefully formulated lash extension remover effectively and comfortably removes lash extensions, whilst conditioning your natural lashes and reducing any risk of damage.All set for a new lifestyle of eyelash extensions? Head to our Salon Finder"
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EXPRESS LASHES ARE A FAST METHOD TO GETTING A GORGEOUS LASH LOOK. HOWEVER, DON’T BE FOOLED INTO THINKING RAPID APPLICATION PROCESS MEANS THE OVERALL QUALITY AND APPEARANCE IS LACKING; DEPENDING ON WHICH STYLE YOU GO FOR, A FULL SET OF NOUVEAU EXPRESS LASHES CAN LAST UP TO TWO WEEKS!
We offer three styles of Express Lashes: Strips, Fillers (otherwise known as party, weekend or Clusters) and Express Eyelash Extensions. Below we have shared how you can choose the perfect style for your special occasion.
LONG WEEKENDS AWAY
A special weekend away is the perfect excuse to treat yourself to something a little more special than usual. Whether it’s an action-packed couple of days away with friends, family or a significant other, Express lash extensions will ensure you are looking gorgeous at all times. You don’t even need to pack your mascara! Depending on the length of the trip will depend on which treatment to go for, Clusters are perfect for the weekend, but we would suggest Extensions for anything longer.
MINI BREAKS
Going on a last minute getaway? Getting a set of Express lashes before your holiday means you can quickly get your lashes ready for any occasion. Remember to book your appointment for at least 48 hours before you fly, as you can’t get them wet for this amount of time following the treatment.
A wedding day is significant for everyone involved, whether you are part of the bridal party or a guest. Crying is inevitable, and the last thing on your mind is going to be whether your eyelash glue is strong enough to survive the floodgates, especially when you’re caught up in the moment. Lash Fillers/Cluster or Extensions are the perfect wedding-friendly treatment that will give the ‘wow’ factor! If maintained correctly they can last up to two weeks, and the adhesive is guaranteed to endure more happy tears than you can shake a bouquet at.
FESTIVALS
If you are a seasoned festival go-er, you will know that as the festival goes on, there is a high chance you will:
Lose everything in your tent
Become best friends with your can of dry shampoo and deodorant
Forget what a hairbrush is
Therefore, Express lashes are your best friend! When making your way over to the main stage to get down with your favourite band, one thing you won’t need to worry about is your appearance! A dramatic set of Filler or Cluster lashes means you can get a gorgeous lash look in minutes.Decided on which Express treatment is for you? Use our Salon Finder to find a talented technician in your area."
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THE HUMAN EYE HAS BETWEEN 90 AND 150 EYELASHES, DEPENDING ON THE INDIVIDUAL. AS WELL AS FRAMING OUR EYES, AND CREATING THE FOUNDATION FOR US TO CREATE A VARIETY OF DIFFERENT LOOKS, EYELASHES PLAY A VITAL ROLE IN PROTECTING OUR EYES FROM EVERYTHING FROM DUST, LIQUIDS AND GENERAL DEBRIS. SO WHY ARE YOUR EYELASHES FALLING OUT?
Fortunately, getting eyelash extensions or having a lash lifting treatment does not interfere with the condition of your lashes, and when maintained and looked after correctly according to guidelines suggested by your technician, they will remain strong and healthy.Here at Nouveau lashes, we train our technicians to carefully asses each client’s eyelashes, considering the thickness, condition and desired look, as this will depend on the weight and length of the lashes to be applied. Our exclusive application method concentrates on a ‘weight for weight’ system, meaning each lash is able to support the weight of the extensions.Nouveau technicians use the ‘classic’ method of applying one extension to each lash for a natural set, or a ‘fanning’ technique, which gives extra volume and thickness (Russian style!) This means you are guaranteed to achieve your desired look without compromising on the health or condition of your lashes.We understand that it could spark concern to wake up after undergoing a lash treatment to find an eyelash on your pillow, or to notice them falling our sporadically throughout your day-to-day life, but this is completely natural and is absolutely nothing to worry about.Unlike the hair on our head, which tends to stop, or rapidly reduce its rate of growth once it reaches a certain length, the more delicate nature of the eyelash means they fall out once they reach a certain stage in their life cycle. This can take up to 22 weeks, when they are at a length of around 9-10mm. Of course, each individual eyelash is growing at a different rate, therefore the time frame will vary.Therefore, it is important for us to understand their life cycle and know how to promote strong, healthy growth.ANAGEN PHASELasting between 30 and 45 days, the anagen phase is the most active stage of the lash life cycle. The hair follicle is connected to the bloody supply which nurtures the eyelash to grow until it reaches its full length. Naturally our eyelashes are all growing at different rates, but around 40% are in the anagen phase at any one time.CATAGEN PHASEThe hair follicle disconnects from the blood supply and enters the ‘transition’ phase. In the process of disconnecting, the hair shrinks and is pushed upwards, creating the illusion of further growth. The catagen stage can take up to three weeks, and around 20% of eyelashes are simultaneously in this phase of the cycle.TELOGEN PHASEWith no connection to an active blood supply, the follicle is dormant, which is why the final stage of the cycle is referred to as the ‘resting’ phase. Approximately 40% of eyelashes are in the telogen stage at any one time, however each lash can take up to 14 weeks to fall out, and a new hair follicle to start growing in its place.Alongside the natural lash cycle making us lose lashes on an almost daily basis, the are numerous other factors that contribute to our eyelashes shedding such as alopecia, hyperthyroidism, hay fever and other allergies, using eyelash curlers and waterproof mascara. If you have had lash extensions applied and start to notice slight gaps between the hair follicles over a period of time, our Lash Extension Remover is the perfect way to comfortably and efficiently remove the lashes, whilst conditioning your natural lashes.To ensure your eyelashes remain in optimal health, use our Lash and Brow Conditioning Serum as part of your evening skincare routine. The hypoallergenic formula is suitable to use with extensions packed full of nourishing goodness which protects from pollutants and promotes growth, strength and can even be used as a primer.
EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new for 2017 Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!Feeling like a lash expert now? Head over to the Shop to stock up…
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string(10507) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The first panel member in the hot seat is Francesca Marchetti, a highly influential optometrist (AKA eye doctor) both inside and outside of the eye health sector with over 30 years’ experience in caring for eyes. She is a member of the Council for the College of Optometrists and past chair of National Eye Health Week. Francesca is also a regular media spokesperson for the profession…
WHY DO WE HAVE EYELASHES?
“Eyelashes protect the eye. They catch all the bits of debris that could land in the eye and cause harm. Although we have a very fast blink reflex, we need the lashes there also to deflect anything that is coming towards the eye and can-do harm.”
IS THERE AN OPTIMUM LENGTH OF LASHES?
“There is not really an optimum length. Lashes that are too long can be a nuisance if you wear spectacles even sunglasses as the lashes can hit the back of the spectacle lens. Short lashes and sparse lashes can be a problem as there are not enough lashes there for protection, and sometimes short lashes can be viewed as cosmetically undesirable.”
CAN AGE AND ETHNICITY AFFECT EYE AND LASH HEALTH?
“Yes, as we age, we do suffer from hair loss all over our body and our eyes are no exception. Both our eyebrows and eyelashes do diminish with age, which is why thick long luscious lashes make us appear younger. You will find even in families that hair loss tends to be genetic, as it does with different ethnic groups. Our general health and certain medications can affect our hair, if it affects the hair on our head, it will affect our eyelashes.”
CAN POORLY APPLIED LASH EXTENSIONS CAUSE EYE PROBLEMS?
“Absolutely, poor quality lash extensions and poor application technique can cause damage to eyelashes, increasing the risk of lashes breaking, which in turn means that there is less eye protection. More seriously, poor lash extensions can lead to damage of the hair follicle, causing the lashes to drop out. Without eyelashes the eye will feel sore, dry and uncomfortable, and can lead to dry eye as the protection mechanism has been damaged.”
WHAT WOULD YOU RECOMMEND LOOKING FOR IN A LASH ARTIST?
“I suggest looking at who they are certified with, their level of hygiene and their product supplier for formulas of adhesive (lash extensions). It is important that your lash artist has done all the correct training and obtained the relevant qualifications to perform any of the procedures. I also think a patch test is essential for any products that may come into contact with your skin and a good consultation with your lash artist, so that you have the opportunity to ask what products they use.”
WHY IS THE EYE AREA SO SENSITIVE, AND WHY DO YOU HAVE TO BE CAREFUL ABOUT WHAT YOU APPLY AROUND THIS DELICATE AREA?
“The skin is a lot finer and delicate around the eyes and therefore is more sensitive, so lotions and potions need to be very delicate and perfume-free. We can also sometimes experience some dispersion of face creams into the eye area itself so these need to be chosen wisely to not upset the eye, as it can cause irritation and inflammation. I would recommend using creams as far away from the eye itself to prevent any seepage, unless you are using a gentle hypoallergenic formulation which is deemed suitable for use on the eye area.”
WHAT COMMON IRRITANTS ARE FOUND IN EYE MAKE-UP REMOVERS OR CLEANSERS THAT CONSUMERS SHOULD BE AWARE OF?
“If people are prone to sensitive skin anyway, then the area around the eye will be even more sensitive. Avoid highly perfumed eye lotions and potions. Look out for the preservative Chlorhexidine (CHG) which can cause irritation inflammation and allergy, you should avoid CHG near the eyes at all costs.”
ARE LASH TREATMENTS AND EXTENSIONS SAFE FOR CONTACT LENS WEARERS OR THOSE WHO HAVE HAD LASER EYE SURGERY?
“Yes, there is no reason why this would not be suitable for both contact lens wearers and laser eye surgery patients. For contact lens wearers it is important that the contact lenses are removed prior to the treatment and that the contact lenses are not worn for approximately 1 hour after treatment. During treatment, the eyes may sting a bit and if your practitioner advises, they may apply a lubricating drop to the eye. If so, make sure that they are using an individual vial and not putting drops in from a bottle, as this could cause cross-contamination from another client.Lash extensions are ideal for patients prior to laser eye surgery, cataract extraction and clear Lens Extraction (vision corrective surgery which replaces your internal lens with a corrective one to enable you to be spectacle/contact lens free). This is because post-procedure the patient will be unable to wear any eye make up for 3-4 weeks, due to the risk of infection. I recommend my patients to have lash extensions/LVL and eyelash tinting for that reason.”
WHAT ARE THE KEY RULES OF WEARING MAKE UP AROUND THE EYE AREA?
“Using old formulas or unhygienic make-up bags will lead to: infection, infection, infection. Never ever share eye makeup and always throw your mascara and wet eyeliners away every 3 months. The lovely warm dark environment of a mascara tube is heaven for nasty bacteria. Make sure you wash your eye makeup brushes very regularly and allow them to air dry. If you have an eye infection, it’s important to stop wearing eye makeup and any eye makeup that you may have should be thrown away as the bacteria can live long in the eye makeup.”
RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE WHEN SELECTING A TREATMENT?
“Cheapest is not the best, neither is the dearest. Get a recommendation, word of mouth recommendation (as with most things) is usually the best. Read reviews of the lash artist. Choose wisely, as a good salon with great reviews may have a ‘new member of staff’ that has recently started and has no track record or reviews yet. Make sure you know the person is qualified to carry out the procedure, feel comfortable to ask to see certificates. If possible, I would also make an appointment to have an informal chat with your lash artist prior to your actual treatment to ensure you are confident and relaxed.”
RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?
“Infection and eyelash damage are the main cause for concern. Make sure that no products are re-used as everything should be just for you. Any lubricants put in the eye to wash/flush any products out of the eye must be done using an individual vial, not with tap water nor an already opened bottle that has been used on other clients. If cheap imitation lash products are used, that perhaps have not been tried and tested, they may damage your lashes causing them to break off, fall out and damage the hair roots – which in turn could cause the eyelashes to die off and not grow back.”
MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?
“Certification, good reviews, a clean salon, recommendation from others.”
OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
“Protection and cleanliness. Always wear sunglasses when it is sunny to protect the eye area and the eye itself. Any sun spectacles that you buy ensure that they will be 100% UV and to regulatory standards. Do not wear fake designer sunglasses, as fake sunglasses also carry fake markings.Always remove your eye makeup at night, no matter how tired you are, as this will help prevent any infection. Use a gentle hypoallergenic eye makeup remover, massaging the eye area very gently to prevent stretching the fine skin, which can lead to more wrinkles. General make up removers tend to be too harsh around the eye area.I would also recommend a regular eye examination. When you struggle to see, you often screw the eyes up, which again can lead to wrinkles. Other eye conditions can make the eyes look older – for example cataract, blepharitis, and dry eye – so a regular eye examination is essential to keep the eyes healthy.”"
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string(9010) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The next panel member in the hot seat is Trisha Buller, a highly regarded Trichologist and hair expert with over 40 years of experience as a hairdresser, educator, assessor and colour specialist. She is a member of the Institute of Trichologists and is dedicated to helping those with problematic hair at her clinic.CAN YOU TELL US ABOUT THE EYELASH GROWTH CYCLE AND THE DIFFERENCE BETWEEN EYELASH GROWTH AND SCALP HAIR GROWTH?Each individual eyelash is programmed to reach a certain length (approximately 3/8 of an inch on average), fall out, and then re-grow. An eyelash undergoes a three-part growth cycle, and scalp hair also has a 3-phase cycle, however the length of each cycle is different from the eyelash, otherwise we would need to cut our eyelashes as we do hair.WHAT IS LIFE EXPECTANCY OF AN EYELASH?From 30 and 45 days.HOW MANY EYELASHES DO WE USUALLY LOSE IN A DAY?On average we lose between 1 and 4 eyelashes a day, however this differs and is dependent on lifestyle and other factors.WHAT ARE THE MAIN NATURAL CAUSES OF LASH DAMAGE AND THINNING?Ill health, nutritional deficiency and anxiety can all play a role in lash damage and thinning. Rubbing your eyes, harsh mascaras, not carefully removing eye make-up, using eyelash curlers can also damage natural lashes.HOW LONG DOES IT TAKE FOR EYELASHES TO GROW?It can take weeks and even months, for eyelashes to grow, so it’s important to take great care of your lashes.CAN DAMAGED LASHES BE REPAIRED?Yes, they can. It takes time and using the right products to encourage healthy lash growth.CAN ETHNICITY, AGE AND GENDER AFFECT EYE AND LASH HEALTH?It can affect the lash growth as certain essential amino acids and vitamins are required for healthy lash growth, certain diets that omit these ingredients can influence lash growth.AT THEIR HEALTHIEST ARE LASHES LONGER AND FULLER?Lashes that are longer and fuller will generally be down to a healthy individual with a good balanced diet and good family histology.WHAT DO YOU CONSIDER TO BE GOOD LASH CARE AND HOW IMPORTANT IS IT TO MAINTAIN HEALTHY LASHES?Gently removing eye make-up every night, applying a lash conditioner to keep the lashes hydrated and avoiding harsh mascaras and eyelash curlers are key. Always take care when using false lashes and ensure that the adhesive or glue is not going to exacerbate lash loss. Avoid rubbing your eyes and eat a healthy protein diet to assist in the healthy growth of hair, eyelashes, skin and nails.HOW CAN YOU IMPROVE THE HEALTH OF YOUR LASHES?Biotin is an essential amino acid important for lash growth, B12 and Amino mar C which is an essential fatty acid all contribute to healthy lash growth.HOW CAN LASH TREATMENTS SUCH AS EXTENSIONS AFFECT LASH HEALTH?Extensions can have an adverse effect on lash growth and condition, if the lash artist overloads the eyelashes with too much weight, ensure you see a professional who understands lash care.CAN WEARING TOO MUCH MAKE-UP DAMAGE YOUR LASHES?Depending how strong your lashes are to start with, it can if the makeup is not gently removed every night.CAN WEARING OR REMOVING STRIP LASHES DAMAGE YOUR EYELASHES?Depending on the length of time worn and how they’re removed, you could accidentally pull out natural lashes. Try to keep the strips slightly away from your lash line so you’re not pulling the lash on removal of the strips, then apply a conditioning serum after to re-hydrate and moisturise the natural lashes.DO YOUR LASHES CHANGE AT CERTAIN TIMES OF YOUR LIFE?With age, eyelashes do become weaker and density changes occur, which can sometimes be a result of medication or long-term health issues too. During pregnancy, your oestrogen levels are high so generally your lashes are healthy and grow long, the problem of lash loss could occur 3-6 months after birth when the hormone levels change, and your diet is compromised due to no time to eat and sleep deprivation.RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT WOULD YOU RECOMMEND PEOPLE LOOK FOR WHEN SELECTING A TREATMENT?Sometimes the cheaper options can end up costing you more in the long run, as the damage can take weeks even months to repair. At the same time, you don’t want to be ripped off with the latest trends that don’t work, so make sure you do your research and look for recommendations on products that actually show a success rate.RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?Always have a consultation with your lash technician; ask for their qualifications and pictures of the work they have carried out. They should have a catalogue of success from previous clients, and you could always ask to speak to an existing client. Look at the salon, you will know if it looks professional and clean, and whether they follow sterilisation methods. Contracting an eye infection or disease is a real risk so don’t be backwards in protecting your vision.RESEARCH SHOWS 29% OF LASH EXTENSION TREATMENT CUSTOMERS WERE NOT TOLD HOW TO SAFELY REMOVE THEIR LASHES WITH 21% PULLING LASH EXTENSIONS OFF THEMSELVES – HOW CAN PULLING LASH EXTENSIONS OFF CAUSE LASH DAMAGE?By pulling your lash extensions you will most certainly remove your own lashes, and it can take weeks to several months for lashes to regrow. The lashes have a growth cycle, and a resting phase so by pulling out the lashes by force you will damage the follicles and possibly cause permanent lash loss.MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?Up-to-date training on all products and services, professional image, brand reputation, client testimonials, qualified therapists and technicians that have an underpinning knowledge of lash health, offering follow up and after care advice.OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
IS THERE A DIFFERENCE BETWEEN LASH HAIR AND BROW HAIR?The growth cycle is similar to both and can be affected by nutrition, health and hormones.Looking for amazing lashes that put your lash health first? Search your postcode on our Salon Finder and discover a Nouveau Lashes certified lash artist near you!Stay tuned for more interviews with our Expert Panel…."
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LVL IS THE PERFECT SPRING LASH TREATMENT THAT'S NOURISHING FOR YOUR CLIENTS LASHES, AND PROVIDES A HASSLE FREE, LONG LASTING LASH TREATMENT YOUR CLIENTS WILL LOVE!
Spring has sprung, and people everywhere are getting ready to look their best. LVL is the party season must-have treatment which gives clients hassle-free LENGTH, VOLUME and LIFT that lasts up to 8 weeks.
But how do you get your clients excited about the amazing, healthy LVL?
Below are some of our top tips to get your clients excited about getting LVL:
Get Social:
When used correctly, social media is a huge asset in generating buzz and business for new treatments in your salon. Make sure you post before & after shots of your recent LVL treatments (or share some from our Facebook or Instagram pages) as these are powerful visual tools that show potential clients the transformative effects of LVL. Make sure you also keep them informed by posting in the comments the unique benefits of LVL being a quick, gentle and long-lasting treatment.
Nouveau Lashes is passionate about lash-health! Tell your clients about LVL's gentle formula enriched with collagen & oats.
LVL is not just a lash lift, it is also a moisturising lash treatment.
Make It Visual:
Making LVL services visual in your salon is key to sparking client interest. It could be as simple as hanging a LVL poster on the wall, displaying LVL before & after strut cards in your reception area, or highlight the LVL treatment on your menu.
Nouveau Lashes General Poster
LVL Poster
LVL Display Card
LVL Window Decal
Cross-Promote:
Talk to your customers about LVL treatments while performing other beauty treatments. While your clients are getting their nails done, talk about LVL treatments as a perfect match for their new spring look. An easy way to start the conversation is to leave some brochures or flyers visible and easily accessible form your work station.
Retail, retail, retail!
Spark clients interest by offering them some of Nouveau Lashes amazing retail products designed to nourish natural lashes, like the Lash & Brow Conditioning Serum which is packed full of nourishing goodness of complex blend of multi-vitamins and conditioning actives. Clients will also love our anti-ageing Rejuvenating Eye Cream & Mask, which contains BEAUTIFEYE®, a clinically proven ingredient that helps lift the upper eyelid, reduce the appearance of crow's feet wrinkles, fade dark circles and diminish puffiness.
What’s not to love about the Spring? The days are starting to get longer, the nights are warmer, and nature is thriving with lush greenery and blooms in every colour of the rainbow. Ideal for socialising in the sunshine, hitting the nearest beach and BBQ’s. Not so ideal for those suffering with hay fever.
HAY FEVER SEASON CAN START AS EARLY AS SEPTEMBER, WHEN TREES BEGIN TO RELEASE THEIR POLLEN, RIGHT UP UNTIL FEBRUARY, SO FOR THOSE WITH EXTREME ALLERGIES, THEY MAY ONLY HAVE AROUND FIVE MONTHS’ POLLEN-FREE IN THE WHOLE YEAR!
Puffiness, streaming eyes, and red raw skin from having to blow your nose for the 50th time that hour is not easy to keep under control, even if you do keep yourself armed with a litre of water and a constant supply of antihistamines. To many, the mere thought of applying makeup is a complete no-no, never mind going full glam.
SO, WHAT DOES A DIE-HARD BEAUTY LOVER DO WHEN THEY HAVE HAY FEVER?
Don’t let hay fever ruin your summer fun. If you’re wondering if it is possible to accentuate your features without having to risk a pair of seriously sore panda-eyes, then the answer is YES! We have the perfect beauty treatment for you, LVL.
The LVL lash lift gives the appearance of thicker, fuller, longer lashes without the need for any mascara! The revolutionary treatment straightens your natural lashes at the root, so unlike a traditional lash perm it creates the effect of longer, lifted lashes from the moment you wake up. LVL lasts up to 8 weeks, making it the perfect high impact, low maintenance treatment for those suffering with allergies.
Skip the makeup and let your lashes do the talking! Once you discover LVL, you will never go back.
There are so many different lash growth serums on the market, we want to make it simple so you can understand how they work in order to make the best decision for you.
WHAT ARE THE DIFFERENT TYPES OF LASH GROWTH SERUMS?
Lash serums work by nourishing and boosting the lashes using a variety of ingredients and they fall into three main categories based on their key active ingredients:
Prostaglandin derived
Peptide based
Vitamin based
That sounds simple, right? There’s a lot more to it so let us explain the science…
IS EYELASH GROWTH SERUM SAFE?
Lash serums can include a variety of ingredients so it’s important you understand how they work and if there are any potential side effects. For example, it has been reported that some prostaglandin delivered ingredients can have a low risk of potential side effects. However, any product sold within the EU must adhere to very stringent cosmetic regulations to be legally sold.
WHAT IS PROSTAGLANDIN?
Prostaglandin analogues are drugs used to treat a condition of the eye called Glaucoma, and one side effect from this drug was found to be lash growth. Off the back of this, prostaglandin derived lash serums were born.
It is not always that obvious if a lash serum contains prostaglandin derived ingredients as they don’t appear in the ingredient listing as “prostaglandin” but as “isopropyl cloprostenate” or “isopropyl phenylhydroxypentene dihydroxycyclopentylheptene” or “dechloro dihydroxy difluoro ethylcloprostenolamide”, just to name a few
THE SIDE EFFECTS OF PROSTAGLANDIN DERIVED EYELASH SERUM
It’s been reported that some of the side effects from Prostaglandin derived lash serums can include irritation, redness and itchy eyelids (the more common side effects), and eye discolouration, swollen retina and blurry vision (the more rare side effects).
CAN LASH SERUMS CHANGE YOUR EYE COLOUR?
It’s been reported that there is a potential low risk side effect of eye discolouration when using lash serums with prostaglandin derived ingredients.
CAN EYELASH SERUM MAKE YOUR EYELASHES FALL OUT?
When you start using a lash serum, if you experience lash loss it could be a coincidence that some of your lashes are in the telogen phase which is when the lashes naturally fall out as part of the lash hair cycle. It’s reported that prostaglandin derived serums work by inducing the anagen phase (growing phase) whilst your lashes are already in their final stage. Therefore, when you stop using a lash growth product, your growth cycle will revert to the natural phase and therefore they may appear sparser. So, it is best to routinely use these products if you want to continue to have results. Peptide and vitamin-based serums don’t change the lash cycle.
OTHER LASH SERUM INGREDIENTS
There are a couple of other ingredients which can be found within some lash serums:
Keratin – a protein naturally found in hair, responsible for the strength and structure of the hair.
Biotin – supplements the hair with what it needs to grow and stay healthy
Sodium hyaluronate – retains moisture
Panthenol (vitamin B5) – conditions the lashes
Peptides – believed to stimulate hair growth at the follicle
Prostaglandin derived ingredients – encourage the lashes to enter the anagen (growth) phase of the lash growth cycle, and helps prolong this phase
Botanical extracts – various nourishing benefits
Vitamins – promote healthy lashes
EYELASH SERUMS WITHOUT PROSTAGLANDIN
When looking for lash growths serums without prostaglandin derived ingredients, it’s worth looking at the other two main categories of product types:
Peptide based lash serums
Vitamins based lash serums
At Nouveau Lashes, we have carefully formulated our Triple Enhance Lash Serum by combining both categories to give a powerful blend which helps improve the health of eyelash follicles via a complex of multi-vitamins and anti-oxidants, and helps to enhance lash length, strength and volume with a powerful active Triple-Peptide Complex.
TRIPLE ENHANCE LASH SERUM
Our Triple Enhance Lash Serum is a unique formula that, when used twice daily, can help enhance the length, strength and volume of your lashes. This triple-peptide product, which is applied along the lash line, is enriched with multi-vitamins, multifunctional protein and anti-pollutions ingredients, and this product is also accredited to The Vegan Society.
Nouveau Lashes in Australia is exclusively distributed by Bio Beauty Concepts. If you are interested in becoming a Nouveau Lashes technician, please register your interest here, call us on (02) 8218 4500 or email hello@biobeautyconcepts.com.au.
When it comes to skincare, we all know the drill: Cleanse, Tone, Moisturise. So why don’t we give our eyes the same care and attention? If only there was a simple system to follow. Well now there is.
As the #1 lash brand, we’re leading the way again, with our new 3 Step Lash Care System – the first ever complete system for the lash and eye area.
ONE SYSTEM. MANY BENEFITS:
A simple daily routine to keep your lashes at their best
Designed by the #1 lash experts
Anti-ageing, anti-pollution, prebiotic and conditioning
Works brilliantly with natural lashes, LVL and extensions
Pick products from across the range to build your perfect routine
Lashes look luscious for longer
Gentle on your delicate eye area
Fits seamlessly into your beauty routine, day and night
Enhances your eyes to help you confidently face the day, every day
3 SIMPLE STEPS FOR STUNNING EYES…
STEP 1: CLEANSE Effortlessly refreshes and restores your whole eye area, while maintaining healthy lashes:
It is obvious that the beauty industry has really made its
impact on the world in the past few years, from fuller lips to thicker brows,
the industry is constantly evolving and developing new trends. Moving into the
new year most trends are focused more on natural beauty, discarding trends like
contouring and fillers, the beauty consumers want easy, natural and long
lasting.
That is why there is a huge buzz about Nouveau Lashes LVL Collagen Lash Lift
LVL is the new beauty must have, a treatment that not only lasts longer (6- 8 weeks lash cycle dependent) than lash extensions but also offers fewer risks and detriment to the lash. The lash lift also offers the option to apply a lash tint at the same time, creating fuller and a more voluminous look. We call this look the, “I just woke up like this” look, and who wouldn’t want that.
Let’s talk about why LVL stands out from other lash treatments. LVL is a gentle lash lifting treatment that doesn’t frizz or damage the lashes. Instead, it focuses on lengthening and lifting while our formula conditions and treats the lashes with hydrolysed collagen and oats. The lash perming treatment involved using a roller on the lid that creates an over curled affect, where as LVL uses a wider silicon hard that is available in different size to tailor each eye, also allowing the lash to curl but maintaining the lashes length.
Beauty salons all around Australia are jumping on the trend! Take it from an experienced lash technician with 17 years’ experience in the industry.
"The real magic to LVL is in the techniques we use and the care and science that has gone into the formulation.
After 17 years in the beauty industry and countless perms in that time – it never made sense to me to coat the whole lash in product. For one thing, it creates a more curved finish to the lashes and much of the lashes length is lost on the underside of the curl. Secondly – the delicate tips of the lashes are not sturdy enough to withstand the chemical process, meaning frizzling, drying and damage of the lashes was hard to avoid. With LVL, we put the product just on the roots of the lashes which are sturdy, so not only is it SO much safer but it also means we lift from the root and see the entire length of the lash. I love that our product is a training only product. The lack of regulation in our industry means it’s just far too easy for these “ebay and youtube” techs to be causing all kinds of damage to clients and giving beauty treatments a bad name. Having a product with such a high quality and standard of training means that clients come to LVL for that very reason. Clients are savvy, and they will invest in quality and stay loyal."
The beauty industry is constantly evolving and seeking out new ways to upgrade treatments and products. Nouveau Lashes pride themselves in lash care, developing products and techniques that provide the best possible balance of health, beauty and performance. With clients now seeking treatments that will last with less damage, we believe our LVL treatment will be a key service in every beauty salon.
Nouveau Lashes is exclusively distributed in Australia by Bio Beauty Concepts. If you are interested in training with Nouveau Lashes, please complete our online enquiry form or call us on (02) 8218 4500
With all the concerns and new health restrictions due to COVID-19 at the moment, we thought we would share some of our top tips to keep you, your staff and your clients healthy during treatment visits.
Don’t feel like reading? Just scroll to the bottom to watch our video of top tips!
It is of most importance that you stay up to date with relevant and trusting official guidelines set out by the Australian Health Authorities and Government. It is your responsibility to ensure that you are informed and implementing procedures provided.
Here are some of our recommended and trusted resources
Some beauticians have taken it upon themselves to undertake the COVID-19 Infection Control Online Training Course, to then post their accreditation on their social media platforms to share with their clients.
Hand Washing & Sanitising
Encourage staff and clients to wash hands thoroughly as well as having hand sanitiser readily available
Declutter & Sterilise
Keep your work station tidy allowing an easier cleaning process, sterilise all tools after every client
Extra Time & Distance
Allow extra time between treatment sessions to clean. As well as increase distance between client chairs in waiting area
Surface Cleaning
Clean all surfaces after every service. Such as lamps, chairs, beds, tables, reception desk, seating, toilets, doors, tap handles ect.
Disposables
Use single use items whenever possible. Such as, paper towels, dental bibs and disposable/consumable tools.
Covered Bins
Have covered bins to dispose of used tissues & paper towels. Remember to empty regularly.
Implement new salon health & safety policies that staff and clients must adhere to
Communicate with your clients to reassure them of the extra hygiene procedures that you have put in place
Advise clients note to attend if they are unwell, been in contact with someone who is unwell or recently returned from overseas
We have created social media assets for you to re-use for your social media channels
Be flexible as people may become ill very quickly, it is a good idea to review your cancellation procedures.
It’s a great idea to have home care products available to provide your clients if they are unable to attend their treatment. This way they can temporarily still look after their lashes, while also maintaining your salon income and profits.
Here are just a few of our retail products that you can suggest!
Working in the beauty industry, we already take great measures to ensure the health, safety and well being of our clients and ourselves. Adding these new simple steps into your procedures will keep your mind and your clients mind at ease during these uncertain times.
The Australian government has recently released a roadmap to easing COVID-19 restrictions following a three stage plan to re-open the economy.
Within the three stage roadmap , it was outlined that beauty salons and treatments would be permitted to operate upon stage 2, scheduled on the 8th June 2020 (provided stage one is successful and no set backs of increasing infection rates).
The Road Map designed to help guide each State and Territory, who will ultimately each be responsible for the timing and level of easing restrictions. It is therefore important to keep updated with your local State or Territory updates on restriction currently in place.
From 15 May 2020, Northern Territory and Queensland beauty and nail salons will be allowed to reopen and offer services, however business owners will also be required to follow additional safety guidelines and procedures set in place by each state.
NSW, TAS, VIC, WA, ACT & SA have not moved forward with beauty salons re-opening, however this will be re-evaluated over the coming weeks, supported by the Federal Governments recommendations that salons be able to trade from 8 June 2020.
Below are some useful links to help you understand what restrictions are relevant for your current situation and state during the Coronavirus lockdown period.
Queensland
Set to open beauty salons and provide services from Friday May 15. All salons are to follow the States check list and operating guidance, as well as all government guidelines.
We recommend you print and make the checklist easily accessible for all staff to read and refer to.
Set to open beauty salons and provide services from Friday May 15. All salons are to follow the state’s set out check list and all government guidelines set out.
With stage 2 of easing COVID19 restrictions approaching, allowing beauty and nail salons reopening approaching, it is essential to start thinking about getting back to business including what stock you will need to perform services and to protect yourself, staff and clients.
Bio Beauty Concepts are working hard to give you the most relevant information, we will be working to update this COVID-19 Safety blog as frequently as possible, however we ask you to keep updated with the links provided for you relevant state. Stay safe beauties! And remember we are all in this together!
For us, and any true lash lover, the best eyelash serum is one that enhances length, strength and volume. And now there’s a new way to boost all three, while you sleep. We’re delighted to introduce Triple Enhance Lash Serum – our new and exclusive lash boosting treatment for proven transformational results. Here’s all you need to know about the latest beauty essential.
WHAT IS IT? A powerful serum which, used twice daily, can help boost lash length, strength and volume. It amplifies natural and LVL treated lashes, lessens lash loss when removing make-up and helps reduce natural lash breakage.
PROVEN RESULTS In a world of hollow hype, finally a product you can believe in. In Independent Consumer Trials, it provided noticeable improvements in lash length, strength and volume in as little as 30 days, and significant perceived improvements after only 12 weeks.*
ENHANCED CONFIDENCE Proven to boost confidence in lashes within 12 weeks of twice daily use (84%* had more confidence in their lashes).
UNIQUE FORMULA Powerful active Triple-Peptide Complex, enriched with multi-vitamins, multifunctional protein and anti-pollution ingredients.
TRUSTED BRAND Developed by Nouveau Lashes – the pioneers who invented the LVL lash lift.
WHAT’S THE SCIENCE?
Formulated with our powerful active Triple-Peptide Complex
A blend of A, E, F, H and B group vitamins, horse chestnut extract, antioxidants including Green Tea and Green Coffee extracts, Panthenol and Sodium Hyaluronate, helps provide intense nourishment to revive dry, ageing and damaged lashes
Multifunctional protein helps strengthen and fortify natural lashes from within to help minimise breakage and brittleness
Anti-pollution ingredients help prevent free radical damage by significantly reducing the adhesion of pollution particles to the lashes, whilst helping lashes recover from environmental, chemical and physical damage
Accredited by The Vegan Society
HOW DOES IT FIT INTO MY BEAUTY REGIME?
It’s weightless, non-sticky and easy to apply in seconds, making it an essential part of any lash care routine. Apply twice a day. And for truly transformational results, use as part of the Nouveau Lashes Day & Night routine:
Apply Triple Enhance Lash Serum morning and night and wake up to stunning eyes and glowing confidence.
Available from your Nouveau Lashes artist.
*Based on an Independent Consumer Trial of 99 users applying the product twice daily for 12 weeks.
Please note: Before & After imagery is not part of the Independent Consumer Trial and this trial was undertaken by separate users applying the product twice daily for 12 weeks.
SINCE WE CREATED THE REVOLUTIONARY LVL LASH TREATMENT BACK IN 2006, IT QUICKLY BECAME OUR MOST POPULAR TREATMENT AND CONTINUES TO TAKE THE BEAUTY INDUSTRY BY STORM.
Immediate results, low maintenance upkeep, amazing value for money, longevity, in addition to the fact that it doesn’t damage your natural lashes (phew!) But, how should you look after LVL?
WHAT’S NOT TO LOVE?
As well as being extremely popular in the beauty industry, LVL lashes fit perfectly into every type of lifestyle. Whether you are a parent who is constantly on the go, a fitness blogger who is constantly in and out of the gym/sauna/pool, or someone who is fairly low maintenance and just wants to invest in a treatment that will accentuate the natural beauty of their eyes without needing mascara (and give them an extra 10 minutes in bed!) Celebrities such as Michelle Keegan and Lisa Snowden absolutely swear by it, and it’s regularly included in beauty bloggers round-ups as one of their favourite treatments. Just ask In The Frow, Zoe LDN and Tar Marz.One of the biggest appeals of LVL is that is requires little to no upkeep. However, the first 48 hours post-treatment do require a little bit of TLC and special attention, to ensure you get the maximum results from your lashes. Following the correct aftercare is important, as your lashes are still getting used to their new shape, and failure to do so could lead to an adverse reaction.
SHOWERS AND SAUNAS
After this time period you can shower, but avoid submerging your head and face fully in the bath or directly under the shower head. Completely avoid visiting saunas and steam rooms, as well as swimming pools for 48 hours post treatment. The high temperature can cause your lashes to drop, or not last as long as they should, which is between 6 and 8 weeks.
MANIPULATING THE LASHES
As difficult as it can be sometimes, try to avoid touching or rubbing your eye area, especially when you are washing or cleansing your face. Eyelash curlers and perming equipment are also completely out of bounds, although once you see the results of your long, lifted natural lashes you will want to toss them in the bin anyway!
PILLOW TALK
Another thing to consider is how you sleep. Facing down into the pillow, or sleeping on one side could manipulate the shape of your lashes into different positions. If this sounds like you, try propping up your head with pillows, and making an effect to fall asleep on your back.
MAKE-UP AND MAINTENANCE
An LVL treatment includes a tinting stage, which helps to lengthen and create a thicker appearance in your natural lashes without the need for mascara. However, if you still choose to wear mascara, try and use one with a water-based formula, and avoid waterproof varieties. We also recommend to avoid all oil-based products, especially make-up remover. Remember to brush your lashes through with a clean mascara wand after getting them wet to ensure they dry naturally in their correct shape.As well as following the tips we have shared above, we also suggest applying our Lash and Brow Conditioning Serum as part of your morning and evening skincare regimen. The new formula is packed full of nourishing goodness which promotes strong and healthy lashes, and even acts as a primer beneath your mascara."
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LVL IS THE REVOLUTIONARY LASH LIFT SYSTEM THAT GIVES LEGNTH / VOLUME / LIFT TO YOUR NATURAL LASHES WITHOUT EXTENSIONS. LOVED BY CELEBRITIES AND BEAUTY BLOGGERS AROUND THE WORD, THE LVL IS SIMPLY THE ‘BEST TREATMENT EVER’ (THANK YOU IN THE FROW!).
If you’re looking for a way to elongate, enhance and exaggerate your lashes, then LVL is the answer. Say goodbye to mascara, lash curlers and extensions; here are five reasons LVL will change your life.
THEY’RE FUSS FREE
The wonderful thing about LVL lashes is that they’re NATURAL. We lift, volumise, lengthen, condition and tint your natural lashes with the LVL Lash Lift System, and once you leave the salon, that’s it! No coming back for maintenance treatments and no need to come back to remove them.
HEALTH-FIRST APPROACH TO LASHES
There is nothing like LVL on the market today. LVL is specially formulated to be kind a nurturing to your lashes. Enhanced with hydrolysed collagen & oats, the LVL Lash Lift System enhanced and strengthens your lashes while your eyes look fabulous!
THEY’RE LONG LASTING (PERFECT FOR HOLIDAYS)
LVL Lash Lift last six to eight weeks, making LVL Lashes the perfect fuss-free beauty treatment to have before your next exotic vacation.
YOU’LL SAVE TIME GETTING READY IN THE MORNING
Do you ever wake up and wish you could have ten extra minutes in bed? Well, with LVL lashes, you can! Waking up with perfect lashes every morning will cut down the time it takes you to get ready in the morning, leaving you with more time to work out, eat a nutritious breakfast, or simply hit that snooze button a few more times.
YOU CAN STILL WEAR MASCARA, THOUGH YOU WON’T NEED TO!
If you wear lash extensions, you’ll know that wearing mascara over them can cause them to clump. As LVL uses your natural lashes you can still wear mascara and use make up remover, though your lashes will look so good you certainly won’t need to. If you miss the look, then try our Enhance Mascara, designed to enhance those post-LVL lashes!Ready to get yourself that celebrity lash lift? You can find out more about LVL and read some reviews here. If you’re ready to book an appointment for the lashes you long for, visit our salon finder to find your nearest LVL salon or technician."
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LOVE THE NOUVEAU LASHES LVL TREATMENT BUT ALWAYS WONDERED, HOW DOES A LASH LIFT WORK?
WHAT IS LVL?
Our LVL Lash Lift is a revolutionary eyelash treatment which is designed to lift your natural lash at the root, creating the effect of longer, lifted lashes. With immediate results lasting between 6 and 8 weeks, it is the perfect treatment for people with a low maintenance beauty regimen, busy lifestyle, allergies and hay fever, or just those who want to make the most of their natural eyelashes!
HOW DOES THE LVL LASH LIFT WORK?
The structure of a single hair is made up of three parts: the hair cuticle, the cortex and the medulla. When the lifting balm is applied during the LVL treatment, the hydrogen comes into contact with the air and oxidises. This creates a chemical process which breaks down the disulphate bonds in each hair, allowing them to move into a new shape. The next step is applying the volumising fix, which reforms the disulphate bonds into their new shape, which is long and lifted with maximum volume!This new shape of the eyelashes takes up to 48 hours for the disulphate bonds to lock into place and cure, which is why it is important to emphasise to follow the correct aftercare for 48 hours post-treatment. Once the lashes get hot or wet, they will fall back into their alpha-keratin (natural) state and the lift will drop.
IMPACT ON LASH CARE/HEALTH
Many of our education and training team are hair and beauty experts with years of experience working in the industry, and therefore understand and emphasis to all students how the lashes on your eyes are just as important as the hair on your head. For example, you wouldn’t spend a large amount of money on a cut, colour and style in a salon, and then not invest in quality products to maintain healthy hair. When retailing this to your clients think of our Lash and Lid Foaming Cleanser as the ‘shampoo’ for their lashes, and our Lash and Brow Conditioning Serum as the ‘conditioner’.
FAQ’S
IT’S BEEN A COUPLE OF WEEKS SINCE MY TREATMENT AND MY LASHES LOOK CRISS-CROSSED OVER EACH OTHER, WHY IS THIS?Our lash life cycle lasts around 22 weeks, and includes the Anogen phase, where the hair is still connected to a blood supply, the Catagen phase, where the hair disconnects from the blood supply and starts transitioning to the next stage, and finally the Telogen phase, where the hair is at its full length and ready to drop out naturally.This can take 14 weeks. As each hair follicle is at a different stage in the lash life cycle and growing at a different rate, some new eyelashes, which may not have been exposed to the LVL process will not have been cured into shape like the others, causing them to appear to be crossing over others. This is why it is important to take before and after photos of your work.MY CLIENT SAYS THEY HAVE BEEN LOSING LASHES MORE RAPIDLY SINCE THE TREATMENT, HAVE I DONE SOMETHING WRONG?Not at all! It’s natural to lose between 2-6 lashes from each eye every day. We have explained the full lash cycle, and why your clients may be worried they are losing excessive lashes here.MY CLIENT HAS COME BACK SAYING THEIR LASHES HAVE DROPPED, BUT THEY FOLLOWED THE CORRECT AFTERCARE?It is important to make sure they do not get their lashes wet at all in the first 24 hours’ post-treatment, and no steam for 48 hours. Alongside the obvious steam rooms and saunas, things like steam coming out from a hot kettle, opening a hot oven, hair dryers and cooking in general can cause the lashes to drop, so make sure you pass this information on to your clients.SOME CLIENTS HAVE A LIFT THAT LASTS 8 WEEKS, BUT SOME ONLY LAST 6, WHY IS THIS?Again, the lash life cycle plays a big part in this. Factors that can speed this cycle up are a quick metabolism, using lash serums, pregnancy, puberty, menopause, medication and a healthy lifestyle.For more information about how the LVL Lash lift work or FAQs, read our Treatment Page or LVL Training Page."
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SINCE WE CREATED THE REVOLUTIONARY LVL LASH TREATMENT BACK IN 2006, IT QUICKLY BECAME OUR MOST POPULAR TREATMENT AND CONTINUES TO TAKE THE BEAUTY INDUSTRY BY STORM.
Immediate results, low maintenance upkeep, amazing value for money, longevity, in addition to the fact that it doesn’t damage your natural lashes (phew!) But, how should you look after LVL?
WHAT’S NOT TO LOVE?
As well as being extremely popular in the beauty industry, LVL lashes fit perfectly into every type of lifestyle. Whether you are a parent who is constantly on the go, a fitness blogger who is constantly in and out of the gym/sauna/pool, or someone who is fairly low maintenance and just wants to invest in a treatment that will accentuate the natural beauty of their eyes without needing mascara (and give them an extra 10 minutes in bed!) Celebrities such as Michelle Keegan and Lisa Snowden absolutely swear by it, and it’s regularly included in beauty bloggers round-ups as one of their favourite treatments. Just ask In The Frow, Zoe LDN and Tar Marz.One of the biggest appeals of LVL is that is requires little to no upkeep. However, the first 48 hours post-treatment do require a little bit of TLC and special attention, to ensure you get the maximum results from your lashes. Following the correct aftercare is important, as your lashes are still getting used to their new shape, and failure to do so could lead to an adverse reaction.
SHOWERS AND SAUNAS
After this time period you can shower, but avoid submerging your head and face fully in the bath or directly under the shower head. Completely avoid visiting saunas and steam rooms, as well as swimming pools for 48 hours post treatment. The high temperature can cause your lashes to drop, or not last as long as they should, which is between 6 and 8 weeks.
MANIPULATING THE LASHES
As difficult as it can be sometimes, try to avoid touching or rubbing your eye area, especially when you are washing or cleansing your face. Eyelash curlers and perming equipment are also completely out of bounds, although once you see the results of your long, lifted natural lashes you will want to toss them in the bin anyway!
PILLOW TALK
Another thing to consider is how you sleep. Facing down into the pillow, or sleeping on one side could manipulate the shape of your lashes into different positions. If this sounds like you, try propping up your head with pillows, and making an effect to fall asleep on your back.
MAKE-UP AND MAINTENANCE
An LVL treatment includes a tinting stage, which helps to lengthen and create a thicker appearance in your natural lashes without the need for mascara. However, if you still choose to wear mascara, try and use one with a water-based formula, and avoid waterproof varieties. We also recommend to avoid all oil-based products, especially make-up remover. Remember to brush your lashes through with a clean mascara wand after getting them wet to ensure they dry naturally in their correct shape.As well as following the tips we have shared above, we also suggest applying our Lash and Brow Conditioning Serum as part of your morning and evening skincare regimen. The new formula is packed full of nourishing goodness which promotes strong and healthy lashes, and even acts as a primer beneath your mascara."
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EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!"
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ARE YOU WANTING TO TREAT YOURSELF TO A GORGEOUS SET OF LASH EXTENSIONS, BUT AREN’T SURE WHICH ARE FOR YOU? INTRODUCING OUR EXTEND EYELASH EXTENSIONS
We have shared the benefits of getting SVS and Express lashes here, but in this blog post we are going to shout about how much we love Extend Eyelash Extensions! No two treatments are the same, as the technician will tailor the look to exactly how you want it, taking length, thickness and shape into consideration. With results lasting up to 8 weeks, and leaving you with a flawless ‘woke-up-like-this’ look- you better get running over to our salon finder!
TAILORED TO YOU
A classic set of Nouveau Extend Eyelash Extensions can take up to 90 minutes and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting a everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little ‘oomph’.
LIGHTWEIGHT
The one-on-one application method, together with your consultation where the technicians will has pre-assessed the condition of your natural lashes, means they will be able to decide the correct length and thickness of extensions to use. Our synthetic eyelash extensions are all developed to the very highest standards, and the premium quality means there is no chance of overloading the lash and causing damage or ‘drooping’.
LOW MAINTENANCE
The treatment itself is extremely relaxing. Once the overall look has been decided from the consultation, the pre-treatment card details have been filled out and you’ve got yourself comfy on the bed, simply lay back, relax and dream about the perfect set of lash extensions you are about to wake up with! (Lash naps are completely free of charge).
NO DAMAGE
We are dedicated to promoting and maintaining eyelash health here at Nouveau Lashes, so you can have complete peace of mind knowing that there has been absolutely no damage to your own natural lashes during the process. From the prep beforehand, to the actual treatment and the aftercare, where you have the option to purchase any of our aftercare products. We recommend our brand new Lash and Lid Foaming Cleanser, which we have carefully formulated to encourage lash health and keep debris at bay.
BEAUTIFUL RESULTS
All our Nouveau technicians are trained to the highest possible standards, taking great attention to detail to all aspects of your treatment to ensure the best experience possible. As well as leaving the salon with the lashes you longed you, we want you to know that you have been in the most experienced hands, using the highest quality products that will promote and maintain the original condition of your natural lashes- if not better!
EASY REMOVAL
The precision in which your lashes are applied, means that you can remove them yourself, from the comfort of your own home. Our Lash Extension Remover has been carefully formulated to take off your lashes safely and effectively, causing no damage to your natural lashes and conditioning them at the same time.Locate your nearest salon or technician offering Extend Eyelash Extensions on our Salon Finder. After your appointment, learn how to maintain them until your next infill by following our helpful guide."
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FOR MANY OF US, EYELASH ENHANCEMENTS & TREATMENTS HAVE RAPIDLY BECOME AN EVERYDAY BEAUTY STAPLE.
Gone are the days where dramatic, long lashes were reserved only for special occasions or Saturday nights out.If your life motto is somewhere along the lines of ‘the bigger, the better’, then SVS is your new best friend! Want to make the most of your natural lashes? Say hello to LVL! Think your natural lashes could do with a bit of ‘oomph’? Classic extensions are tailored to the exact thickness and length that you want. Got a glitzy event coming up that requires some equally show-stopping lashes? Express will last you just the right amount of time. And for those who refer to apply their own lashes, our professional range of strip lashes come in styles to suit everyone.
STRIP LASHES
Our range of professional strip lashes have been designed with you in mind, whatever your style. Whether you want a natural look, boost of volume or full-on glamour, there’s a Nouveau lash for you. As well as being purse-friendly, easy to apply and reusable, our entire strip lash range is officially accredited with the Vegan Society and 100% cruelty-free.Our Natural range adds thickness while still maintaining a light and subtle look, prefect for those who want a subtle boost to their lashes. Want a bit of volume in your life? (Who doesn’t?!) Our Volume range works with your lashes to create a feathery, textured look. Our biggest and boldest false eyelashes can be found in the Glamour range. Adding a serious amount of length and volume, to make sure you have the ultimate wow factor.
LVL
Our revolutionary lash lifting technique continues to take the beauty world by storm, and has done so ever since it was created by our founders all the way back in 2005. Exclusive to Nouveau Lashes, the LVL treatment lengthens, adds volume and lifts your natural lashes. The hugely popular treatment moisturises and protects your lashes with hydrolysed collagen & oats, whilst giving instant results that last between 6-8 weeks.
EXTEND
A classic set of Nouveau Extend lashes is where the technician applies one extension on to each of your natural lashes. The treatment itself can take up to 90 minutes, and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting an everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little extra.
SVS
Wake up to instant glamour! Our latest lash extension treatment combines the best aspects of our Extend, Express and Volume Masters treatments. SVS (speed, volume, style) puts you in control, as your technician can create a set as full or as natural as you like. Instead of the classic 1 on 1 application method, each lash is ‘fanned’ into three different lengths, creating a gorgeous fluffy, textured look that a Kardashian would be proud of.
EXPRESS
‘Express’ eyelashes are fast and easy. However, don’t be fooled into thinking rapid application process means the overall quality and appearance is lacking. Depending on which style you go for, a full set of Nouveau Express lashes can last up to two weeks. We offer Express extensions, which are applied in a similar way to Extend, and cluster lashes (otherwise known as party lashes) which are pre-fanned and create instant volume. These are perfect for parties, weekends away and special occasions.Decided on the perfect treatment for you? Find a salon using our Salon Finder & make sure you tag us in your lash selfies #lashgang"
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WE UNDERSTAND MORE THAN ANYONE THAT THERE IS NO BETTER FEELING THAN A FRESH, FULL SET OF EYELASHES! SO HOW DO YOU MAINTAIN EYELASH EXTENSIONS TO GET THE MOS TOUT OF THEM?
A set of Extend lashes carried out by one of our trained Nouveau technicians will last you up to 3 weeks before you will need to return for your infill treatment, and up to a massive 4 weeks for SVS, dependant on your preference on volume. To hold on to that fresh lash look all the way up until your next infill appointment we have shared below some simple tips to help you maintain a full set of healthy lashes.
MASCARA MISHAPS
A full set of lashes makes a dramatic difference to natural lashes. However, it is understandable that you may want to vamp up the volume for weekends and special occasions. Using mascara, however, is a big no-no. The product gets trapped between the extra lashes, making it tougher to remove at the end of the day, thus causing your lashes to fall out prematurely. The same goes for liquid eyeliner, and kohl pencil eyeliners (using on the waterline is fine though.)
BE SHOWER SAVVY
Your technician will advise you not to get your lashes wet at all in the first 48 hours after your treatment. You should also avoid saunas, steam rooms, sunbeds and use oil free make-up remover. When the 48 hours are up and you can shower, be mindful about how you position your face towards the flow of water. Do not stand directly under the showerhead with your face up, and try not to rub your eyes with the towel afterwards. Pat your face dry and be careful not to pull around your eye area.
SKIN CARE SUGGESTIONS
A large amount of skin care products; eye make-up removers, cleansers, moisturisers, are oil based. Great for having gorgeous, glowing skin, not so great for lash extensions! The oily formula can loosen the bonds holding your lashes on, meaning you will need that infill appointment a lot sooner than you usually would! To prevent losing your lashes too early, use gentle, oil-free products around the eye area, and take extra care when removing eye makeup. For Russian Volume and SVS, it is highly recommended to comb and wash your lashes daily using our Lash & Lid Foaming Cleanser.
SLEEPING BEAUTY
Slightly tricky to concentrate on whilst you are asleep, but it is important to make as much effort as possible not to disturb your lashes during the night. Position your pillows around your head to reduce the chance of crushing one side and manipulating the lashes, and avoid sleeping on your front completely.
APPOINTMENT ADVICE
It is important to keep on top of your infill appointments. Each treatment requires a different time period between each infill, so be sure to check this with your technician before you leave the salon, and if possible, book your infills there and then so you don’t forget. Attending regular maintenance sessions will preserve the condition of your natural lashes, as well as retaining the volume you desire. If you do decide to go back to being ‘au naturale’, our carefully formulated lash extension remover effectively and comfortably removes lash extensions, whilst conditioning your natural lashes and reducing any risk of damage.All set for a new lifestyle of eyelash extensions? Head to our Salon Finder"
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EXPRESS LASHES ARE A FAST METHOD TO GETTING A GORGEOUS LASH LOOK. HOWEVER, DON’T BE FOOLED INTO THINKING RAPID APPLICATION PROCESS MEANS THE OVERALL QUALITY AND APPEARANCE IS LACKING; DEPENDING ON WHICH STYLE YOU GO FOR, A FULL SET OF NOUVEAU EXPRESS LASHES CAN LAST UP TO TWO WEEKS!
We offer three styles of Express Lashes: Strips, Fillers (otherwise known as party, weekend or Clusters) and Express Eyelash Extensions. Below we have shared how you can choose the perfect style for your special occasion.
LONG WEEKENDS AWAY
A special weekend away is the perfect excuse to treat yourself to something a little more special than usual. Whether it’s an action-packed couple of days away with friends, family or a significant other, Express lash extensions will ensure you are looking gorgeous at all times. You don’t even need to pack your mascara! Depending on the length of the trip will depend on which treatment to go for, Clusters are perfect for the weekend, but we would suggest Extensions for anything longer.
MINI BREAKS
Going on a last minute getaway? Getting a set of Express lashes before your holiday means you can quickly get your lashes ready for any occasion. Remember to book your appointment for at least 48 hours before you fly, as you can’t get them wet for this amount of time following the treatment.
A wedding day is significant for everyone involved, whether you are part of the bridal party or a guest. Crying is inevitable, and the last thing on your mind is going to be whether your eyelash glue is strong enough to survive the floodgates, especially when you’re caught up in the moment. Lash Fillers/Cluster or Extensions are the perfect wedding-friendly treatment that will give the ‘wow’ factor! If maintained correctly they can last up to two weeks, and the adhesive is guaranteed to endure more happy tears than you can shake a bouquet at.
FESTIVALS
If you are a seasoned festival go-er, you will know that as the festival goes on, there is a high chance you will:
Lose everything in your tent
Become best friends with your can of dry shampoo and deodorant
Forget what a hairbrush is
Therefore, Express lashes are your best friend! When making your way over to the main stage to get down with your favourite band, one thing you won’t need to worry about is your appearance! A dramatic set of Filler or Cluster lashes means you can get a gorgeous lash look in minutes.Decided on which Express treatment is for you? Use our Salon Finder to find a talented technician in your area."
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THE HUMAN EYE HAS BETWEEN 90 AND 150 EYELASHES, DEPENDING ON THE INDIVIDUAL. AS WELL AS FRAMING OUR EYES, AND CREATING THE FOUNDATION FOR US TO CREATE A VARIETY OF DIFFERENT LOOKS, EYELASHES PLAY A VITAL ROLE IN PROTECTING OUR EYES FROM EVERYTHING FROM DUST, LIQUIDS AND GENERAL DEBRIS. SO WHY ARE YOUR EYELASHES FALLING OUT?
Fortunately, getting eyelash extensions or having a lash lifting treatment does not interfere with the condition of your lashes, and when maintained and looked after correctly according to guidelines suggested by your technician, they will remain strong and healthy.Here at Nouveau lashes, we train our technicians to carefully asses each client’s eyelashes, considering the thickness, condition and desired look, as this will depend on the weight and length of the lashes to be applied. Our exclusive application method concentrates on a ‘weight for weight’ system, meaning each lash is able to support the weight of the extensions.Nouveau technicians use the ‘classic’ method of applying one extension to each lash for a natural set, or a ‘fanning’ technique, which gives extra volume and thickness (Russian style!) This means you are guaranteed to achieve your desired look without compromising on the health or condition of your lashes.We understand that it could spark concern to wake up after undergoing a lash treatment to find an eyelash on your pillow, or to notice them falling our sporadically throughout your day-to-day life, but this is completely natural and is absolutely nothing to worry about.Unlike the hair on our head, which tends to stop, or rapidly reduce its rate of growth once it reaches a certain length, the more delicate nature of the eyelash means they fall out once they reach a certain stage in their life cycle. This can take up to 22 weeks, when they are at a length of around 9-10mm. Of course, each individual eyelash is growing at a different rate, therefore the time frame will vary.Therefore, it is important for us to understand their life cycle and know how to promote strong, healthy growth.ANAGEN PHASELasting between 30 and 45 days, the anagen phase is the most active stage of the lash life cycle. The hair follicle is connected to the bloody supply which nurtures the eyelash to grow until it reaches its full length. Naturally our eyelashes are all growing at different rates, but around 40% are in the anagen phase at any one time.CATAGEN PHASEThe hair follicle disconnects from the blood supply and enters the ‘transition’ phase. In the process of disconnecting, the hair shrinks and is pushed upwards, creating the illusion of further growth. The catagen stage can take up to three weeks, and around 20% of eyelashes are simultaneously in this phase of the cycle.TELOGEN PHASEWith no connection to an active blood supply, the follicle is dormant, which is why the final stage of the cycle is referred to as the ‘resting’ phase. Approximately 40% of eyelashes are in the telogen stage at any one time, however each lash can take up to 14 weeks to fall out, and a new hair follicle to start growing in its place.Alongside the natural lash cycle making us lose lashes on an almost daily basis, the are numerous other factors that contribute to our eyelashes shedding such as alopecia, hyperthyroidism, hay fever and other allergies, using eyelash curlers and waterproof mascara. If you have had lash extensions applied and start to notice slight gaps between the hair follicles over a period of time, our Lash Extension Remover is the perfect way to comfortably and efficiently remove the lashes, whilst conditioning your natural lashes.To ensure your eyelashes remain in optimal health, use our Lash and Brow Conditioning Serum as part of your evening skincare routine. The hypoallergenic formula is suitable to use with extensions packed full of nourishing goodness which protects from pollutants and promotes growth, strength and can even be used as a primer.
EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new for 2017 Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!Feeling like a lash expert now? Head over to the Shop to stock up…
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string(10507) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The first panel member in the hot seat is Francesca Marchetti, a highly influential optometrist (AKA eye doctor) both inside and outside of the eye health sector with over 30 years’ experience in caring for eyes. She is a member of the Council for the College of Optometrists and past chair of National Eye Health Week. Francesca is also a regular media spokesperson for the profession…
WHY DO WE HAVE EYELASHES?
“Eyelashes protect the eye. They catch all the bits of debris that could land in the eye and cause harm. Although we have a very fast blink reflex, we need the lashes there also to deflect anything that is coming towards the eye and can-do harm.”
IS THERE AN OPTIMUM LENGTH OF LASHES?
“There is not really an optimum length. Lashes that are too long can be a nuisance if you wear spectacles even sunglasses as the lashes can hit the back of the spectacle lens. Short lashes and sparse lashes can be a problem as there are not enough lashes there for protection, and sometimes short lashes can be viewed as cosmetically undesirable.”
CAN AGE AND ETHNICITY AFFECT EYE AND LASH HEALTH?
“Yes, as we age, we do suffer from hair loss all over our body and our eyes are no exception. Both our eyebrows and eyelashes do diminish with age, which is why thick long luscious lashes make us appear younger. You will find even in families that hair loss tends to be genetic, as it does with different ethnic groups. Our general health and certain medications can affect our hair, if it affects the hair on our head, it will affect our eyelashes.”
CAN POORLY APPLIED LASH EXTENSIONS CAUSE EYE PROBLEMS?
“Absolutely, poor quality lash extensions and poor application technique can cause damage to eyelashes, increasing the risk of lashes breaking, which in turn means that there is less eye protection. More seriously, poor lash extensions can lead to damage of the hair follicle, causing the lashes to drop out. Without eyelashes the eye will feel sore, dry and uncomfortable, and can lead to dry eye as the protection mechanism has been damaged.”
WHAT WOULD YOU RECOMMEND LOOKING FOR IN A LASH ARTIST?
“I suggest looking at who they are certified with, their level of hygiene and their product supplier for formulas of adhesive (lash extensions). It is important that your lash artist has done all the correct training and obtained the relevant qualifications to perform any of the procedures. I also think a patch test is essential for any products that may come into contact with your skin and a good consultation with your lash artist, so that you have the opportunity to ask what products they use.”
WHY IS THE EYE AREA SO SENSITIVE, AND WHY DO YOU HAVE TO BE CAREFUL ABOUT WHAT YOU APPLY AROUND THIS DELICATE AREA?
“The skin is a lot finer and delicate around the eyes and therefore is more sensitive, so lotions and potions need to be very delicate and perfume-free. We can also sometimes experience some dispersion of face creams into the eye area itself so these need to be chosen wisely to not upset the eye, as it can cause irritation and inflammation. I would recommend using creams as far away from the eye itself to prevent any seepage, unless you are using a gentle hypoallergenic formulation which is deemed suitable for use on the eye area.”
WHAT COMMON IRRITANTS ARE FOUND IN EYE MAKE-UP REMOVERS OR CLEANSERS THAT CONSUMERS SHOULD BE AWARE OF?
“If people are prone to sensitive skin anyway, then the area around the eye will be even more sensitive. Avoid highly perfumed eye lotions and potions. Look out for the preservative Chlorhexidine (CHG) which can cause irritation inflammation and allergy, you should avoid CHG near the eyes at all costs.”
ARE LASH TREATMENTS AND EXTENSIONS SAFE FOR CONTACT LENS WEARERS OR THOSE WHO HAVE HAD LASER EYE SURGERY?
“Yes, there is no reason why this would not be suitable for both contact lens wearers and laser eye surgery patients. For contact lens wearers it is important that the contact lenses are removed prior to the treatment and that the contact lenses are not worn for approximately 1 hour after treatment. During treatment, the eyes may sting a bit and if your practitioner advises, they may apply a lubricating drop to the eye. If so, make sure that they are using an individual vial and not putting drops in from a bottle, as this could cause cross-contamination from another client.Lash extensions are ideal for patients prior to laser eye surgery, cataract extraction and clear Lens Extraction (vision corrective surgery which replaces your internal lens with a corrective one to enable you to be spectacle/contact lens free). This is because post-procedure the patient will be unable to wear any eye make up for 3-4 weeks, due to the risk of infection. I recommend my patients to have lash extensions/LVL and eyelash tinting for that reason.”
WHAT ARE THE KEY RULES OF WEARING MAKE UP AROUND THE EYE AREA?
“Using old formulas or unhygienic make-up bags will lead to: infection, infection, infection. Never ever share eye makeup and always throw your mascara and wet eyeliners away every 3 months. The lovely warm dark environment of a mascara tube is heaven for nasty bacteria. Make sure you wash your eye makeup brushes very regularly and allow them to air dry. If you have an eye infection, it’s important to stop wearing eye makeup and any eye makeup that you may have should be thrown away as the bacteria can live long in the eye makeup.”
RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE WHEN SELECTING A TREATMENT?
“Cheapest is not the best, neither is the dearest. Get a recommendation, word of mouth recommendation (as with most things) is usually the best. Read reviews of the lash artist. Choose wisely, as a good salon with great reviews may have a ‘new member of staff’ that has recently started and has no track record or reviews yet. Make sure you know the person is qualified to carry out the procedure, feel comfortable to ask to see certificates. If possible, I would also make an appointment to have an informal chat with your lash artist prior to your actual treatment to ensure you are confident and relaxed.”
RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?
“Infection and eyelash damage are the main cause for concern. Make sure that no products are re-used as everything should be just for you. Any lubricants put in the eye to wash/flush any products out of the eye must be done using an individual vial, not with tap water nor an already opened bottle that has been used on other clients. If cheap imitation lash products are used, that perhaps have not been tried and tested, they may damage your lashes causing them to break off, fall out and damage the hair roots – which in turn could cause the eyelashes to die off and not grow back.”
MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?
“Certification, good reviews, a clean salon, recommendation from others.”
OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
“Protection and cleanliness. Always wear sunglasses when it is sunny to protect the eye area and the eye itself. Any sun spectacles that you buy ensure that they will be 100% UV and to regulatory standards. Do not wear fake designer sunglasses, as fake sunglasses also carry fake markings.Always remove your eye makeup at night, no matter how tired you are, as this will help prevent any infection. Use a gentle hypoallergenic eye makeup remover, massaging the eye area very gently to prevent stretching the fine skin, which can lead to more wrinkles. General make up removers tend to be too harsh around the eye area.I would also recommend a regular eye examination. When you struggle to see, you often screw the eyes up, which again can lead to wrinkles. Other eye conditions can make the eyes look older – for example cataract, blepharitis, and dry eye – so a regular eye examination is essential to keep the eyes healthy.”"
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string(9010) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The next panel member in the hot seat is Trisha Buller, a highly regarded Trichologist and hair expert with over 40 years of experience as a hairdresser, educator, assessor and colour specialist. She is a member of the Institute of Trichologists and is dedicated to helping those with problematic hair at her clinic.CAN YOU TELL US ABOUT THE EYELASH GROWTH CYCLE AND THE DIFFERENCE BETWEEN EYELASH GROWTH AND SCALP HAIR GROWTH?Each individual eyelash is programmed to reach a certain length (approximately 3/8 of an inch on average), fall out, and then re-grow. An eyelash undergoes a three-part growth cycle, and scalp hair also has a 3-phase cycle, however the length of each cycle is different from the eyelash, otherwise we would need to cut our eyelashes as we do hair.WHAT IS LIFE EXPECTANCY OF AN EYELASH?From 30 and 45 days.HOW MANY EYELASHES DO WE USUALLY LOSE IN A DAY?On average we lose between 1 and 4 eyelashes a day, however this differs and is dependent on lifestyle and other factors.WHAT ARE THE MAIN NATURAL CAUSES OF LASH DAMAGE AND THINNING?Ill health, nutritional deficiency and anxiety can all play a role in lash damage and thinning. Rubbing your eyes, harsh mascaras, not carefully removing eye make-up, using eyelash curlers can also damage natural lashes.HOW LONG DOES IT TAKE FOR EYELASHES TO GROW?It can take weeks and even months, for eyelashes to grow, so it’s important to take great care of your lashes.CAN DAMAGED LASHES BE REPAIRED?Yes, they can. It takes time and using the right products to encourage healthy lash growth.CAN ETHNICITY, AGE AND GENDER AFFECT EYE AND LASH HEALTH?It can affect the lash growth as certain essential amino acids and vitamins are required for healthy lash growth, certain diets that omit these ingredients can influence lash growth.AT THEIR HEALTHIEST ARE LASHES LONGER AND FULLER?Lashes that are longer and fuller will generally be down to a healthy individual with a good balanced diet and good family histology.WHAT DO YOU CONSIDER TO BE GOOD LASH CARE AND HOW IMPORTANT IS IT TO MAINTAIN HEALTHY LASHES?Gently removing eye make-up every night, applying a lash conditioner to keep the lashes hydrated and avoiding harsh mascaras and eyelash curlers are key. Always take care when using false lashes and ensure that the adhesive or glue is not going to exacerbate lash loss. Avoid rubbing your eyes and eat a healthy protein diet to assist in the healthy growth of hair, eyelashes, skin and nails.HOW CAN YOU IMPROVE THE HEALTH OF YOUR LASHES?Biotin is an essential amino acid important for lash growth, B12 and Amino mar C which is an essential fatty acid all contribute to healthy lash growth.HOW CAN LASH TREATMENTS SUCH AS EXTENSIONS AFFECT LASH HEALTH?Extensions can have an adverse effect on lash growth and condition, if the lash artist overloads the eyelashes with too much weight, ensure you see a professional who understands lash care.CAN WEARING TOO MUCH MAKE-UP DAMAGE YOUR LASHES?Depending how strong your lashes are to start with, it can if the makeup is not gently removed every night.CAN WEARING OR REMOVING STRIP LASHES DAMAGE YOUR EYELASHES?Depending on the length of time worn and how they’re removed, you could accidentally pull out natural lashes. Try to keep the strips slightly away from your lash line so you’re not pulling the lash on removal of the strips, then apply a conditioning serum after to re-hydrate and moisturise the natural lashes.DO YOUR LASHES CHANGE AT CERTAIN TIMES OF YOUR LIFE?With age, eyelashes do become weaker and density changes occur, which can sometimes be a result of medication or long-term health issues too. During pregnancy, your oestrogen levels are high so generally your lashes are healthy and grow long, the problem of lash loss could occur 3-6 months after birth when the hormone levels change, and your diet is compromised due to no time to eat and sleep deprivation.RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT WOULD YOU RECOMMEND PEOPLE LOOK FOR WHEN SELECTING A TREATMENT?Sometimes the cheaper options can end up costing you more in the long run, as the damage can take weeks even months to repair. At the same time, you don’t want to be ripped off with the latest trends that don’t work, so make sure you do your research and look for recommendations on products that actually show a success rate.RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?Always have a consultation with your lash technician; ask for their qualifications and pictures of the work they have carried out. They should have a catalogue of success from previous clients, and you could always ask to speak to an existing client. Look at the salon, you will know if it looks professional and clean, and whether they follow sterilisation methods. Contracting an eye infection or disease is a real risk so don’t be backwards in protecting your vision.RESEARCH SHOWS 29% OF LASH EXTENSION TREATMENT CUSTOMERS WERE NOT TOLD HOW TO SAFELY REMOVE THEIR LASHES WITH 21% PULLING LASH EXTENSIONS OFF THEMSELVES – HOW CAN PULLING LASH EXTENSIONS OFF CAUSE LASH DAMAGE?By pulling your lash extensions you will most certainly remove your own lashes, and it can take weeks to several months for lashes to regrow. The lashes have a growth cycle, and a resting phase so by pulling out the lashes by force you will damage the follicles and possibly cause permanent lash loss.MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?Up-to-date training on all products and services, professional image, brand reputation, client testimonials, qualified therapists and technicians that have an underpinning knowledge of lash health, offering follow up and after care advice.OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
IS THERE A DIFFERENCE BETWEEN LASH HAIR AND BROW HAIR?The growth cycle is similar to both and can be affected by nutrition, health and hormones.Looking for amazing lashes that put your lash health first? Search your postcode on our Salon Finder and discover a Nouveau Lashes certified lash artist near you!Stay tuned for more interviews with our Expert Panel…."
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LVL IS THE PERFECT SPRING LASH TREATMENT THAT'S NOURISHING FOR YOUR CLIENTS LASHES, AND PROVIDES A HASSLE FREE, LONG LASTING LASH TREATMENT YOUR CLIENTS WILL LOVE!
Spring has sprung, and people everywhere are getting ready to look their best. LVL is the party season must-have treatment which gives clients hassle-free LENGTH, VOLUME and LIFT that lasts up to 8 weeks.
But how do you get your clients excited about the amazing, healthy LVL?
Below are some of our top tips to get your clients excited about getting LVL:
Get Social:
When used correctly, social media is a huge asset in generating buzz and business for new treatments in your salon. Make sure you post before & after shots of your recent LVL treatments (or share some from our Facebook or Instagram pages) as these are powerful visual tools that show potential clients the transformative effects of LVL. Make sure you also keep them informed by posting in the comments the unique benefits of LVL being a quick, gentle and long-lasting treatment.
Nouveau Lashes is passionate about lash-health! Tell your clients about LVL's gentle formula enriched with collagen & oats.
LVL is not just a lash lift, it is also a moisturising lash treatment.
Make It Visual:
Making LVL services visual in your salon is key to sparking client interest. It could be as simple as hanging a LVL poster on the wall, displaying LVL before & after strut cards in your reception area, or highlight the LVL treatment on your menu.
Nouveau Lashes General Poster
LVL Poster
LVL Display Card
LVL Window Decal
Cross-Promote:
Talk to your customers about LVL treatments while performing other beauty treatments. While your clients are getting their nails done, talk about LVL treatments as a perfect match for their new spring look. An easy way to start the conversation is to leave some brochures or flyers visible and easily accessible form your work station.
Retail, retail, retail!
Spark clients interest by offering them some of Nouveau Lashes amazing retail products designed to nourish natural lashes, like the Lash & Brow Conditioning Serum which is packed full of nourishing goodness of complex blend of multi-vitamins and conditioning actives. Clients will also love our anti-ageing Rejuvenating Eye Cream & Mask, which contains BEAUTIFEYE®, a clinically proven ingredient that helps lift the upper eyelid, reduce the appearance of crow's feet wrinkles, fade dark circles and diminish puffiness.
What’s not to love about the Spring? The days are starting to get longer, the nights are warmer, and nature is thriving with lush greenery and blooms in every colour of the rainbow. Ideal for socialising in the sunshine, hitting the nearest beach and BBQ’s. Not so ideal for those suffering with hay fever.
HAY FEVER SEASON CAN START AS EARLY AS SEPTEMBER, WHEN TREES BEGIN TO RELEASE THEIR POLLEN, RIGHT UP UNTIL FEBRUARY, SO FOR THOSE WITH EXTREME ALLERGIES, THEY MAY ONLY HAVE AROUND FIVE MONTHS’ POLLEN-FREE IN THE WHOLE YEAR!
Puffiness, streaming eyes, and red raw skin from having to blow your nose for the 50th time that hour is not easy to keep under control, even if you do keep yourself armed with a litre of water and a constant supply of antihistamines. To many, the mere thought of applying makeup is a complete no-no, never mind going full glam.
SO, WHAT DOES A DIE-HARD BEAUTY LOVER DO WHEN THEY HAVE HAY FEVER?
Don’t let hay fever ruin your summer fun. If you’re wondering if it is possible to accentuate your features without having to risk a pair of seriously sore panda-eyes, then the answer is YES! We have the perfect beauty treatment for you, LVL.
The LVL lash lift gives the appearance of thicker, fuller, longer lashes without the need for any mascara! The revolutionary treatment straightens your natural lashes at the root, so unlike a traditional lash perm it creates the effect of longer, lifted lashes from the moment you wake up. LVL lasts up to 8 weeks, making it the perfect high impact, low maintenance treatment for those suffering with allergies.
Skip the makeup and let your lashes do the talking! Once you discover LVL, you will never go back.
There are so many different lash growth serums on the market, we want to make it simple so you can understand how they work in order to make the best decision for you.
WHAT ARE THE DIFFERENT TYPES OF LASH GROWTH SERUMS?
Lash serums work by nourishing and boosting the lashes using a variety of ingredients and they fall into three main categories based on their key active ingredients:
Prostaglandin derived
Peptide based
Vitamin based
That sounds simple, right? There’s a lot more to it so let us explain the science…
IS EYELASH GROWTH SERUM SAFE?
Lash serums can include a variety of ingredients so it’s important you understand how they work and if there are any potential side effects. For example, it has been reported that some prostaglandin delivered ingredients can have a low risk of potential side effects. However, any product sold within the EU must adhere to very stringent cosmetic regulations to be legally sold.
WHAT IS PROSTAGLANDIN?
Prostaglandin analogues are drugs used to treat a condition of the eye called Glaucoma, and one side effect from this drug was found to be lash growth. Off the back of this, prostaglandin derived lash serums were born.
It is not always that obvious if a lash serum contains prostaglandin derived ingredients as they don’t appear in the ingredient listing as “prostaglandin” but as “isopropyl cloprostenate” or “isopropyl phenylhydroxypentene dihydroxycyclopentylheptene” or “dechloro dihydroxy difluoro ethylcloprostenolamide”, just to name a few
THE SIDE EFFECTS OF PROSTAGLANDIN DERIVED EYELASH SERUM
It’s been reported that some of the side effects from Prostaglandin derived lash serums can include irritation, redness and itchy eyelids (the more common side effects), and eye discolouration, swollen retina and blurry vision (the more rare side effects).
CAN LASH SERUMS CHANGE YOUR EYE COLOUR?
It’s been reported that there is a potential low risk side effect of eye discolouration when using lash serums with prostaglandin derived ingredients.
CAN EYELASH SERUM MAKE YOUR EYELASHES FALL OUT?
When you start using a lash serum, if you experience lash loss it could be a coincidence that some of your lashes are in the telogen phase which is when the lashes naturally fall out as part of the lash hair cycle. It’s reported that prostaglandin derived serums work by inducing the anagen phase (growing phase) whilst your lashes are already in their final stage. Therefore, when you stop using a lash growth product, your growth cycle will revert to the natural phase and therefore they may appear sparser. So, it is best to routinely use these products if you want to continue to have results. Peptide and vitamin-based serums don’t change the lash cycle.
OTHER LASH SERUM INGREDIENTS
There are a couple of other ingredients which can be found within some lash serums:
Keratin – a protein naturally found in hair, responsible for the strength and structure of the hair.
Biotin – supplements the hair with what it needs to grow and stay healthy
Sodium hyaluronate – retains moisture
Panthenol (vitamin B5) – conditions the lashes
Peptides – believed to stimulate hair growth at the follicle
Prostaglandin derived ingredients – encourage the lashes to enter the anagen (growth) phase of the lash growth cycle, and helps prolong this phase
Botanical extracts – various nourishing benefits
Vitamins – promote healthy lashes
EYELASH SERUMS WITHOUT PROSTAGLANDIN
When looking for lash growths serums without prostaglandin derived ingredients, it’s worth looking at the other two main categories of product types:
Peptide based lash serums
Vitamins based lash serums
At Nouveau Lashes, we have carefully formulated our Triple Enhance Lash Serum by combining both categories to give a powerful blend which helps improve the health of eyelash follicles via a complex of multi-vitamins and anti-oxidants, and helps to enhance lash length, strength and volume with a powerful active Triple-Peptide Complex.
TRIPLE ENHANCE LASH SERUM
Our Triple Enhance Lash Serum is a unique formula that, when used twice daily, can help enhance the length, strength and volume of your lashes. This triple-peptide product, which is applied along the lash line, is enriched with multi-vitamins, multifunctional protein and anti-pollutions ingredients, and this product is also accredited to The Vegan Society.
Nouveau Lashes in Australia is exclusively distributed by Bio Beauty Concepts. If you are interested in becoming a Nouveau Lashes technician, please register your interest here, call us on (02) 8218 4500 or email hello@biobeautyconcepts.com.au.
When it comes to skincare, we all know the drill: Cleanse, Tone, Moisturise. So why don’t we give our eyes the same care and attention? If only there was a simple system to follow. Well now there is.
As the #1 lash brand, we’re leading the way again, with our new 3 Step Lash Care System – the first ever complete system for the lash and eye area.
ONE SYSTEM. MANY BENEFITS:
A simple daily routine to keep your lashes at their best
Designed by the #1 lash experts
Anti-ageing, anti-pollution, prebiotic and conditioning
Works brilliantly with natural lashes, LVL and extensions
Pick products from across the range to build your perfect routine
Lashes look luscious for longer
Gentle on your delicate eye area
Fits seamlessly into your beauty routine, day and night
Enhances your eyes to help you confidently face the day, every day
3 SIMPLE STEPS FOR STUNNING EYES…
STEP 1: CLEANSE Effortlessly refreshes and restores your whole eye area, while maintaining healthy lashes:
It is obvious that the beauty industry has really made its
impact on the world in the past few years, from fuller lips to thicker brows,
the industry is constantly evolving and developing new trends. Moving into the
new year most trends are focused more on natural beauty, discarding trends like
contouring and fillers, the beauty consumers want easy, natural and long
lasting.
That is why there is a huge buzz about Nouveau Lashes LVL Collagen Lash Lift
LVL is the new beauty must have, a treatment that not only lasts longer (6- 8 weeks lash cycle dependent) than lash extensions but also offers fewer risks and detriment to the lash. The lash lift also offers the option to apply a lash tint at the same time, creating fuller and a more voluminous look. We call this look the, “I just woke up like this” look, and who wouldn’t want that.
Let’s talk about why LVL stands out from other lash treatments. LVL is a gentle lash lifting treatment that doesn’t frizz or damage the lashes. Instead, it focuses on lengthening and lifting while our formula conditions and treats the lashes with hydrolysed collagen and oats. The lash perming treatment involved using a roller on the lid that creates an over curled affect, where as LVL uses a wider silicon hard that is available in different size to tailor each eye, also allowing the lash to curl but maintaining the lashes length.
Beauty salons all around Australia are jumping on the trend! Take it from an experienced lash technician with 17 years’ experience in the industry.
"The real magic to LVL is in the techniques we use and the care and science that has gone into the formulation.
After 17 years in the beauty industry and countless perms in that time – it never made sense to me to coat the whole lash in product. For one thing, it creates a more curved finish to the lashes and much of the lashes length is lost on the underside of the curl. Secondly – the delicate tips of the lashes are not sturdy enough to withstand the chemical process, meaning frizzling, drying and damage of the lashes was hard to avoid. With LVL, we put the product just on the roots of the lashes which are sturdy, so not only is it SO much safer but it also means we lift from the root and see the entire length of the lash. I love that our product is a training only product. The lack of regulation in our industry means it’s just far too easy for these “ebay and youtube” techs to be causing all kinds of damage to clients and giving beauty treatments a bad name. Having a product with such a high quality and standard of training means that clients come to LVL for that very reason. Clients are savvy, and they will invest in quality and stay loyal."
The beauty industry is constantly evolving and seeking out new ways to upgrade treatments and products. Nouveau Lashes pride themselves in lash care, developing products and techniques that provide the best possible balance of health, beauty and performance. With clients now seeking treatments that will last with less damage, we believe our LVL treatment will be a key service in every beauty salon.
Nouveau Lashes is exclusively distributed in Australia by Bio Beauty Concepts. If you are interested in training with Nouveau Lashes, please complete our online enquiry form or call us on (02) 8218 4500
With all the concerns and new health restrictions due to COVID-19 at the moment, we thought we would share some of our top tips to keep you, your staff and your clients healthy during treatment visits.
Don’t feel like reading? Just scroll to the bottom to watch our video of top tips!
It is of most importance that you stay up to date with relevant and trusting official guidelines set out by the Australian Health Authorities and Government. It is your responsibility to ensure that you are informed and implementing procedures provided.
Here are some of our recommended and trusted resources
Some beauticians have taken it upon themselves to undertake the COVID-19 Infection Control Online Training Course, to then post their accreditation on their social media platforms to share with their clients.
Hand Washing & Sanitising
Encourage staff and clients to wash hands thoroughly as well as having hand sanitiser readily available
Declutter & Sterilise
Keep your work station tidy allowing an easier cleaning process, sterilise all tools after every client
Extra Time & Distance
Allow extra time between treatment sessions to clean. As well as increase distance between client chairs in waiting area
Surface Cleaning
Clean all surfaces after every service. Such as lamps, chairs, beds, tables, reception desk, seating, toilets, doors, tap handles ect.
Disposables
Use single use items whenever possible. Such as, paper towels, dental bibs and disposable/consumable tools.
Covered Bins
Have covered bins to dispose of used tissues & paper towels. Remember to empty regularly.
Implement new salon health & safety policies that staff and clients must adhere to
Communicate with your clients to reassure them of the extra hygiene procedures that you have put in place
Advise clients note to attend if they are unwell, been in contact with someone who is unwell or recently returned from overseas
We have created social media assets for you to re-use for your social media channels
Be flexible as people may become ill very quickly, it is a good idea to review your cancellation procedures.
It’s a great idea to have home care products available to provide your clients if they are unable to attend their treatment. This way they can temporarily still look after their lashes, while also maintaining your salon income and profits.
Here are just a few of our retail products that you can suggest!
Working in the beauty industry, we already take great measures to ensure the health, safety and well being of our clients and ourselves. Adding these new simple steps into your procedures will keep your mind and your clients mind at ease during these uncertain times.
The Australian government has recently released a roadmap to easing COVID-19 restrictions following a three stage plan to re-open the economy.
Within the three stage roadmap , it was outlined that beauty salons and treatments would be permitted to operate upon stage 2, scheduled on the 8th June 2020 (provided stage one is successful and no set backs of increasing infection rates).
The Road Map designed to help guide each State and Territory, who will ultimately each be responsible for the timing and level of easing restrictions. It is therefore important to keep updated with your local State or Territory updates on restriction currently in place.
From 15 May 2020, Northern Territory and Queensland beauty and nail salons will be allowed to reopen and offer services, however business owners will also be required to follow additional safety guidelines and procedures set in place by each state.
NSW, TAS, VIC, WA, ACT & SA have not moved forward with beauty salons re-opening, however this will be re-evaluated over the coming weeks, supported by the Federal Governments recommendations that salons be able to trade from 8 June 2020.
Below are some useful links to help you understand what restrictions are relevant for your current situation and state during the Coronavirus lockdown period.
Queensland
Set to open beauty salons and provide services from Friday May 15. All salons are to follow the States check list and operating guidance, as well as all government guidelines.
We recommend you print and make the checklist easily accessible for all staff to read and refer to.
Set to open beauty salons and provide services from Friday May 15. All salons are to follow the state’s set out check list and all government guidelines set out.
With stage 2 of easing COVID19 restrictions approaching, allowing beauty and nail salons reopening approaching, it is essential to start thinking about getting back to business including what stock you will need to perform services and to protect yourself, staff and clients.
Bio Beauty Concepts are working hard to give you the most relevant information, we will be working to update this COVID-19 Safety blog as frequently as possible, however we ask you to keep updated with the links provided for you relevant state. Stay safe beauties! And remember we are all in this together!
For us, and any true lash lover, the best eyelash serum is one that enhances length, strength and volume. And now there’s a new way to boost all three, while you sleep. We’re delighted to introduce Triple Enhance Lash Serum – our new and exclusive lash boosting treatment for proven transformational results. Here’s all you need to know about the latest beauty essential.
WHAT IS IT? A powerful serum which, used twice daily, can help boost lash length, strength and volume. It amplifies natural and LVL treated lashes, lessens lash loss when removing make-up and helps reduce natural lash breakage.
PROVEN RESULTS In a world of hollow hype, finally a product you can believe in. In Independent Consumer Trials, it provided noticeable improvements in lash length, strength and volume in as little as 30 days, and significant perceived improvements after only 12 weeks.*
ENHANCED CONFIDENCE Proven to boost confidence in lashes within 12 weeks of twice daily use (84%* had more confidence in their lashes).
UNIQUE FORMULA Powerful active Triple-Peptide Complex, enriched with multi-vitamins, multifunctional protein and anti-pollution ingredients.
TRUSTED BRAND Developed by Nouveau Lashes – the pioneers who invented the LVL lash lift.
WHAT’S THE SCIENCE?
Formulated with our powerful active Triple-Peptide Complex
A blend of A, E, F, H and B group vitamins, horse chestnut extract, antioxidants including Green Tea and Green Coffee extracts, Panthenol and Sodium Hyaluronate, helps provide intense nourishment to revive dry, ageing and damaged lashes
Multifunctional protein helps strengthen and fortify natural lashes from within to help minimise breakage and brittleness
Anti-pollution ingredients help prevent free radical damage by significantly reducing the adhesion of pollution particles to the lashes, whilst helping lashes recover from environmental, chemical and physical damage
Accredited by The Vegan Society
HOW DOES IT FIT INTO MY BEAUTY REGIME?
It’s weightless, non-sticky and easy to apply in seconds, making it an essential part of any lash care routine. Apply twice a day. And for truly transformational results, use as part of the Nouveau Lashes Day & Night routine:
Apply Triple Enhance Lash Serum morning and night and wake up to stunning eyes and glowing confidence.
Available from your Nouveau Lashes artist.
*Based on an Independent Consumer Trial of 99 users applying the product twice daily for 12 weeks.
Please note: Before & After imagery is not part of the Independent Consumer Trial and this trial was undertaken by separate users applying the product twice daily for 12 weeks.
EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!"
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LVL IS THE REVOLUTIONARY LASH LIFT SYSTEM THAT GIVES LEGNTH / VOLUME / LIFT TO YOUR NATURAL LASHES WITHOUT EXTENSIONS. LOVED BY CELEBRITIES AND BEAUTY BLOGGERS AROUND THE WORD, THE LVL IS SIMPLY THE ‘BEST TREATMENT EVER’ (THANK YOU IN THE FROW!).
If you’re looking for a way to elongate, enhance and exaggerate your lashes, then LVL is the answer. Say goodbye to mascara, lash curlers and extensions; here are five reasons LVL will change your life.
THEY’RE FUSS FREE
The wonderful thing about LVL lashes is that they’re NATURAL. We lift, volumise, lengthen, condition and tint your natural lashes with the LVL Lash Lift System, and once you leave the salon, that’s it! No coming back for maintenance treatments and no need to come back to remove them.
HEALTH-FIRST APPROACH TO LASHES
There is nothing like LVL on the market today. LVL is specially formulated to be kind a nurturing to your lashes. Enhanced with hydrolysed collagen & oats, the LVL Lash Lift System enhanced and strengthens your lashes while your eyes look fabulous!
THEY’RE LONG LASTING (PERFECT FOR HOLIDAYS)
LVL Lash Lift last six to eight weeks, making LVL Lashes the perfect fuss-free beauty treatment to have before your next exotic vacation.
YOU’LL SAVE TIME GETTING READY IN THE MORNING
Do you ever wake up and wish you could have ten extra minutes in bed? Well, with LVL lashes, you can! Waking up with perfect lashes every morning will cut down the time it takes you to get ready in the morning, leaving you with more time to work out, eat a nutritious breakfast, or simply hit that snooze button a few more times.
YOU CAN STILL WEAR MASCARA, THOUGH YOU WON’T NEED TO!
If you wear lash extensions, you’ll know that wearing mascara over them can cause them to clump. As LVL uses your natural lashes you can still wear mascara and use make up remover, though your lashes will look so good you certainly won’t need to. If you miss the look, then try our Enhance Mascara, designed to enhance those post-LVL lashes!Ready to get yourself that celebrity lash lift? You can find out more about LVL and read some reviews here. If you’re ready to book an appointment for the lashes you long for, visit our salon finder to find your nearest LVL salon or technician."
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LOVE THE NOUVEAU LASHES LVL TREATMENT BUT ALWAYS WONDERED, HOW DOES A LASH LIFT WORK?
WHAT IS LVL?
Our LVL Lash Lift is a revolutionary eyelash treatment which is designed to lift your natural lash at the root, creating the effect of longer, lifted lashes. With immediate results lasting between 6 and 8 weeks, it is the perfect treatment for people with a low maintenance beauty regimen, busy lifestyle, allergies and hay fever, or just those who want to make the most of their natural eyelashes!
HOW DOES THE LVL LASH LIFT WORK?
The structure of a single hair is made up of three parts: the hair cuticle, the cortex and the medulla. When the lifting balm is applied during the LVL treatment, the hydrogen comes into contact with the air and oxidises. This creates a chemical process which breaks down the disulphate bonds in each hair, allowing them to move into a new shape. The next step is applying the volumising fix, which reforms the disulphate bonds into their new shape, which is long and lifted with maximum volume!This new shape of the eyelashes takes up to 48 hours for the disulphate bonds to lock into place and cure, which is why it is important to emphasise to follow the correct aftercare for 48 hours post-treatment. Once the lashes get hot or wet, they will fall back into their alpha-keratin (natural) state and the lift will drop.
IMPACT ON LASH CARE/HEALTH
Many of our education and training team are hair and beauty experts with years of experience working in the industry, and therefore understand and emphasis to all students how the lashes on your eyes are just as important as the hair on your head. For example, you wouldn’t spend a large amount of money on a cut, colour and style in a salon, and then not invest in quality products to maintain healthy hair. When retailing this to your clients think of our Lash and Lid Foaming Cleanser as the ‘shampoo’ for their lashes, and our Lash and Brow Conditioning Serum as the ‘conditioner’.
FAQ’S
IT’S BEEN A COUPLE OF WEEKS SINCE MY TREATMENT AND MY LASHES LOOK CRISS-CROSSED OVER EACH OTHER, WHY IS THIS?Our lash life cycle lasts around 22 weeks, and includes the Anogen phase, where the hair is still connected to a blood supply, the Catagen phase, where the hair disconnects from the blood supply and starts transitioning to the next stage, and finally the Telogen phase, where the hair is at its full length and ready to drop out naturally.This can take 14 weeks. As each hair follicle is at a different stage in the lash life cycle and growing at a different rate, some new eyelashes, which may not have been exposed to the LVL process will not have been cured into shape like the others, causing them to appear to be crossing over others. This is why it is important to take before and after photos of your work.MY CLIENT SAYS THEY HAVE BEEN LOSING LASHES MORE RAPIDLY SINCE THE TREATMENT, HAVE I DONE SOMETHING WRONG?Not at all! It’s natural to lose between 2-6 lashes from each eye every day. We have explained the full lash cycle, and why your clients may be worried they are losing excessive lashes here.MY CLIENT HAS COME BACK SAYING THEIR LASHES HAVE DROPPED, BUT THEY FOLLOWED THE CORRECT AFTERCARE?It is important to make sure they do not get their lashes wet at all in the first 24 hours’ post-treatment, and no steam for 48 hours. Alongside the obvious steam rooms and saunas, things like steam coming out from a hot kettle, opening a hot oven, hair dryers and cooking in general can cause the lashes to drop, so make sure you pass this information on to your clients.SOME CLIENTS HAVE A LIFT THAT LASTS 8 WEEKS, BUT SOME ONLY LAST 6, WHY IS THIS?Again, the lash life cycle plays a big part in this. Factors that can speed this cycle up are a quick metabolism, using lash serums, pregnancy, puberty, menopause, medication and a healthy lifestyle.For more information about how the LVL Lash lift work or FAQs, read our Treatment Page or LVL Training Page."
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SINCE WE CREATED THE REVOLUTIONARY LVL LASH TREATMENT BACK IN 2006, IT QUICKLY BECAME OUR MOST POPULAR TREATMENT AND CONTINUES TO TAKE THE BEAUTY INDUSTRY BY STORM.
Immediate results, low maintenance upkeep, amazing value for money, longevity, in addition to the fact that it doesn’t damage your natural lashes (phew!) But, how should you look after LVL?
WHAT’S NOT TO LOVE?
As well as being extremely popular in the beauty industry, LVL lashes fit perfectly into every type of lifestyle. Whether you are a parent who is constantly on the go, a fitness blogger who is constantly in and out of the gym/sauna/pool, or someone who is fairly low maintenance and just wants to invest in a treatment that will accentuate the natural beauty of their eyes without needing mascara (and give them an extra 10 minutes in bed!) Celebrities such as Michelle Keegan and Lisa Snowden absolutely swear by it, and it’s regularly included in beauty bloggers round-ups as one of their favourite treatments. Just ask In The Frow, Zoe LDN and Tar Marz.One of the biggest appeals of LVL is that is requires little to no upkeep. However, the first 48 hours post-treatment do require a little bit of TLC and special attention, to ensure you get the maximum results from your lashes. Following the correct aftercare is important, as your lashes are still getting used to their new shape, and failure to do so could lead to an adverse reaction.
SHOWERS AND SAUNAS
After this time period you can shower, but avoid submerging your head and face fully in the bath or directly under the shower head. Completely avoid visiting saunas and steam rooms, as well as swimming pools for 48 hours post treatment. The high temperature can cause your lashes to drop, or not last as long as they should, which is between 6 and 8 weeks.
MANIPULATING THE LASHES
As difficult as it can be sometimes, try to avoid touching or rubbing your eye area, especially when you are washing or cleansing your face. Eyelash curlers and perming equipment are also completely out of bounds, although once you see the results of your long, lifted natural lashes you will want to toss them in the bin anyway!
PILLOW TALK
Another thing to consider is how you sleep. Facing down into the pillow, or sleeping on one side could manipulate the shape of your lashes into different positions. If this sounds like you, try propping up your head with pillows, and making an effect to fall asleep on your back.
MAKE-UP AND MAINTENANCE
An LVL treatment includes a tinting stage, which helps to lengthen and create a thicker appearance in your natural lashes without the need for mascara. However, if you still choose to wear mascara, try and use one with a water-based formula, and avoid waterproof varieties. We also recommend to avoid all oil-based products, especially make-up remover. Remember to brush your lashes through with a clean mascara wand after getting them wet to ensure they dry naturally in their correct shape.As well as following the tips we have shared above, we also suggest applying our Lash and Brow Conditioning Serum as part of your morning and evening skincare regimen. The new formula is packed full of nourishing goodness which promotes strong and healthy lashes, and even acts as a primer beneath your mascara."
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EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!"
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ARE YOU WANTING TO TREAT YOURSELF TO A GORGEOUS SET OF LASH EXTENSIONS, BUT AREN’T SURE WHICH ARE FOR YOU? INTRODUCING OUR EXTEND EYELASH EXTENSIONS
We have shared the benefits of getting SVS and Express lashes here, but in this blog post we are going to shout about how much we love Extend Eyelash Extensions! No two treatments are the same, as the technician will tailor the look to exactly how you want it, taking length, thickness and shape into consideration. With results lasting up to 8 weeks, and leaving you with a flawless ‘woke-up-like-this’ look- you better get running over to our salon finder!
TAILORED TO YOU
A classic set of Nouveau Extend Eyelash Extensions can take up to 90 minutes and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting a everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little ‘oomph’.
LIGHTWEIGHT
The one-on-one application method, together with your consultation where the technicians will has pre-assessed the condition of your natural lashes, means they will be able to decide the correct length and thickness of extensions to use. Our synthetic eyelash extensions are all developed to the very highest standards, and the premium quality means there is no chance of overloading the lash and causing damage or ‘drooping’.
LOW MAINTENANCE
The treatment itself is extremely relaxing. Once the overall look has been decided from the consultation, the pre-treatment card details have been filled out and you’ve got yourself comfy on the bed, simply lay back, relax and dream about the perfect set of lash extensions you are about to wake up with! (Lash naps are completely free of charge).
NO DAMAGE
We are dedicated to promoting and maintaining eyelash health here at Nouveau Lashes, so you can have complete peace of mind knowing that there has been absolutely no damage to your own natural lashes during the process. From the prep beforehand, to the actual treatment and the aftercare, where you have the option to purchase any of our aftercare products. We recommend our brand new Lash and Lid Foaming Cleanser, which we have carefully formulated to encourage lash health and keep debris at bay.
BEAUTIFUL RESULTS
All our Nouveau technicians are trained to the highest possible standards, taking great attention to detail to all aspects of your treatment to ensure the best experience possible. As well as leaving the salon with the lashes you longed you, we want you to know that you have been in the most experienced hands, using the highest quality products that will promote and maintain the original condition of your natural lashes- if not better!
EASY REMOVAL
The precision in which your lashes are applied, means that you can remove them yourself, from the comfort of your own home. Our Lash Extension Remover has been carefully formulated to take off your lashes safely and effectively, causing no damage to your natural lashes and conditioning them at the same time.Locate your nearest salon or technician offering Extend Eyelash Extensions on our Salon Finder. After your appointment, learn how to maintain them until your next infill by following our helpful guide."
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FOR MANY OF US, EYELASH ENHANCEMENTS & TREATMENTS HAVE RAPIDLY BECOME AN EVERYDAY BEAUTY STAPLE.
Gone are the days where dramatic, long lashes were reserved only for special occasions or Saturday nights out.If your life motto is somewhere along the lines of ‘the bigger, the better’, then SVS is your new best friend! Want to make the most of your natural lashes? Say hello to LVL! Think your natural lashes could do with a bit of ‘oomph’? Classic extensions are tailored to the exact thickness and length that you want. Got a glitzy event coming up that requires some equally show-stopping lashes? Express will last you just the right amount of time. And for those who refer to apply their own lashes, our professional range of strip lashes come in styles to suit everyone.
STRIP LASHES
Our range of professional strip lashes have been designed with you in mind, whatever your style. Whether you want a natural look, boost of volume or full-on glamour, there’s a Nouveau lash for you. As well as being purse-friendly, easy to apply and reusable, our entire strip lash range is officially accredited with the Vegan Society and 100% cruelty-free.Our Natural range adds thickness while still maintaining a light and subtle look, prefect for those who want a subtle boost to their lashes. Want a bit of volume in your life? (Who doesn’t?!) Our Volume range works with your lashes to create a feathery, textured look. Our biggest and boldest false eyelashes can be found in the Glamour range. Adding a serious amount of length and volume, to make sure you have the ultimate wow factor.
LVL
Our revolutionary lash lifting technique continues to take the beauty world by storm, and has done so ever since it was created by our founders all the way back in 2005. Exclusive to Nouveau Lashes, the LVL treatment lengthens, adds volume and lifts your natural lashes. The hugely popular treatment moisturises and protects your lashes with hydrolysed collagen & oats, whilst giving instant results that last between 6-8 weeks.
EXTEND
A classic set of Nouveau Extend lashes is where the technician applies one extension on to each of your natural lashes. The treatment itself can take up to 90 minutes, and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting an everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little extra.
SVS
Wake up to instant glamour! Our latest lash extension treatment combines the best aspects of our Extend, Express and Volume Masters treatments. SVS (speed, volume, style) puts you in control, as your technician can create a set as full or as natural as you like. Instead of the classic 1 on 1 application method, each lash is ‘fanned’ into three different lengths, creating a gorgeous fluffy, textured look that a Kardashian would be proud of.
EXPRESS
‘Express’ eyelashes are fast and easy. However, don’t be fooled into thinking rapid application process means the overall quality and appearance is lacking. Depending on which style you go for, a full set of Nouveau Express lashes can last up to two weeks. We offer Express extensions, which are applied in a similar way to Extend, and cluster lashes (otherwise known as party lashes) which are pre-fanned and create instant volume. These are perfect for parties, weekends away and special occasions.Decided on the perfect treatment for you? Find a salon using our Salon Finder & make sure you tag us in your lash selfies #lashgang"
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WE UNDERSTAND MORE THAN ANYONE THAT THERE IS NO BETTER FEELING THAN A FRESH, FULL SET OF EYELASHES! SO HOW DO YOU MAINTAIN EYELASH EXTENSIONS TO GET THE MOS TOUT OF THEM?
A set of Extend lashes carried out by one of our trained Nouveau technicians will last you up to 3 weeks before you will need to return for your infill treatment, and up to a massive 4 weeks for SVS, dependant on your preference on volume. To hold on to that fresh lash look all the way up until your next infill appointment we have shared below some simple tips to help you maintain a full set of healthy lashes.
MASCARA MISHAPS
A full set of lashes makes a dramatic difference to natural lashes. However, it is understandable that you may want to vamp up the volume for weekends and special occasions. Using mascara, however, is a big no-no. The product gets trapped between the extra lashes, making it tougher to remove at the end of the day, thus causing your lashes to fall out prematurely. The same goes for liquid eyeliner, and kohl pencil eyeliners (using on the waterline is fine though.)
BE SHOWER SAVVY
Your technician will advise you not to get your lashes wet at all in the first 48 hours after your treatment. You should also avoid saunas, steam rooms, sunbeds and use oil free make-up remover. When the 48 hours are up and you can shower, be mindful about how you position your face towards the flow of water. Do not stand directly under the showerhead with your face up, and try not to rub your eyes with the towel afterwards. Pat your face dry and be careful not to pull around your eye area.
SKIN CARE SUGGESTIONS
A large amount of skin care products; eye make-up removers, cleansers, moisturisers, are oil based. Great for having gorgeous, glowing skin, not so great for lash extensions! The oily formula can loosen the bonds holding your lashes on, meaning you will need that infill appointment a lot sooner than you usually would! To prevent losing your lashes too early, use gentle, oil-free products around the eye area, and take extra care when removing eye makeup. For Russian Volume and SVS, it is highly recommended to comb and wash your lashes daily using our Lash & Lid Foaming Cleanser.
SLEEPING BEAUTY
Slightly tricky to concentrate on whilst you are asleep, but it is important to make as much effort as possible not to disturb your lashes during the night. Position your pillows around your head to reduce the chance of crushing one side and manipulating the lashes, and avoid sleeping on your front completely.
APPOINTMENT ADVICE
It is important to keep on top of your infill appointments. Each treatment requires a different time period between each infill, so be sure to check this with your technician before you leave the salon, and if possible, book your infills there and then so you don’t forget. Attending regular maintenance sessions will preserve the condition of your natural lashes, as well as retaining the volume you desire. If you do decide to go back to being ‘au naturale’, our carefully formulated lash extension remover effectively and comfortably removes lash extensions, whilst conditioning your natural lashes and reducing any risk of damage.All set for a new lifestyle of eyelash extensions? Head to our Salon Finder"
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EXPRESS LASHES ARE A FAST METHOD TO GETTING A GORGEOUS LASH LOOK. HOWEVER, DON’T BE FOOLED INTO THINKING RAPID APPLICATION PROCESS MEANS THE OVERALL QUALITY AND APPEARANCE IS LACKING; DEPENDING ON WHICH STYLE YOU GO FOR, A FULL SET OF NOUVEAU EXPRESS LASHES CAN LAST UP TO TWO WEEKS!
We offer three styles of Express Lashes: Strips, Fillers (otherwise known as party, weekend or Clusters) and Express Eyelash Extensions. Below we have shared how you can choose the perfect style for your special occasion.
LONG WEEKENDS AWAY
A special weekend away is the perfect excuse to treat yourself to something a little more special than usual. Whether it’s an action-packed couple of days away with friends, family or a significant other, Express lash extensions will ensure you are looking gorgeous at all times. You don’t even need to pack your mascara! Depending on the length of the trip will depend on which treatment to go for, Clusters are perfect for the weekend, but we would suggest Extensions for anything longer.
MINI BREAKS
Going on a last minute getaway? Getting a set of Express lashes before your holiday means you can quickly get your lashes ready for any occasion. Remember to book your appointment for at least 48 hours before you fly, as you can’t get them wet for this amount of time following the treatment.
A wedding day is significant for everyone involved, whether you are part of the bridal party or a guest. Crying is inevitable, and the last thing on your mind is going to be whether your eyelash glue is strong enough to survive the floodgates, especially when you’re caught up in the moment. Lash Fillers/Cluster or Extensions are the perfect wedding-friendly treatment that will give the ‘wow’ factor! If maintained correctly they can last up to two weeks, and the adhesive is guaranteed to endure more happy tears than you can shake a bouquet at.
FESTIVALS
If you are a seasoned festival go-er, you will know that as the festival goes on, there is a high chance you will:
Lose everything in your tent
Become best friends with your can of dry shampoo and deodorant
Forget what a hairbrush is
Therefore, Express lashes are your best friend! When making your way over to the main stage to get down with your favourite band, one thing you won’t need to worry about is your appearance! A dramatic set of Filler or Cluster lashes means you can get a gorgeous lash look in minutes.Decided on which Express treatment is for you? Use our Salon Finder to find a talented technician in your area."
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THE HUMAN EYE HAS BETWEEN 90 AND 150 EYELASHES, DEPENDING ON THE INDIVIDUAL. AS WELL AS FRAMING OUR EYES, AND CREATING THE FOUNDATION FOR US TO CREATE A VARIETY OF DIFFERENT LOOKS, EYELASHES PLAY A VITAL ROLE IN PROTECTING OUR EYES FROM EVERYTHING FROM DUST, LIQUIDS AND GENERAL DEBRIS. SO WHY ARE YOUR EYELASHES FALLING OUT?
Fortunately, getting eyelash extensions or having a lash lifting treatment does not interfere with the condition of your lashes, and when maintained and looked after correctly according to guidelines suggested by your technician, they will remain strong and healthy.Here at Nouveau lashes, we train our technicians to carefully asses each client’s eyelashes, considering the thickness, condition and desired look, as this will depend on the weight and length of the lashes to be applied. Our exclusive application method concentrates on a ‘weight for weight’ system, meaning each lash is able to support the weight of the extensions.Nouveau technicians use the ‘classic’ method of applying one extension to each lash for a natural set, or a ‘fanning’ technique, which gives extra volume and thickness (Russian style!) This means you are guaranteed to achieve your desired look without compromising on the health or condition of your lashes.We understand that it could spark concern to wake up after undergoing a lash treatment to find an eyelash on your pillow, or to notice them falling our sporadically throughout your day-to-day life, but this is completely natural and is absolutely nothing to worry about.Unlike the hair on our head, which tends to stop, or rapidly reduce its rate of growth once it reaches a certain length, the more delicate nature of the eyelash means they fall out once they reach a certain stage in their life cycle. This can take up to 22 weeks, when they are at a length of around 9-10mm. Of course, each individual eyelash is growing at a different rate, therefore the time frame will vary.Therefore, it is important for us to understand their life cycle and know how to promote strong, healthy growth.ANAGEN PHASELasting between 30 and 45 days, the anagen phase is the most active stage of the lash life cycle. The hair follicle is connected to the bloody supply which nurtures the eyelash to grow until it reaches its full length. Naturally our eyelashes are all growing at different rates, but around 40% are in the anagen phase at any one time.CATAGEN PHASEThe hair follicle disconnects from the blood supply and enters the ‘transition’ phase. In the process of disconnecting, the hair shrinks and is pushed upwards, creating the illusion of further growth. The catagen stage can take up to three weeks, and around 20% of eyelashes are simultaneously in this phase of the cycle.TELOGEN PHASEWith no connection to an active blood supply, the follicle is dormant, which is why the final stage of the cycle is referred to as the ‘resting’ phase. Approximately 40% of eyelashes are in the telogen stage at any one time, however each lash can take up to 14 weeks to fall out, and a new hair follicle to start growing in its place.Alongside the natural lash cycle making us lose lashes on an almost daily basis, the are numerous other factors that contribute to our eyelashes shedding such as alopecia, hyperthyroidism, hay fever and other allergies, using eyelash curlers and waterproof mascara. If you have had lash extensions applied and start to notice slight gaps between the hair follicles over a period of time, our Lash Extension Remover is the perfect way to comfortably and efficiently remove the lashes, whilst conditioning your natural lashes.To ensure your eyelashes remain in optimal health, use our Lash and Brow Conditioning Serum as part of your evening skincare routine. The hypoallergenic formula is suitable to use with extensions packed full of nourishing goodness which protects from pollutants and promotes growth, strength and can even be used as a primer.
EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new for 2017 Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!Feeling like a lash expert now? Head over to the Shop to stock up…
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string(10507) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The first panel member in the hot seat is Francesca Marchetti, a highly influential optometrist (AKA eye doctor) both inside and outside of the eye health sector with over 30 years’ experience in caring for eyes. She is a member of the Council for the College of Optometrists and past chair of National Eye Health Week. Francesca is also a regular media spokesperson for the profession…
WHY DO WE HAVE EYELASHES?
“Eyelashes protect the eye. They catch all the bits of debris that could land in the eye and cause harm. Although we have a very fast blink reflex, we need the lashes there also to deflect anything that is coming towards the eye and can-do harm.”
IS THERE AN OPTIMUM LENGTH OF LASHES?
“There is not really an optimum length. Lashes that are too long can be a nuisance if you wear spectacles even sunglasses as the lashes can hit the back of the spectacle lens. Short lashes and sparse lashes can be a problem as there are not enough lashes there for protection, and sometimes short lashes can be viewed as cosmetically undesirable.”
CAN AGE AND ETHNICITY AFFECT EYE AND LASH HEALTH?
“Yes, as we age, we do suffer from hair loss all over our body and our eyes are no exception. Both our eyebrows and eyelashes do diminish with age, which is why thick long luscious lashes make us appear younger. You will find even in families that hair loss tends to be genetic, as it does with different ethnic groups. Our general health and certain medications can affect our hair, if it affects the hair on our head, it will affect our eyelashes.”
CAN POORLY APPLIED LASH EXTENSIONS CAUSE EYE PROBLEMS?
“Absolutely, poor quality lash extensions and poor application technique can cause damage to eyelashes, increasing the risk of lashes breaking, which in turn means that there is less eye protection. More seriously, poor lash extensions can lead to damage of the hair follicle, causing the lashes to drop out. Without eyelashes the eye will feel sore, dry and uncomfortable, and can lead to dry eye as the protection mechanism has been damaged.”
WHAT WOULD YOU RECOMMEND LOOKING FOR IN A LASH ARTIST?
“I suggest looking at who they are certified with, their level of hygiene and their product supplier for formulas of adhesive (lash extensions). It is important that your lash artist has done all the correct training and obtained the relevant qualifications to perform any of the procedures. I also think a patch test is essential for any products that may come into contact with your skin and a good consultation with your lash artist, so that you have the opportunity to ask what products they use.”
WHY IS THE EYE AREA SO SENSITIVE, AND WHY DO YOU HAVE TO BE CAREFUL ABOUT WHAT YOU APPLY AROUND THIS DELICATE AREA?
“The skin is a lot finer and delicate around the eyes and therefore is more sensitive, so lotions and potions need to be very delicate and perfume-free. We can also sometimes experience some dispersion of face creams into the eye area itself so these need to be chosen wisely to not upset the eye, as it can cause irritation and inflammation. I would recommend using creams as far away from the eye itself to prevent any seepage, unless you are using a gentle hypoallergenic formulation which is deemed suitable for use on the eye area.”
WHAT COMMON IRRITANTS ARE FOUND IN EYE MAKE-UP REMOVERS OR CLEANSERS THAT CONSUMERS SHOULD BE AWARE OF?
“If people are prone to sensitive skin anyway, then the area around the eye will be even more sensitive. Avoid highly perfumed eye lotions and potions. Look out for the preservative Chlorhexidine (CHG) which can cause irritation inflammation and allergy, you should avoid CHG near the eyes at all costs.”
ARE LASH TREATMENTS AND EXTENSIONS SAFE FOR CONTACT LENS WEARERS OR THOSE WHO HAVE HAD LASER EYE SURGERY?
“Yes, there is no reason why this would not be suitable for both contact lens wearers and laser eye surgery patients. For contact lens wearers it is important that the contact lenses are removed prior to the treatment and that the contact lenses are not worn for approximately 1 hour after treatment. During treatment, the eyes may sting a bit and if your practitioner advises, they may apply a lubricating drop to the eye. If so, make sure that they are using an individual vial and not putting drops in from a bottle, as this could cause cross-contamination from another client.Lash extensions are ideal for patients prior to laser eye surgery, cataract extraction and clear Lens Extraction (vision corrective surgery which replaces your internal lens with a corrective one to enable you to be spectacle/contact lens free). This is because post-procedure the patient will be unable to wear any eye make up for 3-4 weeks, due to the risk of infection. I recommend my patients to have lash extensions/LVL and eyelash tinting for that reason.”
WHAT ARE THE KEY RULES OF WEARING MAKE UP AROUND THE EYE AREA?
“Using old formulas or unhygienic make-up bags will lead to: infection, infection, infection. Never ever share eye makeup and always throw your mascara and wet eyeliners away every 3 months. The lovely warm dark environment of a mascara tube is heaven for nasty bacteria. Make sure you wash your eye makeup brushes very regularly and allow them to air dry. If you have an eye infection, it’s important to stop wearing eye makeup and any eye makeup that you may have should be thrown away as the bacteria can live long in the eye makeup.”
RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE WHEN SELECTING A TREATMENT?
“Cheapest is not the best, neither is the dearest. Get a recommendation, word of mouth recommendation (as with most things) is usually the best. Read reviews of the lash artist. Choose wisely, as a good salon with great reviews may have a ‘new member of staff’ that has recently started and has no track record or reviews yet. Make sure you know the person is qualified to carry out the procedure, feel comfortable to ask to see certificates. If possible, I would also make an appointment to have an informal chat with your lash artist prior to your actual treatment to ensure you are confident and relaxed.”
RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?
“Infection and eyelash damage are the main cause for concern. Make sure that no products are re-used as everything should be just for you. Any lubricants put in the eye to wash/flush any products out of the eye must be done using an individual vial, not with tap water nor an already opened bottle that has been used on other clients. If cheap imitation lash products are used, that perhaps have not been tried and tested, they may damage your lashes causing them to break off, fall out and damage the hair roots – which in turn could cause the eyelashes to die off and not grow back.”
MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?
“Certification, good reviews, a clean salon, recommendation from others.”
OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
“Protection and cleanliness. Always wear sunglasses when it is sunny to protect the eye area and the eye itself. Any sun spectacles that you buy ensure that they will be 100% UV and to regulatory standards. Do not wear fake designer sunglasses, as fake sunglasses also carry fake markings.Always remove your eye makeup at night, no matter how tired you are, as this will help prevent any infection. Use a gentle hypoallergenic eye makeup remover, massaging the eye area very gently to prevent stretching the fine skin, which can lead to more wrinkles. General make up removers tend to be too harsh around the eye area.I would also recommend a regular eye examination. When you struggle to see, you often screw the eyes up, which again can lead to wrinkles. Other eye conditions can make the eyes look older – for example cataract, blepharitis, and dry eye – so a regular eye examination is essential to keep the eyes healthy.”"
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string(9010) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The next panel member in the hot seat is Trisha Buller, a highly regarded Trichologist and hair expert with over 40 years of experience as a hairdresser, educator, assessor and colour specialist. She is a member of the Institute of Trichologists and is dedicated to helping those with problematic hair at her clinic.CAN YOU TELL US ABOUT THE EYELASH GROWTH CYCLE AND THE DIFFERENCE BETWEEN EYELASH GROWTH AND SCALP HAIR GROWTH?Each individual eyelash is programmed to reach a certain length (approximately 3/8 of an inch on average), fall out, and then re-grow. An eyelash undergoes a three-part growth cycle, and scalp hair also has a 3-phase cycle, however the length of each cycle is different from the eyelash, otherwise we would need to cut our eyelashes as we do hair.WHAT IS LIFE EXPECTANCY OF AN EYELASH?From 30 and 45 days.HOW MANY EYELASHES DO WE USUALLY LOSE IN A DAY?On average we lose between 1 and 4 eyelashes a day, however this differs and is dependent on lifestyle and other factors.WHAT ARE THE MAIN NATURAL CAUSES OF LASH DAMAGE AND THINNING?Ill health, nutritional deficiency and anxiety can all play a role in lash damage and thinning. Rubbing your eyes, harsh mascaras, not carefully removing eye make-up, using eyelash curlers can also damage natural lashes.HOW LONG DOES IT TAKE FOR EYELASHES TO GROW?It can take weeks and even months, for eyelashes to grow, so it’s important to take great care of your lashes.CAN DAMAGED LASHES BE REPAIRED?Yes, they can. It takes time and using the right products to encourage healthy lash growth.CAN ETHNICITY, AGE AND GENDER AFFECT EYE AND LASH HEALTH?It can affect the lash growth as certain essential amino acids and vitamins are required for healthy lash growth, certain diets that omit these ingredients can influence lash growth.AT THEIR HEALTHIEST ARE LASHES LONGER AND FULLER?Lashes that are longer and fuller will generally be down to a healthy individual with a good balanced diet and good family histology.WHAT DO YOU CONSIDER TO BE GOOD LASH CARE AND HOW IMPORTANT IS IT TO MAINTAIN HEALTHY LASHES?Gently removing eye make-up every night, applying a lash conditioner to keep the lashes hydrated and avoiding harsh mascaras and eyelash curlers are key. Always take care when using false lashes and ensure that the adhesive or glue is not going to exacerbate lash loss. Avoid rubbing your eyes and eat a healthy protein diet to assist in the healthy growth of hair, eyelashes, skin and nails.HOW CAN YOU IMPROVE THE HEALTH OF YOUR LASHES?Biotin is an essential amino acid important for lash growth, B12 and Amino mar C which is an essential fatty acid all contribute to healthy lash growth.HOW CAN LASH TREATMENTS SUCH AS EXTENSIONS AFFECT LASH HEALTH?Extensions can have an adverse effect on lash growth and condition, if the lash artist overloads the eyelashes with too much weight, ensure you see a professional who understands lash care.CAN WEARING TOO MUCH MAKE-UP DAMAGE YOUR LASHES?Depending how strong your lashes are to start with, it can if the makeup is not gently removed every night.CAN WEARING OR REMOVING STRIP LASHES DAMAGE YOUR EYELASHES?Depending on the length of time worn and how they’re removed, you could accidentally pull out natural lashes. Try to keep the strips slightly away from your lash line so you’re not pulling the lash on removal of the strips, then apply a conditioning serum after to re-hydrate and moisturise the natural lashes.DO YOUR LASHES CHANGE AT CERTAIN TIMES OF YOUR LIFE?With age, eyelashes do become weaker and density changes occur, which can sometimes be a result of medication or long-term health issues too. During pregnancy, your oestrogen levels are high so generally your lashes are healthy and grow long, the problem of lash loss could occur 3-6 months after birth when the hormone levels change, and your diet is compromised due to no time to eat and sleep deprivation.RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT WOULD YOU RECOMMEND PEOPLE LOOK FOR WHEN SELECTING A TREATMENT?Sometimes the cheaper options can end up costing you more in the long run, as the damage can take weeks even months to repair. At the same time, you don’t want to be ripped off with the latest trends that don’t work, so make sure you do your research and look for recommendations on products that actually show a success rate.RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?Always have a consultation with your lash technician; ask for their qualifications and pictures of the work they have carried out. They should have a catalogue of success from previous clients, and you could always ask to speak to an existing client. Look at the salon, you will know if it looks professional and clean, and whether they follow sterilisation methods. Contracting an eye infection or disease is a real risk so don’t be backwards in protecting your vision.RESEARCH SHOWS 29% OF LASH EXTENSION TREATMENT CUSTOMERS WERE NOT TOLD HOW TO SAFELY REMOVE THEIR LASHES WITH 21% PULLING LASH EXTENSIONS OFF THEMSELVES – HOW CAN PULLING LASH EXTENSIONS OFF CAUSE LASH DAMAGE?By pulling your lash extensions you will most certainly remove your own lashes, and it can take weeks to several months for lashes to regrow. The lashes have a growth cycle, and a resting phase so by pulling out the lashes by force you will damage the follicles and possibly cause permanent lash loss.MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?Up-to-date training on all products and services, professional image, brand reputation, client testimonials, qualified therapists and technicians that have an underpinning knowledge of lash health, offering follow up and after care advice.OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
IS THERE A DIFFERENCE BETWEEN LASH HAIR AND BROW HAIR?The growth cycle is similar to both and can be affected by nutrition, health and hormones.Looking for amazing lashes that put your lash health first? Search your postcode on our Salon Finder and discover a Nouveau Lashes certified lash artist near you!Stay tuned for more interviews with our Expert Panel…."
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LVL IS THE PERFECT SPRING LASH TREATMENT THAT'S NOURISHING FOR YOUR CLIENTS LASHES, AND PROVIDES A HASSLE FREE, LONG LASTING LASH TREATMENT YOUR CLIENTS WILL LOVE!
Spring has sprung, and people everywhere are getting ready to look their best. LVL is the party season must-have treatment which gives clients hassle-free LENGTH, VOLUME and LIFT that lasts up to 8 weeks.
But how do you get your clients excited about the amazing, healthy LVL?
Below are some of our top tips to get your clients excited about getting LVL:
Get Social:
When used correctly, social media is a huge asset in generating buzz and business for new treatments in your salon. Make sure you post before & after shots of your recent LVL treatments (or share some from our Facebook or Instagram pages) as these are powerful visual tools that show potential clients the transformative effects of LVL. Make sure you also keep them informed by posting in the comments the unique benefits of LVL being a quick, gentle and long-lasting treatment.
Nouveau Lashes is passionate about lash-health! Tell your clients about LVL's gentle formula enriched with collagen & oats.
LVL is not just a lash lift, it is also a moisturising lash treatment.
Make It Visual:
Making LVL services visual in your salon is key to sparking client interest. It could be as simple as hanging a LVL poster on the wall, displaying LVL before & after strut cards in your reception area, or highlight the LVL treatment on your menu.
Nouveau Lashes General Poster
LVL Poster
LVL Display Card
LVL Window Decal
Cross-Promote:
Talk to your customers about LVL treatments while performing other beauty treatments. While your clients are getting their nails done, talk about LVL treatments as a perfect match for their new spring look. An easy way to start the conversation is to leave some brochures or flyers visible and easily accessible form your work station.
Retail, retail, retail!
Spark clients interest by offering them some of Nouveau Lashes amazing retail products designed to nourish natural lashes, like the Lash & Brow Conditioning Serum which is packed full of nourishing goodness of complex blend of multi-vitamins and conditioning actives. Clients will also love our anti-ageing Rejuvenating Eye Cream & Mask, which contains BEAUTIFEYE®, a clinically proven ingredient that helps lift the upper eyelid, reduce the appearance of crow's feet wrinkles, fade dark circles and diminish puffiness.
What’s not to love about the Spring? The days are starting to get longer, the nights are warmer, and nature is thriving with lush greenery and blooms in every colour of the rainbow. Ideal for socialising in the sunshine, hitting the nearest beach and BBQ’s. Not so ideal for those suffering with hay fever.
HAY FEVER SEASON CAN START AS EARLY AS SEPTEMBER, WHEN TREES BEGIN TO RELEASE THEIR POLLEN, RIGHT UP UNTIL FEBRUARY, SO FOR THOSE WITH EXTREME ALLERGIES, THEY MAY ONLY HAVE AROUND FIVE MONTHS’ POLLEN-FREE IN THE WHOLE YEAR!
Puffiness, streaming eyes, and red raw skin from having to blow your nose for the 50th time that hour is not easy to keep under control, even if you do keep yourself armed with a litre of water and a constant supply of antihistamines. To many, the mere thought of applying makeup is a complete no-no, never mind going full glam.
SO, WHAT DOES A DIE-HARD BEAUTY LOVER DO WHEN THEY HAVE HAY FEVER?
Don’t let hay fever ruin your summer fun. If you’re wondering if it is possible to accentuate your features without having to risk a pair of seriously sore panda-eyes, then the answer is YES! We have the perfect beauty treatment for you, LVL.
The LVL lash lift gives the appearance of thicker, fuller, longer lashes without the need for any mascara! The revolutionary treatment straightens your natural lashes at the root, so unlike a traditional lash perm it creates the effect of longer, lifted lashes from the moment you wake up. LVL lasts up to 8 weeks, making it the perfect high impact, low maintenance treatment for those suffering with allergies.
Skip the makeup and let your lashes do the talking! Once you discover LVL, you will never go back.
There are so many different lash growth serums on the market, we want to make it simple so you can understand how they work in order to make the best decision for you.
WHAT ARE THE DIFFERENT TYPES OF LASH GROWTH SERUMS?
Lash serums work by nourishing and boosting the lashes using a variety of ingredients and they fall into three main categories based on their key active ingredients:
Prostaglandin derived
Peptide based
Vitamin based
That sounds simple, right? There’s a lot more to it so let us explain the science…
IS EYELASH GROWTH SERUM SAFE?
Lash serums can include a variety of ingredients so it’s important you understand how they work and if there are any potential side effects. For example, it has been reported that some prostaglandin delivered ingredients can have a low risk of potential side effects. However, any product sold within the EU must adhere to very stringent cosmetic regulations to be legally sold.
WHAT IS PROSTAGLANDIN?
Prostaglandin analogues are drugs used to treat a condition of the eye called Glaucoma, and one side effect from this drug was found to be lash growth. Off the back of this, prostaglandin derived lash serums were born.
It is not always that obvious if a lash serum contains prostaglandin derived ingredients as they don’t appear in the ingredient listing as “prostaglandin” but as “isopropyl cloprostenate” or “isopropyl phenylhydroxypentene dihydroxycyclopentylheptene” or “dechloro dihydroxy difluoro ethylcloprostenolamide”, just to name a few
THE SIDE EFFECTS OF PROSTAGLANDIN DERIVED EYELASH SERUM
It’s been reported that some of the side effects from Prostaglandin derived lash serums can include irritation, redness and itchy eyelids (the more common side effects), and eye discolouration, swollen retina and blurry vision (the more rare side effects).
CAN LASH SERUMS CHANGE YOUR EYE COLOUR?
It’s been reported that there is a potential low risk side effect of eye discolouration when using lash serums with prostaglandin derived ingredients.
CAN EYELASH SERUM MAKE YOUR EYELASHES FALL OUT?
When you start using a lash serum, if you experience lash loss it could be a coincidence that some of your lashes are in the telogen phase which is when the lashes naturally fall out as part of the lash hair cycle. It’s reported that prostaglandin derived serums work by inducing the anagen phase (growing phase) whilst your lashes are already in their final stage. Therefore, when you stop using a lash growth product, your growth cycle will revert to the natural phase and therefore they may appear sparser. So, it is best to routinely use these products if you want to continue to have results. Peptide and vitamin-based serums don’t change the lash cycle.
OTHER LASH SERUM INGREDIENTS
There are a couple of other ingredients which can be found within some lash serums:
Keratin – a protein naturally found in hair, responsible for the strength and structure of the hair.
Biotin – supplements the hair with what it needs to grow and stay healthy
Sodium hyaluronate – retains moisture
Panthenol (vitamin B5) – conditions the lashes
Peptides – believed to stimulate hair growth at the follicle
Prostaglandin derived ingredients – encourage the lashes to enter the anagen (growth) phase of the lash growth cycle, and helps prolong this phase
Botanical extracts – various nourishing benefits
Vitamins – promote healthy lashes
EYELASH SERUMS WITHOUT PROSTAGLANDIN
When looking for lash growths serums without prostaglandin derived ingredients, it’s worth looking at the other two main categories of product types:
Peptide based lash serums
Vitamins based lash serums
At Nouveau Lashes, we have carefully formulated our Triple Enhance Lash Serum by combining both categories to give a powerful blend which helps improve the health of eyelash follicles via a complex of multi-vitamins and anti-oxidants, and helps to enhance lash length, strength and volume with a powerful active Triple-Peptide Complex.
TRIPLE ENHANCE LASH SERUM
Our Triple Enhance Lash Serum is a unique formula that, when used twice daily, can help enhance the length, strength and volume of your lashes. This triple-peptide product, which is applied along the lash line, is enriched with multi-vitamins, multifunctional protein and anti-pollutions ingredients, and this product is also accredited to The Vegan Society.
Nouveau Lashes in Australia is exclusively distributed by Bio Beauty Concepts. If you are interested in becoming a Nouveau Lashes technician, please register your interest here, call us on (02) 8218 4500 or email hello@biobeautyconcepts.com.au.
When it comes to skincare, we all know the drill: Cleanse, Tone, Moisturise. So why don’t we give our eyes the same care and attention? If only there was a simple system to follow. Well now there is.
As the #1 lash brand, we’re leading the way again, with our new 3 Step Lash Care System – the first ever complete system for the lash and eye area.
ONE SYSTEM. MANY BENEFITS:
A simple daily routine to keep your lashes at their best
Designed by the #1 lash experts
Anti-ageing, anti-pollution, prebiotic and conditioning
Works brilliantly with natural lashes, LVL and extensions
Pick products from across the range to build your perfect routine
Lashes look luscious for longer
Gentle on your delicate eye area
Fits seamlessly into your beauty routine, day and night
Enhances your eyes to help you confidently face the day, every day
3 SIMPLE STEPS FOR STUNNING EYES…
STEP 1: CLEANSE Effortlessly refreshes and restores your whole eye area, while maintaining healthy lashes:
It is obvious that the beauty industry has really made its
impact on the world in the past few years, from fuller lips to thicker brows,
the industry is constantly evolving and developing new trends. Moving into the
new year most trends are focused more on natural beauty, discarding trends like
contouring and fillers, the beauty consumers want easy, natural and long
lasting.
That is why there is a huge buzz about Nouveau Lashes LVL Collagen Lash Lift
LVL is the new beauty must have, a treatment that not only lasts longer (6- 8 weeks lash cycle dependent) than lash extensions but also offers fewer risks and detriment to the lash. The lash lift also offers the option to apply a lash tint at the same time, creating fuller and a more voluminous look. We call this look the, “I just woke up like this” look, and who wouldn’t want that.
Let’s talk about why LVL stands out from other lash treatments. LVL is a gentle lash lifting treatment that doesn’t frizz or damage the lashes. Instead, it focuses on lengthening and lifting while our formula conditions and treats the lashes with hydrolysed collagen and oats. The lash perming treatment involved using a roller on the lid that creates an over curled affect, where as LVL uses a wider silicon hard that is available in different size to tailor each eye, also allowing the lash to curl but maintaining the lashes length.
Beauty salons all around Australia are jumping on the trend! Take it from an experienced lash technician with 17 years’ experience in the industry.
"The real magic to LVL is in the techniques we use and the care and science that has gone into the formulation.
After 17 years in the beauty industry and countless perms in that time – it never made sense to me to coat the whole lash in product. For one thing, it creates a more curved finish to the lashes and much of the lashes length is lost on the underside of the curl. Secondly – the delicate tips of the lashes are not sturdy enough to withstand the chemical process, meaning frizzling, drying and damage of the lashes was hard to avoid. With LVL, we put the product just on the roots of the lashes which are sturdy, so not only is it SO much safer but it also means we lift from the root and see the entire length of the lash. I love that our product is a training only product. The lack of regulation in our industry means it’s just far too easy for these “ebay and youtube” techs to be causing all kinds of damage to clients and giving beauty treatments a bad name. Having a product with such a high quality and standard of training means that clients come to LVL for that very reason. Clients are savvy, and they will invest in quality and stay loyal."
The beauty industry is constantly evolving and seeking out new ways to upgrade treatments and products. Nouveau Lashes pride themselves in lash care, developing products and techniques that provide the best possible balance of health, beauty and performance. With clients now seeking treatments that will last with less damage, we believe our LVL treatment will be a key service in every beauty salon.
Nouveau Lashes is exclusively distributed in Australia by Bio Beauty Concepts. If you are interested in training with Nouveau Lashes, please complete our online enquiry form or call us on (02) 8218 4500
With all the concerns and new health restrictions due to COVID-19 at the moment, we thought we would share some of our top tips to keep you, your staff and your clients healthy during treatment visits.
Don’t feel like reading? Just scroll to the bottom to watch our video of top tips!
It is of most importance that you stay up to date with relevant and trusting official guidelines set out by the Australian Health Authorities and Government. It is your responsibility to ensure that you are informed and implementing procedures provided.
Here are some of our recommended and trusted resources
Some beauticians have taken it upon themselves to undertake the COVID-19 Infection Control Online Training Course, to then post their accreditation on their social media platforms to share with their clients.
Hand Washing & Sanitising
Encourage staff and clients to wash hands thoroughly as well as having hand sanitiser readily available
Declutter & Sterilise
Keep your work station tidy allowing an easier cleaning process, sterilise all tools after every client
Extra Time & Distance
Allow extra time between treatment sessions to clean. As well as increase distance between client chairs in waiting area
Surface Cleaning
Clean all surfaces after every service. Such as lamps, chairs, beds, tables, reception desk, seating, toilets, doors, tap handles ect.
Disposables
Use single use items whenever possible. Such as, paper towels, dental bibs and disposable/consumable tools.
Covered Bins
Have covered bins to dispose of used tissues & paper towels. Remember to empty regularly.
Implement new salon health & safety policies that staff and clients must adhere to
Communicate with your clients to reassure them of the extra hygiene procedures that you have put in place
Advise clients note to attend if they are unwell, been in contact with someone who is unwell or recently returned from overseas
We have created social media assets for you to re-use for your social media channels
Be flexible as people may become ill very quickly, it is a good idea to review your cancellation procedures.
It’s a great idea to have home care products available to provide your clients if they are unable to attend their treatment. This way they can temporarily still look after their lashes, while also maintaining your salon income and profits.
Here are just a few of our retail products that you can suggest!
Working in the beauty industry, we already take great measures to ensure the health, safety and well being of our clients and ourselves. Adding these new simple steps into your procedures will keep your mind and your clients mind at ease during these uncertain times.
The Australian government has recently released a roadmap to easing COVID-19 restrictions following a three stage plan to re-open the economy.
Within the three stage roadmap , it was outlined that beauty salons and treatments would be permitted to operate upon stage 2, scheduled on the 8th June 2020 (provided stage one is successful and no set backs of increasing infection rates).
The Road Map designed to help guide each State and Territory, who will ultimately each be responsible for the timing and level of easing restrictions. It is therefore important to keep updated with your local State or Territory updates on restriction currently in place.
From 15 May 2020, Northern Territory and Queensland beauty and nail salons will be allowed to reopen and offer services, however business owners will also be required to follow additional safety guidelines and procedures set in place by each state.
NSW, TAS, VIC, WA, ACT & SA have not moved forward with beauty salons re-opening, however this will be re-evaluated over the coming weeks, supported by the Federal Governments recommendations that salons be able to trade from 8 June 2020.
Below are some useful links to help you understand what restrictions are relevant for your current situation and state during the Coronavirus lockdown period.
Queensland
Set to open beauty salons and provide services from Friday May 15. All salons are to follow the States check list and operating guidance, as well as all government guidelines.
We recommend you print and make the checklist easily accessible for all staff to read and refer to.
Set to open beauty salons and provide services from Friday May 15. All salons are to follow the state’s set out check list and all government guidelines set out.
With stage 2 of easing COVID19 restrictions approaching, allowing beauty and nail salons reopening approaching, it is essential to start thinking about getting back to business including what stock you will need to perform services and to protect yourself, staff and clients.
Bio Beauty Concepts are working hard to give you the most relevant information, we will be working to update this COVID-19 Safety blog as frequently as possible, however we ask you to keep updated with the links provided for you relevant state. Stay safe beauties! And remember we are all in this together!
For us, and any true lash lover, the best eyelash serum is one that enhances length, strength and volume. And now there’s a new way to boost all three, while you sleep. We’re delighted to introduce Triple Enhance Lash Serum – our new and exclusive lash boosting treatment for proven transformational results. Here’s all you need to know about the latest beauty essential.
WHAT IS IT? A powerful serum which, used twice daily, can help boost lash length, strength and volume. It amplifies natural and LVL treated lashes, lessens lash loss when removing make-up and helps reduce natural lash breakage.
PROVEN RESULTS In a world of hollow hype, finally a product you can believe in. In Independent Consumer Trials, it provided noticeable improvements in lash length, strength and volume in as little as 30 days, and significant perceived improvements after only 12 weeks.*
ENHANCED CONFIDENCE Proven to boost confidence in lashes within 12 weeks of twice daily use (84%* had more confidence in their lashes).
UNIQUE FORMULA Powerful active Triple-Peptide Complex, enriched with multi-vitamins, multifunctional protein and anti-pollution ingredients.
TRUSTED BRAND Developed by Nouveau Lashes – the pioneers who invented the LVL lash lift.
WHAT’S THE SCIENCE?
Formulated with our powerful active Triple-Peptide Complex
A blend of A, E, F, H and B group vitamins, horse chestnut extract, antioxidants including Green Tea and Green Coffee extracts, Panthenol and Sodium Hyaluronate, helps provide intense nourishment to revive dry, ageing and damaged lashes
Multifunctional protein helps strengthen and fortify natural lashes from within to help minimise breakage and brittleness
Anti-pollution ingredients help prevent free radical damage by significantly reducing the adhesion of pollution particles to the lashes, whilst helping lashes recover from environmental, chemical and physical damage
Accredited by The Vegan Society
HOW DOES IT FIT INTO MY BEAUTY REGIME?
It’s weightless, non-sticky and easy to apply in seconds, making it an essential part of any lash care routine. Apply twice a day. And for truly transformational results, use as part of the Nouveau Lashes Day & Night routine:
Apply Triple Enhance Lash Serum morning and night and wake up to stunning eyes and glowing confidence.
Available from your Nouveau Lashes artist.
*Based on an Independent Consumer Trial of 99 users applying the product twice daily for 12 weeks.
Please note: Before & After imagery is not part of the Independent Consumer Trial and this trial was undertaken by separate users applying the product twice daily for 12 weeks.
ARE YOU WANTING TO TREAT YOURSELF TO A GORGEOUS SET OF LASH EXTENSIONS, BUT AREN’T SURE WHICH ARE FOR YOU? INTRODUCING OUR EXTEND EYELASH EXTENSIONS
We have shared the benefits of getting SVS and Express lashes here, but in this blog post we are going to shout about how much we love Extend Eyelash Extensions! No two treatments are the same, as the technician will tailor the look to exactly how you want it, taking length, thickness and shape into consideration. With results lasting up to 8 weeks, and leaving you with a flawless ‘woke-up-like-this’ look- you better get running over to our salon finder!
TAILORED TO YOU
A classic set of Nouveau Extend Eyelash Extensions can take up to 90 minutes and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting a everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little ‘oomph’.
LIGHTWEIGHT
The one-on-one application method, together with your consultation where the technicians will has pre-assessed the condition of your natural lashes, means they will be able to decide the correct length and thickness of extensions to use. Our synthetic eyelash extensions are all developed to the very highest standards, and the premium quality means there is no chance of overloading the lash and causing damage or ‘drooping’.
LOW MAINTENANCE
The treatment itself is extremely relaxing. Once the overall look has been decided from the consultation, the pre-treatment card details have been filled out and you’ve got yourself comfy on the bed, simply lay back, relax and dream about the perfect set of lash extensions you are about to wake up with! (Lash naps are completely free of charge).
NO DAMAGE
We are dedicated to promoting and maintaining eyelash health here at Nouveau Lashes, so you can have complete peace of mind knowing that there has been absolutely no damage to your own natural lashes during the process. From the prep beforehand, to the actual treatment and the aftercare, where you have the option to purchase any of our aftercare products. We recommend our brand new Lash and Lid Foaming Cleanser, which we have carefully formulated to encourage lash health and keep debris at bay.
BEAUTIFUL RESULTS
All our Nouveau technicians are trained to the highest possible standards, taking great attention to detail to all aspects of your treatment to ensure the best experience possible. As well as leaving the salon with the lashes you longed you, we want you to know that you have been in the most experienced hands, using the highest quality products that will promote and maintain the original condition of your natural lashes- if not better!
LVL IS THE REVOLUTIONARY LASH LIFT SYSTEM THAT GIVES LEGNTH / VOLUME / LIFT TO YOUR NATURAL LASHES WITHOUT EXTENSIONS. LOVED BY CELEBRITIES AND BEAUTY BLOGGERS AROUND THE WORD, THE LVL IS SIMPLY THE ‘BEST TREATMENT EVER’ (THANK YOU IN THE FROW!).
If you’re looking for a way to elongate, enhance and exaggerate your lashes, then LVL is the answer. Say goodbye to mascara, lash curlers and extensions; here are five reasons LVL will change your life.
THEY’RE FUSS FREE
The wonderful thing about LVL lashes is that they’re NATURAL. We lift, volumise, lengthen, condition and tint your natural lashes with the LVL Lash Lift System, and once you leave the salon, that’s it! No coming back for maintenance treatments and no need to come back to remove them.
HEALTH-FIRST APPROACH TO LASHES
There is nothing like LVL on the market today. LVL is specially formulated to be kind a nurturing to your lashes. Enhanced with hydrolysed collagen & oats, the LVL Lash Lift System enhanced and strengthens your lashes while your eyes look fabulous!
THEY’RE LONG LASTING (PERFECT FOR HOLIDAYS)
LVL Lash Lift last six to eight weeks, making LVL Lashes the perfect fuss-free beauty treatment to have before your next exotic vacation.
YOU’LL SAVE TIME GETTING READY IN THE MORNING
Do you ever wake up and wish you could have ten extra minutes in bed? Well, with LVL lashes, you can! Waking up with perfect lashes every morning will cut down the time it takes you to get ready in the morning, leaving you with more time to work out, eat a nutritious breakfast, or simply hit that snooze button a few more times.
YOU CAN STILL WEAR MASCARA, THOUGH YOU WON’T NEED TO!
If you wear lash extensions, you’ll know that wearing mascara over them can cause them to clump. As LVL uses your natural lashes you can still wear mascara and use make up remover, though your lashes will look so good you certainly won’t need to. If you miss the look, then try our Enhance Mascara, designed to enhance those post-LVL lashes!Ready to get yourself that celebrity lash lift? You can find out more about LVL and read some reviews here. If you’re ready to book an appointment for the lashes you long for, visit our salon finder to find your nearest LVL salon or technician."
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LOVE THE NOUVEAU LASHES LVL TREATMENT BUT ALWAYS WONDERED, HOW DOES A LASH LIFT WORK?
WHAT IS LVL?
Our LVL Lash Lift is a revolutionary eyelash treatment which is designed to lift your natural lash at the root, creating the effect of longer, lifted lashes. With immediate results lasting between 6 and 8 weeks, it is the perfect treatment for people with a low maintenance beauty regimen, busy lifestyle, allergies and hay fever, or just those who want to make the most of their natural eyelashes!
HOW DOES THE LVL LASH LIFT WORK?
The structure of a single hair is made up of three parts: the hair cuticle, the cortex and the medulla. When the lifting balm is applied during the LVL treatment, the hydrogen comes into contact with the air and oxidises. This creates a chemical process which breaks down the disulphate bonds in each hair, allowing them to move into a new shape. The next step is applying the volumising fix, which reforms the disulphate bonds into their new shape, which is long and lifted with maximum volume!This new shape of the eyelashes takes up to 48 hours for the disulphate bonds to lock into place and cure, which is why it is important to emphasise to follow the correct aftercare for 48 hours post-treatment. Once the lashes get hot or wet, they will fall back into their alpha-keratin (natural) state and the lift will drop.
IMPACT ON LASH CARE/HEALTH
Many of our education and training team are hair and beauty experts with years of experience working in the industry, and therefore understand and emphasis to all students how the lashes on your eyes are just as important as the hair on your head. For example, you wouldn’t spend a large amount of money on a cut, colour and style in a salon, and then not invest in quality products to maintain healthy hair. When retailing this to your clients think of our Lash and Lid Foaming Cleanser as the ‘shampoo’ for their lashes, and our Lash and Brow Conditioning Serum as the ‘conditioner’.
FAQ’S
IT’S BEEN A COUPLE OF WEEKS SINCE MY TREATMENT AND MY LASHES LOOK CRISS-CROSSED OVER EACH OTHER, WHY IS THIS?Our lash life cycle lasts around 22 weeks, and includes the Anogen phase, where the hair is still connected to a blood supply, the Catagen phase, where the hair disconnects from the blood supply and starts transitioning to the next stage, and finally the Telogen phase, where the hair is at its full length and ready to drop out naturally.This can take 14 weeks. As each hair follicle is at a different stage in the lash life cycle and growing at a different rate, some new eyelashes, which may not have been exposed to the LVL process will not have been cured into shape like the others, causing them to appear to be crossing over others. This is why it is important to take before and after photos of your work.MY CLIENT SAYS THEY HAVE BEEN LOSING LASHES MORE RAPIDLY SINCE THE TREATMENT, HAVE I DONE SOMETHING WRONG?Not at all! It’s natural to lose between 2-6 lashes from each eye every day. We have explained the full lash cycle, and why your clients may be worried they are losing excessive lashes here.MY CLIENT HAS COME BACK SAYING THEIR LASHES HAVE DROPPED, BUT THEY FOLLOWED THE CORRECT AFTERCARE?It is important to make sure they do not get their lashes wet at all in the first 24 hours’ post-treatment, and no steam for 48 hours. Alongside the obvious steam rooms and saunas, things like steam coming out from a hot kettle, opening a hot oven, hair dryers and cooking in general can cause the lashes to drop, so make sure you pass this information on to your clients.SOME CLIENTS HAVE A LIFT THAT LASTS 8 WEEKS, BUT SOME ONLY LAST 6, WHY IS THIS?Again, the lash life cycle plays a big part in this. Factors that can speed this cycle up are a quick metabolism, using lash serums, pregnancy, puberty, menopause, medication and a healthy lifestyle.For more information about how the LVL Lash lift work or FAQs, read our Treatment Page or LVL Training Page."
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SINCE WE CREATED THE REVOLUTIONARY LVL LASH TREATMENT BACK IN 2006, IT QUICKLY BECAME OUR MOST POPULAR TREATMENT AND CONTINUES TO TAKE THE BEAUTY INDUSTRY BY STORM.
Immediate results, low maintenance upkeep, amazing value for money, longevity, in addition to the fact that it doesn’t damage your natural lashes (phew!) But, how should you look after LVL?
WHAT’S NOT TO LOVE?
As well as being extremely popular in the beauty industry, LVL lashes fit perfectly into every type of lifestyle. Whether you are a parent who is constantly on the go, a fitness blogger who is constantly in and out of the gym/sauna/pool, or someone who is fairly low maintenance and just wants to invest in a treatment that will accentuate the natural beauty of their eyes without needing mascara (and give them an extra 10 minutes in bed!) Celebrities such as Michelle Keegan and Lisa Snowden absolutely swear by it, and it’s regularly included in beauty bloggers round-ups as one of their favourite treatments. Just ask In The Frow, Zoe LDN and Tar Marz.One of the biggest appeals of LVL is that is requires little to no upkeep. However, the first 48 hours post-treatment do require a little bit of TLC and special attention, to ensure you get the maximum results from your lashes. Following the correct aftercare is important, as your lashes are still getting used to their new shape, and failure to do so could lead to an adverse reaction.
SHOWERS AND SAUNAS
After this time period you can shower, but avoid submerging your head and face fully in the bath or directly under the shower head. Completely avoid visiting saunas and steam rooms, as well as swimming pools for 48 hours post treatment. The high temperature can cause your lashes to drop, or not last as long as they should, which is between 6 and 8 weeks.
MANIPULATING THE LASHES
As difficult as it can be sometimes, try to avoid touching or rubbing your eye area, especially when you are washing or cleansing your face. Eyelash curlers and perming equipment are also completely out of bounds, although once you see the results of your long, lifted natural lashes you will want to toss them in the bin anyway!
PILLOW TALK
Another thing to consider is how you sleep. Facing down into the pillow, or sleeping on one side could manipulate the shape of your lashes into different positions. If this sounds like you, try propping up your head with pillows, and making an effect to fall asleep on your back.
MAKE-UP AND MAINTENANCE
An LVL treatment includes a tinting stage, which helps to lengthen and create a thicker appearance in your natural lashes without the need for mascara. However, if you still choose to wear mascara, try and use one with a water-based formula, and avoid waterproof varieties. We also recommend to avoid all oil-based products, especially make-up remover. Remember to brush your lashes through with a clean mascara wand after getting them wet to ensure they dry naturally in their correct shape.As well as following the tips we have shared above, we also suggest applying our Lash and Brow Conditioning Serum as part of your morning and evening skincare regimen. The new formula is packed full of nourishing goodness which promotes strong and healthy lashes, and even acts as a primer beneath your mascara."
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EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!"
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ARE YOU WANTING TO TREAT YOURSELF TO A GORGEOUS SET OF LASH EXTENSIONS, BUT AREN’T SURE WHICH ARE FOR YOU? INTRODUCING OUR EXTEND EYELASH EXTENSIONS
We have shared the benefits of getting SVS and Express lashes here, but in this blog post we are going to shout about how much we love Extend Eyelash Extensions! No two treatments are the same, as the technician will tailor the look to exactly how you want it, taking length, thickness and shape into consideration. With results lasting up to 8 weeks, and leaving you with a flawless ‘woke-up-like-this’ look- you better get running over to our salon finder!
TAILORED TO YOU
A classic set of Nouveau Extend Eyelash Extensions can take up to 90 minutes and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting a everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little ‘oomph’.
LIGHTWEIGHT
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LOW MAINTENANCE
The treatment itself is extremely relaxing. Once the overall look has been decided from the consultation, the pre-treatment card details have been filled out and you’ve got yourself comfy on the bed, simply lay back, relax and dream about the perfect set of lash extensions you are about to wake up with! (Lash naps are completely free of charge).
NO DAMAGE
We are dedicated to promoting and maintaining eyelash health here at Nouveau Lashes, so you can have complete peace of mind knowing that there has been absolutely no damage to your own natural lashes during the process. From the prep beforehand, to the actual treatment and the aftercare, where you have the option to purchase any of our aftercare products. We recommend our brand new Lash and Lid Foaming Cleanser, which we have carefully formulated to encourage lash health and keep debris at bay.
BEAUTIFUL RESULTS
All our Nouveau technicians are trained to the highest possible standards, taking great attention to detail to all aspects of your treatment to ensure the best experience possible. As well as leaving the salon with the lashes you longed you, we want you to know that you have been in the most experienced hands, using the highest quality products that will promote and maintain the original condition of your natural lashes- if not better!
EASY REMOVAL
The precision in which your lashes are applied, means that you can remove them yourself, from the comfort of your own home. Our Lash Extension Remover has been carefully formulated to take off your lashes safely and effectively, causing no damage to your natural lashes and conditioning them at the same time.Locate your nearest salon or technician offering Extend Eyelash Extensions on our Salon Finder. After your appointment, learn how to maintain them until your next infill by following our helpful guide."
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FOR MANY OF US, EYELASH ENHANCEMENTS & TREATMENTS HAVE RAPIDLY BECOME AN EVERYDAY BEAUTY STAPLE.
Gone are the days where dramatic, long lashes were reserved only for special occasions or Saturday nights out.If your life motto is somewhere along the lines of ‘the bigger, the better’, then SVS is your new best friend! Want to make the most of your natural lashes? Say hello to LVL! Think your natural lashes could do with a bit of ‘oomph’? Classic extensions are tailored to the exact thickness and length that you want. Got a glitzy event coming up that requires some equally show-stopping lashes? Express will last you just the right amount of time. And for those who refer to apply their own lashes, our professional range of strip lashes come in styles to suit everyone.
STRIP LASHES
Our range of professional strip lashes have been designed with you in mind, whatever your style. Whether you want a natural look, boost of volume or full-on glamour, there’s a Nouveau lash for you. As well as being purse-friendly, easy to apply and reusable, our entire strip lash range is officially accredited with the Vegan Society and 100% cruelty-free.Our Natural range adds thickness while still maintaining a light and subtle look, prefect for those who want a subtle boost to their lashes. Want a bit of volume in your life? (Who doesn’t?!) Our Volume range works with your lashes to create a feathery, textured look. Our biggest and boldest false eyelashes can be found in the Glamour range. Adding a serious amount of length and volume, to make sure you have the ultimate wow factor.
LVL
Our revolutionary lash lifting technique continues to take the beauty world by storm, and has done so ever since it was created by our founders all the way back in 2005. Exclusive to Nouveau Lashes, the LVL treatment lengthens, adds volume and lifts your natural lashes. The hugely popular treatment moisturises and protects your lashes with hydrolysed collagen & oats, whilst giving instant results that last between 6-8 weeks.
EXTEND
A classic set of Nouveau Extend lashes is where the technician applies one extension on to each of your natural lashes. The treatment itself can take up to 90 minutes, and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting an everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little extra.
SVS
Wake up to instant glamour! Our latest lash extension treatment combines the best aspects of our Extend, Express and Volume Masters treatments. SVS (speed, volume, style) puts you in control, as your technician can create a set as full or as natural as you like. Instead of the classic 1 on 1 application method, each lash is ‘fanned’ into three different lengths, creating a gorgeous fluffy, textured look that a Kardashian would be proud of.
EXPRESS
‘Express’ eyelashes are fast and easy. However, don’t be fooled into thinking rapid application process means the overall quality and appearance is lacking. Depending on which style you go for, a full set of Nouveau Express lashes can last up to two weeks. We offer Express extensions, which are applied in a similar way to Extend, and cluster lashes (otherwise known as party lashes) which are pre-fanned and create instant volume. These are perfect for parties, weekends away and special occasions.Decided on the perfect treatment for you? Find a salon using our Salon Finder & make sure you tag us in your lash selfies #lashgang"
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WE UNDERSTAND MORE THAN ANYONE THAT THERE IS NO BETTER FEELING THAN A FRESH, FULL SET OF EYELASHES! SO HOW DO YOU MAINTAIN EYELASH EXTENSIONS TO GET THE MOS TOUT OF THEM?
A set of Extend lashes carried out by one of our trained Nouveau technicians will last you up to 3 weeks before you will need to return for your infill treatment, and up to a massive 4 weeks for SVS, dependant on your preference on volume. To hold on to that fresh lash look all the way up until your next infill appointment we have shared below some simple tips to help you maintain a full set of healthy lashes.
MASCARA MISHAPS
A full set of lashes makes a dramatic difference to natural lashes. However, it is understandable that you may want to vamp up the volume for weekends and special occasions. Using mascara, however, is a big no-no. The product gets trapped between the extra lashes, making it tougher to remove at the end of the day, thus causing your lashes to fall out prematurely. The same goes for liquid eyeliner, and kohl pencil eyeliners (using on the waterline is fine though.)
BE SHOWER SAVVY
Your technician will advise you not to get your lashes wet at all in the first 48 hours after your treatment. You should also avoid saunas, steam rooms, sunbeds and use oil free make-up remover. When the 48 hours are up and you can shower, be mindful about how you position your face towards the flow of water. Do not stand directly under the showerhead with your face up, and try not to rub your eyes with the towel afterwards. Pat your face dry and be careful not to pull around your eye area.
SKIN CARE SUGGESTIONS
A large amount of skin care products; eye make-up removers, cleansers, moisturisers, are oil based. Great for having gorgeous, glowing skin, not so great for lash extensions! The oily formula can loosen the bonds holding your lashes on, meaning you will need that infill appointment a lot sooner than you usually would! To prevent losing your lashes too early, use gentle, oil-free products around the eye area, and take extra care when removing eye makeup. For Russian Volume and SVS, it is highly recommended to comb and wash your lashes daily using our Lash & Lid Foaming Cleanser.
SLEEPING BEAUTY
Slightly tricky to concentrate on whilst you are asleep, but it is important to make as much effort as possible not to disturb your lashes during the night. Position your pillows around your head to reduce the chance of crushing one side and manipulating the lashes, and avoid sleeping on your front completely.
APPOINTMENT ADVICE
It is important to keep on top of your infill appointments. Each treatment requires a different time period between each infill, so be sure to check this with your technician before you leave the salon, and if possible, book your infills there and then so you don’t forget. Attending regular maintenance sessions will preserve the condition of your natural lashes, as well as retaining the volume you desire. If you do decide to go back to being ‘au naturale’, our carefully formulated lash extension remover effectively and comfortably removes lash extensions, whilst conditioning your natural lashes and reducing any risk of damage.All set for a new lifestyle of eyelash extensions? Head to our Salon Finder"
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EXPRESS LASHES ARE A FAST METHOD TO GETTING A GORGEOUS LASH LOOK. HOWEVER, DON’T BE FOOLED INTO THINKING RAPID APPLICATION PROCESS MEANS THE OVERALL QUALITY AND APPEARANCE IS LACKING; DEPENDING ON WHICH STYLE YOU GO FOR, A FULL SET OF NOUVEAU EXPRESS LASHES CAN LAST UP TO TWO WEEKS!
We offer three styles of Express Lashes: Strips, Fillers (otherwise known as party, weekend or Clusters) and Express Eyelash Extensions. Below we have shared how you can choose the perfect style for your special occasion.
LONG WEEKENDS AWAY
A special weekend away is the perfect excuse to treat yourself to something a little more special than usual. Whether it’s an action-packed couple of days away with friends, family or a significant other, Express lash extensions will ensure you are looking gorgeous at all times. You don’t even need to pack your mascara! Depending on the length of the trip will depend on which treatment to go for, Clusters are perfect for the weekend, but we would suggest Extensions for anything longer.
MINI BREAKS
Going on a last minute getaway? Getting a set of Express lashes before your holiday means you can quickly get your lashes ready for any occasion. Remember to book your appointment for at least 48 hours before you fly, as you can’t get them wet for this amount of time following the treatment.
A wedding day is significant for everyone involved, whether you are part of the bridal party or a guest. Crying is inevitable, and the last thing on your mind is going to be whether your eyelash glue is strong enough to survive the floodgates, especially when you’re caught up in the moment. Lash Fillers/Cluster or Extensions are the perfect wedding-friendly treatment that will give the ‘wow’ factor! If maintained correctly they can last up to two weeks, and the adhesive is guaranteed to endure more happy tears than you can shake a bouquet at.
FESTIVALS
If you are a seasoned festival go-er, you will know that as the festival goes on, there is a high chance you will:
Lose everything in your tent
Become best friends with your can of dry shampoo and deodorant
Forget what a hairbrush is
Therefore, Express lashes are your best friend! When making your way over to the main stage to get down with your favourite band, one thing you won’t need to worry about is your appearance! A dramatic set of Filler or Cluster lashes means you can get a gorgeous lash look in minutes.Decided on which Express treatment is for you? Use our Salon Finder to find a talented technician in your area."
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THE HUMAN EYE HAS BETWEEN 90 AND 150 EYELASHES, DEPENDING ON THE INDIVIDUAL. AS WELL AS FRAMING OUR EYES, AND CREATING THE FOUNDATION FOR US TO CREATE A VARIETY OF DIFFERENT LOOKS, EYELASHES PLAY A VITAL ROLE IN PROTECTING OUR EYES FROM EVERYTHING FROM DUST, LIQUIDS AND GENERAL DEBRIS. SO WHY ARE YOUR EYELASHES FALLING OUT?
Fortunately, getting eyelash extensions or having a lash lifting treatment does not interfere with the condition of your lashes, and when maintained and looked after correctly according to guidelines suggested by your technician, they will remain strong and healthy.Here at Nouveau lashes, we train our technicians to carefully asses each client’s eyelashes, considering the thickness, condition and desired look, as this will depend on the weight and length of the lashes to be applied. Our exclusive application method concentrates on a ‘weight for weight’ system, meaning each lash is able to support the weight of the extensions.Nouveau technicians use the ‘classic’ method of applying one extension to each lash for a natural set, or a ‘fanning’ technique, which gives extra volume and thickness (Russian style!) This means you are guaranteed to achieve your desired look without compromising on the health or condition of your lashes.We understand that it could spark concern to wake up after undergoing a lash treatment to find an eyelash on your pillow, or to notice them falling our sporadically throughout your day-to-day life, but this is completely natural and is absolutely nothing to worry about.Unlike the hair on our head, which tends to stop, or rapidly reduce its rate of growth once it reaches a certain length, the more delicate nature of the eyelash means they fall out once they reach a certain stage in their life cycle. This can take up to 22 weeks, when they are at a length of around 9-10mm. Of course, each individual eyelash is growing at a different rate, therefore the time frame will vary.Therefore, it is important for us to understand their life cycle and know how to promote strong, healthy growth.ANAGEN PHASELasting between 30 and 45 days, the anagen phase is the most active stage of the lash life cycle. The hair follicle is connected to the bloody supply which nurtures the eyelash to grow until it reaches its full length. Naturally our eyelashes are all growing at different rates, but around 40% are in the anagen phase at any one time.CATAGEN PHASEThe hair follicle disconnects from the blood supply and enters the ‘transition’ phase. In the process of disconnecting, the hair shrinks and is pushed upwards, creating the illusion of further growth. The catagen stage can take up to three weeks, and around 20% of eyelashes are simultaneously in this phase of the cycle.TELOGEN PHASEWith no connection to an active blood supply, the follicle is dormant, which is why the final stage of the cycle is referred to as the ‘resting’ phase. Approximately 40% of eyelashes are in the telogen stage at any one time, however each lash can take up to 14 weeks to fall out, and a new hair follicle to start growing in its place.Alongside the natural lash cycle making us lose lashes on an almost daily basis, the are numerous other factors that contribute to our eyelashes shedding such as alopecia, hyperthyroidism, hay fever and other allergies, using eyelash curlers and waterproof mascara. If you have had lash extensions applied and start to notice slight gaps between the hair follicles over a period of time, our Lash Extension Remover is the perfect way to comfortably and efficiently remove the lashes, whilst conditioning your natural lashes.To ensure your eyelashes remain in optimal health, use our Lash and Brow Conditioning Serum as part of your evening skincare routine. The hypoallergenic formula is suitable to use with extensions packed full of nourishing goodness which protects from pollutants and promotes growth, strength and can even be used as a primer.
EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new for 2017 Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!Feeling like a lash expert now? Head over to the Shop to stock up…
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string(10507) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The first panel member in the hot seat is Francesca Marchetti, a highly influential optometrist (AKA eye doctor) both inside and outside of the eye health sector with over 30 years’ experience in caring for eyes. She is a member of the Council for the College of Optometrists and past chair of National Eye Health Week. Francesca is also a regular media spokesperson for the profession…
WHY DO WE HAVE EYELASHES?
“Eyelashes protect the eye. They catch all the bits of debris that could land in the eye and cause harm. Although we have a very fast blink reflex, we need the lashes there also to deflect anything that is coming towards the eye and can-do harm.”
IS THERE AN OPTIMUM LENGTH OF LASHES?
“There is not really an optimum length. Lashes that are too long can be a nuisance if you wear spectacles even sunglasses as the lashes can hit the back of the spectacle lens. Short lashes and sparse lashes can be a problem as there are not enough lashes there for protection, and sometimes short lashes can be viewed as cosmetically undesirable.”
CAN AGE AND ETHNICITY AFFECT EYE AND LASH HEALTH?
“Yes, as we age, we do suffer from hair loss all over our body and our eyes are no exception. Both our eyebrows and eyelashes do diminish with age, which is why thick long luscious lashes make us appear younger. You will find even in families that hair loss tends to be genetic, as it does with different ethnic groups. Our general health and certain medications can affect our hair, if it affects the hair on our head, it will affect our eyelashes.”
CAN POORLY APPLIED LASH EXTENSIONS CAUSE EYE PROBLEMS?
“Absolutely, poor quality lash extensions and poor application technique can cause damage to eyelashes, increasing the risk of lashes breaking, which in turn means that there is less eye protection. More seriously, poor lash extensions can lead to damage of the hair follicle, causing the lashes to drop out. Without eyelashes the eye will feel sore, dry and uncomfortable, and can lead to dry eye as the protection mechanism has been damaged.”
WHAT WOULD YOU RECOMMEND LOOKING FOR IN A LASH ARTIST?
“I suggest looking at who they are certified with, their level of hygiene and their product supplier for formulas of adhesive (lash extensions). It is important that your lash artist has done all the correct training and obtained the relevant qualifications to perform any of the procedures. I also think a patch test is essential for any products that may come into contact with your skin and a good consultation with your lash artist, so that you have the opportunity to ask what products they use.”
WHY IS THE EYE AREA SO SENSITIVE, AND WHY DO YOU HAVE TO BE CAREFUL ABOUT WHAT YOU APPLY AROUND THIS DELICATE AREA?
“The skin is a lot finer and delicate around the eyes and therefore is more sensitive, so lotions and potions need to be very delicate and perfume-free. We can also sometimes experience some dispersion of face creams into the eye area itself so these need to be chosen wisely to not upset the eye, as it can cause irritation and inflammation. I would recommend using creams as far away from the eye itself to prevent any seepage, unless you are using a gentle hypoallergenic formulation which is deemed suitable for use on the eye area.”
WHAT COMMON IRRITANTS ARE FOUND IN EYE MAKE-UP REMOVERS OR CLEANSERS THAT CONSUMERS SHOULD BE AWARE OF?
“If people are prone to sensitive skin anyway, then the area around the eye will be even more sensitive. Avoid highly perfumed eye lotions and potions. Look out for the preservative Chlorhexidine (CHG) which can cause irritation inflammation and allergy, you should avoid CHG near the eyes at all costs.”
ARE LASH TREATMENTS AND EXTENSIONS SAFE FOR CONTACT LENS WEARERS OR THOSE WHO HAVE HAD LASER EYE SURGERY?
“Yes, there is no reason why this would not be suitable for both contact lens wearers and laser eye surgery patients. For contact lens wearers it is important that the contact lenses are removed prior to the treatment and that the contact lenses are not worn for approximately 1 hour after treatment. During treatment, the eyes may sting a bit and if your practitioner advises, they may apply a lubricating drop to the eye. If so, make sure that they are using an individual vial and not putting drops in from a bottle, as this could cause cross-contamination from another client.Lash extensions are ideal for patients prior to laser eye surgery, cataract extraction and clear Lens Extraction (vision corrective surgery which replaces your internal lens with a corrective one to enable you to be spectacle/contact lens free). This is because post-procedure the patient will be unable to wear any eye make up for 3-4 weeks, due to the risk of infection. I recommend my patients to have lash extensions/LVL and eyelash tinting for that reason.”
WHAT ARE THE KEY RULES OF WEARING MAKE UP AROUND THE EYE AREA?
“Using old formulas or unhygienic make-up bags will lead to: infection, infection, infection. Never ever share eye makeup and always throw your mascara and wet eyeliners away every 3 months. The lovely warm dark environment of a mascara tube is heaven for nasty bacteria. Make sure you wash your eye makeup brushes very regularly and allow them to air dry. If you have an eye infection, it’s important to stop wearing eye makeup and any eye makeup that you may have should be thrown away as the bacteria can live long in the eye makeup.”
RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE WHEN SELECTING A TREATMENT?
“Cheapest is not the best, neither is the dearest. Get a recommendation, word of mouth recommendation (as with most things) is usually the best. Read reviews of the lash artist. Choose wisely, as a good salon with great reviews may have a ‘new member of staff’ that has recently started and has no track record or reviews yet. Make sure you know the person is qualified to carry out the procedure, feel comfortable to ask to see certificates. If possible, I would also make an appointment to have an informal chat with your lash artist prior to your actual treatment to ensure you are confident and relaxed.”
RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?
“Infection and eyelash damage are the main cause for concern. Make sure that no products are re-used as everything should be just for you. Any lubricants put in the eye to wash/flush any products out of the eye must be done using an individual vial, not with tap water nor an already opened bottle that has been used on other clients. If cheap imitation lash products are used, that perhaps have not been tried and tested, they may damage your lashes causing them to break off, fall out and damage the hair roots – which in turn could cause the eyelashes to die off and not grow back.”
MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?
“Certification, good reviews, a clean salon, recommendation from others.”
OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
“Protection and cleanliness. Always wear sunglasses when it is sunny to protect the eye area and the eye itself. Any sun spectacles that you buy ensure that they will be 100% UV and to regulatory standards. Do not wear fake designer sunglasses, as fake sunglasses also carry fake markings.Always remove your eye makeup at night, no matter how tired you are, as this will help prevent any infection. Use a gentle hypoallergenic eye makeup remover, massaging the eye area very gently to prevent stretching the fine skin, which can lead to more wrinkles. General make up removers tend to be too harsh around the eye area.I would also recommend a regular eye examination. When you struggle to see, you often screw the eyes up, which again can lead to wrinkles. Other eye conditions can make the eyes look older – for example cataract, blepharitis, and dry eye – so a regular eye examination is essential to keep the eyes healthy.”"
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string(9010) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The next panel member in the hot seat is Trisha Buller, a highly regarded Trichologist and hair expert with over 40 years of experience as a hairdresser, educator, assessor and colour specialist. She is a member of the Institute of Trichologists and is dedicated to helping those with problematic hair at her clinic.CAN YOU TELL US ABOUT THE EYELASH GROWTH CYCLE AND THE DIFFERENCE BETWEEN EYELASH GROWTH AND SCALP HAIR GROWTH?Each individual eyelash is programmed to reach a certain length (approximately 3/8 of an inch on average), fall out, and then re-grow. An eyelash undergoes a three-part growth cycle, and scalp hair also has a 3-phase cycle, however the length of each cycle is different from the eyelash, otherwise we would need to cut our eyelashes as we do hair.WHAT IS LIFE EXPECTANCY OF AN EYELASH?From 30 and 45 days.HOW MANY EYELASHES DO WE USUALLY LOSE IN A DAY?On average we lose between 1 and 4 eyelashes a day, however this differs and is dependent on lifestyle and other factors.WHAT ARE THE MAIN NATURAL CAUSES OF LASH DAMAGE AND THINNING?Ill health, nutritional deficiency and anxiety can all play a role in lash damage and thinning. Rubbing your eyes, harsh mascaras, not carefully removing eye make-up, using eyelash curlers can also damage natural lashes.HOW LONG DOES IT TAKE FOR EYELASHES TO GROW?It can take weeks and even months, for eyelashes to grow, so it’s important to take great care of your lashes.CAN DAMAGED LASHES BE REPAIRED?Yes, they can. It takes time and using the right products to encourage healthy lash growth.CAN ETHNICITY, AGE AND GENDER AFFECT EYE AND LASH HEALTH?It can affect the lash growth as certain essential amino acids and vitamins are required for healthy lash growth, certain diets that omit these ingredients can influence lash growth.AT THEIR HEALTHIEST ARE LASHES LONGER AND FULLER?Lashes that are longer and fuller will generally be down to a healthy individual with a good balanced diet and good family histology.WHAT DO YOU CONSIDER TO BE GOOD LASH CARE AND HOW IMPORTANT IS IT TO MAINTAIN HEALTHY LASHES?Gently removing eye make-up every night, applying a lash conditioner to keep the lashes hydrated and avoiding harsh mascaras and eyelash curlers are key. Always take care when using false lashes and ensure that the adhesive or glue is not going to exacerbate lash loss. Avoid rubbing your eyes and eat a healthy protein diet to assist in the healthy growth of hair, eyelashes, skin and nails.HOW CAN YOU IMPROVE THE HEALTH OF YOUR LASHES?Biotin is an essential amino acid important for lash growth, B12 and Amino mar C which is an essential fatty acid all contribute to healthy lash growth.HOW CAN LASH TREATMENTS SUCH AS EXTENSIONS AFFECT LASH HEALTH?Extensions can have an adverse effect on lash growth and condition, if the lash artist overloads the eyelashes with too much weight, ensure you see a professional who understands lash care.CAN WEARING TOO MUCH MAKE-UP DAMAGE YOUR LASHES?Depending how strong your lashes are to start with, it can if the makeup is not gently removed every night.CAN WEARING OR REMOVING STRIP LASHES DAMAGE YOUR EYELASHES?Depending on the length of time worn and how they’re removed, you could accidentally pull out natural lashes. Try to keep the strips slightly away from your lash line so you’re not pulling the lash on removal of the strips, then apply a conditioning serum after to re-hydrate and moisturise the natural lashes.DO YOUR LASHES CHANGE AT CERTAIN TIMES OF YOUR LIFE?With age, eyelashes do become weaker and density changes occur, which can sometimes be a result of medication or long-term health issues too. During pregnancy, your oestrogen levels are high so generally your lashes are healthy and grow long, the problem of lash loss could occur 3-6 months after birth when the hormone levels change, and your diet is compromised due to no time to eat and sleep deprivation.RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT WOULD YOU RECOMMEND PEOPLE LOOK FOR WHEN SELECTING A TREATMENT?Sometimes the cheaper options can end up costing you more in the long run, as the damage can take weeks even months to repair. At the same time, you don’t want to be ripped off with the latest trends that don’t work, so make sure you do your research and look for recommendations on products that actually show a success rate.RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?Always have a consultation with your lash technician; ask for their qualifications and pictures of the work they have carried out. They should have a catalogue of success from previous clients, and you could always ask to speak to an existing client. Look at the salon, you will know if it looks professional and clean, and whether they follow sterilisation methods. Contracting an eye infection or disease is a real risk so don’t be backwards in protecting your vision.RESEARCH SHOWS 29% OF LASH EXTENSION TREATMENT CUSTOMERS WERE NOT TOLD HOW TO SAFELY REMOVE THEIR LASHES WITH 21% PULLING LASH EXTENSIONS OFF THEMSELVES – HOW CAN PULLING LASH EXTENSIONS OFF CAUSE LASH DAMAGE?By pulling your lash extensions you will most certainly remove your own lashes, and it can take weeks to several months for lashes to regrow. The lashes have a growth cycle, and a resting phase so by pulling out the lashes by force you will damage the follicles and possibly cause permanent lash loss.MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?Up-to-date training on all products and services, professional image, brand reputation, client testimonials, qualified therapists and technicians that have an underpinning knowledge of lash health, offering follow up and after care advice.OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
IS THERE A DIFFERENCE BETWEEN LASH HAIR AND BROW HAIR?The growth cycle is similar to both and can be affected by nutrition, health and hormones.Looking for amazing lashes that put your lash health first? Search your postcode on our Salon Finder and discover a Nouveau Lashes certified lash artist near you!Stay tuned for more interviews with our Expert Panel…."
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LVL IS THE PERFECT SPRING LASH TREATMENT THAT'S NOURISHING FOR YOUR CLIENTS LASHES, AND PROVIDES A HASSLE FREE, LONG LASTING LASH TREATMENT YOUR CLIENTS WILL LOVE!
Spring has sprung, and people everywhere are getting ready to look their best. LVL is the party season must-have treatment which gives clients hassle-free LENGTH, VOLUME and LIFT that lasts up to 8 weeks.
But how do you get your clients excited about the amazing, healthy LVL?
Below are some of our top tips to get your clients excited about getting LVL:
Get Social:
When used correctly, social media is a huge asset in generating buzz and business for new treatments in your salon. Make sure you post before & after shots of your recent LVL treatments (or share some from our Facebook or Instagram pages) as these are powerful visual tools that show potential clients the transformative effects of LVL. Make sure you also keep them informed by posting in the comments the unique benefits of LVL being a quick, gentle and long-lasting treatment.
Nouveau Lashes is passionate about lash-health! Tell your clients about LVL's gentle formula enriched with collagen & oats.
LVL is not just a lash lift, it is also a moisturising lash treatment.
Make It Visual:
Making LVL services visual in your salon is key to sparking client interest. It could be as simple as hanging a LVL poster on the wall, displaying LVL before & after strut cards in your reception area, or highlight the LVL treatment on your menu.
Nouveau Lashes General Poster
LVL Poster
LVL Display Card
LVL Window Decal
Cross-Promote:
Talk to your customers about LVL treatments while performing other beauty treatments. While your clients are getting their nails done, talk about LVL treatments as a perfect match for their new spring look. An easy way to start the conversation is to leave some brochures or flyers visible and easily accessible form your work station.
Retail, retail, retail!
Spark clients interest by offering them some of Nouveau Lashes amazing retail products designed to nourish natural lashes, like the Lash & Brow Conditioning Serum which is packed full of nourishing goodness of complex blend of multi-vitamins and conditioning actives. Clients will also love our anti-ageing Rejuvenating Eye Cream & Mask, which contains BEAUTIFEYE®, a clinically proven ingredient that helps lift the upper eyelid, reduce the appearance of crow's feet wrinkles, fade dark circles and diminish puffiness.
What’s not to love about the Spring? The days are starting to get longer, the nights are warmer, and nature is thriving with lush greenery and blooms in every colour of the rainbow. Ideal for socialising in the sunshine, hitting the nearest beach and BBQ’s. Not so ideal for those suffering with hay fever.
HAY FEVER SEASON CAN START AS EARLY AS SEPTEMBER, WHEN TREES BEGIN TO RELEASE THEIR POLLEN, RIGHT UP UNTIL FEBRUARY, SO FOR THOSE WITH EXTREME ALLERGIES, THEY MAY ONLY HAVE AROUND FIVE MONTHS’ POLLEN-FREE IN THE WHOLE YEAR!
Puffiness, streaming eyes, and red raw skin from having to blow your nose for the 50th time that hour is not easy to keep under control, even if you do keep yourself armed with a litre of water and a constant supply of antihistamines. To many, the mere thought of applying makeup is a complete no-no, never mind going full glam.
SO, WHAT DOES A DIE-HARD BEAUTY LOVER DO WHEN THEY HAVE HAY FEVER?
Don’t let hay fever ruin your summer fun. If you’re wondering if it is possible to accentuate your features without having to risk a pair of seriously sore panda-eyes, then the answer is YES! We have the perfect beauty treatment for you, LVL.
The LVL lash lift gives the appearance of thicker, fuller, longer lashes without the need for any mascara! The revolutionary treatment straightens your natural lashes at the root, so unlike a traditional lash perm it creates the effect of longer, lifted lashes from the moment you wake up. LVL lasts up to 8 weeks, making it the perfect high impact, low maintenance treatment for those suffering with allergies.
Skip the makeup and let your lashes do the talking! Once you discover LVL, you will never go back.
There are so many different lash growth serums on the market, we want to make it simple so you can understand how they work in order to make the best decision for you.
WHAT ARE THE DIFFERENT TYPES OF LASH GROWTH SERUMS?
Lash serums work by nourishing and boosting the lashes using a variety of ingredients and they fall into three main categories based on their key active ingredients:
Prostaglandin derived
Peptide based
Vitamin based
That sounds simple, right? There’s a lot more to it so let us explain the science…
IS EYELASH GROWTH SERUM SAFE?
Lash serums can include a variety of ingredients so it’s important you understand how they work and if there are any potential side effects. For example, it has been reported that some prostaglandin delivered ingredients can have a low risk of potential side effects. However, any product sold within the EU must adhere to very stringent cosmetic regulations to be legally sold.
WHAT IS PROSTAGLANDIN?
Prostaglandin analogues are drugs used to treat a condition of the eye called Glaucoma, and one side effect from this drug was found to be lash growth. Off the back of this, prostaglandin derived lash serums were born.
It is not always that obvious if a lash serum contains prostaglandin derived ingredients as they don’t appear in the ingredient listing as “prostaglandin” but as “isopropyl cloprostenate” or “isopropyl phenylhydroxypentene dihydroxycyclopentylheptene” or “dechloro dihydroxy difluoro ethylcloprostenolamide”, just to name a few
THE SIDE EFFECTS OF PROSTAGLANDIN DERIVED EYELASH SERUM
It’s been reported that some of the side effects from Prostaglandin derived lash serums can include irritation, redness and itchy eyelids (the more common side effects), and eye discolouration, swollen retina and blurry vision (the more rare side effects).
CAN LASH SERUMS CHANGE YOUR EYE COLOUR?
It’s been reported that there is a potential low risk side effect of eye discolouration when using lash serums with prostaglandin derived ingredients.
CAN EYELASH SERUM MAKE YOUR EYELASHES FALL OUT?
When you start using a lash serum, if you experience lash loss it could be a coincidence that some of your lashes are in the telogen phase which is when the lashes naturally fall out as part of the lash hair cycle. It’s reported that prostaglandin derived serums work by inducing the anagen phase (growing phase) whilst your lashes are already in their final stage. Therefore, when you stop using a lash growth product, your growth cycle will revert to the natural phase and therefore they may appear sparser. So, it is best to routinely use these products if you want to continue to have results. Peptide and vitamin-based serums don’t change the lash cycle.
OTHER LASH SERUM INGREDIENTS
There are a couple of other ingredients which can be found within some lash serums:
Keratin – a protein naturally found in hair, responsible for the strength and structure of the hair.
Biotin – supplements the hair with what it needs to grow and stay healthy
Sodium hyaluronate – retains moisture
Panthenol (vitamin B5) – conditions the lashes
Peptides – believed to stimulate hair growth at the follicle
Prostaglandin derived ingredients – encourage the lashes to enter the anagen (growth) phase of the lash growth cycle, and helps prolong this phase
Botanical extracts – various nourishing benefits
Vitamins – promote healthy lashes
EYELASH SERUMS WITHOUT PROSTAGLANDIN
When looking for lash growths serums without prostaglandin derived ingredients, it’s worth looking at the other two main categories of product types:
Peptide based lash serums
Vitamins based lash serums
At Nouveau Lashes, we have carefully formulated our Triple Enhance Lash Serum by combining both categories to give a powerful blend which helps improve the health of eyelash follicles via a complex of multi-vitamins and anti-oxidants, and helps to enhance lash length, strength and volume with a powerful active Triple-Peptide Complex.
TRIPLE ENHANCE LASH SERUM
Our Triple Enhance Lash Serum is a unique formula that, when used twice daily, can help enhance the length, strength and volume of your lashes. This triple-peptide product, which is applied along the lash line, is enriched with multi-vitamins, multifunctional protein and anti-pollutions ingredients, and this product is also accredited to The Vegan Society.
Nouveau Lashes in Australia is exclusively distributed by Bio Beauty Concepts. If you are interested in becoming a Nouveau Lashes technician, please register your interest here, call us on (02) 8218 4500 or email hello@biobeautyconcepts.com.au.
When it comes to skincare, we all know the drill: Cleanse, Tone, Moisturise. So why don’t we give our eyes the same care and attention? If only there was a simple system to follow. Well now there is.
As the #1 lash brand, we’re leading the way again, with our new 3 Step Lash Care System – the first ever complete system for the lash and eye area.
ONE SYSTEM. MANY BENEFITS:
A simple daily routine to keep your lashes at their best
Designed by the #1 lash experts
Anti-ageing, anti-pollution, prebiotic and conditioning
Works brilliantly with natural lashes, LVL and extensions
Pick products from across the range to build your perfect routine
Lashes look luscious for longer
Gentle on your delicate eye area
Fits seamlessly into your beauty routine, day and night
Enhances your eyes to help you confidently face the day, every day
3 SIMPLE STEPS FOR STUNNING EYES…
STEP 1: CLEANSE Effortlessly refreshes and restores your whole eye area, while maintaining healthy lashes:
It is obvious that the beauty industry has really made its
impact on the world in the past few years, from fuller lips to thicker brows,
the industry is constantly evolving and developing new trends. Moving into the
new year most trends are focused more on natural beauty, discarding trends like
contouring and fillers, the beauty consumers want easy, natural and long
lasting.
That is why there is a huge buzz about Nouveau Lashes LVL Collagen Lash Lift
LVL is the new beauty must have, a treatment that not only lasts longer (6- 8 weeks lash cycle dependent) than lash extensions but also offers fewer risks and detriment to the lash. The lash lift also offers the option to apply a lash tint at the same time, creating fuller and a more voluminous look. We call this look the, “I just woke up like this” look, and who wouldn’t want that.
Let’s talk about why LVL stands out from other lash treatments. LVL is a gentle lash lifting treatment that doesn’t frizz or damage the lashes. Instead, it focuses on lengthening and lifting while our formula conditions and treats the lashes with hydrolysed collagen and oats. The lash perming treatment involved using a roller on the lid that creates an over curled affect, where as LVL uses a wider silicon hard that is available in different size to tailor each eye, also allowing the lash to curl but maintaining the lashes length.
Beauty salons all around Australia are jumping on the trend! Take it from an experienced lash technician with 17 years’ experience in the industry.
"The real magic to LVL is in the techniques we use and the care and science that has gone into the formulation.
After 17 years in the beauty industry and countless perms in that time – it never made sense to me to coat the whole lash in product. For one thing, it creates a more curved finish to the lashes and much of the lashes length is lost on the underside of the curl. Secondly – the delicate tips of the lashes are not sturdy enough to withstand the chemical process, meaning frizzling, drying and damage of the lashes was hard to avoid. With LVL, we put the product just on the roots of the lashes which are sturdy, so not only is it SO much safer but it also means we lift from the root and see the entire length of the lash. I love that our product is a training only product. The lack of regulation in our industry means it’s just far too easy for these “ebay and youtube” techs to be causing all kinds of damage to clients and giving beauty treatments a bad name. Having a product with such a high quality and standard of training means that clients come to LVL for that very reason. Clients are savvy, and they will invest in quality and stay loyal."
The beauty industry is constantly evolving and seeking out new ways to upgrade treatments and products. Nouveau Lashes pride themselves in lash care, developing products and techniques that provide the best possible balance of health, beauty and performance. With clients now seeking treatments that will last with less damage, we believe our LVL treatment will be a key service in every beauty salon.
Nouveau Lashes is exclusively distributed in Australia by Bio Beauty Concepts. If you are interested in training with Nouveau Lashes, please complete our online enquiry form or call us on (02) 8218 4500
With all the concerns and new health restrictions due to COVID-19 at the moment, we thought we would share some of our top tips to keep you, your staff and your clients healthy during treatment visits.
Don’t feel like reading? Just scroll to the bottom to watch our video of top tips!
It is of most importance that you stay up to date with relevant and trusting official guidelines set out by the Australian Health Authorities and Government. It is your responsibility to ensure that you are informed and implementing procedures provided.
Here are some of our recommended and trusted resources
Some beauticians have taken it upon themselves to undertake the COVID-19 Infection Control Online Training Course, to then post their accreditation on their social media platforms to share with their clients.
Hand Washing & Sanitising
Encourage staff and clients to wash hands thoroughly as well as having hand sanitiser readily available
Declutter & Sterilise
Keep your work station tidy allowing an easier cleaning process, sterilise all tools after every client
Extra Time & Distance
Allow extra time between treatment sessions to clean. As well as increase distance between client chairs in waiting area
Surface Cleaning
Clean all surfaces after every service. Such as lamps, chairs, beds, tables, reception desk, seating, toilets, doors, tap handles ect.
Disposables
Use single use items whenever possible. Such as, paper towels, dental bibs and disposable/consumable tools.
Covered Bins
Have covered bins to dispose of used tissues & paper towels. Remember to empty regularly.
Implement new salon health & safety policies that staff and clients must adhere to
Communicate with your clients to reassure them of the extra hygiene procedures that you have put in place
Advise clients note to attend if they are unwell, been in contact with someone who is unwell or recently returned from overseas
We have created social media assets for you to re-use for your social media channels
Be flexible as people may become ill very quickly, it is a good idea to review your cancellation procedures.
It’s a great idea to have home care products available to provide your clients if they are unable to attend their treatment. This way they can temporarily still look after their lashes, while also maintaining your salon income and profits.
Here are just a few of our retail products that you can suggest!
Working in the beauty industry, we already take great measures to ensure the health, safety and well being of our clients and ourselves. Adding these new simple steps into your procedures will keep your mind and your clients mind at ease during these uncertain times.
The Australian government has recently released a roadmap to easing COVID-19 restrictions following a three stage plan to re-open the economy.
Within the three stage roadmap , it was outlined that beauty salons and treatments would be permitted to operate upon stage 2, scheduled on the 8th June 2020 (provided stage one is successful and no set backs of increasing infection rates).
The Road Map designed to help guide each State and Territory, who will ultimately each be responsible for the timing and level of easing restrictions. It is therefore important to keep updated with your local State or Territory updates on restriction currently in place.
From 15 May 2020, Northern Territory and Queensland beauty and nail salons will be allowed to reopen and offer services, however business owners will also be required to follow additional safety guidelines and procedures set in place by each state.
NSW, TAS, VIC, WA, ACT & SA have not moved forward with beauty salons re-opening, however this will be re-evaluated over the coming weeks, supported by the Federal Governments recommendations that salons be able to trade from 8 June 2020.
Below are some useful links to help you understand what restrictions are relevant for your current situation and state during the Coronavirus lockdown period.
Queensland
Set to open beauty salons and provide services from Friday May 15. All salons are to follow the States check list and operating guidance, as well as all government guidelines.
We recommend you print and make the checklist easily accessible for all staff to read and refer to.
Set to open beauty salons and provide services from Friday May 15. All salons are to follow the state’s set out check list and all government guidelines set out.
With stage 2 of easing COVID19 restrictions approaching, allowing beauty and nail salons reopening approaching, it is essential to start thinking about getting back to business including what stock you will need to perform services and to protect yourself, staff and clients.
Bio Beauty Concepts are working hard to give you the most relevant information, we will be working to update this COVID-19 Safety blog as frequently as possible, however we ask you to keep updated with the links provided for you relevant state. Stay safe beauties! And remember we are all in this together!
For us, and any true lash lover, the best eyelash serum is one that enhances length, strength and volume. And now there’s a new way to boost all three, while you sleep. We’re delighted to introduce Triple Enhance Lash Serum – our new and exclusive lash boosting treatment for proven transformational results. Here’s all you need to know about the latest beauty essential.
WHAT IS IT? A powerful serum which, used twice daily, can help boost lash length, strength and volume. It amplifies natural and LVL treated lashes, lessens lash loss when removing make-up and helps reduce natural lash breakage.
PROVEN RESULTS In a world of hollow hype, finally a product you can believe in. In Independent Consumer Trials, it provided noticeable improvements in lash length, strength and volume in as little as 30 days, and significant perceived improvements after only 12 weeks.*
ENHANCED CONFIDENCE Proven to boost confidence in lashes within 12 weeks of twice daily use (84%* had more confidence in their lashes).
UNIQUE FORMULA Powerful active Triple-Peptide Complex, enriched with multi-vitamins, multifunctional protein and anti-pollution ingredients.
TRUSTED BRAND Developed by Nouveau Lashes – the pioneers who invented the LVL lash lift.
WHAT’S THE SCIENCE?
Formulated with our powerful active Triple-Peptide Complex
A blend of A, E, F, H and B group vitamins, horse chestnut extract, antioxidants including Green Tea and Green Coffee extracts, Panthenol and Sodium Hyaluronate, helps provide intense nourishment to revive dry, ageing and damaged lashes
Multifunctional protein helps strengthen and fortify natural lashes from within to help minimise breakage and brittleness
Anti-pollution ingredients help prevent free radical damage by significantly reducing the adhesion of pollution particles to the lashes, whilst helping lashes recover from environmental, chemical and physical damage
Accredited by The Vegan Society
HOW DOES IT FIT INTO MY BEAUTY REGIME?
It’s weightless, non-sticky and easy to apply in seconds, making it an essential part of any lash care routine. Apply twice a day. And for truly transformational results, use as part of the Nouveau Lashes Day & Night routine:
Apply Triple Enhance Lash Serum morning and night and wake up to stunning eyes and glowing confidence.
Available from your Nouveau Lashes artist.
*Based on an Independent Consumer Trial of 99 users applying the product twice daily for 12 weeks.
Please note: Before & After imagery is not part of the Independent Consumer Trial and this trial was undertaken by separate users applying the product twice daily for 12 weeks.
FOR MANY OF US, EYELASH ENHANCEMENTS & TREATMENTS HAVE RAPIDLY BECOME AN EVERYDAY BEAUTY STAPLE.
Gone are the days where dramatic, long lashes were reserved only for special occasions or Saturday nights out.If your life motto is somewhere along the lines of ‘the bigger, the better’, then SVS is your new best friend! Want to make the most of your natural lashes? Say hello to LVL! Think your natural lashes could do with a bit of ‘oomph’? Classic extensions are tailored to the exact thickness and length that you want. Got a glitzy event coming up that requires some equally show-stopping lashes? Express will last you just the right amount of time. And for those who refer to apply their own lashes, our professional range of strip lashes come in styles to suit everyone.
STRIP LASHES
Our range of professional strip lashes have been designed with you in mind, whatever your style. Whether you want a natural look, boost of volume or full-on glamour, there’s a Nouveau lash for you. As well as being purse-friendly, easy to apply and reusable, our entire strip lash range is officially accredited with the Vegan Society and 100% cruelty-free.Our Natural range adds thickness while still maintaining a light and subtle look, prefect for those who want a subtle boost to their lashes. Want a bit of volume in your life? (Who doesn’t?!) Our Volume range works with your lashes to create a feathery, textured look. Our biggest and boldest false eyelashes can be found in the Glamour range. Adding a serious amount of length and volume, to make sure you have the ultimate wow factor.
LVL
Our revolutionary lash lifting technique continues to take the beauty world by storm, and has done so ever since it was created by our founders all the way back in 2005. Exclusive to Nouveau Lashes, the LVL treatment lengthens, adds volume and lifts your natural lashes. The hugely popular treatment moisturises and protects your lashes with hydrolysed collagen & oats, whilst giving instant results that last between 6-8 weeks.
EXTEND
A classic set of Nouveau Extend lashes is where the technician applies one extension on to each of your natural lashes. The treatment itself can take up to 90 minutes, and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting an everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little extra.
SVS
Wake up to instant glamour! Our latest lash extension treatment combines the best aspects of our Extend, Express and Volume Masters treatments. SVS (speed, volume, style) puts you in control, as your technician can create a set as full or as natural as you like. Instead of the classic 1 on 1 application method, each lash is ‘fanned’ into three different lengths, creating a gorgeous fluffy, textured look that a Kardashian would be proud of.
EXPRESS
‘Express’ eyelashes are fast and easy. However, don’t be fooled into thinking rapid application process means the overall quality and appearance is lacking. Depending on which style you go for, a full set of Nouveau Express lashes can last up to two weeks. We offer Express extensions, which are applied in a similar way to Extend, and cluster lashes (otherwise known as party lashes) which are pre-fanned and create instant volume. These are perfect for parties, weekends away and special occasions.Decided on the perfect treatment for you? Find a salon using our Salon Finder & make sure you tag us in your lash selfies #lashgang"
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LVL IS THE REVOLUTIONARY LASH LIFT SYSTEM THAT GIVES LEGNTH / VOLUME / LIFT TO YOUR NATURAL LASHES WITHOUT EXTENSIONS. LOVED BY CELEBRITIES AND BEAUTY BLOGGERS AROUND THE WORD, THE LVL IS SIMPLY THE ‘BEST TREATMENT EVER’ (THANK YOU IN THE FROW!).
If you’re looking for a way to elongate, enhance and exaggerate your lashes, then LVL is the answer. Say goodbye to mascara, lash curlers and extensions; here are five reasons LVL will change your life.
THEY’RE FUSS FREE
The wonderful thing about LVL lashes is that they’re NATURAL. We lift, volumise, lengthen, condition and tint your natural lashes with the LVL Lash Lift System, and once you leave the salon, that’s it! No coming back for maintenance treatments and no need to come back to remove them.
HEALTH-FIRST APPROACH TO LASHES
There is nothing like LVL on the market today. LVL is specially formulated to be kind a nurturing to your lashes. Enhanced with hydrolysed collagen & oats, the LVL Lash Lift System enhanced and strengthens your lashes while your eyes look fabulous!
THEY’RE LONG LASTING (PERFECT FOR HOLIDAYS)
LVL Lash Lift last six to eight weeks, making LVL Lashes the perfect fuss-free beauty treatment to have before your next exotic vacation.
YOU’LL SAVE TIME GETTING READY IN THE MORNING
Do you ever wake up and wish you could have ten extra minutes in bed? Well, with LVL lashes, you can! Waking up with perfect lashes every morning will cut down the time it takes you to get ready in the morning, leaving you with more time to work out, eat a nutritious breakfast, or simply hit that snooze button a few more times.
YOU CAN STILL WEAR MASCARA, THOUGH YOU WON’T NEED TO!
If you wear lash extensions, you’ll know that wearing mascara over them can cause them to clump. As LVL uses your natural lashes you can still wear mascara and use make up remover, though your lashes will look so good you certainly won’t need to. If you miss the look, then try our Enhance Mascara, designed to enhance those post-LVL lashes!Ready to get yourself that celebrity lash lift? You can find out more about LVL and read some reviews here. If you’re ready to book an appointment for the lashes you long for, visit our salon finder to find your nearest LVL salon or technician."
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LOVE THE NOUVEAU LASHES LVL TREATMENT BUT ALWAYS WONDERED, HOW DOES A LASH LIFT WORK?
WHAT IS LVL?
Our LVL Lash Lift is a revolutionary eyelash treatment which is designed to lift your natural lash at the root, creating the effect of longer, lifted lashes. With immediate results lasting between 6 and 8 weeks, it is the perfect treatment for people with a low maintenance beauty regimen, busy lifestyle, allergies and hay fever, or just those who want to make the most of their natural eyelashes!
HOW DOES THE LVL LASH LIFT WORK?
The structure of a single hair is made up of three parts: the hair cuticle, the cortex and the medulla. When the lifting balm is applied during the LVL treatment, the hydrogen comes into contact with the air and oxidises. This creates a chemical process which breaks down the disulphate bonds in each hair, allowing them to move into a new shape. The next step is applying the volumising fix, which reforms the disulphate bonds into their new shape, which is long and lifted with maximum volume!This new shape of the eyelashes takes up to 48 hours for the disulphate bonds to lock into place and cure, which is why it is important to emphasise to follow the correct aftercare for 48 hours post-treatment. Once the lashes get hot or wet, they will fall back into their alpha-keratin (natural) state and the lift will drop.
IMPACT ON LASH CARE/HEALTH
Many of our education and training team are hair and beauty experts with years of experience working in the industry, and therefore understand and emphasis to all students how the lashes on your eyes are just as important as the hair on your head. For example, you wouldn’t spend a large amount of money on a cut, colour and style in a salon, and then not invest in quality products to maintain healthy hair. When retailing this to your clients think of our Lash and Lid Foaming Cleanser as the ‘shampoo’ for their lashes, and our Lash and Brow Conditioning Serum as the ‘conditioner’.
FAQ’S
IT’S BEEN A COUPLE OF WEEKS SINCE MY TREATMENT AND MY LASHES LOOK CRISS-CROSSED OVER EACH OTHER, WHY IS THIS?Our lash life cycle lasts around 22 weeks, and includes the Anogen phase, where the hair is still connected to a blood supply, the Catagen phase, where the hair disconnects from the blood supply and starts transitioning to the next stage, and finally the Telogen phase, where the hair is at its full length and ready to drop out naturally.This can take 14 weeks. As each hair follicle is at a different stage in the lash life cycle and growing at a different rate, some new eyelashes, which may not have been exposed to the LVL process will not have been cured into shape like the others, causing them to appear to be crossing over others. This is why it is important to take before and after photos of your work.MY CLIENT SAYS THEY HAVE BEEN LOSING LASHES MORE RAPIDLY SINCE THE TREATMENT, HAVE I DONE SOMETHING WRONG?Not at all! It’s natural to lose between 2-6 lashes from each eye every day. We have explained the full lash cycle, and why your clients may be worried they are losing excessive lashes here.MY CLIENT HAS COME BACK SAYING THEIR LASHES HAVE DROPPED, BUT THEY FOLLOWED THE CORRECT AFTERCARE?It is important to make sure they do not get their lashes wet at all in the first 24 hours’ post-treatment, and no steam for 48 hours. Alongside the obvious steam rooms and saunas, things like steam coming out from a hot kettle, opening a hot oven, hair dryers and cooking in general can cause the lashes to drop, so make sure you pass this information on to your clients.SOME CLIENTS HAVE A LIFT THAT LASTS 8 WEEKS, BUT SOME ONLY LAST 6, WHY IS THIS?Again, the lash life cycle plays a big part in this. Factors that can speed this cycle up are a quick metabolism, using lash serums, pregnancy, puberty, menopause, medication and a healthy lifestyle.For more information about how the LVL Lash lift work or FAQs, read our Treatment Page or LVL Training Page."
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SINCE WE CREATED THE REVOLUTIONARY LVL LASH TREATMENT BACK IN 2006, IT QUICKLY BECAME OUR MOST POPULAR TREATMENT AND CONTINUES TO TAKE THE BEAUTY INDUSTRY BY STORM.
Immediate results, low maintenance upkeep, amazing value for money, longevity, in addition to the fact that it doesn’t damage your natural lashes (phew!) But, how should you look after LVL?
WHAT’S NOT TO LOVE?
As well as being extremely popular in the beauty industry, LVL lashes fit perfectly into every type of lifestyle. Whether you are a parent who is constantly on the go, a fitness blogger who is constantly in and out of the gym/sauna/pool, or someone who is fairly low maintenance and just wants to invest in a treatment that will accentuate the natural beauty of their eyes without needing mascara (and give them an extra 10 minutes in bed!) Celebrities such as Michelle Keegan and Lisa Snowden absolutely swear by it, and it’s regularly included in beauty bloggers round-ups as one of their favourite treatments. Just ask In The Frow, Zoe LDN and Tar Marz.One of the biggest appeals of LVL is that is requires little to no upkeep. However, the first 48 hours post-treatment do require a little bit of TLC and special attention, to ensure you get the maximum results from your lashes. Following the correct aftercare is important, as your lashes are still getting used to their new shape, and failure to do so could lead to an adverse reaction.
SHOWERS AND SAUNAS
After this time period you can shower, but avoid submerging your head and face fully in the bath or directly under the shower head. Completely avoid visiting saunas and steam rooms, as well as swimming pools for 48 hours post treatment. The high temperature can cause your lashes to drop, or not last as long as they should, which is between 6 and 8 weeks.
MANIPULATING THE LASHES
As difficult as it can be sometimes, try to avoid touching or rubbing your eye area, especially when you are washing or cleansing your face. Eyelash curlers and perming equipment are also completely out of bounds, although once you see the results of your long, lifted natural lashes you will want to toss them in the bin anyway!
PILLOW TALK
Another thing to consider is how you sleep. Facing down into the pillow, or sleeping on one side could manipulate the shape of your lashes into different positions. If this sounds like you, try propping up your head with pillows, and making an effect to fall asleep on your back.
MAKE-UP AND MAINTENANCE
An LVL treatment includes a tinting stage, which helps to lengthen and create a thicker appearance in your natural lashes without the need for mascara. However, if you still choose to wear mascara, try and use one with a water-based formula, and avoid waterproof varieties. We also recommend to avoid all oil-based products, especially make-up remover. Remember to brush your lashes through with a clean mascara wand after getting them wet to ensure they dry naturally in their correct shape.As well as following the tips we have shared above, we also suggest applying our Lash and Brow Conditioning Serum as part of your morning and evening skincare regimen. The new formula is packed full of nourishing goodness which promotes strong and healthy lashes, and even acts as a primer beneath your mascara."
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EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!"
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ARE YOU WANTING TO TREAT YOURSELF TO A GORGEOUS SET OF LASH EXTENSIONS, BUT AREN’T SURE WHICH ARE FOR YOU? INTRODUCING OUR EXTEND EYELASH EXTENSIONS
We have shared the benefits of getting SVS and Express lashes here, but in this blog post we are going to shout about how much we love Extend Eyelash Extensions! No two treatments are the same, as the technician will tailor the look to exactly how you want it, taking length, thickness and shape into consideration. With results lasting up to 8 weeks, and leaving you with a flawless ‘woke-up-like-this’ look- you better get running over to our salon finder!
TAILORED TO YOU
A classic set of Nouveau Extend Eyelash Extensions can take up to 90 minutes and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting a everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little ‘oomph’.
LIGHTWEIGHT
The one-on-one application method, together with your consultation where the technicians will has pre-assessed the condition of your natural lashes, means they will be able to decide the correct length and thickness of extensions to use. Our synthetic eyelash extensions are all developed to the very highest standards, and the premium quality means there is no chance of overloading the lash and causing damage or ‘drooping’.
LOW MAINTENANCE
The treatment itself is extremely relaxing. Once the overall look has been decided from the consultation, the pre-treatment card details have been filled out and you’ve got yourself comfy on the bed, simply lay back, relax and dream about the perfect set of lash extensions you are about to wake up with! (Lash naps are completely free of charge).
NO DAMAGE
We are dedicated to promoting and maintaining eyelash health here at Nouveau Lashes, so you can have complete peace of mind knowing that there has been absolutely no damage to your own natural lashes during the process. From the prep beforehand, to the actual treatment and the aftercare, where you have the option to purchase any of our aftercare products. We recommend our brand new Lash and Lid Foaming Cleanser, which we have carefully formulated to encourage lash health and keep debris at bay.
BEAUTIFUL RESULTS
All our Nouveau technicians are trained to the highest possible standards, taking great attention to detail to all aspects of your treatment to ensure the best experience possible. As well as leaving the salon with the lashes you longed you, we want you to know that you have been in the most experienced hands, using the highest quality products that will promote and maintain the original condition of your natural lashes- if not better!
EASY REMOVAL
The precision in which your lashes are applied, means that you can remove them yourself, from the comfort of your own home. Our Lash Extension Remover has been carefully formulated to take off your lashes safely and effectively, causing no damage to your natural lashes and conditioning them at the same time.Locate your nearest salon or technician offering Extend Eyelash Extensions on our Salon Finder. After your appointment, learn how to maintain them until your next infill by following our helpful guide."
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FOR MANY OF US, EYELASH ENHANCEMENTS & TREATMENTS HAVE RAPIDLY BECOME AN EVERYDAY BEAUTY STAPLE.
Gone are the days where dramatic, long lashes were reserved only for special occasions or Saturday nights out.If your life motto is somewhere along the lines of ‘the bigger, the better’, then SVS is your new best friend! Want to make the most of your natural lashes? Say hello to LVL! Think your natural lashes could do with a bit of ‘oomph’? Classic extensions are tailored to the exact thickness and length that you want. Got a glitzy event coming up that requires some equally show-stopping lashes? Express will last you just the right amount of time. And for those who refer to apply their own lashes, our professional range of strip lashes come in styles to suit everyone.
STRIP LASHES
Our range of professional strip lashes have been designed with you in mind, whatever your style. Whether you want a natural look, boost of volume or full-on glamour, there’s a Nouveau lash for you. As well as being purse-friendly, easy to apply and reusable, our entire strip lash range is officially accredited with the Vegan Society and 100% cruelty-free.Our Natural range adds thickness while still maintaining a light and subtle look, prefect for those who want a subtle boost to their lashes. Want a bit of volume in your life? (Who doesn’t?!) Our Volume range works with your lashes to create a feathery, textured look. Our biggest and boldest false eyelashes can be found in the Glamour range. Adding a serious amount of length and volume, to make sure you have the ultimate wow factor.
LVL
Our revolutionary lash lifting technique continues to take the beauty world by storm, and has done so ever since it was created by our founders all the way back in 2005. Exclusive to Nouveau Lashes, the LVL treatment lengthens, adds volume and lifts your natural lashes. The hugely popular treatment moisturises and protects your lashes with hydrolysed collagen & oats, whilst giving instant results that last between 6-8 weeks.
EXTEND
A classic set of Nouveau Extend lashes is where the technician applies one extension on to each of your natural lashes. The treatment itself can take up to 90 minutes, and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting an everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little extra.
SVS
Wake up to instant glamour! Our latest lash extension treatment combines the best aspects of our Extend, Express and Volume Masters treatments. SVS (speed, volume, style) puts you in control, as your technician can create a set as full or as natural as you like. Instead of the classic 1 on 1 application method, each lash is ‘fanned’ into three different lengths, creating a gorgeous fluffy, textured look that a Kardashian would be proud of.
EXPRESS
‘Express’ eyelashes are fast and easy. However, don’t be fooled into thinking rapid application process means the overall quality and appearance is lacking. Depending on which style you go for, a full set of Nouveau Express lashes can last up to two weeks. We offer Express extensions, which are applied in a similar way to Extend, and cluster lashes (otherwise known as party lashes) which are pre-fanned and create instant volume. These are perfect for parties, weekends away and special occasions.Decided on the perfect treatment for you? Find a salon using our Salon Finder & make sure you tag us in your lash selfies #lashgang"
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WE UNDERSTAND MORE THAN ANYONE THAT THERE IS NO BETTER FEELING THAN A FRESH, FULL SET OF EYELASHES! SO HOW DO YOU MAINTAIN EYELASH EXTENSIONS TO GET THE MOS TOUT OF THEM?
A set of Extend lashes carried out by one of our trained Nouveau technicians will last you up to 3 weeks before you will need to return for your infill treatment, and up to a massive 4 weeks for SVS, dependant on your preference on volume. To hold on to that fresh lash look all the way up until your next infill appointment we have shared below some simple tips to help you maintain a full set of healthy lashes.
MASCARA MISHAPS
A full set of lashes makes a dramatic difference to natural lashes. However, it is understandable that you may want to vamp up the volume for weekends and special occasions. Using mascara, however, is a big no-no. The product gets trapped between the extra lashes, making it tougher to remove at the end of the day, thus causing your lashes to fall out prematurely. The same goes for liquid eyeliner, and kohl pencil eyeliners (using on the waterline is fine though.)
BE SHOWER SAVVY
Your technician will advise you not to get your lashes wet at all in the first 48 hours after your treatment. You should also avoid saunas, steam rooms, sunbeds and use oil free make-up remover. When the 48 hours are up and you can shower, be mindful about how you position your face towards the flow of water. Do not stand directly under the showerhead with your face up, and try not to rub your eyes with the towel afterwards. Pat your face dry and be careful not to pull around your eye area.
SKIN CARE SUGGESTIONS
A large amount of skin care products; eye make-up removers, cleansers, moisturisers, are oil based. Great for having gorgeous, glowing skin, not so great for lash extensions! The oily formula can loosen the bonds holding your lashes on, meaning you will need that infill appointment a lot sooner than you usually would! To prevent losing your lashes too early, use gentle, oil-free products around the eye area, and take extra care when removing eye makeup. For Russian Volume and SVS, it is highly recommended to comb and wash your lashes daily using our Lash & Lid Foaming Cleanser.
SLEEPING BEAUTY
Slightly tricky to concentrate on whilst you are asleep, but it is important to make as much effort as possible not to disturb your lashes during the night. Position your pillows around your head to reduce the chance of crushing one side and manipulating the lashes, and avoid sleeping on your front completely.
APPOINTMENT ADVICE
It is important to keep on top of your infill appointments. Each treatment requires a different time period between each infill, so be sure to check this with your technician before you leave the salon, and if possible, book your infills there and then so you don’t forget. Attending regular maintenance sessions will preserve the condition of your natural lashes, as well as retaining the volume you desire. If you do decide to go back to being ‘au naturale’, our carefully formulated lash extension remover effectively and comfortably removes lash extensions, whilst conditioning your natural lashes and reducing any risk of damage.All set for a new lifestyle of eyelash extensions? Head to our Salon Finder"
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EXPRESS LASHES ARE A FAST METHOD TO GETTING A GORGEOUS LASH LOOK. HOWEVER, DON’T BE FOOLED INTO THINKING RAPID APPLICATION PROCESS MEANS THE OVERALL QUALITY AND APPEARANCE IS LACKING; DEPENDING ON WHICH STYLE YOU GO FOR, A FULL SET OF NOUVEAU EXPRESS LASHES CAN LAST UP TO TWO WEEKS!
We offer three styles of Express Lashes: Strips, Fillers (otherwise known as party, weekend or Clusters) and Express Eyelash Extensions. Below we have shared how you can choose the perfect style for your special occasion.
LONG WEEKENDS AWAY
A special weekend away is the perfect excuse to treat yourself to something a little more special than usual. Whether it’s an action-packed couple of days away with friends, family or a significant other, Express lash extensions will ensure you are looking gorgeous at all times. You don’t even need to pack your mascara! Depending on the length of the trip will depend on which treatment to go for, Clusters are perfect for the weekend, but we would suggest Extensions for anything longer.
MINI BREAKS
Going on a last minute getaway? Getting a set of Express lashes before your holiday means you can quickly get your lashes ready for any occasion. Remember to book your appointment for at least 48 hours before you fly, as you can’t get them wet for this amount of time following the treatment.
A wedding day is significant for everyone involved, whether you are part of the bridal party or a guest. Crying is inevitable, and the last thing on your mind is going to be whether your eyelash glue is strong enough to survive the floodgates, especially when you’re caught up in the moment. Lash Fillers/Cluster or Extensions are the perfect wedding-friendly treatment that will give the ‘wow’ factor! If maintained correctly they can last up to two weeks, and the adhesive is guaranteed to endure more happy tears than you can shake a bouquet at.
FESTIVALS
If you are a seasoned festival go-er, you will know that as the festival goes on, there is a high chance you will:
Lose everything in your tent
Become best friends with your can of dry shampoo and deodorant
Forget what a hairbrush is
Therefore, Express lashes are your best friend! When making your way over to the main stage to get down with your favourite band, one thing you won’t need to worry about is your appearance! A dramatic set of Filler or Cluster lashes means you can get a gorgeous lash look in minutes.Decided on which Express treatment is for you? Use our Salon Finder to find a talented technician in your area."
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THE HUMAN EYE HAS BETWEEN 90 AND 150 EYELASHES, DEPENDING ON THE INDIVIDUAL. AS WELL AS FRAMING OUR EYES, AND CREATING THE FOUNDATION FOR US TO CREATE A VARIETY OF DIFFERENT LOOKS, EYELASHES PLAY A VITAL ROLE IN PROTECTING OUR EYES FROM EVERYTHING FROM DUST, LIQUIDS AND GENERAL DEBRIS. SO WHY ARE YOUR EYELASHES FALLING OUT?
Fortunately, getting eyelash extensions or having a lash lifting treatment does not interfere with the condition of your lashes, and when maintained and looked after correctly according to guidelines suggested by your technician, they will remain strong and healthy.Here at Nouveau lashes, we train our technicians to carefully asses each client’s eyelashes, considering the thickness, condition and desired look, as this will depend on the weight and length of the lashes to be applied. Our exclusive application method concentrates on a ‘weight for weight’ system, meaning each lash is able to support the weight of the extensions.Nouveau technicians use the ‘classic’ method of applying one extension to each lash for a natural set, or a ‘fanning’ technique, which gives extra volume and thickness (Russian style!) This means you are guaranteed to achieve your desired look without compromising on the health or condition of your lashes.We understand that it could spark concern to wake up after undergoing a lash treatment to find an eyelash on your pillow, or to notice them falling our sporadically throughout your day-to-day life, but this is completely natural and is absolutely nothing to worry about.Unlike the hair on our head, which tends to stop, or rapidly reduce its rate of growth once it reaches a certain length, the more delicate nature of the eyelash means they fall out once they reach a certain stage in their life cycle. This can take up to 22 weeks, when they are at a length of around 9-10mm. Of course, each individual eyelash is growing at a different rate, therefore the time frame will vary.Therefore, it is important for us to understand their life cycle and know how to promote strong, healthy growth.ANAGEN PHASELasting between 30 and 45 days, the anagen phase is the most active stage of the lash life cycle. The hair follicle is connected to the bloody supply which nurtures the eyelash to grow until it reaches its full length. Naturally our eyelashes are all growing at different rates, but around 40% are in the anagen phase at any one time.CATAGEN PHASEThe hair follicle disconnects from the blood supply and enters the ‘transition’ phase. In the process of disconnecting, the hair shrinks and is pushed upwards, creating the illusion of further growth. The catagen stage can take up to three weeks, and around 20% of eyelashes are simultaneously in this phase of the cycle.TELOGEN PHASEWith no connection to an active blood supply, the follicle is dormant, which is why the final stage of the cycle is referred to as the ‘resting’ phase. Approximately 40% of eyelashes are in the telogen stage at any one time, however each lash can take up to 14 weeks to fall out, and a new hair follicle to start growing in its place.Alongside the natural lash cycle making us lose lashes on an almost daily basis, the are numerous other factors that contribute to our eyelashes shedding such as alopecia, hyperthyroidism, hay fever and other allergies, using eyelash curlers and waterproof mascara. If you have had lash extensions applied and start to notice slight gaps between the hair follicles over a period of time, our Lash Extension Remover is the perfect way to comfortably and efficiently remove the lashes, whilst conditioning your natural lashes.To ensure your eyelashes remain in optimal health, use our Lash and Brow Conditioning Serum as part of your evening skincare routine. The hypoallergenic formula is suitable to use with extensions packed full of nourishing goodness which protects from pollutants and promotes growth, strength and can even be used as a primer.
EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new for 2017 Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!Feeling like a lash expert now? Head over to the Shop to stock up…
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string(10507) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The first panel member in the hot seat is Francesca Marchetti, a highly influential optometrist (AKA eye doctor) both inside and outside of the eye health sector with over 30 years’ experience in caring for eyes. She is a member of the Council for the College of Optometrists and past chair of National Eye Health Week. Francesca is also a regular media spokesperson for the profession…
WHY DO WE HAVE EYELASHES?
“Eyelashes protect the eye. They catch all the bits of debris that could land in the eye and cause harm. Although we have a very fast blink reflex, we need the lashes there also to deflect anything that is coming towards the eye and can-do harm.”
IS THERE AN OPTIMUM LENGTH OF LASHES?
“There is not really an optimum length. Lashes that are too long can be a nuisance if you wear spectacles even sunglasses as the lashes can hit the back of the spectacle lens. Short lashes and sparse lashes can be a problem as there are not enough lashes there for protection, and sometimes short lashes can be viewed as cosmetically undesirable.”
CAN AGE AND ETHNICITY AFFECT EYE AND LASH HEALTH?
“Yes, as we age, we do suffer from hair loss all over our body and our eyes are no exception. Both our eyebrows and eyelashes do diminish with age, which is why thick long luscious lashes make us appear younger. You will find even in families that hair loss tends to be genetic, as it does with different ethnic groups. Our general health and certain medications can affect our hair, if it affects the hair on our head, it will affect our eyelashes.”
CAN POORLY APPLIED LASH EXTENSIONS CAUSE EYE PROBLEMS?
“Absolutely, poor quality lash extensions and poor application technique can cause damage to eyelashes, increasing the risk of lashes breaking, which in turn means that there is less eye protection. More seriously, poor lash extensions can lead to damage of the hair follicle, causing the lashes to drop out. Without eyelashes the eye will feel sore, dry and uncomfortable, and can lead to dry eye as the protection mechanism has been damaged.”
WHAT WOULD YOU RECOMMEND LOOKING FOR IN A LASH ARTIST?
“I suggest looking at who they are certified with, their level of hygiene and their product supplier for formulas of adhesive (lash extensions). It is important that your lash artist has done all the correct training and obtained the relevant qualifications to perform any of the procedures. I also think a patch test is essential for any products that may come into contact with your skin and a good consultation with your lash artist, so that you have the opportunity to ask what products they use.”
WHY IS THE EYE AREA SO SENSITIVE, AND WHY DO YOU HAVE TO BE CAREFUL ABOUT WHAT YOU APPLY AROUND THIS DELICATE AREA?
“The skin is a lot finer and delicate around the eyes and therefore is more sensitive, so lotions and potions need to be very delicate and perfume-free. We can also sometimes experience some dispersion of face creams into the eye area itself so these need to be chosen wisely to not upset the eye, as it can cause irritation and inflammation. I would recommend using creams as far away from the eye itself to prevent any seepage, unless you are using a gentle hypoallergenic formulation which is deemed suitable for use on the eye area.”
WHAT COMMON IRRITANTS ARE FOUND IN EYE MAKE-UP REMOVERS OR CLEANSERS THAT CONSUMERS SHOULD BE AWARE OF?
“If people are prone to sensitive skin anyway, then the area around the eye will be even more sensitive. Avoid highly perfumed eye lotions and potions. Look out for the preservative Chlorhexidine (CHG) which can cause irritation inflammation and allergy, you should avoid CHG near the eyes at all costs.”
ARE LASH TREATMENTS AND EXTENSIONS SAFE FOR CONTACT LENS WEARERS OR THOSE WHO HAVE HAD LASER EYE SURGERY?
“Yes, there is no reason why this would not be suitable for both contact lens wearers and laser eye surgery patients. For contact lens wearers it is important that the contact lenses are removed prior to the treatment and that the contact lenses are not worn for approximately 1 hour after treatment. During treatment, the eyes may sting a bit and if your practitioner advises, they may apply a lubricating drop to the eye. If so, make sure that they are using an individual vial and not putting drops in from a bottle, as this could cause cross-contamination from another client.Lash extensions are ideal for patients prior to laser eye surgery, cataract extraction and clear Lens Extraction (vision corrective surgery which replaces your internal lens with a corrective one to enable you to be spectacle/contact lens free). This is because post-procedure the patient will be unable to wear any eye make up for 3-4 weeks, due to the risk of infection. I recommend my patients to have lash extensions/LVL and eyelash tinting for that reason.”
WHAT ARE THE KEY RULES OF WEARING MAKE UP AROUND THE EYE AREA?
“Using old formulas or unhygienic make-up bags will lead to: infection, infection, infection. Never ever share eye makeup and always throw your mascara and wet eyeliners away every 3 months. The lovely warm dark environment of a mascara tube is heaven for nasty bacteria. Make sure you wash your eye makeup brushes very regularly and allow them to air dry. If you have an eye infection, it’s important to stop wearing eye makeup and any eye makeup that you may have should be thrown away as the bacteria can live long in the eye makeup.”
RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE WHEN SELECTING A TREATMENT?
“Cheapest is not the best, neither is the dearest. Get a recommendation, word of mouth recommendation (as with most things) is usually the best. Read reviews of the lash artist. Choose wisely, as a good salon with great reviews may have a ‘new member of staff’ that has recently started and has no track record or reviews yet. Make sure you know the person is qualified to carry out the procedure, feel comfortable to ask to see certificates. If possible, I would also make an appointment to have an informal chat with your lash artist prior to your actual treatment to ensure you are confident and relaxed.”
RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?
“Infection and eyelash damage are the main cause for concern. Make sure that no products are re-used as everything should be just for you. Any lubricants put in the eye to wash/flush any products out of the eye must be done using an individual vial, not with tap water nor an already opened bottle that has been used on other clients. If cheap imitation lash products are used, that perhaps have not been tried and tested, they may damage your lashes causing them to break off, fall out and damage the hair roots – which in turn could cause the eyelashes to die off and not grow back.”
MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?
“Certification, good reviews, a clean salon, recommendation from others.”
OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
“Protection and cleanliness. Always wear sunglasses when it is sunny to protect the eye area and the eye itself. Any sun spectacles that you buy ensure that they will be 100% UV and to regulatory standards. Do not wear fake designer sunglasses, as fake sunglasses also carry fake markings.Always remove your eye makeup at night, no matter how tired you are, as this will help prevent any infection. Use a gentle hypoallergenic eye makeup remover, massaging the eye area very gently to prevent stretching the fine skin, which can lead to more wrinkles. General make up removers tend to be too harsh around the eye area.I would also recommend a regular eye examination. When you struggle to see, you often screw the eyes up, which again can lead to wrinkles. Other eye conditions can make the eyes look older – for example cataract, blepharitis, and dry eye – so a regular eye examination is essential to keep the eyes healthy.”"
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string(9010) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The next panel member in the hot seat is Trisha Buller, a highly regarded Trichologist and hair expert with over 40 years of experience as a hairdresser, educator, assessor and colour specialist. She is a member of the Institute of Trichologists and is dedicated to helping those with problematic hair at her clinic.CAN YOU TELL US ABOUT THE EYELASH GROWTH CYCLE AND THE DIFFERENCE BETWEEN EYELASH GROWTH AND SCALP HAIR GROWTH?Each individual eyelash is programmed to reach a certain length (approximately 3/8 of an inch on average), fall out, and then re-grow. An eyelash undergoes a three-part growth cycle, and scalp hair also has a 3-phase cycle, however the length of each cycle is different from the eyelash, otherwise we would need to cut our eyelashes as we do hair.WHAT IS LIFE EXPECTANCY OF AN EYELASH?From 30 and 45 days.HOW MANY EYELASHES DO WE USUALLY LOSE IN A DAY?On average we lose between 1 and 4 eyelashes a day, however this differs and is dependent on lifestyle and other factors.WHAT ARE THE MAIN NATURAL CAUSES OF LASH DAMAGE AND THINNING?Ill health, nutritional deficiency and anxiety can all play a role in lash damage and thinning. Rubbing your eyes, harsh mascaras, not carefully removing eye make-up, using eyelash curlers can also damage natural lashes.HOW LONG DOES IT TAKE FOR EYELASHES TO GROW?It can take weeks and even months, for eyelashes to grow, so it’s important to take great care of your lashes.CAN DAMAGED LASHES BE REPAIRED?Yes, they can. It takes time and using the right products to encourage healthy lash growth.CAN ETHNICITY, AGE AND GENDER AFFECT EYE AND LASH HEALTH?It can affect the lash growth as certain essential amino acids and vitamins are required for healthy lash growth, certain diets that omit these ingredients can influence lash growth.AT THEIR HEALTHIEST ARE LASHES LONGER AND FULLER?Lashes that are longer and fuller will generally be down to a healthy individual with a good balanced diet and good family histology.WHAT DO YOU CONSIDER TO BE GOOD LASH CARE AND HOW IMPORTANT IS IT TO MAINTAIN HEALTHY LASHES?Gently removing eye make-up every night, applying a lash conditioner to keep the lashes hydrated and avoiding harsh mascaras and eyelash curlers are key. Always take care when using false lashes and ensure that the adhesive or glue is not going to exacerbate lash loss. Avoid rubbing your eyes and eat a healthy protein diet to assist in the healthy growth of hair, eyelashes, skin and nails.HOW CAN YOU IMPROVE THE HEALTH OF YOUR LASHES?Biotin is an essential amino acid important for lash growth, B12 and Amino mar C which is an essential fatty acid all contribute to healthy lash growth.HOW CAN LASH TREATMENTS SUCH AS EXTENSIONS AFFECT LASH HEALTH?Extensions can have an adverse effect on lash growth and condition, if the lash artist overloads the eyelashes with too much weight, ensure you see a professional who understands lash care.CAN WEARING TOO MUCH MAKE-UP DAMAGE YOUR LASHES?Depending how strong your lashes are to start with, it can if the makeup is not gently removed every night.CAN WEARING OR REMOVING STRIP LASHES DAMAGE YOUR EYELASHES?Depending on the length of time worn and how they’re removed, you could accidentally pull out natural lashes. Try to keep the strips slightly away from your lash line so you’re not pulling the lash on removal of the strips, then apply a conditioning serum after to re-hydrate and moisturise the natural lashes.DO YOUR LASHES CHANGE AT CERTAIN TIMES OF YOUR LIFE?With age, eyelashes do become weaker and density changes occur, which can sometimes be a result of medication or long-term health issues too. During pregnancy, your oestrogen levels are high so generally your lashes are healthy and grow long, the problem of lash loss could occur 3-6 months after birth when the hormone levels change, and your diet is compromised due to no time to eat and sleep deprivation.RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT WOULD YOU RECOMMEND PEOPLE LOOK FOR WHEN SELECTING A TREATMENT?Sometimes the cheaper options can end up costing you more in the long run, as the damage can take weeks even months to repair. At the same time, you don’t want to be ripped off with the latest trends that don’t work, so make sure you do your research and look for recommendations on products that actually show a success rate.RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?Always have a consultation with your lash technician; ask for their qualifications and pictures of the work they have carried out. They should have a catalogue of success from previous clients, and you could always ask to speak to an existing client. Look at the salon, you will know if it looks professional and clean, and whether they follow sterilisation methods. Contracting an eye infection or disease is a real risk so don’t be backwards in protecting your vision.RESEARCH SHOWS 29% OF LASH EXTENSION TREATMENT CUSTOMERS WERE NOT TOLD HOW TO SAFELY REMOVE THEIR LASHES WITH 21% PULLING LASH EXTENSIONS OFF THEMSELVES – HOW CAN PULLING LASH EXTENSIONS OFF CAUSE LASH DAMAGE?By pulling your lash extensions you will most certainly remove your own lashes, and it can take weeks to several months for lashes to regrow. The lashes have a growth cycle, and a resting phase so by pulling out the lashes by force you will damage the follicles and possibly cause permanent lash loss.MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?Up-to-date training on all products and services, professional image, brand reputation, client testimonials, qualified therapists and technicians that have an underpinning knowledge of lash health, offering follow up and after care advice.OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
IS THERE A DIFFERENCE BETWEEN LASH HAIR AND BROW HAIR?The growth cycle is similar to both and can be affected by nutrition, health and hormones.Looking for amazing lashes that put your lash health first? Search your postcode on our Salon Finder and discover a Nouveau Lashes certified lash artist near you!Stay tuned for more interviews with our Expert Panel…."
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LVL IS THE PERFECT SPRING LASH TREATMENT THAT'S NOURISHING FOR YOUR CLIENTS LASHES, AND PROVIDES A HASSLE FREE, LONG LASTING LASH TREATMENT YOUR CLIENTS WILL LOVE!
Spring has sprung, and people everywhere are getting ready to look their best. LVL is the party season must-have treatment which gives clients hassle-free LENGTH, VOLUME and LIFT that lasts up to 8 weeks.
But how do you get your clients excited about the amazing, healthy LVL?
Below are some of our top tips to get your clients excited about getting LVL:
Get Social:
When used correctly, social media is a huge asset in generating buzz and business for new treatments in your salon. Make sure you post before & after shots of your recent LVL treatments (or share some from our Facebook or Instagram pages) as these are powerful visual tools that show potential clients the transformative effects of LVL. Make sure you also keep them informed by posting in the comments the unique benefits of LVL being a quick, gentle and long-lasting treatment.
Nouveau Lashes is passionate about lash-health! Tell your clients about LVL's gentle formula enriched with collagen & oats.
LVL is not just a lash lift, it is also a moisturising lash treatment.
Make It Visual:
Making LVL services visual in your salon is key to sparking client interest. It could be as simple as hanging a LVL poster on the wall, displaying LVL before & after strut cards in your reception area, or highlight the LVL treatment on your menu.
Nouveau Lashes General Poster
LVL Poster
LVL Display Card
LVL Window Decal
Cross-Promote:
Talk to your customers about LVL treatments while performing other beauty treatments. While your clients are getting their nails done, talk about LVL treatments as a perfect match for their new spring look. An easy way to start the conversation is to leave some brochures or flyers visible and easily accessible form your work station.
Retail, retail, retail!
Spark clients interest by offering them some of Nouveau Lashes amazing retail products designed to nourish natural lashes, like the Lash & Brow Conditioning Serum which is packed full of nourishing goodness of complex blend of multi-vitamins and conditioning actives. Clients will also love our anti-ageing Rejuvenating Eye Cream & Mask, which contains BEAUTIFEYE®, a clinically proven ingredient that helps lift the upper eyelid, reduce the appearance of crow's feet wrinkles, fade dark circles and diminish puffiness.
What’s not to love about the Spring? The days are starting to get longer, the nights are warmer, and nature is thriving with lush greenery and blooms in every colour of the rainbow. Ideal for socialising in the sunshine, hitting the nearest beach and BBQ’s. Not so ideal for those suffering with hay fever.
HAY FEVER SEASON CAN START AS EARLY AS SEPTEMBER, WHEN TREES BEGIN TO RELEASE THEIR POLLEN, RIGHT UP UNTIL FEBRUARY, SO FOR THOSE WITH EXTREME ALLERGIES, THEY MAY ONLY HAVE AROUND FIVE MONTHS’ POLLEN-FREE IN THE WHOLE YEAR!
Puffiness, streaming eyes, and red raw skin from having to blow your nose for the 50th time that hour is not easy to keep under control, even if you do keep yourself armed with a litre of water and a constant supply of antihistamines. To many, the mere thought of applying makeup is a complete no-no, never mind going full glam.
SO, WHAT DOES A DIE-HARD BEAUTY LOVER DO WHEN THEY HAVE HAY FEVER?
Don’t let hay fever ruin your summer fun. If you’re wondering if it is possible to accentuate your features without having to risk a pair of seriously sore panda-eyes, then the answer is YES! We have the perfect beauty treatment for you, LVL.
The LVL lash lift gives the appearance of thicker, fuller, longer lashes without the need for any mascara! The revolutionary treatment straightens your natural lashes at the root, so unlike a traditional lash perm it creates the effect of longer, lifted lashes from the moment you wake up. LVL lasts up to 8 weeks, making it the perfect high impact, low maintenance treatment for those suffering with allergies.
Skip the makeup and let your lashes do the talking! Once you discover LVL, you will never go back.
There are so many different lash growth serums on the market, we want to make it simple so you can understand how they work in order to make the best decision for you.
WHAT ARE THE DIFFERENT TYPES OF LASH GROWTH SERUMS?
Lash serums work by nourishing and boosting the lashes using a variety of ingredients and they fall into three main categories based on their key active ingredients:
Prostaglandin derived
Peptide based
Vitamin based
That sounds simple, right? There’s a lot more to it so let us explain the science…
IS EYELASH GROWTH SERUM SAFE?
Lash serums can include a variety of ingredients so it’s important you understand how they work and if there are any potential side effects. For example, it has been reported that some prostaglandin delivered ingredients can have a low risk of potential side effects. However, any product sold within the EU must adhere to very stringent cosmetic regulations to be legally sold.
WHAT IS PROSTAGLANDIN?
Prostaglandin analogues are drugs used to treat a condition of the eye called Glaucoma, and one side effect from this drug was found to be lash growth. Off the back of this, prostaglandin derived lash serums were born.
It is not always that obvious if a lash serum contains prostaglandin derived ingredients as they don’t appear in the ingredient listing as “prostaglandin” but as “isopropyl cloprostenate” or “isopropyl phenylhydroxypentene dihydroxycyclopentylheptene” or “dechloro dihydroxy difluoro ethylcloprostenolamide”, just to name a few
THE SIDE EFFECTS OF PROSTAGLANDIN DERIVED EYELASH SERUM
It’s been reported that some of the side effects from Prostaglandin derived lash serums can include irritation, redness and itchy eyelids (the more common side effects), and eye discolouration, swollen retina and blurry vision (the more rare side effects).
CAN LASH SERUMS CHANGE YOUR EYE COLOUR?
It’s been reported that there is a potential low risk side effect of eye discolouration when using lash serums with prostaglandin derived ingredients.
CAN EYELASH SERUM MAKE YOUR EYELASHES FALL OUT?
When you start using a lash serum, if you experience lash loss it could be a coincidence that some of your lashes are in the telogen phase which is when the lashes naturally fall out as part of the lash hair cycle. It’s reported that prostaglandin derived serums work by inducing the anagen phase (growing phase) whilst your lashes are already in their final stage. Therefore, when you stop using a lash growth product, your growth cycle will revert to the natural phase and therefore they may appear sparser. So, it is best to routinely use these products if you want to continue to have results. Peptide and vitamin-based serums don’t change the lash cycle.
OTHER LASH SERUM INGREDIENTS
There are a couple of other ingredients which can be found within some lash serums:
Keratin – a protein naturally found in hair, responsible for the strength and structure of the hair.
Biotin – supplements the hair with what it needs to grow and stay healthy
Sodium hyaluronate – retains moisture
Panthenol (vitamin B5) – conditions the lashes
Peptides – believed to stimulate hair growth at the follicle
Prostaglandin derived ingredients – encourage the lashes to enter the anagen (growth) phase of the lash growth cycle, and helps prolong this phase
Botanical extracts – various nourishing benefits
Vitamins – promote healthy lashes
EYELASH SERUMS WITHOUT PROSTAGLANDIN
When looking for lash growths serums without prostaglandin derived ingredients, it’s worth looking at the other two main categories of product types:
Peptide based lash serums
Vitamins based lash serums
At Nouveau Lashes, we have carefully formulated our Triple Enhance Lash Serum by combining both categories to give a powerful blend which helps improve the health of eyelash follicles via a complex of multi-vitamins and anti-oxidants, and helps to enhance lash length, strength and volume with a powerful active Triple-Peptide Complex.
TRIPLE ENHANCE LASH SERUM
Our Triple Enhance Lash Serum is a unique formula that, when used twice daily, can help enhance the length, strength and volume of your lashes. This triple-peptide product, which is applied along the lash line, is enriched with multi-vitamins, multifunctional protein and anti-pollutions ingredients, and this product is also accredited to The Vegan Society.
Nouveau Lashes in Australia is exclusively distributed by Bio Beauty Concepts. If you are interested in becoming a Nouveau Lashes technician, please register your interest here, call us on (02) 8218 4500 or email hello@biobeautyconcepts.com.au.
When it comes to skincare, we all know the drill: Cleanse, Tone, Moisturise. So why don’t we give our eyes the same care and attention? If only there was a simple system to follow. Well now there is.
As the #1 lash brand, we’re leading the way again, with our new 3 Step Lash Care System – the first ever complete system for the lash and eye area.
ONE SYSTEM. MANY BENEFITS:
A simple daily routine to keep your lashes at their best
Designed by the #1 lash experts
Anti-ageing, anti-pollution, prebiotic and conditioning
Works brilliantly with natural lashes, LVL and extensions
Pick products from across the range to build your perfect routine
Lashes look luscious for longer
Gentle on your delicate eye area
Fits seamlessly into your beauty routine, day and night
Enhances your eyes to help you confidently face the day, every day
3 SIMPLE STEPS FOR STUNNING EYES…
STEP 1: CLEANSE Effortlessly refreshes and restores your whole eye area, while maintaining healthy lashes:
It is obvious that the beauty industry has really made its
impact on the world in the past few years, from fuller lips to thicker brows,
the industry is constantly evolving and developing new trends. Moving into the
new year most trends are focused more on natural beauty, discarding trends like
contouring and fillers, the beauty consumers want easy, natural and long
lasting.
That is why there is a huge buzz about Nouveau Lashes LVL Collagen Lash Lift
LVL is the new beauty must have, a treatment that not only lasts longer (6- 8 weeks lash cycle dependent) than lash extensions but also offers fewer risks and detriment to the lash. The lash lift also offers the option to apply a lash tint at the same time, creating fuller and a more voluminous look. We call this look the, “I just woke up like this” look, and who wouldn’t want that.
Let’s talk about why LVL stands out from other lash treatments. LVL is a gentle lash lifting treatment that doesn’t frizz or damage the lashes. Instead, it focuses on lengthening and lifting while our formula conditions and treats the lashes with hydrolysed collagen and oats. The lash perming treatment involved using a roller on the lid that creates an over curled affect, where as LVL uses a wider silicon hard that is available in different size to tailor each eye, also allowing the lash to curl but maintaining the lashes length.
Beauty salons all around Australia are jumping on the trend! Take it from an experienced lash technician with 17 years’ experience in the industry.
"The real magic to LVL is in the techniques we use and the care and science that has gone into the formulation.
After 17 years in the beauty industry and countless perms in that time – it never made sense to me to coat the whole lash in product. For one thing, it creates a more curved finish to the lashes and much of the lashes length is lost on the underside of the curl. Secondly – the delicate tips of the lashes are not sturdy enough to withstand the chemical process, meaning frizzling, drying and damage of the lashes was hard to avoid. With LVL, we put the product just on the roots of the lashes which are sturdy, so not only is it SO much safer but it also means we lift from the root and see the entire length of the lash. I love that our product is a training only product. The lack of regulation in our industry means it’s just far too easy for these “ebay and youtube” techs to be causing all kinds of damage to clients and giving beauty treatments a bad name. Having a product with such a high quality and standard of training means that clients come to LVL for that very reason. Clients are savvy, and they will invest in quality and stay loyal."
The beauty industry is constantly evolving and seeking out new ways to upgrade treatments and products. Nouveau Lashes pride themselves in lash care, developing products and techniques that provide the best possible balance of health, beauty and performance. With clients now seeking treatments that will last with less damage, we believe our LVL treatment will be a key service in every beauty salon.
Nouveau Lashes is exclusively distributed in Australia by Bio Beauty Concepts. If you are interested in training with Nouveau Lashes, please complete our online enquiry form or call us on (02) 8218 4500
With all the concerns and new health restrictions due to COVID-19 at the moment, we thought we would share some of our top tips to keep you, your staff and your clients healthy during treatment visits.
Don’t feel like reading? Just scroll to the bottom to watch our video of top tips!
It is of most importance that you stay up to date with relevant and trusting official guidelines set out by the Australian Health Authorities and Government. It is your responsibility to ensure that you are informed and implementing procedures provided.
Here are some of our recommended and trusted resources
Some beauticians have taken it upon themselves to undertake the COVID-19 Infection Control Online Training Course, to then post their accreditation on their social media platforms to share with their clients.
Hand Washing & Sanitising
Encourage staff and clients to wash hands thoroughly as well as having hand sanitiser readily available
Declutter & Sterilise
Keep your work station tidy allowing an easier cleaning process, sterilise all tools after every client
Extra Time & Distance
Allow extra time between treatment sessions to clean. As well as increase distance between client chairs in waiting area
Surface Cleaning
Clean all surfaces after every service. Such as lamps, chairs, beds, tables, reception desk, seating, toilets, doors, tap handles ect.
Disposables
Use single use items whenever possible. Such as, paper towels, dental bibs and disposable/consumable tools.
Covered Bins
Have covered bins to dispose of used tissues & paper towels. Remember to empty regularly.
Implement new salon health & safety policies that staff and clients must adhere to
Communicate with your clients to reassure them of the extra hygiene procedures that you have put in place
Advise clients note to attend if they are unwell, been in contact with someone who is unwell or recently returned from overseas
We have created social media assets for you to re-use for your social media channels
Be flexible as people may become ill very quickly, it is a good idea to review your cancellation procedures.
It’s a great idea to have home care products available to provide your clients if they are unable to attend their treatment. This way they can temporarily still look after their lashes, while also maintaining your salon income and profits.
Here are just a few of our retail products that you can suggest!
Working in the beauty industry, we already take great measures to ensure the health, safety and well being of our clients and ourselves. Adding these new simple steps into your procedures will keep your mind and your clients mind at ease during these uncertain times.
The Australian government has recently released a roadmap to easing COVID-19 restrictions following a three stage plan to re-open the economy.
Within the three stage roadmap , it was outlined that beauty salons and treatments would be permitted to operate upon stage 2, scheduled on the 8th June 2020 (provided stage one is successful and no set backs of increasing infection rates).
The Road Map designed to help guide each State and Territory, who will ultimately each be responsible for the timing and level of easing restrictions. It is therefore important to keep updated with your local State or Territory updates on restriction currently in place.
From 15 May 2020, Northern Territory and Queensland beauty and nail salons will be allowed to reopen and offer services, however business owners will also be required to follow additional safety guidelines and procedures set in place by each state.
NSW, TAS, VIC, WA, ACT & SA have not moved forward with beauty salons re-opening, however this will be re-evaluated over the coming weeks, supported by the Federal Governments recommendations that salons be able to trade from 8 June 2020.
Below are some useful links to help you understand what restrictions are relevant for your current situation and state during the Coronavirus lockdown period.
Queensland
Set to open beauty salons and provide services from Friday May 15. All salons are to follow the States check list and operating guidance, as well as all government guidelines.
We recommend you print and make the checklist easily accessible for all staff to read and refer to.
Set to open beauty salons and provide services from Friday May 15. All salons are to follow the state’s set out check list and all government guidelines set out.
With stage 2 of easing COVID19 restrictions approaching, allowing beauty and nail salons reopening approaching, it is essential to start thinking about getting back to business including what stock you will need to perform services and to protect yourself, staff and clients.
Bio Beauty Concepts are working hard to give you the most relevant information, we will be working to update this COVID-19 Safety blog as frequently as possible, however we ask you to keep updated with the links provided for you relevant state. Stay safe beauties! And remember we are all in this together!
For us, and any true lash lover, the best eyelash serum is one that enhances length, strength and volume. And now there’s a new way to boost all three, while you sleep. We’re delighted to introduce Triple Enhance Lash Serum – our new and exclusive lash boosting treatment for proven transformational results. Here’s all you need to know about the latest beauty essential.
WHAT IS IT? A powerful serum which, used twice daily, can help boost lash length, strength and volume. It amplifies natural and LVL treated lashes, lessens lash loss when removing make-up and helps reduce natural lash breakage.
PROVEN RESULTS In a world of hollow hype, finally a product you can believe in. In Independent Consumer Trials, it provided noticeable improvements in lash length, strength and volume in as little as 30 days, and significant perceived improvements after only 12 weeks.*
ENHANCED CONFIDENCE Proven to boost confidence in lashes within 12 weeks of twice daily use (84%* had more confidence in their lashes).
UNIQUE FORMULA Powerful active Triple-Peptide Complex, enriched with multi-vitamins, multifunctional protein and anti-pollution ingredients.
TRUSTED BRAND Developed by Nouveau Lashes – the pioneers who invented the LVL lash lift.
WHAT’S THE SCIENCE?
Formulated with our powerful active Triple-Peptide Complex
A blend of A, E, F, H and B group vitamins, horse chestnut extract, antioxidants including Green Tea and Green Coffee extracts, Panthenol and Sodium Hyaluronate, helps provide intense nourishment to revive dry, ageing and damaged lashes
Multifunctional protein helps strengthen and fortify natural lashes from within to help minimise breakage and brittleness
Anti-pollution ingredients help prevent free radical damage by significantly reducing the adhesion of pollution particles to the lashes, whilst helping lashes recover from environmental, chemical and physical damage
Accredited by The Vegan Society
HOW DOES IT FIT INTO MY BEAUTY REGIME?
It’s weightless, non-sticky and easy to apply in seconds, making it an essential part of any lash care routine. Apply twice a day. And for truly transformational results, use as part of the Nouveau Lashes Day & Night routine:
Apply Triple Enhance Lash Serum morning and night and wake up to stunning eyes and glowing confidence.
Available from your Nouveau Lashes artist.
*Based on an Independent Consumer Trial of 99 users applying the product twice daily for 12 weeks.
Please note: Before & After imagery is not part of the Independent Consumer Trial and this trial was undertaken by separate users applying the product twice daily for 12 weeks.
WE UNDERSTAND MORE THAN ANYONE THAT THERE IS NO BETTER FEELING THAN A FRESH, FULL SET OF EYELASHES! SO HOW DO YOU MAINTAIN EYELASH EXTENSIONS TO GET THE MOS TOUT OF THEM?
A set of Extend lashes carried out by one of our trained Nouveau technicians will last you up to 3 weeks before you will need to return for your infill treatment, and up to a massive 4 weeks for SVS, dependant on your preference on volume. To hold on to that fresh lash look all the way up until your next infill appointment we have shared below some simple tips to help you maintain a full set of healthy lashes.
MASCARA MISHAPS
A full set of lashes makes a dramatic difference to natural lashes. However, it is understandable that you may want to vamp up the volume for weekends and special occasions. Using mascara, however, is a big no-no. The product gets trapped between the extra lashes, making it tougher to remove at the end of the day, thus causing your lashes to fall out prematurely. The same goes for liquid eyeliner, and kohl pencil eyeliners (using on the waterline is fine though.)
BE SHOWER SAVVY
Your technician will advise you not to get your lashes wet at all in the first 48 hours after your treatment. You should also avoid saunas, steam rooms, sunbeds and use oil free make-up remover. When the 48 hours are up and you can shower, be mindful about how you position your face towards the flow of water. Do not stand directly under the showerhead with your face up, and try not to rub your eyes with the towel afterwards. Pat your face dry and be careful not to pull around your eye area.
SKIN CARE SUGGESTIONS
A large amount of skin care products; eye make-up removers, cleansers, moisturisers, are oil based. Great for having gorgeous, glowing skin, not so great for lash extensions! The oily formula can loosen the bonds holding your lashes on, meaning you will need that infill appointment a lot sooner than you usually would! To prevent losing your lashes too early, use gentle, oil-free products around the eye area, and take extra care when removing eye makeup. For Russian Volume and SVS, it is highly recommended to comb and wash your lashes daily using our Lash & Lid Foaming Cleanser.
SLEEPING BEAUTY
Slightly tricky to concentrate on whilst you are asleep, but it is important to make as much effort as possible not to disturb your lashes during the night. Position your pillows around your head to reduce the chance of crushing one side and manipulating the lashes, and avoid sleeping on your front completely.
APPOINTMENT ADVICE
It is important to keep on top of your infill appointments. Each treatment requires a different time period between each infill, so be sure to check this with your technician before you leave the salon, and if possible, book your infills there and then so you don’t forget. Attending regular maintenance sessions will preserve the condition of your natural lashes, as well as retaining the volume you desire. If you do decide to go back to being ‘au naturale’, our carefully formulated lash extension remover effectively and comfortably removes lash extensions, whilst conditioning your natural lashes and reducing any risk of damage.All set for a new lifestyle of eyelash extensions? Head to our Salon Finder"
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LVL IS THE REVOLUTIONARY LASH LIFT SYSTEM THAT GIVES LEGNTH / VOLUME / LIFT TO YOUR NATURAL LASHES WITHOUT EXTENSIONS. LOVED BY CELEBRITIES AND BEAUTY BLOGGERS AROUND THE WORD, THE LVL IS SIMPLY THE ‘BEST TREATMENT EVER’ (THANK YOU IN THE FROW!).
If you’re looking for a way to elongate, enhance and exaggerate your lashes, then LVL is the answer. Say goodbye to mascara, lash curlers and extensions; here are five reasons LVL will change your life.
THEY’RE FUSS FREE
The wonderful thing about LVL lashes is that they’re NATURAL. We lift, volumise, lengthen, condition and tint your natural lashes with the LVL Lash Lift System, and once you leave the salon, that’s it! No coming back for maintenance treatments and no need to come back to remove them.
HEALTH-FIRST APPROACH TO LASHES
There is nothing like LVL on the market today. LVL is specially formulated to be kind a nurturing to your lashes. Enhanced with hydrolysed collagen & oats, the LVL Lash Lift System enhanced and strengthens your lashes while your eyes look fabulous!
THEY’RE LONG LASTING (PERFECT FOR HOLIDAYS)
LVL Lash Lift last six to eight weeks, making LVL Lashes the perfect fuss-free beauty treatment to have before your next exotic vacation.
YOU’LL SAVE TIME GETTING READY IN THE MORNING
Do you ever wake up and wish you could have ten extra minutes in bed? Well, with LVL lashes, you can! Waking up with perfect lashes every morning will cut down the time it takes you to get ready in the morning, leaving you with more time to work out, eat a nutritious breakfast, or simply hit that snooze button a few more times.
YOU CAN STILL WEAR MASCARA, THOUGH YOU WON’T NEED TO!
If you wear lash extensions, you’ll know that wearing mascara over them can cause them to clump. As LVL uses your natural lashes you can still wear mascara and use make up remover, though your lashes will look so good you certainly won’t need to. If you miss the look, then try our Enhance Mascara, designed to enhance those post-LVL lashes!Ready to get yourself that celebrity lash lift? You can find out more about LVL and read some reviews here. If you’re ready to book an appointment for the lashes you long for, visit our salon finder to find your nearest LVL salon or technician."
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LOVE THE NOUVEAU LASHES LVL TREATMENT BUT ALWAYS WONDERED, HOW DOES A LASH LIFT WORK?
WHAT IS LVL?
Our LVL Lash Lift is a revolutionary eyelash treatment which is designed to lift your natural lash at the root, creating the effect of longer, lifted lashes. With immediate results lasting between 6 and 8 weeks, it is the perfect treatment for people with a low maintenance beauty regimen, busy lifestyle, allergies and hay fever, or just those who want to make the most of their natural eyelashes!
HOW DOES THE LVL LASH LIFT WORK?
The structure of a single hair is made up of three parts: the hair cuticle, the cortex and the medulla. When the lifting balm is applied during the LVL treatment, the hydrogen comes into contact with the air and oxidises. This creates a chemical process which breaks down the disulphate bonds in each hair, allowing them to move into a new shape. The next step is applying the volumising fix, which reforms the disulphate bonds into their new shape, which is long and lifted with maximum volume!This new shape of the eyelashes takes up to 48 hours for the disulphate bonds to lock into place and cure, which is why it is important to emphasise to follow the correct aftercare for 48 hours post-treatment. Once the lashes get hot or wet, they will fall back into their alpha-keratin (natural) state and the lift will drop.
IMPACT ON LASH CARE/HEALTH
Many of our education and training team are hair and beauty experts with years of experience working in the industry, and therefore understand and emphasis to all students how the lashes on your eyes are just as important as the hair on your head. For example, you wouldn’t spend a large amount of money on a cut, colour and style in a salon, and then not invest in quality products to maintain healthy hair. When retailing this to your clients think of our Lash and Lid Foaming Cleanser as the ‘shampoo’ for their lashes, and our Lash and Brow Conditioning Serum as the ‘conditioner’.
FAQ’S
IT’S BEEN A COUPLE OF WEEKS SINCE MY TREATMENT AND MY LASHES LOOK CRISS-CROSSED OVER EACH OTHER, WHY IS THIS?Our lash life cycle lasts around 22 weeks, and includes the Anogen phase, where the hair is still connected to a blood supply, the Catagen phase, where the hair disconnects from the blood supply and starts transitioning to the next stage, and finally the Telogen phase, where the hair is at its full length and ready to drop out naturally.This can take 14 weeks. As each hair follicle is at a different stage in the lash life cycle and growing at a different rate, some new eyelashes, which may not have been exposed to the LVL process will not have been cured into shape like the others, causing them to appear to be crossing over others. This is why it is important to take before and after photos of your work.MY CLIENT SAYS THEY HAVE BEEN LOSING LASHES MORE RAPIDLY SINCE THE TREATMENT, HAVE I DONE SOMETHING WRONG?Not at all! It’s natural to lose between 2-6 lashes from each eye every day. We have explained the full lash cycle, and why your clients may be worried they are losing excessive lashes here.MY CLIENT HAS COME BACK SAYING THEIR LASHES HAVE DROPPED, BUT THEY FOLLOWED THE CORRECT AFTERCARE?It is important to make sure they do not get their lashes wet at all in the first 24 hours’ post-treatment, and no steam for 48 hours. Alongside the obvious steam rooms and saunas, things like steam coming out from a hot kettle, opening a hot oven, hair dryers and cooking in general can cause the lashes to drop, so make sure you pass this information on to your clients.SOME CLIENTS HAVE A LIFT THAT LASTS 8 WEEKS, BUT SOME ONLY LAST 6, WHY IS THIS?Again, the lash life cycle plays a big part in this. Factors that can speed this cycle up are a quick metabolism, using lash serums, pregnancy, puberty, menopause, medication and a healthy lifestyle.For more information about how the LVL Lash lift work or FAQs, read our Treatment Page or LVL Training Page."
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SINCE WE CREATED THE REVOLUTIONARY LVL LASH TREATMENT BACK IN 2006, IT QUICKLY BECAME OUR MOST POPULAR TREATMENT AND CONTINUES TO TAKE THE BEAUTY INDUSTRY BY STORM.
Immediate results, low maintenance upkeep, amazing value for money, longevity, in addition to the fact that it doesn’t damage your natural lashes (phew!) But, how should you look after LVL?
WHAT’S NOT TO LOVE?
As well as being extremely popular in the beauty industry, LVL lashes fit perfectly into every type of lifestyle. Whether you are a parent who is constantly on the go, a fitness blogger who is constantly in and out of the gym/sauna/pool, or someone who is fairly low maintenance and just wants to invest in a treatment that will accentuate the natural beauty of their eyes without needing mascara (and give them an extra 10 minutes in bed!) Celebrities such as Michelle Keegan and Lisa Snowden absolutely swear by it, and it’s regularly included in beauty bloggers round-ups as one of their favourite treatments. Just ask In The Frow, Zoe LDN and Tar Marz.One of the biggest appeals of LVL is that is requires little to no upkeep. However, the first 48 hours post-treatment do require a little bit of TLC and special attention, to ensure you get the maximum results from your lashes. Following the correct aftercare is important, as your lashes are still getting used to their new shape, and failure to do so could lead to an adverse reaction.
SHOWERS AND SAUNAS
After this time period you can shower, but avoid submerging your head and face fully in the bath or directly under the shower head. Completely avoid visiting saunas and steam rooms, as well as swimming pools for 48 hours post treatment. The high temperature can cause your lashes to drop, or not last as long as they should, which is between 6 and 8 weeks.
MANIPULATING THE LASHES
As difficult as it can be sometimes, try to avoid touching or rubbing your eye area, especially when you are washing or cleansing your face. Eyelash curlers and perming equipment are also completely out of bounds, although once you see the results of your long, lifted natural lashes you will want to toss them in the bin anyway!
PILLOW TALK
Another thing to consider is how you sleep. Facing down into the pillow, or sleeping on one side could manipulate the shape of your lashes into different positions. If this sounds like you, try propping up your head with pillows, and making an effect to fall asleep on your back.
MAKE-UP AND MAINTENANCE
An LVL treatment includes a tinting stage, which helps to lengthen and create a thicker appearance in your natural lashes without the need for mascara. However, if you still choose to wear mascara, try and use one with a water-based formula, and avoid waterproof varieties. We also recommend to avoid all oil-based products, especially make-up remover. Remember to brush your lashes through with a clean mascara wand after getting them wet to ensure they dry naturally in their correct shape.As well as following the tips we have shared above, we also suggest applying our Lash and Brow Conditioning Serum as part of your morning and evening skincare regimen. The new formula is packed full of nourishing goodness which promotes strong and healthy lashes, and even acts as a primer beneath your mascara."
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EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!"
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ARE YOU WANTING TO TREAT YOURSELF TO A GORGEOUS SET OF LASH EXTENSIONS, BUT AREN’T SURE WHICH ARE FOR YOU? INTRODUCING OUR EXTEND EYELASH EXTENSIONS
We have shared the benefits of getting SVS and Express lashes here, but in this blog post we are going to shout about how much we love Extend Eyelash Extensions! No two treatments are the same, as the technician will tailor the look to exactly how you want it, taking length, thickness and shape into consideration. With results lasting up to 8 weeks, and leaving you with a flawless ‘woke-up-like-this’ look- you better get running over to our salon finder!
TAILORED TO YOU
A classic set of Nouveau Extend Eyelash Extensions can take up to 90 minutes and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting a everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little ‘oomph’.
LIGHTWEIGHT
The one-on-one application method, together with your consultation where the technicians will has pre-assessed the condition of your natural lashes, means they will be able to decide the correct length and thickness of extensions to use. Our synthetic eyelash extensions are all developed to the very highest standards, and the premium quality means there is no chance of overloading the lash and causing damage or ‘drooping’.
LOW MAINTENANCE
The treatment itself is extremely relaxing. Once the overall look has been decided from the consultation, the pre-treatment card details have been filled out and you’ve got yourself comfy on the bed, simply lay back, relax and dream about the perfect set of lash extensions you are about to wake up with! (Lash naps are completely free of charge).
NO DAMAGE
We are dedicated to promoting and maintaining eyelash health here at Nouveau Lashes, so you can have complete peace of mind knowing that there has been absolutely no damage to your own natural lashes during the process. From the prep beforehand, to the actual treatment and the aftercare, where you have the option to purchase any of our aftercare products. We recommend our brand new Lash and Lid Foaming Cleanser, which we have carefully formulated to encourage lash health and keep debris at bay.
BEAUTIFUL RESULTS
All our Nouveau technicians are trained to the highest possible standards, taking great attention to detail to all aspects of your treatment to ensure the best experience possible. As well as leaving the salon with the lashes you longed you, we want you to know that you have been in the most experienced hands, using the highest quality products that will promote and maintain the original condition of your natural lashes- if not better!
EASY REMOVAL
The precision in which your lashes are applied, means that you can remove them yourself, from the comfort of your own home. Our Lash Extension Remover has been carefully formulated to take off your lashes safely and effectively, causing no damage to your natural lashes and conditioning them at the same time.Locate your nearest salon or technician offering Extend Eyelash Extensions on our Salon Finder. After your appointment, learn how to maintain them until your next infill by following our helpful guide."
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FOR MANY OF US, EYELASH ENHANCEMENTS & TREATMENTS HAVE RAPIDLY BECOME AN EVERYDAY BEAUTY STAPLE.
Gone are the days where dramatic, long lashes were reserved only for special occasions or Saturday nights out.If your life motto is somewhere along the lines of ‘the bigger, the better’, then SVS is your new best friend! Want to make the most of your natural lashes? Say hello to LVL! Think your natural lashes could do with a bit of ‘oomph’? Classic extensions are tailored to the exact thickness and length that you want. Got a glitzy event coming up that requires some equally show-stopping lashes? Express will last you just the right amount of time. And for those who refer to apply their own lashes, our professional range of strip lashes come in styles to suit everyone.
STRIP LASHES
Our range of professional strip lashes have been designed with you in mind, whatever your style. Whether you want a natural look, boost of volume or full-on glamour, there’s a Nouveau lash for you. As well as being purse-friendly, easy to apply and reusable, our entire strip lash range is officially accredited with the Vegan Society and 100% cruelty-free.Our Natural range adds thickness while still maintaining a light and subtle look, prefect for those who want a subtle boost to their lashes. Want a bit of volume in your life? (Who doesn’t?!) Our Volume range works with your lashes to create a feathery, textured look. Our biggest and boldest false eyelashes can be found in the Glamour range. Adding a serious amount of length and volume, to make sure you have the ultimate wow factor.
LVL
Our revolutionary lash lifting technique continues to take the beauty world by storm, and has done so ever since it was created by our founders all the way back in 2005. Exclusive to Nouveau Lashes, the LVL treatment lengthens, adds volume and lifts your natural lashes. The hugely popular treatment moisturises and protects your lashes with hydrolysed collagen & oats, whilst giving instant results that last between 6-8 weeks.
EXTEND
A classic set of Nouveau Extend lashes is where the technician applies one extension on to each of your natural lashes. The treatment itself can take up to 90 minutes, and the number of looks that can be created by your technician are endless. From a more natural set, for those wanting an everyday, natural look, to something more glamorous and full, your wish is their command! A perfect way to add length and volume to those wanting to give their lashes a little extra.
SVS
Wake up to instant glamour! Our latest lash extension treatment combines the best aspects of our Extend, Express and Volume Masters treatments. SVS (speed, volume, style) puts you in control, as your technician can create a set as full or as natural as you like. Instead of the classic 1 on 1 application method, each lash is ‘fanned’ into three different lengths, creating a gorgeous fluffy, textured look that a Kardashian would be proud of.
EXPRESS
‘Express’ eyelashes are fast and easy. However, don’t be fooled into thinking rapid application process means the overall quality and appearance is lacking. Depending on which style you go for, a full set of Nouveau Express lashes can last up to two weeks. We offer Express extensions, which are applied in a similar way to Extend, and cluster lashes (otherwise known as party lashes) which are pre-fanned and create instant volume. These are perfect for parties, weekends away and special occasions.Decided on the perfect treatment for you? Find a salon using our Salon Finder & make sure you tag us in your lash selfies #lashgang"
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WE UNDERSTAND MORE THAN ANYONE THAT THERE IS NO BETTER FEELING THAN A FRESH, FULL SET OF EYELASHES! SO HOW DO YOU MAINTAIN EYELASH EXTENSIONS TO GET THE MOS TOUT OF THEM?
A set of Extend lashes carried out by one of our trained Nouveau technicians will last you up to 3 weeks before you will need to return for your infill treatment, and up to a massive 4 weeks for SVS, dependant on your preference on volume. To hold on to that fresh lash look all the way up until your next infill appointment we have shared below some simple tips to help you maintain a full set of healthy lashes.
MASCARA MISHAPS
A full set of lashes makes a dramatic difference to natural lashes. However, it is understandable that you may want to vamp up the volume for weekends and special occasions. Using mascara, however, is a big no-no. The product gets trapped between the extra lashes, making it tougher to remove at the end of the day, thus causing your lashes to fall out prematurely. The same goes for liquid eyeliner, and kohl pencil eyeliners (using on the waterline is fine though.)
BE SHOWER SAVVY
Your technician will advise you not to get your lashes wet at all in the first 48 hours after your treatment. You should also avoid saunas, steam rooms, sunbeds and use oil free make-up remover. When the 48 hours are up and you can shower, be mindful about how you position your face towards the flow of water. Do not stand directly under the showerhead with your face up, and try not to rub your eyes with the towel afterwards. Pat your face dry and be careful not to pull around your eye area.
SKIN CARE SUGGESTIONS
A large amount of skin care products; eye make-up removers, cleansers, moisturisers, are oil based. Great for having gorgeous, glowing skin, not so great for lash extensions! The oily formula can loosen the bonds holding your lashes on, meaning you will need that infill appointment a lot sooner than you usually would! To prevent losing your lashes too early, use gentle, oil-free products around the eye area, and take extra care when removing eye makeup. For Russian Volume and SVS, it is highly recommended to comb and wash your lashes daily using our Lash & Lid Foaming Cleanser.
SLEEPING BEAUTY
Slightly tricky to concentrate on whilst you are asleep, but it is important to make as much effort as possible not to disturb your lashes during the night. Position your pillows around your head to reduce the chance of crushing one side and manipulating the lashes, and avoid sleeping on your front completely.
APPOINTMENT ADVICE
It is important to keep on top of your infill appointments. Each treatment requires a different time period between each infill, so be sure to check this with your technician before you leave the salon, and if possible, book your infills there and then so you don’t forget. Attending regular maintenance sessions will preserve the condition of your natural lashes, as well as retaining the volume you desire. If you do decide to go back to being ‘au naturale’, our carefully formulated lash extension remover effectively and comfortably removes lash extensions, whilst conditioning your natural lashes and reducing any risk of damage.All set for a new lifestyle of eyelash extensions? Head to our Salon Finder"
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EXPRESS LASHES ARE A FAST METHOD TO GETTING A GORGEOUS LASH LOOK. HOWEVER, DON’T BE FOOLED INTO THINKING RAPID APPLICATION PROCESS MEANS THE OVERALL QUALITY AND APPEARANCE IS LACKING; DEPENDING ON WHICH STYLE YOU GO FOR, A FULL SET OF NOUVEAU EXPRESS LASHES CAN LAST UP TO TWO WEEKS!
We offer three styles of Express Lashes: Strips, Fillers (otherwise known as party, weekend or Clusters) and Express Eyelash Extensions. Below we have shared how you can choose the perfect style for your special occasion.
LONG WEEKENDS AWAY
A special weekend away is the perfect excuse to treat yourself to something a little more special than usual. Whether it’s an action-packed couple of days away with friends, family or a significant other, Express lash extensions will ensure you are looking gorgeous at all times. You don’t even need to pack your mascara! Depending on the length of the trip will depend on which treatment to go for, Clusters are perfect for the weekend, but we would suggest Extensions for anything longer.
MINI BREAKS
Going on a last minute getaway? Getting a set of Express lashes before your holiday means you can quickly get your lashes ready for any occasion. Remember to book your appointment for at least 48 hours before you fly, as you can’t get them wet for this amount of time following the treatment.
A wedding day is significant for everyone involved, whether you are part of the bridal party or a guest. Crying is inevitable, and the last thing on your mind is going to be whether your eyelash glue is strong enough to survive the floodgates, especially when you’re caught up in the moment. Lash Fillers/Cluster or Extensions are the perfect wedding-friendly treatment that will give the ‘wow’ factor! If maintained correctly they can last up to two weeks, and the adhesive is guaranteed to endure more happy tears than you can shake a bouquet at.
FESTIVALS
If you are a seasoned festival go-er, you will know that as the festival goes on, there is a high chance you will:
Lose everything in your tent
Become best friends with your can of dry shampoo and deodorant
Forget what a hairbrush is
Therefore, Express lashes are your best friend! When making your way over to the main stage to get down with your favourite band, one thing you won’t need to worry about is your appearance! A dramatic set of Filler or Cluster lashes means you can get a gorgeous lash look in minutes.Decided on which Express treatment is for you? Use our Salon Finder to find a talented technician in your area."
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THE HUMAN EYE HAS BETWEEN 90 AND 150 EYELASHES, DEPENDING ON THE INDIVIDUAL. AS WELL AS FRAMING OUR EYES, AND CREATING THE FOUNDATION FOR US TO CREATE A VARIETY OF DIFFERENT LOOKS, EYELASHES PLAY A VITAL ROLE IN PROTECTING OUR EYES FROM EVERYTHING FROM DUST, LIQUIDS AND GENERAL DEBRIS. SO WHY ARE YOUR EYELASHES FALLING OUT?
Fortunately, getting eyelash extensions or having a lash lifting treatment does not interfere with the condition of your lashes, and when maintained and looked after correctly according to guidelines suggested by your technician, they will remain strong and healthy.Here at Nouveau lashes, we train our technicians to carefully asses each client’s eyelashes, considering the thickness, condition and desired look, as this will depend on the weight and length of the lashes to be applied. Our exclusive application method concentrates on a ‘weight for weight’ system, meaning each lash is able to support the weight of the extensions.Nouveau technicians use the ‘classic’ method of applying one extension to each lash for a natural set, or a ‘fanning’ technique, which gives extra volume and thickness (Russian style!) This means you are guaranteed to achieve your desired look without compromising on the health or condition of your lashes.We understand that it could spark concern to wake up after undergoing a lash treatment to find an eyelash on your pillow, or to notice them falling our sporadically throughout your day-to-day life, but this is completely natural and is absolutely nothing to worry about.Unlike the hair on our head, which tends to stop, or rapidly reduce its rate of growth once it reaches a certain length, the more delicate nature of the eyelash means they fall out once they reach a certain stage in their life cycle. This can take up to 22 weeks, when they are at a length of around 9-10mm. Of course, each individual eyelash is growing at a different rate, therefore the time frame will vary.Therefore, it is important for us to understand their life cycle and know how to promote strong, healthy growth.ANAGEN PHASELasting between 30 and 45 days, the anagen phase is the most active stage of the lash life cycle. The hair follicle is connected to the bloody supply which nurtures the eyelash to grow until it reaches its full length. Naturally our eyelashes are all growing at different rates, but around 40% are in the anagen phase at any one time.CATAGEN PHASEThe hair follicle disconnects from the blood supply and enters the ‘transition’ phase. In the process of disconnecting, the hair shrinks and is pushed upwards, creating the illusion of further growth. The catagen stage can take up to three weeks, and around 20% of eyelashes are simultaneously in this phase of the cycle.TELOGEN PHASEWith no connection to an active blood supply, the follicle is dormant, which is why the final stage of the cycle is referred to as the ‘resting’ phase. Approximately 40% of eyelashes are in the telogen stage at any one time, however each lash can take up to 14 weeks to fall out, and a new hair follicle to start growing in its place.Alongside the natural lash cycle making us lose lashes on an almost daily basis, the are numerous other factors that contribute to our eyelashes shedding such as alopecia, hyperthyroidism, hay fever and other allergies, using eyelash curlers and waterproof mascara. If you have had lash extensions applied and start to notice slight gaps between the hair follicles over a period of time, our Lash Extension Remover is the perfect way to comfortably and efficiently remove the lashes, whilst conditioning your natural lashes.To ensure your eyelashes remain in optimal health, use our Lash and Brow Conditioning Serum as part of your evening skincare routine. The hypoallergenic formula is suitable to use with extensions packed full of nourishing goodness which protects from pollutants and promotes growth, strength and can even be used as a primer.
EYELASH EXTENSIONS ARE A SAVIOUR FOR THOSE OF US WHO AREN’T BLESSED WITH NATURALLY LONG LASHES. INSTEAD OF SPENDING PRECIOUS TIME IN THE MORNING CURLING AND APPLYING (NUMEROUS) COATS OF MASCARA TO OUR EYELASHES, WE CAN SIMPLY SPEND AN HOUR OF OUR FREE-TIME AT THE SALON LETTING A LASH TECHNICIAN DO THEIR MAGIC. AT NOUVEAU LASHES WE ARE EYELASH EXTENSION EXPERTS, SO WE’VE COMPILED SOME OF OUR TOP AFTERCARE TIPS FOR MAKING YOUR LASH EXTENSIONS LAST LONGER.
AVOID WATER AND STEAM FOR THE FIRST 48 HOURS
After your extensions have been applied and you’re looking gorgeous, stay away from water and steam until 48 hours have passed! During this period, the glue is still setting, and if your lashes are disturbed or exposed to water, they could fall out early. You can still shower, just make sure you don’t put your head under the water and whatever you do, don’t rub your eyes! This is THE biggest tip on making those extensions last longer
SLEEP ON YOUR BACK
This might be hard if you’re used to sleeping on your front, but sleeping with your face pressed against the pillow is a no-no if you want your extensions to last. All that pressure on your lashes can make them fall out, so sleep on your back from now on.
USE OIL-FREE CLEANSING PRODUCTS
When taking off your make-up or cleansing your eyes, use oil-free products, as the oil can affect the bonds of your eyelash extensions. Our oil-free Eye Make-Up Remover has been specifically formulated for use on the eye area. To use, simply apply to wet cotton wool and gently smooth around the closed eye area until all make-up is removed. Our new for 2017 Lash & Lid Foaming Cleanser is also a must have for keeping your lash extensions clean and looking their best. Use with our Cleansing Brush.
BRUSH THEM MORNING AND NIGHT
Using a mascara wand, brush your eyelashes morning and night to keep them in the right place and looking pristine. For lash addicts and regular extensions wearers, pick up one of our Lash & Brow Tools along with a selection of accessories such as; Mini Mascara Wands, Brushes or Combs.
HAVE A TOP UP EVERY 2-3 WEEKS
No matter how careful you are with your eyelash extensions, you will naturally lose them over time due to your lash cycle. To make those extensions last longer, go back to the salon every 2-3 weeks for an infill.If you decide you want to remove your lash extensions, you can remove them yourself using the Lash Extension Remover. Using its gentle formula, this handy little product will enable you to remove unwanted extensions from the comfort of your home, so you don’t even have to step into the salon!Feeling like a lash expert now? Head over to the Shop to stock up…
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string(10507) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The first panel member in the hot seat is Francesca Marchetti, a highly influential optometrist (AKA eye doctor) both inside and outside of the eye health sector with over 30 years’ experience in caring for eyes. She is a member of the Council for the College of Optometrists and past chair of National Eye Health Week. Francesca is also a regular media spokesperson for the profession…
WHY DO WE HAVE EYELASHES?
“Eyelashes protect the eye. They catch all the bits of debris that could land in the eye and cause harm. Although we have a very fast blink reflex, we need the lashes there also to deflect anything that is coming towards the eye and can-do harm.”
IS THERE AN OPTIMUM LENGTH OF LASHES?
“There is not really an optimum length. Lashes that are too long can be a nuisance if you wear spectacles even sunglasses as the lashes can hit the back of the spectacle lens. Short lashes and sparse lashes can be a problem as there are not enough lashes there for protection, and sometimes short lashes can be viewed as cosmetically undesirable.”
CAN AGE AND ETHNICITY AFFECT EYE AND LASH HEALTH?
“Yes, as we age, we do suffer from hair loss all over our body and our eyes are no exception. Both our eyebrows and eyelashes do diminish with age, which is why thick long luscious lashes make us appear younger. You will find even in families that hair loss tends to be genetic, as it does with different ethnic groups. Our general health and certain medications can affect our hair, if it affects the hair on our head, it will affect our eyelashes.”
CAN POORLY APPLIED LASH EXTENSIONS CAUSE EYE PROBLEMS?
“Absolutely, poor quality lash extensions and poor application technique can cause damage to eyelashes, increasing the risk of lashes breaking, which in turn means that there is less eye protection. More seriously, poor lash extensions can lead to damage of the hair follicle, causing the lashes to drop out. Without eyelashes the eye will feel sore, dry and uncomfortable, and can lead to dry eye as the protection mechanism has been damaged.”
WHAT WOULD YOU RECOMMEND LOOKING FOR IN A LASH ARTIST?
“I suggest looking at who they are certified with, their level of hygiene and their product supplier for formulas of adhesive (lash extensions). It is important that your lash artist has done all the correct training and obtained the relevant qualifications to perform any of the procedures. I also think a patch test is essential for any products that may come into contact with your skin and a good consultation with your lash artist, so that you have the opportunity to ask what products they use.”
WHY IS THE EYE AREA SO SENSITIVE, AND WHY DO YOU HAVE TO BE CAREFUL ABOUT WHAT YOU APPLY AROUND THIS DELICATE AREA?
“The skin is a lot finer and delicate around the eyes and therefore is more sensitive, so lotions and potions need to be very delicate and perfume-free. We can also sometimes experience some dispersion of face creams into the eye area itself so these need to be chosen wisely to not upset the eye, as it can cause irritation and inflammation. I would recommend using creams as far away from the eye itself to prevent any seepage, unless you are using a gentle hypoallergenic formulation which is deemed suitable for use on the eye area.”
WHAT COMMON IRRITANTS ARE FOUND IN EYE MAKE-UP REMOVERS OR CLEANSERS THAT CONSUMERS SHOULD BE AWARE OF?
“If people are prone to sensitive skin anyway, then the area around the eye will be even more sensitive. Avoid highly perfumed eye lotions and potions. Look out for the preservative Chlorhexidine (CHG) which can cause irritation inflammation and allergy, you should avoid CHG near the eyes at all costs.”
ARE LASH TREATMENTS AND EXTENSIONS SAFE FOR CONTACT LENS WEARERS OR THOSE WHO HAVE HAD LASER EYE SURGERY?
“Yes, there is no reason why this would not be suitable for both contact lens wearers and laser eye surgery patients. For contact lens wearers it is important that the contact lenses are removed prior to the treatment and that the contact lenses are not worn for approximately 1 hour after treatment. During treatment, the eyes may sting a bit and if your practitioner advises, they may apply a lubricating drop to the eye. If so, make sure that they are using an individual vial and not putting drops in from a bottle, as this could cause cross-contamination from another client.Lash extensions are ideal for patients prior to laser eye surgery, cataract extraction and clear Lens Extraction (vision corrective surgery which replaces your internal lens with a corrective one to enable you to be spectacle/contact lens free). This is because post-procedure the patient will be unable to wear any eye make up for 3-4 weeks, due to the risk of infection. I recommend my patients to have lash extensions/LVL and eyelash tinting for that reason.”
WHAT ARE THE KEY RULES OF WEARING MAKE UP AROUND THE EYE AREA?
“Using old formulas or unhygienic make-up bags will lead to: infection, infection, infection. Never ever share eye makeup and always throw your mascara and wet eyeliners away every 3 months. The lovely warm dark environment of a mascara tube is heaven for nasty bacteria. Make sure you wash your eye makeup brushes very regularly and allow them to air dry. If you have an eye infection, it’s important to stop wearing eye makeup and any eye makeup that you may have should be thrown away as the bacteria can live long in the eye makeup.”
RECENT RESEARCH SHOWS LASH TREATMENT CUSTOMERS ARE DRIVEN MORE BY THE PRICE OF THE TREATMENT THAN THE HEALTHIEST OR SAFEST TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE WHEN SELECTING A TREATMENT?
“Cheapest is not the best, neither is the dearest. Get a recommendation, word of mouth recommendation (as with most things) is usually the best. Read reviews of the lash artist. Choose wisely, as a good salon with great reviews may have a ‘new member of staff’ that has recently started and has no track record or reviews yet. Make sure you know the person is qualified to carry out the procedure, feel comfortable to ask to see certificates. If possible, I would also make an appointment to have an informal chat with your lash artist prior to your actual treatment to ensure you are confident and relaxed.”
RECENT RESEARCH SHOWS CUSTOMERS ARE DRIVEN MORE BY THE FINISHED LOOK ACHIEVED BY THE TREATMENT THAN THE HEALTH AND SAFETY STANDARDS OF THE SALON – WHAT DANGERS COULD PEOPLE FACE IF THEY IGNORE SALON HEALTH AND SAFETY STANDARDS?
“Infection and eyelash damage are the main cause for concern. Make sure that no products are re-used as everything should be just for you. Any lubricants put in the eye to wash/flush any products out of the eye must be done using an individual vial, not with tap water nor an already opened bottle that has been used on other clients. If cheap imitation lash products are used, that perhaps have not been tried and tested, they may damage your lashes causing them to break off, fall out and damage the hair roots – which in turn could cause the eyelashes to die off and not grow back.”
MORE THAN 50% OF LASH TREATMENT CUSTOMERS DID NOT KNOW WHAT TO LOOK FOR WHEN DETERMINING THE BEST PLACE TO GO FOR A LASH TREATMENT – WHAT ADVICE WOULD YOU GIVE PEOPLE TO LOOK FOR?
“Certification, good reviews, a clean salon, recommendation from others.”
OVER A THIRD OF THE PEOPLE WE SURVEYED FELT THAT EYE AREA IS IMPORTANT TO WOMEN BECAUSE THE EYES ARE THE FIRST THING YOU NOTICE ABOUT SOMEONE ELSE – WHAT ARE YOUR TOP TIPS FOR CARING FOR THIS AREA?
“Protection and cleanliness. Always wear sunglasses when it is sunny to protect the eye area and the eye itself. Any sun spectacles that you buy ensure that they will be 100% UV and to regulatory standards. Do not wear fake designer sunglasses, as fake sunglasses also carry fake markings.Always remove your eye makeup at night, no matter how tired you are, as this will help prevent any infection. Use a gentle hypoallergenic eye makeup remover, massaging the eye area very gently to prevent stretching the fine skin, which can lead to more wrinkles. General make up removers tend to be too harsh around the eye area.I would also recommend a regular eye examination. When you struggle to see, you often screw the eyes up, which again can lead to wrinkles. Other eye conditions can make the eyes look older – for example cataract, blepharitis, and dry eye – so a regular eye examination is essential to keep the eyes healthy.”"
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string(9010) "As part of our #NLHaveItAll quest to educate the masses in lash and eye health, we have enrolled masters in their fields so we can bring you expert advice. With trusted experience and incredible knowledge these ladies will help us all to take great care of our eyes.The next panel member in the hot seat is Trisha Buller, a highly regarded Trichologist and hair expert with over 40 years of experience as a hairdresser, educator, assessor and colour specialist. She is a member of the Institute of Trichologists and is dedicated to helping those with problematic hair at her clinic.CAN YOU TELL US ABOUT THE EYELASH GROWTH CYCLE AND THE DIFFERENCE BETWEEN EYELASH GROWTH AND SCALP HAIR GROWTH?Each individual eyelash is programmed to reach a certain length (approximately 3/8 of an inch on average), fall out, and then re-grow. An eyelash undergoes a three-part growth cycle, and scalp hair also has a 3-phase cycle, however the length of each cycle is different from the eyelash, otherwise we would need to cut our eyelashes as we do hair.WHAT IS LIFE EXPECTANCY OF AN EYELASH?From 30 and 45 days.HOW MANY EYELASHES DO WE USUALLY LOSE IN A DAY?On average we lose between 1 and 4 eyelashes a day, however this differs and is dependent on lifestyle and other factors.WHAT ARE THE MAIN NATURAL CAUSES OF LASH DAMAGE AND THINNING?Ill health, nutritional deficiency and anxiety can all play a role in lash damage and thinning. Rubbing your eyes, harsh mascaras, not carefully removing eye make-up, using eyelash curlers can also damage natural lashes.HOW LONG DOES IT TAKE FOR EYELASHES TO GROW?It can take weeks and even months, for eyelashes to grow, so it’s important to take great care of your lashes.CAN DAMAGED LASHES BE REPAIRED?Yes, they can. It takes time and using the right products to encourage healthy lash growth.CAN ETHNICITY, AGE AND GENDER AFFECT EYE AND LASH HEALTH?It can affect the lash growth as certain essential amino acids and vitamins are required for healthy lash growth, certain diets that omit these ingredients can influence lash growth.AT THEIR HEALTHIEST ARE LASHES LONGER AND FULLER?Lashes that are longer and fuller will generally be down to a healthy individual with a good balanced diet and good family histology.WHAT DO YOU CONSIDER TO BE GOOD LASH CARE AND HOW IMPORTANT IS IT TO MAINTAIN HEALTHY LASHES?Gently removing eye make-up every night, applying a lash conditioner to keep the lashes hydrated and avoiding harsh mascaras and eyelash curlers are key. Always take care when using false lashes and ensure that the adhesive or glue is not going to exacerbate lash loss. Avoid rubbing your eyes and eat a healthy protein diet to assist in the healthy growth of hair, eyelashes, skin and nails.HOW CAN YOU IMPROVE THE HEALTH OF YOUR LASHES?Biotin is an essential amino acid important for lash growth, B12 and Amino mar C which is an essential fatty acid all contribute to healthy lash growth.HOW CAN LASH TREATMENTS SUCH AS EXTENSIONS AFFECT LASH HEALTH?Extensions can have an adverse effect on lash growth and condition, if the lash artist overloads the eyelashes with too much weight, ensure you see a professional who understands lash care.CAN WEARING TOO MUCH MAKE-UP DAMAGE YOUR LASHES?Depending how strong your lashes are to start with, it can if the makeup is not gently removed every night.CAN WEARING OR REMOVING STRIP LASHES DAMAGE YOUR EYELASHES?Depending on the length of time worn and how they’re removed, you could accidentally pull out